Start Time: 01:08pm

End Time: 01:32pm

Task: Read the following passage carefully and write an email to Mr.
Vishnu explaining him about the promo table and relevant information
needed.

The standard basic price in our catalog for a foldable promotion table is Rs. 2500 for a minimum
quantity of 25 pcs.
If the client wants to place an order of 100pcs, then we can allow a discount of 10% on that and
if the quantity is above 500 pcs, we throw in another 10% discount.
We also offer the bag to carry the table for which we charge Rs. 300 usually and is discounted on
a similar basis as the bag.
The table is made out of heavy duty corrugated plastic and can hold a weight of 50kg easily. Our
table has a 3ft x 1ft top size. The weight of this table is only 4kg which is half of that of most
tables available in the market (usually priced between 1700-2200) so it becomes very easy to
carry for promoters.
We believe these tables are useful for telecom clients like Vodafone and Airtel and that they
might use them in thousands for road and mall promotions in the long run. Telecom clients have
a different marketing and purchase team in each state. The marketing team is responsible for
selecting the kind of product they want to buy (the table in this case), and forwarding the request
to the purchase team. The purchase team is then responsible for finding alternatives to the chosen
product, negotiating with the supplier and closing the order. Purchase teams have targets for
heavy price reduction on anything they buy as long as it serves the purpose for which the
marketing team had intended. Usually purchase teams are not very well versed with the
functioning or USPs of the product and tend to reduce pricing by comparing the specifications
one supplier has offered vs. the others or for what they are currently procuring. Purchase teams
have a target of closing with a minimum 10-15% cost reduction on the initial quoted price from a
supplier, and usually they prefer to work with the supplier who has provided the sample unless
there isn't too much difference from other suppliers and their targets can be met.
The marketing team of Vodafone Punjab contacted us for these tables. They wanted to use 50
tables as a pilot activity. After a round of negotiations, we closed the order at Rs. 2200 per table
in the interest of larger quantities in the future.
Through some reference you arranged the contact number of Mr. Vishnu - Marketing Head of
Vodafone Maharashtra. You had a very brief conversation with him and explained how your
company offers a lighter promotion table which has recently been provided to Punjab team.
Mr. Vishnu felt interested, and asked you to share all details about the table as well as the price
offered to Punjab team and if it works out, he can also plan a pilot order of approx 100pcs for an
upcoming activity.
Subject: Details of Foldable Promotion Table for Vodafone Maharashtra

Dear Mr. Vishnu,

I hope this email finds you well.

As discussed during our recent conversation, I am writing to provide you with detailed information regarding the
foldable promotion table.

Our standard basic price for a foldable promotion table in our catalog is Rs. 2500 for a minimum quantity of 25
pieces. However, I understand that you may be interested in a larger order quantity. Allow me to outline our pricing
structure based on quantity:

For an order of 100 pieces, we offer a discount of 10%, reducing the price to Rs. 2250 per table.
Additionally, for orders above 500 pieces, we provide an extra 10% discount.
Furthermore, I would like to highlight some key features of our foldable promotion table:

 Made of heavy-duty corrugated plastic

 Can hold a weight of up to 50kg
 Tabletop size: 3ft x 1ft
 Lightweight: Only 4kg, making it easy to carry for promoters

In addition to the table, we also offer a carrying bag, which is usually priced at Rs. 300. Similar to the table,
discounts are available for bulk orders of the bag.

Considering the unique needs of telecom clients like Vodafone, we believe our promotion table would be an ideal fit
for your promotional activities, whether in malls or on the road.

Regarding pricing negotiations, I understand the importance of achieving cost reductions without compromising on
quality. Our team is committed to working closely with you to meet your pricing targets.

I would also like to mention that the marketing team of Vodafone Punjab recently procured 50 tables for a pilot
activity, and after negotiations, we closed the order at Rs. 2200 per table in anticipation of larger quantities in the
future.

Please do not hesitate to contact me for any further information or assistance. I am more than willing to address any
queries or concerns you may have.

Thank you for considering our foldable promotion table for your upcoming activities. I look forward to the
possibility of working with you and providing the best solution for your promotional needs.

Warm regards,

Mudassir Ali
Corporate Sales Manager
+91- 8318545361