BUSINESS PLAN SOFTWARE TECHNOLOGIES

Jan 15, 2011

As one of the many new software developers in the India, Software Technologies is trying to find and fill a niche immediately. SoftwareTech has mapped out a strategy for creating a new profile they hope will accomplish that goal. This plan is intended to persuade prospective investors and lenders that their financial support is deserved.

REASONS FOR FUNDING BUSINESS OBJECTIVES ORGANIZATIONAL STRUCTURE PRODUCTS AND SERVICES

REASONS FOR FUNDING

Software Technologies develops computer software and supplies related technical support to the business community. In order to market and expand its current product line, SoftwareTech is seeking a capital infusion of one crore. SoftwareTech's orientation at the moment is toward marketing previously developed products with required modifications. While interest has been high in SoftwareTech's products locally, many of them are professionally specialized and aimed at a national market. To exploit these possibilities, trade shows and publications must be utilized at considerable expense to SoftwareTech. Therefore, its management anticipates employing two-thirds of any funds received in marketing.

While SoftwareTech is a new company, the management feels that One crore is realistic not only in terms of need but also in view of managing obligations. SoftwareTech's greatest attributes are a well-considered business plan, a strong desire to fully participate in advanced computer technology, and an experienced, enthusiastic staff, and expand through its own resources within the next six months.

BUSINESS OBJECTIVES
SoftwareTech's primary goal is to provide quality software products and related computer services to the business community. To achieve this goal, it offers the following services:

Customizing of specialized applications/software for specific vertical markets or specific functions in a horizontal market. Software support for general business management, such as accounting, financial analysis, office administration, and decision support systems. Technical assistance to businesses as they apply advanced computer techniques to their operations. Development and support of custom-software on a contractual basis.

SoftwareTech's major interest is in customizing specialized application software. To this end, it has created such products with strong market appeal. Utilizing the customising software packages as a foundation, SoftwareTech intends to position itself as an industry leader in application software.

ORGANIZATIONAL STRUCTURE
SoftwareTech is formed to customise & implement the applications/Packages, which require highly qualified professionals to customise & implement the applications.

SoftwareTech is in current need of a full-time consultants as well as the professionals to generate the business. Although SoftwareTech is today a small company, it has developed a generic organization structure to set the foundation for a well organized team. As new employees are added over the next few years, the structure will become more apparent. This generic structure will be reviewed during the annual planning process. The current structure is as follows: President and CEO Vice President of Technology Vice President of Marketing & BD Controller Strategic Planning Financial Planning Human Resource Planning Product Management Large Scale Contractual Jobs Other committees will be formed as the need arises.

Personnel
Eventually, as personnel are added, SoftwareTech will employ the following structure: Vice President of Technology (Executive) Project Implementation Phase II Customer Support (Response to problems beyond Marketing ability)

Positions: 1. 2. Senior Software Engineer (11,13) Software Engineer (7,9)

3. 4.

Assistant Software Engineer (5) Co-Op (no level)

Managers will be appointed as the need arises. Vice President of Marketing (Executive) Advertising Customer Support Market Planning Public Relations Sales Systems Consulting

Positions: 1. 2. 3. 4. 5. 6. 7. 8. Project Manager (20,22) Account Manager (18,20) Systems Consultant (16,18) Assistant Account Manager (16) Senior Marketing Representative (14) Senior Customer Support Rep (14) Marketing Rep (10) Customer Support Rep (10)

Managers will be appointed as the need arises. Controller (25) Accounting Budgeting Corporate Policies Financial Analysis Personnel Administration

Office and General Administration

Positions: Accountant (12,14) Administrative Assistant (5,7)

PRODUCTS AND SERVICES

SoftwareTech sells the expertise in customising & implementing of the readymade business application systems and technical support to the business community. Apart from this we will also involve in software development in needed.

OTHER PRODUCTS AND SERVICES

SoftwareTech provides contractual services to develop and support business application systems. SoftwareTech will own the rights to customise such readymade software available in the market such as SAP, Oracle, Microsoft products. SoftwareTech also serves as a dealer for several computer software companies, including the following:

SAP Business One (small business systems - software) PeopleSoft from Oracle corporation Oracle e-business suit from Oracle corporation Microsoft Dynamics from Microsoft SAGE ERP X3 from SAGE group

SoftwareTech provides consulting services to small- and medium-sized companies unfamiliar with or unsure about the application of computer technology to their business operations. SoftwareTech staff will help firms review their needs and suggest SoftwareTech technological companies that can offer compatible products.

OTHER PRODUCTS AND SERVICES

Now-a-days data plays an crucial role in business, every business need the safe handling of their data and need to serve their customers with in time. This will happen on if they handle it in the right place with right format. This huge data transfers can be handled through cloud computing, which requires the expertise to transfer the data. Data Transfer consulting is required for the industry now-a-days which can be solved by SoftwareTech.

Establishment Expences

Infrastructure Building/Premises Terminals Server Leased Lines Furniture Other Computer pereferals Company Registration (firm & STPI) Other Initial Investment (estimated) SoftwareLegal Partnership Printing & Stationary Advertising Operating Costs Manpower expences Gen & Admin Total Operating Costs Net Profit 10-15 Lakhs 50,000 2,00,000

PROFIT/LOSS STATEMENT

ASSETS Current Assets Cash Accounts Receivable Total Current Assets Fixed Assets Furniture & Fixtures Deprec-Furn & Fix Computer Equipment Deprec-Comp Equip Office Equipment Deprec-Office Equipment $00000 Total Assets LIABILITIES Current Liabilities Current Payable Payroll Taxes Fed Tax Payable State Tax Payable Local Tax Payable Other Current Liabilities $2,000 Long Term Liabilities Total Liabilities $15,650 $39,694 $271 $19,629 $2,144 $22,168 $9,378 $12,779 $22,168

Read more: Software Developer Business Plan - Reasons for additional funding, Business objectives, Organizational structure, Products and services, Other products

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