SWOT Analysis

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(Strength-Weakness-Opportunis

The SWOT Analysis


K\OWING YOURSELE
Analysis)
"Knowing others is wisdom... knowing yourself is
The word SWOT stands for strengths, Wes
Enlightenment."-Tao Tzu. Awarencss is the first step in the analysis will reve..
opportunities and threats. SWOT
process of development. As yougrow in sclf-awarcneSs. you will weaknesses present in -
strength or strong points in him,
better understand what you feel. why you feel. and why you has to face.
opportunities available and the threats he
behave so. Having clarity about who you are, what you want and
In order to know yourself, you may analyg
why you want empowers you to consciously and actively move
following four areas:
towards and make those wants a reality. A lacking of self
financial.,
awareness will get you "caught up in your own internal
health (both physical and mental),
dilem1inas and unknown beliefs, allowing vague thought processes
relationships (family, friends, and business), and
that determincyour feclings and actions
Benefits of Self-awareness career and professional skills.
Your Strengths
Clarity in the thought process
You should know the areas in which you are competer
Clarity in understanding needs, wants, and desires
Focused direction of action which you can be able to handle things effectively or pet
job successfully. You may broodon the following lines.
Specificity in goals and motives
Why did you decide to become as you are now?
Effectiveness in communications
What were the motivating factors and influences!
Betterment in social relationship
Do these factors still represent some of you
Effective attainment of goals
strengths?
Contentnent and happiness in life
If we are to know and understand our true selves, we need a To what do you attribute your success?

realistic, andclear view of both our strengths and weaknesses. How do you measure your success?
What is your greatest asset?

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What formal training and education can you add to your
Yeur Weaknesses
When building an action plan, you'll need to key into your credentials that might position you appropriately for more
opportunities?
weaknesses. Take as close a look as possible at your weaknesses,
add to
Would an MBA, a MCA, or another graduate degree
but remember to build on your strengths and opportunities. In the
process of developing an action plan, your weaknesses should be your advantage?
considered as potential barriers to avoid or remediate. These Threats
change. This is the
might include weaknesses in technical skill areas or in leadership Your life and your career are in constant
your SWOT
side of the "Opportunities" section of
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or interpersonal skills. reverse

To what do you attribute your failure? analysis.


personal area of
What is the current trend connected with your
What were the de-motivating factors and influences? expertise?
What are your weaknesses? fading in
Could your area of interest and expertise be would be in
How do they affect your performance? comparison with whatever is in demand today and
the near future?
What is your greatest liability?
Your Opportunities iow willthese changes affect you?
In order to succeed, you must recognize how to adapt yourself Self-awareness Questions
today to tide over future barriers to success. No one can read the Self-awareness includes recognition of your personality, your
future accurately. On the other hand, people who are well read and strengths and weaknesses, and your likes and dislikes.
familiar with the changes occurring in future can easily estimate 1. What are your strengths?
2. What are your weaknesses?
their opportunities fairly accurately. agree with their
3. HowW do your friends describe you? Do you
What is the "state of the art" in your particular area of descriptions? Why or why not?
ease. What specific
expertise? 4. List two situations when you are most at
elements are present when youfeel that way?
doing when you were a
Are you doing what you can to enhance your exposure to this 5. What types of activities did you enjoy
child? What about now?
area?

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