LF Hazys Brand Customer Survey for Reactivation

안녕하십니까?

본 설문조사는 <헤지스 브랜드 재활성화를 위한 연구>를 위해 사용되며 헤지스 브랜드에

대해 귀하가 가지고 계신 인식을 파악하기 위한 목적으로 수행됩니다. 또한, 본 설문조사는
헤지스 브랜드의 재활성화 프로젝트만으로 사용되며 귀하의 응답은 개인정보보호법에 의해
보호되며 다른 어떤 목적으로도 사용되지 않을 것을 알려 드립니다. 본 설문조사에 적극
참여해주시기를 부탁드리겠습니다.

본 연구를 위하여 귀하의 소중한 시간을 내주신 점에 대해 깊이 감사드립니다.

mark the number that best matches your thoughts .
< ① Completely disagree ② Disagree ③ Slightly disagree ④ Average ⑤ Slightly agree ⑥ Agree ⑦ Very
agree >
numb
question Very not ... . it really is
er
One Hazzys is a sincere and honest brand. ① ② ③ ④ ⑤ ⑥ ⑦
2 Hazzys is a sophisticated and attractive brand. ① ② ③ ④ ⑤ ⑥ ⑦
3 Hazzys is an exciting and vibrant brand. ① ② ③ ④ ⑤ ⑥ ⑦
4 Hazzys is a trustworthy and responsible brand. ① ② ③ ④ ⑤ ⑥ ⑦
5 Hazzys is a brand that matches my values. ① ② ③ ④ ⑤ ⑥ ⑦
6 Hazzys is a brand that matches my lifestyle. ① ② ③ ④ ⑤ ⑥ ⑦
7 Hazzys has a natural image in its packaging and design. ① ② ③ ④ ⑤ ⑥ ⑦
8 Hazzys has a brand history. ① ② ③ ④ ⑤ ⑥ ⑦
9 Hazzys accurately indicates materials and production sources. ① ② ③ ④ ⑤ ⑥ ⑦
10 Hazzys produces products in an ethical manner. ① ② ③ ④ ⑤ ⑥ ⑦
11 Hazzys provides differentiated services. ① ② ③ ④ ⑤ ⑥ ⑦
12 Hazzys provides service that exceeds expectations. ① ② ③ ④ ⑤ ⑥ ⑦
13 Hazzys employees are well aware of new trends. ① ② ③ ④ ⑤ ⑥ ⑦
Hedges ' employees provide service that matches their inner
14 ①②③④⑤⑥⑦
self and actions.
15 Hazzys delivers responsible advertising . ①②③④⑤⑥⑦
Hazzys facilitates the sharing of opinions through the brand
16 ①②③④⑤⑥⑦
community.
17 Hazzys conducts sustainable management. ①②③④⑤⑥⑦
mark the number that best matches your thoughts .
< ① Completely disagree ② Disagree ③ Slightly disagree ④ Average ⑤ Slightly agree ⑥ Agree ⑦ Very
agree >
numb
question Very not ... . it really is
er
I am I think domestic fashion brands are better than foreign
One ①②③④⑤⑥⑦
brands in terms of design and quality.
2 I think Hazzys is superior to other fashion brands. ① ② ③ ④ ⑤ ⑥ ⑦
3 Purchasing Hazzys products is a matter of pride. ① ② ③ ④ ⑤ ⑥ ⑦
4 of Hazzys products are reasonable. ① ② ③ ④ ⑤ ⑥ ⑦
5 I have positive feelings about Hedges. ① ② ③ ④ ⑤ ⑥ ⑦
6 Hazzys is a brand I am familiar with. ① ② ③ ④ ⑤ ⑥ ⑦
7 Hedges give me joy. ① ② ③ ④ ⑤ ⑥ ⑦

mark the number that best matches your thoughts .

< ① Completely disagree ② Disagree ③ Slightly disagree ④ Average ⑤ Slightly agree ⑥ Agree ⑦ Very
agree >
numbe
question Very not ... . it really is
r
I am different compete brands Between Hedges I know very
One ①②③④⑤⑥⑦
well cheek number there is.
2 I am Hedges know well there is. ①②③④⑤⑥⑦
of hedges some With features in my head fast It comes to
3 ①②③④⑤⑥⑦
mind.
4 I can quickly recall the Hazzys brand logo or character. ① ② ③ ④ ⑤ ⑥ ⑦
5 I find it difficult to image the brand Hazzys . ① ② ③ ④ ⑤ ⑥ ⑦
6 I am I think there is a high level of loyalty to Hazzys. ① ② ③ ④ ⑤ ⑥ ⑦
7 I buy clothes, Hazzys will be my first choice. ① ② ③ ④ ⑤ ⑥ ⑦
8 If Hazzys is available , I won't buy any other brand. ① ② ③ ④ ⑤ ⑥ ⑦
9 of hedges The products are of high quality. ① ② ③ ④ ⑤ ⑥ ⑦
10 Hazzys’ products are functionally superior. ① ② ③ ④ ⑤ ⑥ ⑦
mark the number that best matches your thoughts .
< ① Completely disagree ② Disagree ③ Slightly disagree ④ Average ⑤ Slightly agree ⑥ Agree ⑦ Very
agree >
numbe
question Very not ... . it really is
r
One Purchasing Hedges will help me be recognized by others. ① ② ③ ④ ⑤ ⑥ ⑦
2 Buying hedges is fun. ① ② ③ ④ ⑤ ⑥ ⑦
3 Hazzys’ products are good make lost. ① ② ③ ④ ⑤ ⑥ ⑦
4 Hedges' prices are reasonable. ① ② ③ ④ ⑤ ⑥ ⑦
Purchasing Hazzys products is environmentally friendly.
5 ①②③④⑤⑥⑦
problem To solve it help be number there is

mark the number that best matches your thoughts .

< ① Completely disagree ② Disagree ③ Slightly disagree ④ Average ⑤ Slightly agree ⑥ Agree ⑦ Very
agree >
numbe
question Very not ... . it really is
r
One hedges wonderful It's a brand. ①②③④⑤⑥⑦
2 Hazzys is a brand that makes you feel good . ①②③④⑤⑥⑦
3 hedges me very rejoicingly do. ①②③④⑤⑥⑦
4 I am Hedges love. ①②③④⑤⑥⑦
5 Hedges give me pure joy . ①②③④⑤⑥⑦
6 I am In the hedges passion have there is. ①②③④⑤⑥⑦
7 I am In the hedges deep attachment have there is. ①②③④⑤⑥⑦
8 I am many to people Hedges recommended ①②③④⑤⑥⑦
9 I tell my friends and family about Hedges. ①②③④⑤⑥⑦
10 I am In the hedges About good say to spread The effort. ①②③④⑤⑥⑦
I am In the hedges About many Positive I'm trying to spread
11 ①②③④⑤⑥⑦
the word.

The following questions are for survey respondents. Please mark or write where applicable .
( customer’s personal questions )

What is your gender?

① Male ② Female

What is your age this year?

① 20 to 29 years old ② 30 to 39 years old ③ 40 to 49 years old ④ 50 to 59 years old ⑤
60 years old or older
Excuse, Where did you go to school?
① Graduation from elementary school or lower ② Graduation from middle school ③
Graduation from high school ④ Graduation from junior college
⑤ Graduated from university ⑥ Graduate school or higher

Excuse me, what is your salary?

① Less than 30 million won ② 30 million won ~ 39.99 million won ③ 40 million won ~
49.99 million won ④ 50 million won ~ 59.99 million won
⑤ More than 60 million won

What is the Hazzys purchase channel you use the most over the past year ?
① department store
② outlet
③ Street branch
④ LF Mall or Hazzys.com
⑤ Naver Shopping
⑥ Other online sites ( )

Why do you use the purchasing channels mentioned above?

① Convenience
② familiar
③ professionalism
④ accessibility
⑤ Promotional benefits ( discounts, coupons, membership)
⑥ etc ( )

What Hazzys product category have you purchased the most in the past year ?
① hedges men
② hedges women
③ hedges golf
④ hayes kids
⑤ hedges accessories
⑥ Hazzys Cosmetics ( Rule 429)

Do you have a favorite Hazzys product ?

()
Why do you prefer the Hazzys product you answered above?
()

What is the biggest reason to buy hedges?

① familiarity
② quality
③ design
④ Promotion ( Discount)
⑤ advertisement
⑥ etc ( )

How many times have you purchased Hazzys brand products within the past year ?
① 1 to 2 times ② 3 to 5 times ③ 6 to 8 times ④ 9 to 11 times ⑤ 12 or more times

How did you purchase Hazzys brand products? ( Duplicate responses can be checked. )
① Visit offline store ② Website ③ Others ( )

How much did you pay to purchase fashion brand products in the past year? (Example: 1
million won)
( )

How much did you pay to purchase Hazzys brand products over the past year? (Example: 1
million won)
( )

Please describe at least two positive factors about the Hazzys brand in your opinion .
( )

Please write at least two negative factors about the Hazzys brand in your opinion .
( )

LF Mall L- Please enter your mobile phone number for mileage payment.
( )