FENTY BEAUTY

LAUNCH EVENT
By- Diksha, Vatsal, Priyanshi, Rushil, Vaishnavi
About Fenty
Fenty Beauty (branded as FEИTY BEAUTY) is a cosmetics
brand by Rihanna, a popular barbarian singer, that was
launched on September 8, 2017. Popular for its broad
inclusivity across various skin tones. The original
foundation launch included 40 shades and has since
expanded to 50.

Rihanna was inspired to create Fenty Beauty & Fenty Skin

after years of experimenting with the best-of-the-best in
beauty—and still seeing a void in the industry for
products that performed across all skin types and tones.
Brand Proposal
Nykaa x Fenty Beauty (Launch Event)

Nykaa, the leading beauty marketplace, has appointed us to organise the

grand launch event for Fenty Beauty in India. According to the brand
guidelines, given to us, the event should have the following specifications:
Venue- An enclosed space in Mumbai, considering factors such as
space, ambience, accessibility, and amenities.
Theme & Decor- The colour palette would be neutral beige & decor
with include pop-up stores & different interactive activities to engage
the audience.
Guests & Footfall- Top 150-200 beauty influencers of India catering to
various niche markets.
Invitations & Guest List- A curated guest list comprising beauty
influencers & bloggers. Creative invitations that reflect the theme and
include enticing details about the event.
Budget- 5 Crore
Our Concept
Fenty Beauty launch in India will be all about celebrating beauty
in every skin tone. It'll be held in Mumbai, with makeup stations
where guests can try out products made for different Indian skin
types (40 shades).

There will be an Inclusive Beauty Lounge to show how much the

brand cares about diversity. Social media will be buzzing with
campaigns and special deals, making sure everyone knows
about it. It's going to be a memorable event that connects with
Indian consumers and sets the stage for Fenty Beauty's success in
the market.
 Pre- Event Venue Selection

Creating Buzz & Excitement Bombay being the center for all
through social media Campaign the celebrities and Influencers.

Our
Collaborating with Indian Jio World Convection Center is
Influencers to create teasers & chosen due to easy connectivity
promote for upcoming event and space.

Strategy During-Event

Interactive Product Displays

Post -Event

Follow-up Social Media

Live Entertainment Engagement
Games & Challenges Email follow ups and offers
Experience through AR Media Recap of event including
Makeup Artist Meet & Greet teasers and press release
Invitation
A specially curated hamper will be given out to all the
Influencers and Celebrities which will include:

Customised Invitations
Latest Fenty Beauty Products
Beauty Samples
Event Exclusive Brand Vouchers
Event Souvenirs
Event
Theme
Social
Media
Promotion
Experience
Through
Pop-Ups
Experience
Through
3D Set-Ups
Experience
Through
Trying Out
Products
Experience
Through
Catering
Experience
Through
Fun Games
Experience
Through
Augmented
Reality(AR)
Experience
Through
Entertainment
Experience
Through
Multi-
Media
Conclusion
The Fenty Beauty launch event in India will celebrate diversity and
inclusivity, featuring influencers and interactive activities. The
event will generate buzz, provide memorable experiences, and
position the brand as a leader in the Indian market.

With increased visibility, positive brand perception, and a boost in

sales, the event marks the beginning of a promising journey for
the brand in India, catering to the diverse beauty needs of its
consumers.
References
https://www.cnbctv18.com/business/companies/rihanna-fenty-beauty-debuts-in-india-via-nykaa-after-ambani-pre-wedding-
gig-19204821.html
https://cosmeticsbusiness.com/fenty-beauty-seals-deal-with-nykaa-over-sephora
https://wwd.com/beauty-industry-news/color-cosmetics/india-rare-beauty-launch-1235762067/
https://www.afaqs.com/news/mktg/maybelline-new-york-solidifies-its-gen-z-connection-ropes-in-three-brand-ambassadors-
for-india
https://www.youtube.com/watch?v=bgK05q5F1yY
Thank You!
SEE YOU AT THE EVENT!