NAME: ______________________________ SCORE: _____________

COURSE & SECTION: _________________ DATE: _______________

I. TRUE or FALSE. Write the word True if the statement is correct. Otherwise, write False.

_______1. Culture's pervasive impact refers to the exclusive influence of culture on

various aspects of human life and society.
_______2. Culture is pervasive in all marketing activities, as it shapes consumer
preferences, perceptions, and behavior.
_______3. Culture is the way of living of the specific group of persons, including their
language, beliefs, food selection, social customs, music, and arts.
_______4. There are four ways on how individuals learn culture.
_______5. Institutions and Cultural Values are affected by innovations.
II. IDENTIFICATION. Identify the following. Write your answer in the space provided.

_______________1. According to this person culture was defined as "software of mind"

and argues that it provides a guide for humans on how to think and behave.
_______________2. This refers to the degree of inequality that exists and is accepted
between people with or without power.
_______________3. This measures how different nations interpret the future, the
unknown and unpredictability.
_______________4. Rituals are _____ actions or ceremonies that hold cultural
significance, often reinforcing social norma and values.
_______________5. Represent a collective sense of identity and pride for a particular
group or nation.
III. ESSAY

(3pts) Innovation is described as either functional or dysfunctional. Explain and give

examples.
(4pts) Discuss the concepts of cultural sensitivity and tolerance and explain the
importance of respecting and appreciating cultural diversity in our global society.
(3pts) Why is it said that marketers must be a student of culture to be successful?