What Is The Significant Relationship Of The Marketing Strategies To Consumer Preferences?

Coconut Marketing Impact on Preferences (Local)

Edgelly Galvez, V. (2023). The study explores the coconut value chain in Central Luzon, Philippines, focusing on
the production of coco geonets in Aurora. It analyzes the roles of key players in the value chain, from input provision to
marketing, highlighting the challenges faced, particularly the lack of access to institutional markets and scarcity of
customers for coco geonets. The findings emphasize the importance of marketing strategies in promoting and developing
the market for coconut products like coco geonets to ensure the industry's profitability and sustainability, suggesting the
need for inter-agency support to enhance the efficiency and effectiveness of the value chain.

Edgelly Galvez, V. (2023). Developing the coconut value chain in central Luzon, Philippines: A case study of
coco geonets in aurora. Asian Journal of Agriculture and Rural Development. https://doi.org/10.22004/ag.econ.342409

The study by Zainol et al. (2023) delves into the coconut value chain, highlighting challenges and opportunities
within Malaysia's coconut sector. Synthesizing various factors affecting coconut production and supply chains, the
research underscores the need for effective marketing strategies to bolster consumer preferences amidst shifting economic
and environmental dynamics. This underscores the significance of investigating the relationship between marketing
strategies and consumer preferences, aligning with the inquiry of the SOP.

Zainol, F. A., Arumugam, N., Daud, W. N. W., Suhaimi, N. A. M., Ishola, B. D., Ishak, A. Z., & Afthanorhan, A.
(2023). Coconut Value Chain Analysis: A Systematic Review. Agriculture, 13(7), 1379.
https://doi.org/10.3390/agriculture13071379

Marketing's Role in Coconut Oil Popularity (Foreign)

The study by Jayasekhar et al. (2019) critically analyzes the current state of the coconut sector in India, focusing
on trade, policy, and marketing challenges. It highlights the need for enhanced value addition, mechanization, and
addressing policy-level impediments to improve sector profitability. Despite India's potential in coconut production and
research support, the study underscores the importance of strengthening marketing strategies to tap into global markets
and achieve sustainable growth.

S, J., P, C. K., C, T., & K, M. (2019). Coconut sector in India experiencing a new regime of trade and policy
environment: A critical analysis. Krishi.icar.gov.in. https://krishi.icar.gov.in/jspui/handle/123456789/24417

Shilpa, P. (2021). The study aims to assess the technological capabilities of coconut-based enterprises in Kerala,
focusing on their production patterns, technology usage, and workforce skill competencies. By analyzing factors such as
market competency and coordination, the study seeks to understand how these enterprises develop sustainable
entrepreneurship. Results show a significant correlation between technological capability and factors like educational
status and skill competence of the workforce, highlighting the importance of effective marketing strategies in shaping
consumer preferences within this context.

Shilpa, P. (2021). Technological capability analysis of coconut-based enterprises. 139.185.57.

http://14.139.185.57:8080/jspui/handle/123456789/13781