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GCR Key Developments in The United States
GCR Key Developments in The United States
GCR Key Developments in The United States
Guide - Second
Edition
Key Developments in the United States
Digital Markets Guide -
Second Edition
The digital economy is transforming day-to-day lives, with a rise in connectivity not only
between people but also between vehicles, sensors, meters and other aspects of the Internet
of Things. Yet, even as the Fourth Industrial Revolution accelerates, traditional concerns are
keeping pace and the digital economy has also been a powerful force, increasing competition
across a broad sweep of products and services. Practical and timely guidance for both
practitioners and enforcers trying to navigate this fast-moving environment is thus critical.
The Digital Markets Guide provides just such detailed guidance and analysis, edited by Claire
Jeffs of Slaughter and May, Danny Sokol of White & Case and Susan Ning of King & Wood
Mallessons. It examines both the current state of law and the direction of travel for the
most important jurisdictions in which international businesses operate. The guide draws
on the wisdom and expertise of distinguished practitioners globally, and brings together
unparalleled proficiency in the field to provide essential guidance on subjects as diverse as
how pricing algorithms intersect with competition law and antitrust enforcement in certain
tech mergers – for all competition professionals.
Explore on GCR
RETURN TO SUMMARY
Summary
LEGISLATIVE DEVELOPMENTS
ENDNOTES
Leadership within the US Antitrust Agencies, namely FTC chair (Chair) Lina Khan and DOJ
Antitrust Division Assistant Attorney General (AAG) Jonathan Kanter believe that traditional
antitrust laws, such as the ‘consumer welfare standard’ are inadequate to address modern
challenges facing the technology sector,[3] and they are increasingly unified in developing
‘multidimensional’ approaches to challenging anticompetitive conduct and mergers in
the tech space, including deals that are neither horizontal nor vertical and are instead
‘ecosystem-driven, concentric, or conglomerate’ deals.[4]
As a result of these views, one of the key developments of 2022, was the DOJ’s and the FTC’s
joint announcement to revise the agencies’ Horizontal and Vertical Merger Guidelines (the
Merger Guidelines). This announcement is an attempt by US Antitrust Agency leadership to
address what it perceives to be current gaps in merger enforcement of digital markets and
digital gatekeepers, such as addressing zero-price dynamics, the competitive significance of
data and network effects.[5] This new approach to antitrust enforcement drives a strategic
vision that aims to bring and win big cases against major technology companies, while
developing new and creative ways to do so.
In addition to revising the Merger Guidelines, AAG Kanter and Chair Khan have promised
aggressive enforcement to address what they believe to be ‘modern market realities’ in
digital markets acquisitions.[6] In March 2022, in separate speeches, AAG Kanter and Chair
Khan each outlined strategies targeted at addressing competition in digital markets.[7] In
summary, their remarks focused on the following goals, which signal how US Antitrust
Agencies and the Biden Administration will continue to pursue action against technology
companies:
In addition to these statements and proposed revisions to the Merger Guidelines, the US
Antitrust Agencies have started to factor in labour, racial and other social considerations
when assessing mergers and anticompetitive conduct. Beyond this, the US Antitrust
Agencies have implemented several changes in the merger review and remedy process,
including scrutiny of certain transactions that traditionally would not be scrutinised, more
in-depth second requests, longer agency investigation periods (which implicate financing
considerations and closing timelines) and refusal to consider divestitures in some instances.
In addition to these changes, the US Antitrust Agencies are actively using Section 2 of
the Sherman Act when challenging mergers, and the DOJ is considering bringing criminal
Section 2 cases despite the limited use of civil Section 2 cases prior to 2020. Collectively,
these recent positions signal how the DOJ and the FTC will find aggressive and creative ways
to enforce US antitrust laws against technology companies and digital platforms.
Despite this renewed focus and attention on technology and digital platform enforcement,
serious questions remain about the capacity for the agencies to fulfil their vision. A key issue
is the lack of resources for the agencies to bring and win large and complex cases.[11]
Lawmakers from both parties and in both chambers of the US Congress have introduced
antitrust legislation signalling some bipartisan appetite for legislative antitrust reform to
target tech companies and digital platforms.
There are at least seven separate bills across both chambers. Some provisions in the
bills propose an increase in the fees charged to merging parties with the proceeds going
to fund more aggressive enforcement, especially in the digital space.[12] Others propose
establishing a Bureau of Digital Markets within the FTC.[13] Other bills propose amending
the standards set forth in Section 7 of the Clayton Act and the removal of the requirement
to define a relevant market unless explicitly required by another statute.
One of the key bills, the American Innovation and Choice Online Act, has the strongest
bipartisan support. This bill has been introduced in the Senate, but the Senate Majority
Leader, Senator Schumer, has not put it up for a vote and is not expected to in the short-term,
citing concerns that it does not have the votes to pass.[14] As such, the US Antitrust Agencies
remain critically understaffed and under-resourced.
In addition, morale at the FTC has suffered in the past year, leading to the departures of
several high-level leaders and staff within a number of bureaus.[15]
In summary, the leadership of the US Antitrust Agencies have adopted a more aggressive
vision for antitrust enforcement, especially in the digital realm, and despite their resource
constraints, they are moving toward achieving their policy vision.
The Order aims to address the administration’s concerns about purported increased
consolidation and abuse of market power.[18] Among other initiatives, it encourages the DOJ
and the FTC to challenge consummated mergers – including technology and digital platform
mergers – that prior administrations did not challenge. It also encourages agencies to focus
enforcement on a perceived lack of competition in labour markets, agricultural markets,
healthcare markets and technology markets.[19]
The Order establishes the White House Competition Council, which is tasked with
implementing a ‘whole-of-government’ approach to competition policy.[20] The White House
Competition Council has been in force for a year, and since its establishment, it has brought
unprecedented levels of coordination across the US federal government on competition
policy. For example, in January 2022, the DOJ and the US Department of Agriculture released
a statement of principles and commitments to ‘protect against unfair and anticompetitive
practices’ in the agriculture sector.[21]
In March 2022, the DOJ and the US Labour Department signed a memorandum of
understanding designed to ‘protect workers from employer collusion, ensure compliance
with the labour laws and promote competitive labour markets and worker mobility.’[22]
In May 2022, the US Treasury Department’s Office of the Comptroller of the Currency
announced efforts to work with the DOJ and other US federal banking agencies to review
frameworks to analyse bank mergers.[23]
The White House Competition Council has also continued to advance the notion that new
frameworks are warranted to address ‘new industries and new technologies – including the
challenges posed by the rise of the dominant Internet platforms.’[24] In remarks celebrating
the one-year anniversary of the launch of the White House Competition Council, Brian Deese,
Chair of the White House Competition Council and Director of the National Economic Council,
emphasised that a ‘key area is promoting competition in the tech sector’ and urged the US
Congress to pass the bipartisan tech antitrust legislation.
Their questions to the public broadcast their focus on technology companies as they
revamp the Merger Guidelines. For example, they specifically request comments on how
the US Antitrust Agencies should view potential or nascent competitors, innovation and
digital markets. They request information about how the guidelines should approach market
definition in zero-price markets or negative-price markets, and they ask for views on
‘competition for attention’ and the ‘appropriate indicia of market power in complex and
multi-sided markets’.
Although it is not clear when the US Antitrust Agencies will announce the new guidelines, the
comment period concluded in April 2022, with the agencies receiving over 5,000 responses.
In the meantime, the FTC’s and the DOJ’s statements in announcing review of the Merger
Guidelines suggest how the FTC and the DOJ may begin to approach their analysis of
technology mergers in the coming months.
In May 2022, the FTC and the DOJ conducted a ‘listening forum’ on the effects of mergers in
the technology sector. The forum was an opportunity for AAG Kanter and Chair Khan to hear
from smaller business leaders, investors and workers in the technology sector. During the
forum, AAG Kanter and Chair Khan reiterated their commitment to antitrust enforcement in
digital markets.[26]
More generally, the US Antitrust Agencies have announced other policy changes that, while
not specific to technology companies, will nonetheless have an impact. For example, the
FTC recently rescinded the 1995 FTC policy statement that removed the requirement for
prior approval as a matter of course. This policy meant that the FTC would only issue
prior approval notice for cause. Now, however, the FTC is using this tool to target more
conduct, especially in digital markets, as the rescinding of this policy could require a
lengthy prior approval process even for transactions that would not be reportable under the
Hart-Scott-Rodino Act (HSR).
As another example, in September 2021, the FTC issued a statement announcing that it
would make the Second Request process ‘more streamlined and more rigorous’ to help the
agency cope with the recent surge in merger filings.[27] The FTC has promised ‘heightened
scrutiny’ and a more analytically rigorous review of transactions.
In December 2021, speaking at the FTC and the DOJ workshop on labour markets, Chair
Khan and AAG Kanter advocated for the US Antitrust Agencies to evaluate the effects of
mergers in labour markets and how these transactions may affect workers’ wages and
working conditions. In practice, this has meant Second Requests that are broader in scope,
and more costly and time-consuming review processes for merging parties.
LEGISLATIVE DEVELOPMENTS
Both houses of Congress have proposed a raft of potential new bills to address competition
in the digital arena. Most notably, the desire for reform has come from both Republicans
and Democrats, despite the fractious nature of Congress. The following is a summary of key
legislation introduced impacting digital markets:
• American Innovation and Choice Online Act: This bill would prohibit certain large
online platforms from engaging in self-preferencing, unfairly limiting the availability
on the platform of competing products from another business or discriminating in the
application or enforcement of the platform’s terms of service among similarly situated
users. The bill proposes restricting a platform’s use of non-public data obtained from
or generated on the platform and prohibits the platform from restricting access to
platform data generated by the activity of a competing business user. [28]
• Augmenting Compatibility and Competition by Enabling Service Switching Act: This
bill would require some of the most dominant social media platforms to make user
data portable and their services interoperable with other platforms.[29]
• Competition and Antitrust Law Enforcement Reform Act: Although not specific to
digital markets, this bill proposes to remove the requirement that the FTC or the DOJ
need to define a relevant market, which is particularly relevant to digital platforms, as
it could make it easier for the agencies to bring and win lawsuits.[30]
• Competition and Transparency in Digital Advertising Act: This bill would prohibit
companies from owning more than one portion of the digital advertising ecosystem
(e.g., buy-side, sell-side and ad exchange) if they process more than US$20 billion in
digital ads.[31]
• Consolidation Prevention and Competition Promotion Act: This bill would apply a
stricter standard for permissible mergers by prohibiting mergers that create an
appreciable risk of materially lessening competition or unfairly lower the prices of
Of these bills, the American Innovation and Choice Online Act, sponsored by US Senator Amy
Klobuchar (Democratic) and co-sponsored by US Senator Chuck Grassley (Republican) and
other Republican and Democratic senators, has received the most traction, but it has not
been put up to a vote owing to other legislative priorities.[40]
The first is United States v. Google, which was brought by the DOJ and several states against
Google on 20 October 2020. The DOJ alleges that Google has engaged in anticompetitive
behaviour in search services and search advertising.[41] In particular, the DOJ has focused
on the use of self-preferencing in advertising on Google’s search results, as well as an alleged
web of exclusivity agreements that tied users’ mobile searches to Google.[42] As of October
2022, the case is still in discovery. The trial for the case is tentatively scheduled for September
2023.
The FTC has also sued Meta Platforms (formerly known as Facebook), alleging that Meta
holds monopoly power in an alleged market for ‘personal social networking services’.[43] On
19 August 2021, a US district court dismissed the FTC’s complaint as vague and lacking
facts sufficient to support its allegations. On 8 September 2021, the FTC filed an amended
complaint alleging the same product market.[44] The US district court did not dismiss the
amended complaint, and as at October 2022, the case is still in discovery.
On 1 August 2022, the court ordered FTC to categorise for Meta the features or activities
available on Facebook, Instagram, WhatsApp and Messenger that are included or excluded
from the FTC’s definition of ‘personal social networking’, and to supplement its response if it
takes a different position on any such feature or activity in the future.[45] Most recent is the
FTC’s lawsuit to block Meta’s acquisition of Within Unlimited on 27 July 2022. That case will
be analysed in more detail in the ‘United States: Tech Mergers’ chapter.
The DOJ is also considering bringing a second monopoly lawsuit against Google, this time
focused on Google’s ad business and digital advertising practices.[46] Google already faces a
similar lawsuit filed by the attorneys general for 16 states and Puerto Rico in December 2020,
alleging that Google monopolises the online digital advertising market.[47] The DOJ’s lawsuit
would come after years of DOJ investigation of Google’s alleged anticompetitive behaviour
in the digital advertising market.
In addition to these tech merger cases, there are a number of vertical merger decisions with
implications for technology and digital markets.
For example, in March 2021, the FTC filed an administrative complaint to block the
acquisition of GRAIL by Illumina, alleging that this transaction would reduce competition
for certain key cancer therapies.[48] The FTC alleged that the merger would give Illumina
the incentive and ability to disadvantage GRAIL’s multi-cancer testing competitors by raising
their costs for, or by foreclosing them from, accessing Illumina’s must-have technologies.
The parties maintained that this transaction would bring more innovation to the cancer
market and would increase patient access to advance cancer therapies and tests.[49] The
parties decided not to wait for clearance from the FTC before closing and closed the
deal on 18 August 2021.[50] Trial began in August 2021, and on 1 September 2022, the
administrative law judge (ALJ) issued an initial decision dismissing the FTC’s challenge.[51]
The ALJ found the FTC’s alleged evidence unconvincing with regard to Illumina’s acquisition
of GRAIL substantially lessening competition or providing Illumina with an incentive to act in
an anticompetitive way. [52]
Even if this was true, the ALJ argued that Illumina’s actions would be effectively constrained
by a binding ‘open letter’ (supply contract) it has with all its customers, including current
GRAIL rivals, that provides substantial enforcement mechanisms to prevent Illumina from
withholding supplies or ending relationships with competitors.[53] Moreover, the ALJ noted
that Illumina actually has an incentive to maintain positive relationships with GRAIL’s
competitors since they could stop choosing to invest in Illumina’s platform, which would limit
the further growth of Illumina’s sales.[54]
In December 2021, the FTC sued to block US chip supplier NVIDIA’s US$40 billion acquisition
of Arm Ltd semiconductor chips. The FTC alleged that the transaction would give one of the
world’s largest chip suppliers control over key computing technology and design that rival
firms rely on to develop their own competing chips. The FTC also alleged that the transaction
would stifle innovation in next generation technologies, including those used to power data
centres and driver assistance systems in cars. In February 2022, the parties terminated the
transaction.
In January 2022, the FTC sued to block Lockheed Martin’s US$4.4 billion proposed vertical
acquisition of Aerojet. The FTC alleged that the transaction would allow Lockheed to control
critical components that could harm rivals and would further consolidate the defence and
national security markets. In its complaint, the FTC observed that the ‘[t]he US missile
industry is highly concentrated up and down the supply chain’ and that ‘it has unique
characteristics that make it difficult—if not impossible—for prime contractors to switch to
alternate suppliers for [the input technology].’ In the upstream relevant markets, there were
effectively only two competitors: Aerojet and Northrop, with Aerojet as the only independent
supplier of critical components because Northrop also competed downstream against
Lockheed. In the downstream relevant markets, there were only four competitors: Lockheed,
Northrop, Boeing and Raytheon. In February 2022, the parties terminated the transaction.
These cases signal an appetitive for bringing vertical challenges and show that the US
Antitrust Agencies will not shy away from alleging vertical theories of harm when assessing
digital markets.
In addition to these cases, there have been a number of other cases brought by private
litigants against tech and digital market companies. These cases may have a bearing on
other tech litigation and investigations initiated by the US Antitrust Agencies, as they could
influence how the authorities view relevant product markets, competitive theories of harm
and effects on innovation.
Endnotes
1 George L Paul is a partner, D Daniel Sokol is a senior adviser and Gabriela Baca is an
associate at White & Case LLP. Any views expressed in this publication are strictly those
of the authors and should not be attributed in any way to White & Case LLP. The authors
gratefully acknowledge the contributions of Sameer Saboungi. Back to section
5 id.; FTC, 'Request for Information on Merger Enforcement', 18 January 2022, available
at: www.regulations.gov/document/FTC-2022-0003-0001. Back to section
6 Sarah Forden and David McLaughlin, 'Biden’s New Antitrust Cop Threatens
to Slam Brakes on Mergers, Bloomberg' (1 April 2022, 7:00 AM), available at:
www.bloomberg.com/news/articles/2022-04-01/biden-s-new-antitrust-cop-threat
ens-to-slam-brakes-on-mergers; and DOJ, 'Assistant Attorney General Jonathan Kanter
Delivers Keynote at CRA Conference' in Brussels, Belgium, 31 March 2022, available at:
www.justice.gov/opa/speech/assistant-attorney-general-jonathan-kanter-deliv
ers-keynote-cra-conference. Back to section
8 Id.; FTC, 'Remarks of Chair Lina M. Khan Charles River Associates Conference
Competition & Regulation in Disrupted Times Brussels, Belgium', 31 March 2022,
available at: www.ftc.gov/system/files/ftc_gov/pdf/CRA%20speech.pdf. Back to section
11 See, for example, Chairman Nadler Statement for Markup of H:R. 3843, the Merger Filing
Fee Modernization Act of 2021, 23 June 2021. Back to section
12 Merger Filing Fee Modernization Act, S. 228, 117th Cong. (2021), available at:
www.congress.gov/bill/117th-congress/senate-bill/228/text. Back to section
13 See, for example, H.R.3816 - American Choice and Innovation Online Act, available at:
www.congress.gov/bill/117th-congress/house-bill/3816. Back to section
15 See Cat Zakrzewski, ‘Sinking FTC workplace Rankings Threaten Chair Lina
Khan’s Agenda’, The Washington Post (13 July 2022, 12:05 AM), available at:
www.washingtonpost.com/technology/2022/07/13/ftc-lina-khan-rankings. Back to
section
23 Office of the Comptroller of the Currency, ‘Acting Comptroller of the Currency Michael
J. Hsu Remarks at Brookings “Bank Mergers and Industry Resiliency”’, 9 May 2022,
available at: www.occ.gov/news-issuances/speeches/2022/pub-speech-2022-49.pdf.-
Back to section
26 FTC, ‘FTC and Justice Department Listening Forum on Firsthand Effects of Mergers
and Acquisitions- Technology’, 12 May 2022, available at:
www.ftc.gov/system/files/ftc_gov/pdf/FTC%20and%20Justice%20Department%20Lis-
tening%20Forum%20on%20Firsthand%20Effects%20of%20Mergers%20and%20Acquisitio
ns-%20Technology%20-%20May%2012%2C%202022_0.pdf. Back to section
28 See American Innovation and Choice Online Act, S. 2992, 117th Cong.
(as reported by S. Comm. on the Judiciary, 2 March 2022), available at:
www.congress.gov/bill/117th-congress/senate-bill/2992/text. Back to section
31 Competition and Transparency in Digital Advertising Act, S. 4258, 117th Cong. (2022),
available at: www.congress.gov/bill/117th-congress/senate-bill/4258/text. Back to
section
32 Consolidation Prevention and Competition Promotion Act of 2021, S. 3267, 117th Cong.
(2021), available at: www.congress.gov/bill/117th-congress/senate-bill/3267. Back to
section
33 Digital Platform Commission Act of 2022, S. 4201, 117th Cong. (2022), available at:
www.congress.gov/bill/117th-congress/senate-bill/4201/text. Back to section
34 Ending Platform Monopolies Act, H.R. 3825, 117th Cong. (2021), available at:
www.congress.gov/bill/117th-congress/house-bill/3825/text. Back to section
35 Merger Filing Fee Modernization Act, S. 228, 117th Cong. (2021), available at:
www.congress.gov/bill/117th-congress/senate-bill/228/text. Back to section
37 Platform Competition and Opportunity Act of 2021, S. 3197, 117th Cong. (2021),
available at: www.congress.gov/bill/117th-congress/senate-bill/3197/text. Back to
section
38 Prohibiting Anticompetitive Mergers Act of 2022, S. 3847, 117th Cong. (2022), available
at: www.congress.gov/bill/117th-congress/senate-bill/3847/text. Back to section
39 Trust-Busting for the Twenty-First Century Act, S. 1074, 117th Cong. §4 (2021), available
at: www.congress.gov/bill/117th-congress/senate-bill/1074/text. Back to section
40 David McCabe and Stephanie Lai, ‘Clock Running Out on Antitrust Bill
Targeting Big Tech’, The New York Times (5 August 2022), available at:
www.nytimes.com/2022/08/05/business/antitrust-bill-klobuchar.html. Back to section
46 See Leah Nylen and Gerry Smith, ‘DOJ Is Preparing to Sue Google Over Ad
Market as Soon as September’, Bloomberg (9 August 2022, 3:45 PM), available at:
www.bloomberg.com/news/articles/2022-08-09/doj-poised-to-sue-google-over-ad
-market-as-soon-as-september. Back to section
48 Illumina, Inc. and Grail, Inc., Docket No. 9401, F.T.C. 201 0144 (30 March 2021). Back
to section
49 See Illumina Press Release, ‘Illumina Acquires GRAIL to Accelerate Patient Access
to Life-Saving Multi-Cancer Early-Detection Test’, 18 August 2021, available at:
https://investor.illumina.com/news/press-release-details/2021/Illumina-Acqu
ires-GRAIL-to-Accelerate-Patient-Access-to-Life-Saving-Multi-Cancer-Early-D
etection-Test/default.aspx. Back to section
52 Illumina, Inc., and Grail, Inc., Docket No. 9401, F.T.C. 201 0144 (9 September 2022) (pub.
redacted initial decision), at 2. Back to section
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