CHAPTER 1 To 3 Crisps Delights

Republic of the Philippines
Province of Rizal Municipality of Montalban

COLEGIO DE MONTALBAN
Kasiglahan Village, San Jose, Montalban, Rizal
colegiodemontalban.official@gmail.com
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A FEASIBILITY STUDY ON
CRISPS DELIGHT BUSINESS
In Partial Fulfillment of the
Requirements for the Course of
Bachelor of Science in Entrepreneurship
Presented to:
Mr.Glendie Mercines,
Faculty of the Institute of Business and
Entrepreneurship
Presented by:
Antonio, Rechell Joy P.
Payumo, Kathlene kate M.
Santos, Princess Juliana D.
Date of submission:
March 21, 2024
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Table Of Contents
CHAPTER 1: BUSINESS ASPECTS.....................................................................................................3
1.1 BUSINESS NAME..........................................................................................................................3
1.2 BUSINESS LOGO..........................................................................................................................4
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1.3 TAGLINE.........................................................................................................................................5
1.4 LOCATION..........................................................................................................................................6
1.5 MISSION.........................................................................................................................................7
1.6 VISION.............................................................................................................................................7
1.7 GOALS AND OBJECTIVES..........................................................................................................8
1.8 EXECUTIVE SUMMARY...............................................................................................................9
CHAPTER 2: MARKET ASPECTS......................................................................................................11
2.1 Uniqueness of Business..............................................................................................................11
2.2 Demand in Business....................................................................................................................12
2.3 Demand Factors...........................................................................................................................13
2. 4 Proof of Demand.........................................................................................................................13
2.5 Search Articles (proper citations) Local Target Market...........................................................14
2.6 Online Data Gathering (Questions)............................................................................................15
2.7 Survey of Customer Demand.....................................................................................................16
2.9 SWOT Analysis...........................................................................................................................19
2.8 Competitive Analysis........................................................................................................................22
Chapter 3 : MARKETING ASPECTS...................................................................................................23
3.1 Product..........................................................................................................................................23
3.2 Price Costing.................................................................................................................................26
3.3 Place..............................................................................................................................................28
3.4 Promotion......................................................................................................................................33
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CHAPTER 1: BUSINESS ASPECTS
1.1 BUSINESS NAME

"CRISP DELIGHT"
The team behind the study chose the name "CRISP DELIGHT" for their
business, as it encapsulates the very essence of their brand. The name is a reflection of
the quality and experience that they aim to provide - a delightful crunch that leaves a
lasting impression. Their product isn't just about food; it's about creating an experience
that is both crispy and delightful. Every bite is designed to be a sensory delight,
satisfying the palate with its unique crispiness that customers will find hard to resist.
The researchers are not just focused on the product, but also on the overall
customer experience. They are dedicated to addressing customer concerns and
ensuring satisfaction at every level. Every visit to CRISP DELIGHT is seen as an
opportunity to provide customers with an unforgettable experience. They believe in
creating special moments that are savored with every bite. The team is committed to
making each visit not just about eating, but a chance to truly enjoy the crispy feeling that
defines their brand. They strive to make every interaction with their brand a delightful
experience, promising a taste that is not just delicious, but also memorable.
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1.2 BUSINESS LOGO
The proponents of the logo for "Crisps Delight" designed it in a way that provides
a snapshot of the business's identity. The logo's design elements and color palette are
carefully chosen to reflect the brand's persona and the nature of its business. Peach
and Gold are the primary colors used in the logo. Peach, often associated with warmth
and approachability, has been used to create a welcoming and inviting atmosphere.
This color choice is particularly appealing for businesses in the beauty or wellness
sectors and is intended to make customers feel comfortable and at ease.
On the other hand, Gold is a color often associated with high quality and
richness. The use of Gold in the logo is meant to appeal to customers by conveying a
sense of luxury and superior quality, enhancing the overall perception of the brand. In
addition to the color scheme, the logo also incorporates a food element, which serves
as a visual representation of what the business is all about. The tagline, another crucial
element of the logo, is included to succinctly communicate the brand's mission and
values to the customers. All these elements combined make the logo a clear, concise,
and effective representation of the "Crisps Delight" brand.
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1.3 TAGLINE
“EMBRACE THE CRISPVOLUTION WHERE THE TASTE MEET
DELIGHT IN VERY BITE”
The tagline "EMBRACE THE CRISPVOLUTION WHERE THE TASTE MEETS

DELIGHT IN EVERY BITE" is a clever use of language that fuses the words "crisp" and
"evolution" to form "Crispvolution". This unique term signifies a new, innovative concept
in the realm of crispy food items. It suggests a revolution in the world of crispiness,
introducing a new standard of taste and texture that is not just innovative but also
exciting. The use of "embrace" in the tagline invites customers to welcome this new era
of crispy deliciousness, implying a breakthrough in the culinary world that offers an
unmatched experience.
The second part of the tagline, "where the taste meets delight in every bite",
further elaborates on the promise of the "Crispvolution". It emphasizes the delightful
taste experience that awaits with every bite. This phrase suggests a convergence of
taste and delight, enhancing the overall sensory experience. It's not just about the
crispiness of the food, but also the joy and satisfaction derived from every bite. The
tagline as a whole encapsulates the brand's commitment to providing a unique,
delightful, and memorable taste experience, setting a new benchmark in the world of
crispy delights.
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1.4 LOCATION
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"Crisps Delight" has strategically chosen a prime location at Blk 13 Lot 22 SV8C
Baranggay San Isidro Rodriguez Rizal based on our research conducted by the
proponents. We discovered that the competition in the area was relatively low, with only
a few competitors such as milk tea shops, milkshake outlets, and sari-sari stores. This
favorable competitive landscape presents a promising opportunity for "Crisps Delight" to
establish itself as a unique and sought-after destination for crispy treats.
In addition to the advantageous competition scenario, the location was

specifically selected due to its close proximity to various schools. Being situated right in
front of these educational institutions, "Crisps Delight" is easily accessible to a large
number of students, who form a significant portion of their target customer base. This
strategic positioning near schools ensures convenience for the students, making it
convenient for them to indulge in the delightful crispy offerings of "Crisps Delight". The
research team concluded that this precise location would provide the business with a
competitive edge, considering the limited competition and the potential customer base
of students in the area.
1.5 MISSION
Crisps Delight mission is to delight our customers with a wide variety of crispy
food options that exceed their expectations. We are committed to using the finest
ingredients, innovative flavors, and exceptional customer service to create a memorable
culinary experience. Our goal is to be a leader in the food industry, providing a delightful
and satisfying journey of taste and texture for all who indulge in our crispy delights.
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1.6 VISION
Our vision at "Crisps Delight" is to become a recognized and beloved brand in
the food industry, known for our exceptional crispy food offerings and unparalleled
customer experience. We strive to expand our presence, both locally and globally, while
maintaining our commitment to quality, innovation, and sustainability. Through
continuous growth and innovation, we aim to bring the joy of crispy deliciousness to
people's lives, creating lasting memories and becoming a staple in their culinary
journey.
1.7 GOALS AND OBJECTIVES

 To incorporate fresh, locally sourced ingredients that are rich in nutrients
 To provide clear and accessible nutritional information to empower customers to
make informed choices
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 To educate and guide customers on healthier alternatives and portion control
options
 To continuously innovate and develop new recipes that cater to specific dietary
preferences and restrictions
 To promote sustainable sourcing practices and support local farmers and
suppliers
 To reduce food waste through efficient inventory management and responsible
practices
 To foster a culture of wellness and promote a balanced approach to eating
 To create a welcoming and supportive environment for customers to make
healthier choices
 To collaborate with health professionals and nutritionists to ensure our offerings
align with current dietary guidelines.
1.8 EXECUTIVE SUMMARY

"Crisps Delight" is a food business dedicated to providing delightful and crispy
food options to customers. Our mission is to create a brand that is synonymous with
quality, innovation, and exceptional taste. We aim to exceed customer expectations by
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offering a diverse range of crispy treats that cater to various dietary preferences and
needs.
Strategically located in Blk 13 Lot 22 SV8C Baranggay San Isidro Rodriguez

Rizal, "Crisps Delight" benefits from limited competition and a proximity to schools,
making it easily accessible to our target audience, particularly students. Our
commitment to exceptional customer service ensures a welcoming and friendly
atmosphere where customers feel valued and appreciated.
We prioritize sustainability by sourcing fresh, locally sourced ingredients and

minimizing food waste. Our dedication to transparency is reflected in providing clear
nutritional information to empower customers to make informed choices. With a focus
on continuous innovation.
Through our goals and objectives, we envision "Crisps Delight" becoming a

recognized and beloved name in the food industry. We strive to be a leader in delivering
crispy delights that bring joy, satisfaction, and a new level of crispy deliciousness to our
customers' lives. In addition to our current operations, "Crisps Delight" has exciting
future plans to further enhance our brand presence and expand our offerings.
One of our key future plans is to explore opportunities for growth by opening
additional locations in high-traffic areas. This expansion will allow us to reach a wider
customer base and introduce our crispy delights to new communities. We will carefully
select strategic locations that align with our target audience and ensure accessibility
and convenience for our customers.
Furthermore, we are committed to continuous innovation and menu

development. Our future plans include regularly introducing new flavors, seasonal
specials, and limited-time offerings to keep our menu fresh and exciting. We will
conduct market research and gather customer feedback to understand evolving tastes
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and preferences, allowing us to stay ahead of trends and provide unique and delightful
crispy treats.
As part of our commitment to sustainability, we plan to further enhance our eco-

friendly practices. This includes exploring packaging alternatives that are
environmentally friendly and implementing initiatives to reduce waste throughout our
operations. We will also continue to collaborate with local suppliers who share our
values of sustainability and quality.
Lastly, we aim to strengthen our online presence and expand our digital
capabilities. By investing in technology and online platforms, we will enhance our
customers' online shopping experience and provide convenient options for ordering and
delivery. We will also leverage social media and digital marketing strategies to engage
with our customers, share our story, and build a loyal online community.
Through these future plans, "Crisps Delight" is poised to grow as a beloved

brand, offering a wide range of crispy delights while maintaining our commitment to
quality, innovation, sustainability, and exceptional customer service.
CHAPTER 2: MARKET ASPECTS
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2.1 Uniqueness of Business
Crisps Delight sets itself apart by focusing on the creation of healthy, flavorful
snacks that utilize the unique properties of potato protein. The key to their
distinctiveness lies in the innovative use of sustainable ingredients. Firstly, a specially
formulated breading mix is used to coat the potatoes, providing a flavorful base. This is
followed by the addition of cheese which imparts a rich, creamy texture to the snack.
Next, the use of Alaska evaporated milk enhances the overall taste by marinating the
potatoes, adding another layer of complexity to the flavor profile. Bread crumbs are
then used to provide a crispy coating, which not only adds a pleasing crunch but also
elevates the overall eating experience. Finally, a combination of tomatoes, kenchay
(Chinese celery), pepper, and salt are used. These ingredients not only provide a
delightful aroma but also contribute additional layers of flavor to the dish. Together, all
these elements work in harmony, resulting in a unique, delicious snack that stands out
in the market. The thoughtful combination of ingredients and the attention to detail in the
preparation process truly make Crisps Delight a unique culinary experience.
2.2 Demand in Business

The demand for Crisps Delight in the business of healthy and flavorful snacks is
soaring. As more individuals prioritize their well-being and seek out nutritious
alternatives, Crisps Delight has become a sought-after brand. What sets Crisps Delight
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apart is its emphasis on using potato protein to create snacks that are both wholesome
and delectable. This unique approach appeals to health-conscious consumers who
desire snacks that offer nutritional benefits without compromising on taste. Moreover,
Crisps Delight's commitment to sustainability further bolsters its popularity. By
incorporating sustainable ingredients such as breading mix, cheese, Alaska evaporated
milk, and bread crumbs, the brand caters to the growing demand for environmentally
friendly products.
The combination of flavors and aromas derived from ingredients like tomatoes,
kenchay, pepper, and salt adds an extra layer of distinction to Crisps Delight's snacks,
making them truly irresistible to potential customers. Overall, the business of Crisps
Delight is thriving due to its unique approach to snack creation, dedication to
sustainability, and ability to deliver a delightful snacking experience. The increasing
demand reflects the brand's success in meeting the evolving needs of health-conscious
consumers.
2.3 Demand Factors
 Customers are drawn to businesses that prioritize sustainability and use of

natural ingredients.
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 Offered from friends, family, or customers who have tried and enjoyed the Crisp
Delight encourage others to purchase
 Growing awareness of the importance of dietary choices and health-

consciousness
 Appeal to environmentally-conscious consumers seeking sustainable food
products
 Use of sustainable ingredients such as breading mix, cheese, Alaska evaporated
milk, and bread crumbs
 Combination of flavors and aromas from ingredients like tomatoes, kenchay,
pepper, and salt adds to the overall appeal
 Ability to provide a satisfying and delicious snacking experience while still being
nutritious
 Meeting the needs of health-conscious consumers who prioritize both taste and
nutritional value
2. 4 Proof of Demand
2.5 Search Articles (proper citations) Local Target Market
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"Snack Food in Malaysia (2020) – Market Sizes" - This article provides market
size data for packaged snacks, including crisps, in Malaysia. It covers sales through all
retail channels, including direct to consumer. You can find more information in the
Mintel report. (Source: Mintel) "MARKET TRENDS IN MALAYSIA: SNACKS" - This
article discusses the snack food segment in Malaysia, including potato chips and other
snacks. It provides data on revenue and volume growth in the snack food market. You
can read the full article on the DPO International website. (Source: DPO International)
"Potato Chips and Crisps Market Size, Share Report" - This article provides global
market size data for potato chips and crisps. It includes information on the market's
growth and projected future value. You can find more details in the Market Data
Forecast report. (Source: Market Data Forecast) "Markprd Marketing Plan - Presented
to the Marketing and ..." - This article discusses the target market for Kangkong Delight,
which may be relevant to your search. It identifies the primary target market as males
and females aged 18-30 years old, belonging to the socio-economic class B, C, and D.
You can read the full marketing plan on Studocu. (Source: Studocu) "Potato Chips and
Crisps Market: Industry Size, Share, Competition" - This article provides insights into the
potato chips and crisps market globally. It aims to assist stakeholders, industry
professionals, and decision-makers in identifying market potential and winning
strategies. More information can be found in the Research and Markets report. (Source:
Research and Markets) Potato Snack Foods have become a beloved staple in the
global snack market, offering a wide array of flavors, textures, and formats to satisfy
every craving. From classic potato chips to innovative twists on the traditional spud,
these snacks continue to captivate taste buds worldwide. Potato snack foods have
transcended cultural boundaries, finding their way into pantries and vending machines
worldwide. In countries like India, where spices reign supreme, potato snacks infused
with bold masala flavors are a popular choice. Meanwhile, in Japan, unique textures like
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crispy shoestring potatoes or airy potato sticks offer a delightful twist on the traditional
chip experience.
2.6 Online Data Gathering (Questions)
To gather data from our target respondents, we utilized Google Forms as the
instrument for data collection. We opted for this method due to its ability to provide
accurate and efficient data in a timely manner. Through Google Forms, we were able to
ask pertinent questions about our products and services offered at Crisps Delight. The
responses obtained from the survey will aid us in making informed decisions and taking
necessary actions to foster the growth of our business. The survey comprised four key
questions, which are as follows:
1. Is the Crisps Delight idea okay?

2. Do you think the taste of our CRISPS DELIGHT are tastier with toppings and sauce?
3. Are you interested of the healthier of CRISPS DELIGHT option?
4. What sized do you prefer for CRISPS DELIGHT?
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2.7 Survey of Customer Demand

Based on the data collected from the Google form, we have received a total of 50
responses from respondents within the age range of 18-25 years old. It is noteworthy
that the majority of the participants were college students who have a fondness for
innovative potato-based dishes.
Figure 1 illustrates the responses from the participants regarding the question, "Is
the CRISPS DELIGHT idea okay?" The chart indicates that an overwhelming majority of
96.1% of the respondents answered yes, while a small percentage of 3.9% answered
no.
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Moving on to Figure 2, it presents the responses to the question, "Do you think
the taste of our CRISPS DELIGHT is tastier with toppings and sauce?" The chart
reveals that a significant majority of 94% of the participants answered yes, indicating a
preference for additional toppings and sauce, while a minority of 6% answered no.
Figure 3
showcases the responses to the question, "Are you interested in healthier CRISP
DELIGHT options?" The chart demonstrates that a considerable majority of 90.4% of
the respondents expressed their interest in healthier options, while a smaller percentage
of 9.6% answered no.
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Lastly, Figure 4 exhibits the responses to the question, "What size do you prefer
for CRISPS DELIGHT?" The chart indicates that a majority of 71.2% of the participants
preferred the size described as "just right," while 17.3% answered that they preferred a
larger size, and 11.5% indicated a preference for a smaller size.
The four figures collectively present a comprehensive summary of the

respondents' opinions and preferences regarding the CRISPS DELIGHT concept. In
Figure 1, an overwhelming majority of 96.1% of the participants find the idea of CRISPS
DELIGHT acceptable, while only 3.9% have reservations. Figure 2 reveals that 94% of
the respondents believe that the taste of CRISPS DELIGHT is enhanced with toppings
and sauce, while 6% disagree. Figure 3 showcases the interest of 90.4% of the
participants in healthier CRISPS DELIGHT options, with 9.6% expressing no interest.
Lastly, Figure 4 provides insights into the size preferences, with 71.2% preferring a size
described as "just right," 17.3% favoring a larger size, and 11.5% opting for a smaller
size. Collectively, these figures highlight the positive reception of the CRISPS DELIGHT
concept, the preference for enhanced taste, interest in healthier options, and varied size
preferences among the respondents.
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2.9 SWOT Analysis
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Unique and Relatively higher Expansion into new Intense competition
innovative product o prices locations
Quality ingredients Limited Introduction of Changing consumer

and flavors geographical reach healthier options preferences
Strong brand Lack of online Collaborations and Economic factors

presence presence partnerships
Customer loyalty and Online ordering and External factors (e.g.,
repeat business delivery weather, pandemics)
Efficient operational
processes
Strengths:
1. Unique and innovative product offerings: Crisps Delight stands out in the market with
its creative and innovative potato-based dishes, offering a unique and enjoyable dining
experience for customers.
2. Quality ingredients and flavors: Crisps Delight prides itself on using high-quality
ingredients to ensure the flavors of their dishes are exceptional, satisfying customer
cravings.
3. Strong brand presence: The brand has built a strong presence and reputation in the
market, attracting a loyal customer base through effective marketing and positive word-
of-mouth.
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4. Customer loyalty and repeat business: Crisps Delight has successfully cultivated a
loyal customer base who frequently visit the establishment, contributing to consistent
revenue and positive brand image.
5. Efficient operational processes: Crisps Delight has implemented streamlined

operational processes, ensuring smooth service delivery and minimizing customer wait
times.
Weaknesses:
1. Relatively higher prices: The use of quality ingredients and unique flavors may result
in slightly higher prices, which could deter price-sensitive customers.
2. Limited geographical reach: Crisps Delight may have a limited presence in certain
areas, which could restrict its customer base and potential market reach.
3. Lack of online presence: In today's digital age, the absence of a strong online
presence and online ordering system may hinder the ability to reach a wider customer
base and compete with online food delivery platforms.
Opportunities:
1. Expansion into new locations: Crisps Delight can explore opportunities to expand its
presence into new areas, targeting untapped markets and reaching a wider customer
base.
2. Introduction of healthier options: With the growing trend towards healthier eating
habits, Crisps Delight can capitalize on this by introducing healthier alternatives or
options to cater to health-conscious customers.
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3. Collaborations and partnerships: Crisps Delight can consider collaborations with
complementary businesses or partnerships with local suppliers to enhance its offerings
and create unique experiences for customers
4. Online ordering and delivery: Implementing an online ordering system and partnering
with delivery platforms can expand the customer reach and provide convenience to
customers who prefer home deliver.
Threats:
1. Intense competition: The food industry is highly competitive, with numerous players
offering similar products and experiences. Crisps Delight may face competition from
established brands and new entrants
2. Changing consumer preferences: Consumer preferences and trends can evolve

rapidly. Crisps Delight needs to stay updated with changing tastes and preferences to
remain relevant and appealing to its target market.
3. Economic factors: Economic downturns or fluctuations can impact consumer
spending habits, potentially affecting the demand for dining out and discretionary
spending on unique food experiences.
4. External factors (e.g., weather, pandemics): External factors such as adverse

weather conditions or global pandemics can disrupt operations and impact customer
footfall and revenue.
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2.8 Competitive Analysis
Direct Competition
Business Name Location Price Range

Potato Corner Montalban Town Center Php 35.00 - Php 119.00
Metro Manila Hills, Php 59.00 - Php 239.00
Hot Potato Montalban Rizal
Rodriguez Hwy, Montalban

Poato Giant Town Center, San Php 39.00 - Php 149.00
Jose, Rodriguez, Rizal
Fries Avenue Metro Manila Php 45.00- Php 110.00
Indirect Competition
McDonald's McDonald's Primark Php 58.00 - Php 360.00

Kasiglahan
Jollibee Montalban Town Center Php48.00 - Php 158.00
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Chapter 3 : MARKETING ASPECTS
3.1 Product
PRODUCT DESCRIPTION
As a new business, Crisp Delight is dedicated to offering a delightful and

satisfying experience to our customers. Our primary focus is on creating crispy and
delicious food products that are sure to please the taste buds.
As our business grows, we have exciting plans to expand our range. We will
introduce more high-quality ingredients and a diverse variety of flavorful sauces,
catering to different tastes and preferences.
We firmly believe that continuously improving our product lineup is key to

enhancing the overall experience for our valued customers. By listening to their
feedback and incorporating new and exciting ingredients, we aim to consistently deliver
delicious and satisfying food options.
PRODUCT LIST
Items Purpose Original Price Per Item
Potato Bite is a delicious and ₱10

crispy snack offered by Crisp
Delight. Made from carefully
Crisp Delights selected potatoes, these bite-
sized treats are perfect for
satisfying your cravings
PRODUCT STRATEGY
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Unique flavours
Having unique flavors sets in CRISP DELIGHT apart from the competition and
appeals to a wider range of taste preferences. By offering this flavors that are distinct
and innovative, CRISP DELIGHT can attract customers looking for something new and
exciting in the snack market. Unique flavors also prompting customers to try different
varieties and potentially become repeat buyers. Additionally, having a diverse range of
flavors allows CRISP DELIGHT to cater to various consumer preferences, ensuring
there is something that everyone to enjoy. Overall, the presence of unique flavors adds
a touch of excitement and adventure to the snacking experience.
Social Media Presence
CRISP DELIGHT use the social media presence/platforms to engage with

customers to connect with customers and build relationships, fostering a sense of
community and loyalty. The Social media serves as a powerful tool for showcasing our
business announcing promotions, and sharing engaging content that highlights the
unique offerings of CRISP DELIGHT, ultimately driving sales and attracting new
customer and enhance brand visibility also drive business growth.
Customer Feedback
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Crisp Delight recognizes the importance of gathering customer feedback as it
provides valuable insights into customer preferences, satisfaction levels, areas for
improvement, and potential growth opportunities. By actively seeking feedback, Crisp
Delight can gain a deeper understanding of what customers appreciate or dislike about
their products, services, and overall experience. This information enables Crisp Delight
to make informed decisions to enhance their offerings and better meet customer needs.
Positive feedback can also serve as powerful testimonials or endorsements, while
negative feedback highlights areas that require attention to prevent customer
dissatisfaction and potential loss of business. Overall, customer feedback plays a vital
role in maintaining and improving product quality, service excellence, fostering customer
loyalty, and driving overall business success.
3.2 Price Costing

COSTING
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The cost of each product is based on the given price of the supplier. The
researchers will not break down the price as they do not know the ingredients of the
products. The mark-up price of each product is based on the competitors analysis and
demand analysis. The researchers decided that the selling price is even or lower
compared to the prices of competitors. The researchers made it affordable for the
customers are low to medium wage earners.
PRODUCT ORIGINAL COST MARK UP PRICE SELLING PRICE

PER UNIT (Original Cost per unit (Cost per unit +
* 5%) mark-up price)
Cheese ₱130.00 ₱0.65 ₱84.5
Breadcrumbs ₱150.00 ₱0.75 ₱112.5
Potato ₱180.00 ₱0.9 ₱162
Alaska evaporada ₱110.00 ₱0.55 ₱60.5
Tomato ₱100.00 ₱0.5 ₱5
Kenchay ₱120.00 ₱0.6 ₱72
Pepper ₱120.00 ₱0.6 ₱72
Salt ₱125.00 ₱0.625 ₱78.125
Breading mix ₱170.00 ₱0.85 ₱144.5
PRICING STRATEGY
In defining our pricing, we've adopted a cost-based pricing strategy, specifically

the direct-cost pricing approach. This method involves adding a percentage markup to
the variable costs of distributing and selling our product. It's a common practice for
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businesses to add a reasonable profit margin to their costs to cover any risks and efforts
involved.
As a startup, we believe that this is the most practical and straightforward pricing
strategy for our range of products. Our products, sourced from various manufacturers,
carry a 5% markup as agreed upon by our team.
However, we remain open to reassessing our pricing strategy in the future. We

understand the importance of adapting to market changes and the potential need for
strategy revisions to ensure the continued growth and improvement of our business.
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3.3 Place
Interior Design
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INTERNAL AND EXTERNAL DESIGN
The placement of the Crisp Delights Unit should be strategically planned to

ensure easy access, efficient staff control, and enhanced security. The location of the
unit plays a crucial role in optimizing operations and maintaining a secure environment.
Therefore, it's vital to carefully consider these factors when deciding on the unit's
position. By doing so, we can streamline our operations, ensure safety, and provide a
convenient experience for everyone involved.
SPACE STANDARD AND COMPONENTS
The selected storage system in the restaurant is designed to be easily accessible

for all staff members. It has been carefully chosen to ensure that employees of all types
can conveniently retrieve and equipment as needed. The storage system is organized
in a way that promotes efficiency and allows staff members to quickly locate and access
the necessary items and equipments. This accessibility helps streamline operations and
ensures that the staff can efficiently perform their tasks without any unnecessary
obstacles.
CONTROLLED TEMPERATURE
The external design of the restaurant, with appropriately sized ceilings and
windows on the side, contributes to maintaining controlled temperature within the
establishment. This is crucial for ensuring food safety, preserving the quality of
ingredients, and creating a comfortable dining environment. By having well-insulated
ceilings and windows strategically placed, the restaurant can regulate the temperature
effectively. Refrigerators and freezers are set to the appropriate temperatures to prevent
bacterial growth, while hot holding equipment keeps cooked food at safe and desirable
temperatures. The HVAC system plays a vital role in maintaining a comfortable dining
area temperature, ensuring that customers can enjoy their meals in a pleasant
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atmosphere. Regular temperature monitoring and equipment maintenance are
conducted to uphold food safety standards and provide a consistently enjoyable dining
experience for customers.
HYGIENIC AND STERILE ENVIRONMENT
Creating a hygienic and sterile environment in a restaurant is essential to ensure

food safety and customer satisfaction. This involves implementing regular and thorough
cleaning practices for all areas of the restaurant, including dining areas, kitchens, and
restrooms. Proper hand hygiene protocols should be emphasized among staff
members, and food handling practices should be followed diligently to prevent cross-
contamination. Effective pest control measures should be in place, and waste
management procedures should be followed to prevent odors and pests.
Comprehensive staff training on food safety and hygiene is crucial, along with regular
inspections to identify and address any potential hygiene issues. By adhering to these
practices and complying with health and safety regulations, a restaurant can maintain a
hygienic and sterile environment, ensuring the well-being of customers and the overall
success of the establishment.
APPROPRIATE STORAGE SYSTEM
In choosing an appropriate storage system for a restaurant is crucial for efficient

operations and maintaining food quality. It's important to consider factors such as space
efficiency, organization, accessibility, temperature control, durability, cleanliness, safety,
compliance with regulations, and scalability. Maximizing available space, ensuring easy
organization and accessibility, and considering temperature control options for
perishable items are key considerations. Additionally, selecting durable and easy-to-
clean materials, prioritizing safety and security features, and ensuring compliance with
local regulations are essential. Planning for future growth and scalability is also
important. By carefully assessing these factors and consulting with professionals, you
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can select a storage system that optimizes your restaurant's operations, promotes food
safety, and enhances overall efficiency.
OTHER AREAS
Another space in the kitchen can be utilized to accommodate additional refrigerators,

cabinets, or shelves for storing ingredients or stocks. This extra storage area can help
optimize the organization and accessibility of ingredients, ensuring efficient workflow in
the kitchen. By strategically placing refrigerators or cabinets in this space, you can
ensure that ingredients are properly stored at the appropriate temperatures, maintaining
their freshness and quality. Additionally, having dedicated storage for ingredients and
stocks in close proximity to the cooking area can streamline food preparation and
minimize the time spent retrieving necessary items. Consider the layout of the kitchen
and consult with professionals to determine the best storage solutions that maximize the
available space while meeting your specific storage needs.
REFERENCES
https://store.mintel.com/report/snack-food-in-malaysia-2020-market-sizes
https://dpointernational.com/wp-content/uploads/2022/08/MARKET-TRENDS-IN-
MALAYSIA-SNACKS.pdf
https://www.marketdataforecast.com/market-reports/potato-chips-and-crisps-market
https://www.studocu.com/ph/document/xavier-university-ateneo-de-cagayan/business-
ethics/markprd-marketing-plan/45876779
https://www.researchandmarkets.com/reports/5609700/potato-chips-and-crisps-market-
industry-size
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3.4 Promotion
SOCIAL MEDIA PLATFORMS
33
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To connect with our customers, we employ a comprehensive social media marketing
strategy across platforms such as Facebook, TikTok, Instagram, YouTube, and Gmail.
Through these channels, we regularly post updates and advertisements to keep our
customers informed about our offerings. We also actively engage with our customers by
encouraging feedback and suggestions through social media. Additionally, we provide
our contact number on our website and social media profiles, enabling customers to
reach out to us directly with any concerns or suggestions they may have. This approach
ensures that we maintain an open line of communication with our customers and
prioritize their needs and feedback.
34
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TRADITIONAL MARKETING
Since not all people have social media, we will still conduct traditional marketing which
is handing out flyers to different people in Robinson in Montalban.
FLYER
To let potential customers know about our products and services. Flyers are an easy
and effective way to tell people on the street about our services and products. They may
have never seen our website, or may not be on social media. Flyers are a great way to
advertise our event and reach your targeted audience. Because of our distribution ways,
flyers can be a great platform to advertise our event to a certain database but also to a
specific geographically distributed audience.
35
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CHAPTER 4: ORGANIZATIONAL ASPECT
4.1 Form of Business Organization

Crisp Delights has chosen to form a corporation where all three owners will pool
their resources, skills, and capital for the benefit of the company. Their unique
combination of experience and assets will be aimed towards achieving the business
mission of delivering top-tier snacks and satisfying customer cravings. Profits and
losses will be distributed according to the terms agreed upon in the business operating
agreement, reinforcing collaborative achievement and shared responsibility.
4.2 Capital Structure
36
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4.3 Organizational Structure
37
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CHAPTER 5: Technical Aspect
5.1 Form of Business Organization
At 10 am, the physical will open and begin

preparing fresh batches of crisp delights,
First we will clean, sort, peel, slice,
monitoring the frying process to ensure
blanch, and gather all necessary
they're cooked perfectly, and display the
ingredients for frying Crispt Potatoes.
freshly made crisp delights on shelves or
in display cases
During the afternoon rush, prioritize During midday, help customers, share
serving lunch and snack crowds, while info about crisp delights and other
ensuring store cleanliness, and products, keep putting out fresh crisp
maintaining sufficient staffing for delights, and check stock levels to refill as
excellent customer service. needed.
During evening operations, continue During closing procedures, clean and

serving customers as traffic slows down, sanitize the store, take inventory of
utilize remaining batch items to remaining products, reconcile sales, turn
minimize waste, and monitor sales off equipment and lock doors, prepare
trends to adjust inventory levels. remaining inventory, and complete
administrative tasks.
Maintaining quality control ensures crispt

delights meet standards, fostering a
satisfying customer experience, while
effective staff communication ensures
smooth operations and exceptional
service.
38

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CHAPTER 1 To 3 Crisps Delights

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Republic of the Philippines

Province of Rizal Municipality of Montalban

CRISPS DELIGHT BUSINESS

In Partial Fulfillment of the

Requirements for the Course of

Bachelor of Science in Entrepreneurship

Faculty of the Institute of Business and

Antonio, Rechell Joy P.

Payumo, Kathlene kate M.

Santos, Princess Juliana D.

March 21, 2024

CHAPTER 1: BUSINESS ASPECTS

1.1 BUSINESS NAME

1.2 BUSINESS LOGO

DELIGHT IN VERY BITE”

The tagline "EMBRACE THE CRISPVOLUTION WHERE THE TASTE MEETS

In addition to the advantageous competition scenario, the location was

1.7 GOALS AND OBJECTIVES

1.8 EXECUTIVE SUMMARY

Strategically located in Blk 13 Lot 22 SV8C Baranggay San Isidro Rodriguez

We prioritize sustainability by sourcing fresh, locally sourced ingredients and

Through our goals and objectives, we envision "Crisps Delight" becoming a

Furthermore, we are committed to continuous innovation and menu

As part of our commitment to sustainability, we plan to further enhance our eco-

Through these future plans, "Crisps Delight" is poised to grow as a beloved

CHAPTER 2: MARKET ASPECTS

2.2 Demand in Business

2.3 Demand Factors

 Customers are drawn to businesses that prioritize sustainability and use of

 Growing awareness of the importance of dietary choices and health-

2.5 Search Articles (proper citations) Local Target Market

2.6 Online Data Gathering (Questions)

1. Is the Crisps Delight idea okay?

2.7 Survey of Customer Demand

The four figures collectively present a comprehensive summary of the

Quality ingredients Limited Introduction of Changing consumer

Strong brand Lack of online Collaborations and Economic factors

5. Efficient operational processes: Crisps Delight has implemented streamlined

2. Changing consumer preferences: Consumer preferences and trends can evolve

4. External factors (e.g., weather, pandemics): External factors such as adverse

2.8 Competitive Analysis

Business Name Location Price Range

Rodriguez Hwy, Montalban

McDonald's McDonald's Primark Php 58.00 - Php 360.00

As a new business, Crisp Delight is dedicated to offering a delightful and

We firmly believe that continuously improving our product lineup is key to

Items Purpose Original Price Per Item

Potato Bite is a delicious and ₱10

Social Media Presence

CRISP DELIGHT use the social media presence/platforms to engage with

3.2 Price Costing

PRODUCT ORIGINAL COST MARK UP PRICE SELLING PRICE

Cheese ₱130.00 ₱0.65 ₱84.5

Breadcrumbs ₱150.00 ₱0.75 ₱112.5

Potato ₱180.00 ₱0.9 ₱162

Alaska evaporada ₱110.00 ₱0.55 ₱60.5

Tomato ₱100.00 ₱0.5 ₱5

Kenchay ₱120.00 ₱0.6 ₱72

Pepper ₱120.00 ₱0.6 ₱72

Salt ₱125.00 ₱0.625 ₱78.125

Breading mix ₱170.00 ₱0.85 ₱144.5

In defining our pricing, we've adopted a cost-based pricing strategy, specifically

However, we remain open to reassessing our pricing strategy in the future. We