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Assignments - Strategic Management
Assignments - Strategic Management
Assignments - Strategic Management
The process whereby the leadership of an organisation, acting on behalf of the company's
shareholders, formulates and carries out meaningful objectives and programmes is
referred to as strategic management (or owners). Typically, the process of formulation
starts with an assessment of the available resources, then moves on to a study of the
industry to investigate the competitive environment of the firm, and finally, an analysis of
the organization's internal operations. After conducting such an exhaustive investigation,
a strategy for achieving the desired outcomes is subsequently established. The
development of a strategy with the purpose of implementing that plan with the intention
of guiding and aligning the organisation with its key objectives.
Strategic Challenges –
1. Technology - Technology is generally the first barrier that comes to mind when
discussing the difficulties associated with management in the twenty-first century.
These days, almost everyone carries a smartphone that has a processing speed that
is more than 120 million times quicker than the whole computer power of NASA
in 1969. There has been a recent surge in interest in the problem of personal
privacy, and corporations are competing to produce space travel that is
commercially feasible. In today's world, it is possible to clone DNA, automobiles
can drive themselves, robots are present in practically all manufacturing facilities,
personal privacy is a major problem, and businesspeople are competing to
produce space travel that is both affordable and accessible. The rapid
advancement of technology has had an effect on almost every facet of
contemporary life.
2. Environment - There may be climate change sceptics, but few can deny that
weather events are happening more often and with greater consequences, and that
each climatic event has real costs and a domino effect. Consider the effects of a
flood not just locally, but also on customers and companies that depend on the
region's products from afar. A recent flood in Texas, for example, caused
significant damage, including the loss of 25 freight cars when a train derailed and
overturned. Each of those autos was supposed to bring things and supplies to
other businesses that would now suffer a loss, perhaps affecting many more
businesses.
3. Politics - There are always new challenges in politics. As chaotic as it has ever
been, some argue that the nation is more divided now than it has been since the
Civil War. Companies have a far greater challenge in navigating the political
context as they do business. As a result of today's indignation and social media,
wise firms have traditionally supported both political parties in order to be
pragmatic, but this may backfire on them when customers object to subjects such
as abortion, LGBTQ rights and so on.
In the years preceding up to Elop's appointment as CEO of Nokia, there were a number of
strategic challenges facing the company that may be broken down into seven main
categories. The seven challenges that needed to be overcome were insufficient strategic
planning, intense competitive pressure, inadequate innovation management, poor
operational efficiency, and an inappropriate corporate culture.
1. Weaknesses in Strategic Planning - From the start, the company's strategic
approach was terribly faulty. The company delivered an extraordinary
performance in the early years of the twenty-first century. It was the market leader
in a number of distinct market subcategories. The company's approach became
faulty as a result of its success. When client needs started to evolve, the firm
failed to recognise the transition or respond accordingly. As a result, we lost both
momentum and market leadership in all of our market segments.
Despite substantial developments in business-level strategy over the past two decades,
business-level strategy cannot meet the strategic needs of large multi-business
conglomerates on its own. Companies in this situation need strategies for each of its
various companies, as well as a broader strategy for the corporation. The corporate
method provides rationale for keeping all of these companies under the same ownership
group while retaining a degree of isolation from outside shareholders and investors.
There are primarily three kinds of corporate parenting, and they are as follows –
❖ Financial control - In this model, it is the responsibility of the parent company to
monitor and assess the financial performance of the investment portfolios held by
each of the operating business units. The shareholders and the financial markets
look to the corporate managers to locate and acquire firms and assets that have the
potential to generate profits on their behalf. It is the responsibility of the managers
of the individual business units to operate their units' businesses and make
decisions at their level. On the other hand, the parent business regulates
everything by establishing performance requirements.
❖ Strategic planning - In this organisational structure, the responsibility of the
parent company is to ensure that the various business divisions cooperate
effectively with one another. This may be accomplished by developing a unified
plan, making it simpler for companies to collaborate with one another, and
establishing a single location for the provision of services and resources.
❖ Strategic control - In this strategy, the parent firm helps its subsidiaries increase
their value by using its existing resources and expertise. A corporation could, for
instance, possess a prestigious brand or a talent that is possessed by very few
individuals overall. The corporate parent makes use of the knowledge and
experience it has gained as a parent in order to capitalise on possibilities for
expansion.
There are also several highly important analytical procedures that are detailed below-
1. Investigate the "strategic component" of each individual corporate unit -
During the process of formulating firm strategy, employees working in various
business divisions recognised important components. After putting the best plan
the organisation has to offer into effect, it is much simpler to evaluate each
individual business unit. Another approach is to develop a center of excellence
inside the organisation with the purpose of boosting the overall quality of the
organization's services and extending the strategic functioning of the organisation,
amongst many other potential benefits.
3. Perform a study to see how well the business unit or target company fits
within the parent company – It is critical for businesses to understand their
strengths and shortcomings. The first question a corporate parent should ask is
what qualities of the business unit make it a suitable match for the golden
opportunity of parenting.
To get a parental advantage, which is to produce more value in the portfolio of firms than
any rival could, should be the primary objective of any company's strategy as well as the
most clear notion that should serve as a guiding principle. Because of this, the
components have to have impeccable alignment and a snug fit when they are put
together.
It is necessary to make a great deal of adjustments to how and what the majority of
corporate planning processes concentrate on in order to make this notion the primary
motivation behind strategic choices made at the corporate level. These are the types of
adjustments that need to be made in order for the value of multi-business conglomerates
ever to turn out to be more positive than negative.
Answer -3a ->
Distinctive Competencies - The unique skills of a company set it apart from its
competitors. It is a group of important business practises and technological skills that set
your company apart from the rest. Companies work hard to get better at what they do and
give their clients a clear value proposition. This includes a set of benefits that your
customers can only get from your company. These unique skills help your company's
image by making your target market more aware of your brand.
1. Valuable – What does it have to offer clients in terms of added benefits and
advantages over the competition?
2. Rare – What do you do that no one else is doing? For which items and services
do you see a decline in sales and a rise?
3. Inimitable - How much money are your rivals willing to invest in a copycat
effort?
4. Organizational - How is the organisation organised to use the resources?
Answer -3b ->
The VRIO Framework was developed by Jay B Barney in order to determine the relative
importance of a company's resources. Resource Value, Resource Scarcity, Imitation Risk,
and Organizational Competence (VRIO) are the four components of the VRIO acronym.
Resources are the subject of VRIO, a strategic analysis tool.
1. Valuable - According to GE's VRIO Analysis, local food is a valued resource
since it's unique. This boosts consumer value. Customers choose these things
above rivals because they're unique.
GE's VRIO Analysis shows that R&D isn't a feasible resource. Because R&D
costs outweigh its inventive benefits. Few new features and products have
emerged in recent years. R&D hinders GE's competitiveness. Enhancing R&D
teams and reducing their costs is advised.
2. Rare - Local food products are not uncommon, according to General Electric's
VRIO Analysis. Other competitors easily provide this. Competitors may use these
resources in the same way that GE does, decreasing GE's competitive edge. Local
foods provide GE a competitive advantage. General Electric Company may still
use this valuable resource.
According to VRIO, General Electric's distribution network is a one-of-a-kind
resource. Because rivals would need a lot of effort and time to beat GE's
distribution network. This is uncommon in industrial firms.
3. Inimitable - The staff of General Electric Company are also cheap to clone,
according to the VRIO Analysis. Because other companies may educate their
employees new skills. These organisations may entice GE employees by offering
greater wages, work conditions, bonuses, and growth opportunities. GE's
employees become a competitive advantage. Competitors may buy them.
According to GE's VRIO Analysis, copying GE's distribution network is costly.
GE built this over time. Comparable distribution systems are expensive to
reproduce.