CUSTOMER SATISFACTION TOWARDS

COKES TEST

A Project Report Proposal

By:

Muktiram Pokhrel

T. U. Registered No: 7-2-151-44-2019

Puspalal Memorial College

Finance Group

Submitted To:

The faculty of management

TRIBHUVAN UNIVERSITY

KATHAMANDU

In Partial Fulfillment of the Requirement for the degree of

BACHELOR OF BUSINESS STUDIES (BBS)

Kathmandu, Nepal

March, 2024
 Table of contents

INTRODUCTION Pages

1.1 Background of the study……………………………………………………………………………….. 1

1.2 Profile of the organization……………………………………………………………………………. 2

1.3 Statement of problem……………………………………………………………………………………. 3

1.4 Objective of the study…………………………………………………………………………………….. 3

1.5 Research Methodology……………………………………………………………………………………. 3

1.6 Limitation………………………………………………………………………………………………………….. 4
 CHAPTER- I

1.1 Background of the study

A Coca-Cola drink is a beverage often carbonated soft drink are more commonly known assoda,
pop, tonic etc., in part of the united states and Canada or fizzy drinks in the UK sometimes
called minerals in Ireland. It is a non-alcoholic beverage. It is artificially flavorsand contain no
fruits. The consumer market can be defined as the market for products and service that are
purchased by Individual as households goods for their personal consumption.

The Coca-Cola Company is the world’s leading beverage company and perhaps the most
recognized brand name in the world. Pirating in 200 countries with a diverse product range
consisting of an astounding 500 brands and 3300 beverages, the company considers the “Coca-
Cola” name itself worth billions of dollars. Protecting its brand image and reputation, therefore,
is a key priority for Coca-Cola management. Coca-Cola mission is stated simply as“at the Coca-
Cola Company, we strive to refresh the world, inspire moments of optimism and happiness,
create value and make a difference”. Coca-Cola is the most popular and biggestselling soft frank
in history, as well as one of the most recognizable brands in the world. Created in 1886 in
Atlanta, Georgia, by dr. johns. Pemberton, Coca-Cola syrup with carbonated water. Coca-Cola
was patented in 1887, registered as a trademark in 1893 and by1895 it was being sold in every
state and territory in the United States. In 1899, the CocaCola Company began franchised
bottling operations in the United States and in 1906 bottling operations for Coca-Cola began to
expanding internationally. The Coca-Cola company as it is known is still headquartered in
Atlanta Georgia where is it was founded over one hundred years ago. Coca-Cola has hundreds
of brands and thousands of products sold worldwide in over 200 countries. Some brands and
products are only sold locally due to cultural taste while other products are sold in a specific
region or around the world. (Bevelery, 1998)

1.2 Profile of the organization

The Coca-Cola Company’s operational structure includes four geographic operating segments:
Europe, Middle East & Africa; Latin America; North America; and Asia Pacific. The company
reporting structure also includes the non-geographic segments of Global Ventures and Bottling
Investments Group (BIG). Geographic operating segments are then further divided into smaller
geographic regions, such as Europe, Japan & South Korea, and ASEAN and South Pacific.

1.3 Problem of Statement

The main purpose of this research work is to Consumer Satisfaction. The research aims to
capture intelligence on how current activities in consumer satisfaction. Coco-cola ltd as a
company holding the highest market share in the soft drink beverage industry in Ghana would
need to have a very competent a capable to consumer satisfaction. How the firms controls its
consumer satisfaction process shows the satisfaction towards the coco-cola product.The study
is based on the satisfaction of Coco-Cola Company with its customers.

1.4 Objective of the study

The purpose of the study is to examine the study of consumer satisfaction towards coco-cola
product in Kathmandu, especially the objectives of study are:

❖ To analyze the various dimensions of Coca-Cola and its impact upon consumer satisfaction.

❖ To know about the consumer buying behavior.

1.5 Research Methodology

Research method is defined as techniques that are used for conducting research such as indata
collection, data analysis, and evaluation of the accuracy of the research results (Sekaran,
2003).In order to analyze the various aspects of Coca-Cola the reliability of the data is very
important. The study is conducted to find out the consumer satisfaction on Coco-Cola products
in Chennai city. Sampling means a few unit of population consider for analysis this in the
smallest representation of a large whole are it is the process by which the sample park is
selected to represents the whole. In order to achieve the objectives of the study, both primary
and secondary sources have been used for the data collection.

1.6 Limitation
The limitations that we faced during making the report were,

❖ Limited time and resources available while conducting necessary surveys to collect the

primary data.
❖ Study cannot authenticate the validity of response obtained from respondents.

❖ The data obtained in some cases may be biased.

Bibliography

Altstiel, T. a. (2006). Advertising Strategy: Creative Tactics from the Outside.

bevelery, A. (1998). Consumer preference of cola drinks and health.

Bevelery, a. (1998). Consumer preference of cola drinks and health.

Kristin. (2009). Coca-Cola Company.

Michael, T. (2014). Impact of Media on Consumer Brand preference, A Study on carbonated

Beverage Market with refernce to Coca-Cola.