Minimum Viable Product : Identify the Gaps

Workout Workout Availability

Price Amenities
Equipment Time of Instructor

Traditional Health Clubs 1 9 10 9 7

Home Exercise Program 5 2 3 5 1
Curves 8 4 5 4 5

CURVES IDENTIFIED GAPS IN GYM MARKET

12
10
8
6
4
2
0

Traditional Health Clubs Home Exercise Program Curves

 Exclusive for
Environment
women / Non
encouraging, Womanly Fun
threathening Convenience
disciplined & Atmosphere
same sex
motivational
environment

6 1 1 0
2 8 9
7 9 8 8

PS IN GYM MARKET

me Exercise Program Curves

Minimum Viable Product : Identify the Gaps
Standard Common Features/Bene
Qualities/Needs Desired by Your Niche Price
1 2

Market / Industry Competition [ write your industry ] 1 9 10

Alternative / Substitute [ write alternative ] 5 2 3
Your Product / Service [ write your brand ] 8 4 5

IDENTIFIED GAPS IN YOUR MA

12

10

[ write your industry ] [ write alternative ]

rd Common Features/Benefits Already Offered Unfulfilled Needs/Desires
3 4 5 6 7 8

9 7 6 1 1 0
5 1 2 8 9
4 5 7 9 8 8

ED GAPS IN YOUR MARKET NICHE

ustry ] [ write alternative ] [ write your brand ]

Minimum Viable Product : Identify the Gaps
Standard Common Features/Benefits
Qualities/Needs Desired by Your Niche Price
1 2
Free Lesson /
Credentials Webinars /
Sessions
Market / Industry Competition Coaching of Millenials 3 10 8
Alternative / Substitute Self-Study/Training course 6 8 1
Your Product / Service Achiever Mindset 8 4 7

IDENTIFIED GAPS IN YOUR MARK

12

10

0
Credentials Free Lesson / Menu of Testimonial & Tim
Webinars / Services Track Record Pro
Sessions #o

Coaching of Millenials Self-Study/Training cour

rd Common Features/Benefits Already Offered GAPS: Unfulfilled Needs/Desires
3 4 5 6 7 8
Testimonial Time Spent / Support
Menu of Fast Results /
& Track Programs for # of Least # of steps Community/
Services Responsible
Record sessions Partners
9 8 9 2 3 2
10 7 1 1 2 1
3 7 5 9 8 8

FIED GAPS IN YOUR MARKET NICHE

enu of Testimonial & Time Spent / Least # of Fast Results / Support

ervices Track Record Programs for steps Responsible Community/
# of sessions Partners

nials Self-Study/Training course Achiever Mindset