IF5I

MICROPROJECT REPORT

ON

Topic : Fitness Tracking App

Academic Year 2023-2024

Program Code : IF5I

Course : Entrepreneurship Development

Course Code : 22032

Subject Teacher : Ms. Kalyani Thakre

Group No:
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MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION

This is to certify that the following group of students roll no. 38 (2105220139),
39 (2105220140), 42 (2105220143) of 5th semester of Diploma in
INFORMATION TECHNOLOGY of institute, THAKUR POLYTECHNIC
( Code : 0522 ) have completed the Micro Project satisfactorily in subject –
Entrepreneurship Development ( 22032 ) for the academic year 2023 –2024
as prescribed in the curriculum.

Place : Mumbai Date :

Seal of Institute

Subject teacher Head of Department Principal

Ms. Kalyani Thakre Mrs. Suwarna Thakre Dr. S. M. Ganechari
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ACKNOWLEDGEMENT

We feel immense pleasure in submitting this report on ‘Entrepreneurship

Development’.

While submitting this report, we avail this opportunity to express our gratitude
to all those who helped us in completing this task.

Heading the list with our own honourable Principal Dr. S.M. Ganechari who is
the beginner of our inspiration. We owe our deep gratitude and also very
thankful to our guide and HOD Mrs. Suwarna Thakre who has proved to be
more than just a mere guide to us. Apart from bringing to us what can be joy of
successful completion of this project was only possible due to her guidance and
co-operation without which this work would never have been completed.

Finally, we wish to express our deep sense of respect and gratitude to each and
every staff member who has helped us in many ways and also our parents who
have always bared with us in any critical situation and to all others, sparing
their time and helping us for completion of this project in whatever way they
could. And lastly we are grateful to each other the members of our group.

THANK YOU
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MICRO - PROJECT REPORT

TOPICS : FITNESS PROGRAM APP

1.0 Rationale :

In our project of Fitness Program App which is a business plan well research,
realistic & tailored to our specific vision and goals. This business plan help us
to clarify our vision, set clear goals & think through all aspects of our business
plan. It outlines the strategies to enter & succeed in the market. It covers in
details and exaggerative concepts like Market understanding, resource
allocation, risk assessment and strategic development. Also enhances qualities
like measuring progress ( keeping track of milestones ) and decision making
process. Additionally attracting investment for business plan and continuous
improvement ( growth ) are our ultimate accomplishments as a Entrepreneur.

2.0 Aims / Benefits of the project :

• Empowering Health and Fitness.

• Market Leadership and Revenue Generation.
• User Satisfaction and Improved Health Well-being.
• Convenience and Accessibility, Community and Support.
• Business Opportunities also Continuous Innovation.
• Market Leadership and Investment Attraction.

3.0 Course Outcomes :

• Identify your entrepreneurial traits.

• Identify the business opportunities that suits you.
• Use the support systems to zero down to your business idea.
• Develop comprehensive business plans.
• Prepare plans to manage the enterprise effectively.
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4.0 Literature Overview :

A literature review for a fitness program app business project should focus on
relevant academic and industry publications. It may cover topics such as mobile
app trends, the fitness industry's growth, user behaviour in fitness apps, and
effective marketing strategies. This review will help in understanding the
market, user preferences, and best practices, contributing to the project's
strategic development and success.

In summary, a fitness program app business plan is a critical tool for

establishing a clear roadmap for your business, understanding your market,
attracting resources, and effectively communicating your vision to stakeholders.
It provides the foundation for building a successful and sustainable fitness app
business.

5.0 Proposed Methodology :

In order to complete the micro-project of Entrepreneurship Development

(22032). The procedure that we followed is given below -

 Finalizing the project topic title.

 Gathering information about the project.
 Create a proposal to submitted to the teacher.
 Have a group discussion meeting for further planning of the project.
 With the help of Internet and other Business books learn about concepts that
can be used in the project.
 Start with information search part. Collect as much as info possible. Keep
improvising
 and simplifying the data collected.
 Once to information is ready, check it in iterations, re-frame sentences and
get it finalized.
 Then prepare a well-finalized report and submit it to respective teacher.
 Prepare a presentation of the project.
 Project Submission.
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6.0 Resources used :

Sr Name of Specifications Quantity Remarks

no. resources
/ material

1 Computer Windows i10 5th gen, 8GB RAM 1 Available

2 Software MS WORD, POWER POINT 2 Available

3 Internet https://www.forbes.com/advisor/in/business/small- 2 Available

business-ideas/
Links
https://www.entrepreneur.com/en-za/starting-a-
business/

4 Books The Idea Guide, The One Page 2 Available

Business Plan (Rebecca Shaw)

7.0 Outputs of our project :

Goals of our business plan:

 Increased Sales and Revenue : One of the primary goals is to boost your
ecommerce sales and generate a significant increase in revenue.
 Enhanced Brand Visibility : The project aims to improve your brand's online
visibility and recognition among your target audience.
 Growing Customer Base : Attract new customers while retaining existing ones,
leading to an expanding and loyal customer base.
 Improved Website Performance : Achieve a well-optimized website that
provides an exceptional user experience, resulting in lower bounce rates and
increased conversions.
 Effective Marketing Strategies : Develop and implement marketing strategies
that are effective in reaching and engaging your target audience.
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 Positive Customer Relationships: Build and maintain strong customer

relationships through personalized communication and excellent customer
service.
 Data-Driven Insights: Collect and analyse data to gain valuable insights into
customer behavior, market trends, and strategy effectiveness.
 Sustainable Growth: Create a foundation for sustainable long-term growth in
the fitness development field.
 Competitive Advantage: Establish a competitive edge in your niche,
differentiating your business from competitors.
 Marketing Performance Metrics: Continuously monitor and report on the
performance of your marketing efforts, using key performance indicators
(KPIs) to track progress and return on investment (ROI).
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 Business Plan: (Executive Summary)

 Business Name: Caliber (Fitness Program App)
 Business Statement :

Fitness Program app allows to reach customers beyond your local area,
potentially expanding your customer base to a global level.

 Business Description :

A fitness program app business plan is a critical tool for establishing a clear
roadmap for your business, understanding your market, attracting resources,
and effectively communicating your vision to stakeholders. It provides the
foundation for building a successful and sustainable fitness app business.

Business Objectives

 Empowering Health and Fitness.

 Market Leadership and Revenue Generation.
 User Satisfaction and Improved Health Well-being.
 Convenience and Accessibility, Community and Support.
 Business Opportunities also Continuous Innovation.
 Market Leadership and Investment Attraction.

Provide steps for creating a complete business plan Fitness Program App

(1) Executive Summary :

 Briefly describe your fitness app, its unique features, and its target audience.
 Highlight your mission, vision, and long-term goals.

(2) Business Description :

 Explain the nature of your fitness app and its purpose.
 Describe the current state of the fitness industry and how your app addresses
specific needs or gaps.
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(3) Market Research :

 Provide a detailed analysis of the fitness app market, including size, growth
trends, and competition.
 Identify your target audience, their demographics, and preferences.
 Showcase market research data to support your claims.

(4) Product or Service :

 Explain the core features and functionalities of your fitness app.
 Describe any unique selling points or proprietary technologies.
 Outline your monetization strategy, such as subscription fees, in-app
purchases, or advertising.

(5) Marketing and Sales Strategy :

 Define your marketing approach to acquire and retain users.
 Identify your customer acquisition channels, such as social media, email
marketing, or partnerships.
 Detail your pricing strategy and revenue model.
 Describe your customer retention and engagement plans, like content
updates and community building.

(6) Competitive Analysis :

 Analyse your competitors, their strengths, and weaknesses.
 Explain how your app is positioned in the market and how it differentiates
itself.
 Provide a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.

(7) Operations Plan :

 Detail the technical and operational aspects of your app, including
development, hosting, and ongoing maintenance.
 List any third-party services or technologies you'll utilize.
 Discuss any partnerships or collaborations with fitness trainers, gyms, or
other businesses.
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(8) Team and Management :

 Introduce your founding team, their qualifications, and roles.
 Highlight any advisors or key team members you plan to recruit in the
future.

(9) Financial Projections :

 Provide a comprehensive financial plan, including income statements,
balance sheets, and cash flow statements.
 Forecast your revenue, expenses, and profitability over the next three to five
years.
 Explain your assumptions and growth metrics.

(10) Funding Requirements :

 Specify the amount of funding you need to launch and scale your fitness
app.
 Describe how you intend to use the funds and any potential sources of
investment.

(11) Milestones and Metrics :

 Set specific milestones for your app's development and growth.
 Define key performance indicators (KPIs) to measure success, such as user
acquisition rates, retention rates, and revenue targets.

(12) Risk Analysis :

 Identify potential risks that could impact your fitness app business and your
mitigation strategies.

(13) Appendices :
 Include any additional information, such as market research data, technical
specifications, or legal documents.
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References –

The Idea Guide

The One Page Business Plan(Rebecca Shaw)

8.0 Skill Developed / Learning outcome of the project :

 Teamwork
 Time management
 Great Leadership
 Team Oriented