Business Report

Question: -

DRAFT A REPORT AS THE MARKETING HEAD OF XYZ

LIMITED. ON DECLING SALES OF LAPTOP IN THE LAST
QUARTER.
To, 18th Jan 2024
Mr. Shirsha Jhunjhunwala,
Chief Executive Officer,
XYZ Private Limited,
123 Main Street, ABC city,
Kolkata – 713615

Subject: - Report on Declining Laptop Sales

Dear Sir,

Word Done
The extensive investigation into the issue of declining laptop sales within our
organization revealed crucial insights. On-site visits to key locations allowed
for a first hand assessment of the operational dynamics, uncovering potential
challenges. Interviews with various stakeholders provided valuable
perspectives, shedding light on internal and external factors influencing the
sales decline. Additionally, an in-depth review of pertinent literature and
reports facilitated a comprehensive understanding of industry trends and
competitive landscapes. The culmination of these efforts forms the basis for a
thorough report, encompassing both qualitative and quantitative data to guide
informed decision-making and potential strategies for addressing the decline
in laptop sales.
Findings
The results highlight a consistent decline in our company’s laptop sales over the last three
year , with our market share experiencing escalating challenges attributed to:

1. Intense competition in the market.

2. Rival companies presenting comparable products at competitive prices.
3. Noteworthy consumer preference for lightweight and sleek-designed compact laptops.
This pie chart illustrates customer satisfaction levels with our laptops:
- 15% of customers express high satisfaction.

- 65% of customers indicate moderate satisfaction.

- 20% of customers, report dissatisfaction with our laptops.
This graph shows the number of people satisfied with our products

Sale of Laptop

This graph shows us the sale of laptop in the previous year 2023
Recommendation
Regarding recommendations:

1. It is advisable to enhance our product quality in alignment with current market trends and
consumer preferences.

2. To offer more value at a lower cost, improvements in product quality are essential,
ensuring delivery of a high-quality product at a reasonable price.

3. Strengthening advertising and promotional efforts is crucial to attract a broader customer

base.

Thanking you in anticipation.

Warm Regards

Shirsak Mitra
Marketing Head
XYZ Private Limited