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Maham
Maham
A Symphony of Flavors
We began our journey in 1970 as a Spices company with a product that brought the idea of clean
and healthy foods to life. Since then, we resolved to make hygienic food, reduce time spent in the
kitchens, and foster good health. And on a daily basis, we strive to elevate our communities and
innovative food products. Traditions connect and expand the human spirit, and at National
Since inception in 1970, we have evolved into a leading multicategory food company that
produces 250 different products across 13 categories. We hold ISO 9001, ISO 18001, ISO 22000
and HACCP certifications along with SAP Business Technologies to ensure that our customers
With our changing eating habits as a result of technology in our kitchens or globalization and
migration, we have also transformed our cooking and shopping experiences along with our
food products that bring warmth to our customers and communities. Our products enable modern
lifestyles while retaining the traditional taste and values which are so close to our hearts.
With a history spanning over five decades, National Foods has trudged through various
technological advancements and has successfully catered to the changing needs of its customers.
And how did we manage this? Through our easy-to-prepare products that are tailor-made to
Mission:
We will achieve our vision by designing and manufacturing food and related products, conforming to
international standards and guidelines for nutrition, health, wellness and bringing joy and happiness to
people everywhere.
Vision:
Creating food that enriches the lives of people everywhere.
Masala overview
National Chaat Masala is the perfect blend of spices for your favourite savories & salads. You can make
every meal more delicious with a pinch of National Chaat Masala. Available at Pakistan Supermarket.
National Chaat Masala is the perfect blend of spices for your favourite savories & salads.
Since inception in 1970, we have evolved into a leading multicategory food company that produces 250
different products across 13 categories. We hold ISO 9001, ISO 18001, ISO 22000 and HACCP
certifications along with SAP Business Technologies to ensure that our customers receive the highest
quality products.
Production flowchart:
Start
Blending:
V
Packaging:
Quality Control:
Distribution:
Customer Service:
v
Research and Development (R&D):
Regulatory Compliance:
End
Explanation :
2. Raw Material Procurement: The company begins by sourcing raw materials, which in
this case are various spices and herbs used in making masalas. This step involves
3. Cleaning and Sorting: Once the raw materials are received, they undergo cleaning and
sorting processes to remove any impurities or foreign particles. This ensures that only
4. Grinding and Milling: The cleaned and sorted spices are then ground or milled into fine
powders. Grinding helps to break down the spices into smaller particles, which enhances
5. Blending: After grinding, the different spice powders are blended together according to
specific recipes or formulations. Blending ensures that the final masala mix has a
sachets, pouches, or jars. Proper packaging is essential for preserving the freshness and
7. Labeling and Coding: Once packaged, labels containing important product information
such as the name of the masala, ingredients, nutritional facts, and expiry date are applied
to the packaging containers. Additionally, batch or lot codes are added for traceability
purposes.
8. Quality Control: Throughout the production process, quality control checks are
conducted to ensure that the masalas meet the company's quality standards and regulatory
requirements. This step helps to identify and address any issues or deviations from the
desired quality.
facilities before they are ready for distribution. Proper storage and inventory management
are crucial for maintaining the quality and freshness of the products.
10. Distribution: Once stored, the packaged masalas are distributed to various distribution
11. Sales and Marketing: The company engages in sales and marketing activities to promote
its products and attract customers. This may involve advertising, promotions, and other
12. Customer Service: National Foods Masala Pvt Ltd provides customer service support to
address inquiries, feedback, or complaints from customers. This helps to maintain good
efforts to innovate and develop new masala blends or products. This step helps to keep
14. Regulatory Compliance: Throughout the production process, the company ensures
compliance with food safety regulations and standards. This includes staying updated on
requirements.
15. End: This indicates the conclusion of the production process flowchart, signifying the
Analysis:
Income Statement
The company's sales trajectory from 2018 to 2022 illustrates how market demand, price
strategies, and economic factors interact in a dynamic way. Sales grew yearly, peaking at
26,843,062 units in 2022 with a price increase to $245. This was in addition to an increase in
product price from $150 in 2018 to 16,178,301 units in 2022. Although selling units and inflation
rates fluctuate, the general trend points to strong market demand and successful management
techniques. This expansion was probably caused by a number of things, such as strong marketing
campaigns, innovative products, and consumer confidence. The company's resilience and
strategic skill in negotiating financial constraints and adapting to market dynamics are shown by
its ability to adjust to shifting market conditions while maintaining stable sales growth.
Cost of sales
The expenses incurred in creating the commodities sold are reflected in the cost of sales from
2018 to 2022, which has an immediate effect on the profitability of the business. Costs started at
-$10,614,639 in 2018 and increased yearly until they reached -$17,875,419 in 2022. The cost of
sales increased proportionately even if the volume of sales increased, suggesting causes such
rising production costs or inflationary pressures. Nonetheless, the business's gross profit was
positive over the entire time, indicating that manufacturing expenses were effectively managed
in relation to sales income. Maintaining profitability in the face of increased expenses was
Gross Profit
The gross profit numbers in this income statement reflect the difference between the company's total sales
revenue and the cost of goods sold (COGS), representing the amount of money remaining after
accounting for the direct costs associated with producing the goods sold. From 2018 to 2022, the gross
profit steadily increased, indicating consistent growth in sales revenue outpacing the corresponding
increase in the cost of goods sold. This growth trajectory suggests effective management of production
costs, potentially through measures such as economies of scale, efficient supply chain management, or
negotiation with suppliers. Additionally, it could also signify successful pricing strategies and robust
market demand, allowing the company to maintain healthy profit margins. The significant increase in
gross profit from 2021 to 2022 is particularly noteworthy, possibly indicating accelerated sales growth or
improved cost efficiencies. Overall, the positive trend in gross profit reflects the company's ability to
generate revenue while effectively managing production costs, contributing to its overall financial health
and profitability.
Profit before/after tax
The company's financial performance is described in the income statement, with an emphasis on
profitability both before and after taxes. After operational expenses are subtracted from gross
profit, the earnings are shown as profit before tax. This number grew steadily between 2018 and
2022, suggesting higher operational effectiveness and revenue generation. The big increase in
2022 points to either improved cost control or substantial growth potential. A similar growing
trend was seen in profit after tax, which represents net earnings after tax deductions and shows
Units sold
The income statement's units sold provide information about how many products were sold by
the business within the given time frame, providing an overview of its sales performance. Unit
sales fluctuations from 2018 to 2022 are a reflection of various factors, including pricing
policies, market demand, and prevailing economic conditions. Notwithstanding these variations,
the general pattern points to an increase in sales volume over time, which can be ascribed to
elements like a broader market reach or effective marketing campaigns. On the other hand, a
decline in units sold could be an indication of problems like increased competition or changes in
customer preferences. Unit sales analysis along with other financial variables allows for a
thorough knowledge of the sales performance of the company and its capacity to hold onto or
Summary
In summary, the income statement analysis shows that the company's financial performance from
2018 to 2022 was dynamic. Consistent increase in sales is a result of strong market demand and
successful marketing initiatives. The company's ability to sustain robust gross profit margins in
the face of inflationary pressures and cost variations is indicative of effective cost management
and pricing strategies. This has resulted in a consistent rise in profit before taxes, demonstrating
the business's capacity to boost sales while skillfully controlling costs. Furthermore, the increase
in units sold highlights how well the business has been able to meet customer demand and gain
market share. All things considered, the income statement presents an image of a strong and
flexible business, ready to sustain development and profitability even in the face of shifting
market conditions.
Balance Sheet
Liabilities: The balance sheet's liabilities column lists the company's outstanding debts. Both
current and non-current liabilities have fluctuated between 2018 and 2022. Long-term financing,
deferred taxes, deferred liabilities, lease obligations, and long-term provisions are examples of
deferred taxes, and leasing obligations, are represented by these liabilities. Trade and other
financing that is considered current, taxes, contractual obligations, and sales tax payable are all
considered current liabilities. These responsibilities, which include monies owed to suppliers,
short-term loans, and accumulated taxes, are due in full within a year.
The company's equity and retained earnings are shown in the share capital and reserves section.
Authorised, issued, subscribed, and paid-up capital make up share capital. Revenue reserves and
unappropriated profit are examples of reserves. The growth in share capital and reserves over
Assets
The company's investments and resources are listed in the assets section. Property, plant, and
equipment, intangibles, long-term deposits, long-term investments, and deferred assets are
examples of non-current assets. These resources are retained for extended periods of time and
enhance the business's operational capacities. Stores, loose tools, spare parts, trade debts,
advances, trade deposits, prepayments, other receivables, sales tax refundable, cash and bank
balances, and short-term investments are all considered current assets. These resources facilitate
daily operations and are easily transformed into cash. Overall, the assets have grown steadily,
demonstrating the company's capacity to make long-term investments while preserving cash on
Summary
In conclusion, a thorough understanding of the company's financial situation across time is
provided by the balance sheet analysis. The business has shown financial stability and expansion
in spite of swings in liabilities and assets. The steady increase in shareholders' equity is
indicative of their trust in the company's performance and prospects going forward. Investing in
assets and managing obligations well have improved the company's overall financial situation.
Looking ahead, maintaining growth and profitability will need ongoing strategic planning in
2022 offers a thorough comprehension of the organization's financial status and achievements.
Effective cost control, efficient operations, and sales tactics are demonstrated by the income
statement's steady growth in sales, gross profit, and profit before taxes. The company's tenacity
and consistent profitability, in spite of variations in expenses and taxation, contributed to its
long-term financial survival. In the meantime, the balance sheet shows consistent asset growth,
which is the result of increases in current assets to support operations as well as investments in
property, plant, and equipment. Effective management of liabilities has kept a healthy balance
between short- and long-term commitments, and growth in shareholders' equity over time has
demonstrated investor confidence and value creation. Going forward, maintaining performance
and accomplishing long-term growth goals will need strategic planning, responsible financial
Income Statement
Balance Sheet
Unit Estimate