BR2160 GUIDELINES 2008 10/10/08 4:46 pm Page 1

Flybe brand guidelines

BR2160 – OCT 08 – GUIDELINES UPDATE – TRIM: A4 – CMYK – MOD: 08.10.08 – PROOF: 1

BR2160 GUIDELINES 2008 10/10/08 4:46 pm Page 2

Flybe brand guidelines

introduction to the brand

In Flybe, as in any successful consumer facing company, the brand is a key asset.
At Flybe we have all played a part in bringing the awareness up to levels that make us the fourth most recalled UK
aviation brand. It is now vital that we all play a part in protecting the integrity of the brand and this process will be
led by the production of these guidelines. The guidelines have been approved by the Flybe Board and will be
implemented by the marketing department.
Contacts:
• Director responsible Simon Lilley
• Manager responsible Jim Eaton-Terry
For adjudications and interpretations please refer back to contacts above or other members of the marketing team
who will be fully briefed.
BR2160 GUIDELINES 2008 10/10/08 4:46 pm Page 3

Flybe brand guidelines

basic brand rules

Rule 1: We always follow the brand guidelines Rule 2: We have two masterbrands
the 2 masterbrands
• Flybe is to be used when we are describing the corporate entity
• Flybe.com is to be used when we are marketing and selling to consumers and customers
Please refer to the detailed reference table below which describes when to use each sub-version of the brand.

detailed reference guide

All versions of the logo apply to Airline and Aviation Service divisions of Flybe.
corporate use of Flybe

internal correspondence 3 3
internal documents 3 3
emails 3
letterheads 3
faxes 3
compliment slips 3
corporate literature (external use) 3 3
corporate clothing 3 3
corporate merchandise 3 3
corporate signage 3
aviation services 3
tickets 3
ticket covers 3
consumer newsletters (header) 3
internal newsletters 3
airport signage 3

commercial use of Flybe.com

consumer/trade advertising 3 3 3
marketing literature 3
airport signage 3
sales & marketing merchandise 3 3
internet 3
All colour logos also come in a blue background version, however in most instances, especially for corporate logos, the versions above should be used.
In certain circumstances, only at Marketing Department discretion, a white logo off a red background can be used for extra standout.

Need help? call +44 (0) 1392 36 66 69

BR2160 GUIDELINES 2008 10/10/08 4:46 pm Page 4

Flybe brand guidelines

standard variations
The Flybe and Flybe.com logos change subtly depending on the colour of the background the logo is used upon.
The colour of the dots changes as indicated below.

Select the appropriate version depending on the work you are producing. For example, press advertising uses
the version on a white background, airport signage on a light blue background. If in doubt, please contact the
Marketing Department for assistance.

logo variations
There may be instances, for example on sponsored football strips, where a single coloured letter version of the logo is
to be used as per below.

straplines
Flybe have two strapline formats.
Straplines are only to be used for sales and marketing customer facing purposes or for corporate documents
produced for external audiences.
National strapline
Regional straplines
Environment strapline
Europe’s local airline.
Use for all corporate documents and national sales and marketing channels
The South West’s original low fare airline.
The Midlands’ low fare airline.
Jersey’s low fare airline.
Used only for sales and marketing channels
Low cost, but not at any cost.
Use for all communications activity relating to the environment and/or eco-labelling

the brand in written form

When the brand is not in the form of a logo, the word Flybe should always
be written with a capital F followed by lowercase characters – do not use
a full stop at the end. This rule also applies to the word Flybe.com
When referring to our company always use Flybe
Flybe.com should only be used when referring to the website.

Need help? call +44 (0) 1392 36 66 69

BR2160 GUIDELINES 2008 10/10/08 4:46 pm Page 5

Flybe brand guidelines

brand unit – correct usage

The Flybe brand unit consists of three elements, the Flybe logo, six coloured dots and the strapline.
These three elements must ALWAYS appear together and in the relationship demonstrated in the examples.

Europe’s low fare airline. Europe’s low fare airline.

The strapline should be set in 100% black within the width of flybe proportionately, centred under the logo and be positioned as above.

The Flybe logo is best used on a white background allowing the logo to sit within the minimum space area.
The set minimum width size for the logo is shown below. Any smaller and it becomes difficult to read.

Europe’s low fare airline.

Minimum clear space around Flybe logo

Now you see it... Minimum width = 50mm ...now you don’t!

Europe’s low fare airline.

Europe’s low fare airline.

The optimum placment for the Flybe logo brand unit is at the bottom right of a document.
However, centring the logo is also acceptable.

Need help? call +44 (0) 1392 36 66 69

BR2160 GUIDELINES 2008 10/10/08 4:46 pm Page 6

Flybe brand guidelines

brand colours

There are six corporate colours used in the Flybe brand.

PANTONE® 295 PANTONE® 130

Four-colour printing: Four-colour printing:
100% cyan, 55% magenta, 0% yellow, 35% black 0% cyan, 25% magenta, 100% yellow, 0% black
Mono: 100% black Mono: 25% black

PANTONE® 284 PANTONE® 1665

Four-colour printing: Four-colour printing:
60% cyan, 25% magenta, 0% yellow, 0% black 0% cyan, 70% magenta, 100% yellow, 0% black
Mono: 40% black Mono: 40% black

PANTONE® 266 PANTONE® 485

Four-colour printing: Four-colour printing:
80% cyan, 90% magenta, 0% yellow, 0% black 0% cyan, 100% magenta, 100% yellow, 10% black
Mono: 75% black Mono: 50% black

Flybe font

Please ensure all Flybe branded material uses the appropriate typeface and weight.

Conference Light

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Conference Regular

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Need help? call +44 (0) 1392 36 66 69
BR2160 GUIDELINES 2008 10/10/08 4:46 pm Page 7

Flybe brand guidelines

introduction to our sub brands

When the sub brand Rewards4all is not in the form of a logo, it must be written as one word with a capital R.

When the sub brand Flybe Economy Plus is not in the form of a logo, it must be written with an initial capital
letter for each word.

Need help? call +44 (0) 1392 36 66 69

BR2160 GUIDELINES 2008 10/10/08 4:46 pm Page 8

Flybe brand guidelines

templates

Fax - click on image to download. Letterhead - to order stock, either contact

your department print management user or
contact procurement on ext 6608.

option 1

option 2

Either option can be used, with option 1 being for more informal general presentations and option 2 for
more formal corporate purposes.

Need help? call +44 (0) 1392 36 66 69

BR2160 GUIDELINES 2008 10/10/08 4:46 pm Page 9

Flybe brand guidelines

some examples

BLOCKBUSTING
Great UK
City Breaks!
flight deals on
your doorstep!
UK REGIONS
all fares from
BIRMINGHAM TO:
Aberdeen £24.99
MANCHESTER TO:
Glasgow £27.99
JERSEY TO:
Edinburgh £40.99
LONDON GATWICK TO:
Newcastle £29.99
£ .99
from

21
GLASGOW TO:
Islay £33.99
ISLE OF MAN TO:
London Luton
one way

all fares are one way

£34.99

24
Fly from Inverness £34.99 Inverness £27.99 Southampton £34.99 Belfast City £24.99 Isle of Man £37.99 Liverpool £27.99
Belfast City £21.99 Edinburgh £27.99 Birmingham £30.99 Aberdeen £36.99 City of Derry £37.99 Manchester £27.99

.99
Glasgow £24.99 Jersey £30.99 Inverness £31.99 LEEDS BRADFORD TO:
Edinburgh £24.99 Belfast City £22.99 Exeter £31.99 Benbecula £43.99
Isle of Man £34.99 Aberdeen £39.99

£
Isle of Man £29.99 Exeter £29.99 NORWICH TO: Stornoway £43.99
Jersey £31.99 Belfast City £24.99
Dundee £38.99* GUERNSEY TO: Manchester £29.99 Kirkwall £56.99
Guernsey £31.99 Exeter £27.99
CARDIFF TO: Birmingham £31.99 Edinburgh £29.99 Sumburgh £61.99
BELFAST CITY TO: Southampton £29.99
Belfast City £24.99 Exeter £31.99 SOUTHAMPTON TO: EDINBURGH TO:
Inverness £31.99 ABERDEEN TO:
one way Edinburgh £24.99 Southampton £34.99 Inverness £34.99 Doncaster £24.99 Inverness £35.99 Kirkwall £43.99
Glasgow £24.99 NEWCASTLE TO: Manchester £29.99 Isle of Man £37.99
Newcastle £31.99 Belfast City £21.99 Exeter £29.99 Sumburgh £43.99
EXETER TO: Exeter £27.99 Glasgow £29.99 Glasgow £22.99 Stornoway £43.99 INVERNESS TO:
Glasgow £29.99 Southampton £29.99 Edinburgh £27.99 Edinburgh £22.99 Wick £43.99 Stornoway £37.99
Edinburgh £29.99 BRISTOL TO: Aberdeen £34.99 Aberdeen £31.99 Kirkwall £56.99 Kirkwall £44.99
Aberdeen £44.99 Jersey £32.99 Belfast City £27.99 Dundee £38.99* Sumburgh £61.99 Sumburgh £48.99

Newcastle Belfast Channel Inverness Isle of Man Aberdeen

City Islands EUROPEAN CITIES
all fares from all fares are one way
BIRMINGHAM TO: MANCHESTER TO: SOUTHAMPTON TO: SOUTHAMPTON TO: NORWICH TO: EXETER TO:
Hamburg £37.99 Brussels £39.99 Frankfurt £34.99 Alicante £59.99 Dublin £29.99 Amsterdam £29.99
Dusseldorf £37.99 Dusseldorf £37.99 Amsterdam £29.99 Malaga £59.99 Geneva £60.99 Paris £29.99
Frankfurt £39.99
Europe’s local airline. Milan £39.99
Frankfurt
Hannover
£34.99
£39.99
Dusseldorf
Hannover
£34.99
£34.99
Dublin
Geneva
£27.99
£54.99
CARDIFF TO:
Paris £34.99
Dublin
Alicante
£29.99
£39.99
Fares are one way including taxes & charges, only available online, subject to availability. £3.50 handling fee applies to all credit cards & £1.50 for debit cards per passenger per one way flight, minimum fee may apply. 21 day advance purchase required. Headline fare does not apply to all routes, see website for details. Stuttgart £39.99
Hannover £39.99 Milan £39.99 Paris £34.99 GLASGOW TO: JERSEY TO: Malaga £54.99
Paris £39.99 Paris £34.99 Brussels £39.99 Paris £59.99 Paris £29.99 Geneva £60.99

REGIONAL FRANCE
all fares from all fares are one way
BIRMINGHAM TO MANCHESTER TO: CARDIFF TO: SOUTHAMPTON TO: SOUTHAMPTON TO: EXETER TO:
Paris £39.99 Paris £34.99 Paris £34.99 Chambéry £65.99
Chambéry £49.99 Rennes £34.99 Rennes £34.99 Paris £29.99
SOUTHAMPTON TO: Bergerac £39.99 JERSEY TO: Bergerac £39.99
GLASGOW TO: NORWICH TO:
Paris £59.99 Chambéry £67.99 Paris £34.99 Limoges £54.99 Paris £29.99 Chambéry £65.99

Book by 02.10.08
Thank you for making
Flybe one of Europe’s
most successful airlines
Europe’s local airline.
Fares are one way including taxes & charges, only available online, subject to availability. £2.99 handling fee applies to all credit cards & £1.50 for debit cards per passenger per one way flight, minimum fee may apply.
21 day advance purchase required. Available for travel on or before 28.03.09. *Operated by Loganair. Not all routes operate throughout the entire travel period, see website for details.
UK Regions – routes from Edinburgh, Glasgow, Aberdeen and Inverness, operated by Loganair from 26.10.08.

BLOCKBUSTING

BLOCKBUSTING
flight deals on
your doorstep!
UK REGIONS
from

£ 21.99 one way

all fares from all fares are one way

BIRMINGHAM TO: MANCHESTER TO: JERSEY TO: LONDON GATWICK TO: GLASGOW TO: ISLE OF MAN TO:
Aberdeen £24.99 Glasgow £27.99

Autumn Deals!
Edinburgh £40.99 Newcastle £29.99 Islay £33.99 London Luton £34.99
Inverness £34.99 Inverness £27.99 Southampton £34.99 Belfast City £24.99 Isle of Man £37.99 Liverpool £27.99
Belfast City £21.99 Edinburgh £27.99 Birmingham £30.99 Aberdeen £36.99 City of Derry £37.99 Manchester £27.99
Glasgow £24.99 Jersey £30.99 Inverness £31.99 LEEDS BRADFORD TO:
Edinburgh £24.99 Belfast City £22.99 Exeter £31.99 Benbecula £43.99
NORWICH TO: Isle of Man £34.99 Stornoway £43.99 Aberdeen £39.99
Isle of Man £29.99 Exeter £29.99 Jersey £31.99 Belfast City £24.99
Dundee £38.99* GUERNSEY TO: Manchester £29.99 Kirkwall £56.99
Guernsey £31.99 Exeter £27.99
CARDIFF TO: Birmingham £31.99 Edinburgh £29.99 Sumburgh £61.99
BELFAST CITY TO: Southampton £29.99
Belfast City £24.99 Exeter £31.99 SOUTHAMPTON TO: EDINBURGH TO:
Edinburgh £24.99 Southampton £34.99 Inverness £31.99 ABERDEEN TO:
Inverness £34.99 Doncaster £24.99 Inverness £35.99 Kirkwall £43.99
Glasgow £24.99 NEWCASTLE TO: Manchester £29.99 Isle of Man £37.99
Newcastle £31.99 Belfast City £21.99 Exeter £29.99 Sumburgh £43.99
EXETER TO: Exeter £27.99 Glasgow £29.99 Glasgow £22.99 Stornoway £43.99 INVERNESS TO:
Glasgow £29.99 Southampton £29.99 Edinburgh £27.99 Edinburgh £22.99 Wick £43.99 Stornoway £37.99
Edinburgh £29.99 BRISTOL TO: Aberdeen £34.99 Aberdeen £31.99 Kirkwall £56.99 Kirkwall £44.99
Aberdeen £44.99 Jersey £32.99 Belfast City £27.99 Dundee £38.99* Sumburgh £61.99 Sumburgh £48.99

LONDON GATWICK TO: fares from EUROPEAN CITIES

all fares from all fares are one way
Aberdeen £36.99 BIRMINGHAM TO:
Hamburg £37.99
MANCHESTER TO:
Brussels £39.99
SOUTHAMPTON TO:
Frankfurt £34.99
SOUTHAMPTON TO:
Alicante £59.99
NORWICH TO:
Dublin £29.99
EXETER TO:
Amsterdam £29.99

Jersey
fly from
£31.99 Dusseldorf
Frankfurt
£37.99
£39.99
Dusseldorf
Frankfurt
£37.99
£34.99
Amsterdam
Dusseldorf
£29.99
£34.99
Malaga
Dublin
£59.99
£27.99
Geneva
CARDIFF TO:
£60.99 Paris
Dublin
£29.99
£29.99
Milan £39.99
Guernsey £31.99 Stuttgart
Hannover
£39.99
£39.99
Hannover
Milan
£39.99
£39.99
Hannover
Paris
£34.99
£34.99
Geneva
GLASGOW TO:
£54.99 Paris
JERSEY TO:
£34.99 Alicante
Malaga
£39.99
£54.99
Paris £39.99 Paris £34.99 Brussels £39.99 Paris £59.99 Paris £29.99 Geneva £60.99
Inverness £31.99
Isle of Man £34.99
REGIONAL FRANCE
Newcastle £29.99 all fares from all fares are one way
BIRMINGHAM TO MANCHESTER TO: CARDIFF TO: SOUTHAMPTON TO: SOUTHAMPTON TO: EXETER TO:
LONDON LUTON TO: Paris
Chambéry
£39.99
£49.99
Paris
Rennes
£34.99
£34.99
Paris £34.99 Rennes £34.99 Chambéry £65.99 Paris £29.99
SOUTHAMPTON TO: Bergerac £39.99 JERSEY TO: Bergerac £39.99
GLASGOW TO: NORWICH TO:
Isle of Man £34.99 Paris £59.99 Chambéry £67.99 Paris £34.99 Limoges £54.99 Paris £29.99 Chambéry £65.99

all fares are one way

Book by 02.10.08
SPECIAL OFFER! Thank you for making
Flybe one of Europe’s
Belfast City from

£
Paris Dusseldorf Frankfurt Hamburg
from

39.99 £37.99 £39.99 £37.99 £39.99 £39.99

from from
Milan
from
Stuttgart
from most successful airlines
Europe’s local airline.

£24.99
one way one way one way one way one way one way
fares from
Fares are one way including taxes & charges, only available online, subject to availability. £2.99 handling fee applies to all credit cards & £1.50 for debit cards per passenger per one way flight, minimum fee may apply.
21 day advance purchase required. Available for travel on or before 28.03.09. *Operated by Loganair. Not all routes operate throughout the entire travel period, see website for details.
all fares are one way
Your no.1 choice from Birmingham UK Regions – routes from Edinburgh, Glasgow, Aberdeen and Inverness, operated by Loganair from 26.10.08.

Book by 02.10.08
to European cities. Book by 16.09.08

Europe’s local airline.

The Midlands’ low fare airline.
Fares are one way including taxes & charges, only available online, subject to availability. £2.99 handling fee applies to all credit cards & £1.50 for debit cards per Fares are one way including taxes & charges, only available online, subject to availability. £2.99 handling fee applies to all credit cards & £1.50 for
passenger per one way flight, minimum fee may apply. 21 day advance purchase required. Available for travel on or before 28.03.09. debit cards per passenger per one way flight, minimum fee may apply. 21 day advance purchase required. Available for travel on or before
Not all routes operate throughout the entire travel period, see website for details. 28.03.09. Not all routes operate throughout the entire travel period, see website for details.

Réservez maintenant
sur fr.flybe.com
Vols directs également vers :
Cardiff • Exeter • Glasgow • Jersey
Manchester • Southampton
La compagnie aérienne locale en Europe.
Les tarifs sont valables pour un aller simple, taxes et charges incluses. Ils sont uniquement disponibles en ligne, selon les disponibilités. Des frais de dossier d’un montant de 4€ s’appliquent pour
toutes les cartes de crédit et de 2€ par passager et par aller simple pour les cartes de débit immédiat. Des frais minimums peuvent être applicables.
L’achat doit être effectué au moins 21 jours avant la date de départ. Le tarif indiqué ne s’applique pas à toutes les destinations. Rendez-vous sur notre site Internet pour plus d’informations.