The Use of E-Wallet System

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The Use Of E-Wallet System

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The Use Of E-Wallet System
Nabilla Syifa Valentina Tohang
International Accounting & Finance Program International Accounting & Finance Program
Accounting Department Accounting Department
Faculty of Economics & Communication Faculty of Economics & Communication
Bina Nusantara University Bina Nusantara University
Jakarta, Indonesia 11480 Jakarta, Indonesia 11480
nabila.syifa@binus.ac.id vtohang@binus.edu

Abstract— Financial technology has become one of the most


important aspects of the financial services industry. One of the II. FINANCIAL TECHNOLOGY (FINTECH)
most prominent financial technology in Indonesia is e-wallet. DEVELOPMENT
Due to this, understanding factors, which influence users;
intention to use and user satisfaction toward the use of e-wallet A. FinTech in Indonesia
is essential. This study will apply the Modified DeLone- E-wallet is categorized as a form of pre-paid account to
McLean IS Success Model, which explains customers’
perspectives in terms of Behavioral Intention to Use and User
store money, which can be used to perform transactions in
Satisfaction with factors including Performance Expectancy, the future [4]. In this case, e-wallet allows users to store
Effort Expectancy, Information Quality, and Service Quality. virtual cash, store coupons or promotional offers, make
The research approach of this study is quantitative mono- payments, perform cash withdrawal, and perform money
method with a survey as the data collection method. The total transfer. E-wallet can also be used to make a purchase in
respondents collected are 123 users, with the total valid both online and offline store. Therefore, E-wallet is often
samples used in this research are 107 respondents. Data considered as the most convenient payment tool. According
analysis used in this research includes the reliability and data to Indonesia Internet Services Association [5], there are a
validity tests. In order to perform data analysis, Partial Least total of 143.26 million internet users, which is
Squares (PLS) is utilized in providing relevant findings that
would answer the research question. The hypothesis testing
approximately 54.68 percent out of Indonesia’s total
shows that Performance Expectancy influences Behavioral population, with a total of 59.67 percent using smartphone
Intention to Use due to the fact that people is becoming more or tablet and 32.10 percent using both smartphone or tablet
familiar with e-wallet and its benefits. E-wallet provides and personal computer or laptop in 2017. In addition, the
convenience for users to make a purchase. The result level of financial inclusion in Indonesia for the same period
correlates with the expectation theory, which indicates that the is still low, which is less than half of the total population in
confirmation of users' expectation will lead to their satisfaction Indonesia or approximately 48.9 percent [6]. Although this
toward the system (Fuksa, 2003). The finding suggests that number is a great improvement from the previous period,
Performance Expectancy is the most influential factor in the number is still far for the targeted financial inclusion
determining both users’ Behavioral Intention to Use and User
Satisfaction toward the use of e-wallet.
index in 2019, which is at 75 percent [7]. Therefore, to
overcome this issue, financial technology companies have
Keywords—E-wallet, behavioural intention to use, user begun to take advantage of the continuously increasing
satisfaction, DeLone-McLean IS success model, UTAUT, internet and mobile phones penetration to provide solutions,
performance expectancy, effort expectancy, information quality, which would increase the level of financial inclusion in
service quality Indonesia such as the development of e-wallet.
B. E-Wallet as a Tool of Financial Inclusion
I. INTROCUCTION Referring to the works of literature previously mentioned,
Financial technology or often referred to as “FinTech” e-wallet is considered as a type of financial technology with
has always played an important role in the financial services the highest growth in the “Payment - Cashless World”
sector. Financial technology itself is described as an category. This indicates that there is a shift in customers’
integration of technology and financial components, which preferences from conventional banks to disruptive
changes the industry’s business model and the means to innovators, which in this case is e-wallet. This informs that
weaken the barriers in the industry [1]. The purpose of e-wallet has taken part in supporting the financial inclusion
financial technology is to support and eliminate barriers that in Indonesia.
traditional financial activities are not able to do. Currently, Therefore, it is necessary to understand the factors
fintech has gained more attention globally, including in affecting customers’ perspectives toward the use of e-wallet
Indonesia. One of the most prominent financial technology in Indonesia in terms of behavioral intention to use and
customer satisfaction. This would help to promote the
innovations, which has been growing rapidly in Indonesia is
exploitation of economic development activities by offering
e-wallet. E-wallet is categorized as a type of innovative
better products and services for the customers. There are
disruptor of “Payment” under the “Cashless World” numerous studies available related to the factors affecting
category. customers’ mobile payments and e-wallet usage intention in
Indonesia. Prior studies have been examining the factors by
using Unified Theory of Acceptance and Use of Technology
(UTAUT) model and Technology Acceptance Model
(TAM) to measure behavioral intention; DeLone-McLean
IS Success model to measure intention and user satisfaction. prospective customers, which leads to higher sales. These
[8] conducted a study related to mobile payments indicate that by understanding customers' perspectives,
acceptance using the combination of TAM and UTAUT. [9] companies will be able to identify and understand the
conducted a study comparing purchase, payment method, elements valued by their customers as well as being able to
and system analysis between mobile banking and e-wallet prepare for customers’ future needs and demands, which
from Telecommunication Company using TAM model. help to increase customer loyalty, sales, and profits in the
Nabila et al. (2019) conducted a study related to electronic future.
wallet and digital cash acceptance using the UTAUT model.
B. E-wallet System in Indonesia
[10] investigated the continuance usage of mobile wallets in
Indonesia using DeLone-McLean IS Success model. Currently, there are a growing number of e-wallet
The literature mentioned mostly use the acceptance provider in Indonesia. Companies such as GO-PAY, OVO,
model including UTAUT and TAM to investigate LinkAja, and Dana are dominating the market in this
customers' intention toward e-wallet usage. This is because industry. In 2017, it has been reported that there is less than
these acceptance models are appropriate for the initial usage half of the total population in Indonesia, who were
of an information system. Since e-wallet has been unbanked, meaning that they do not own accounts from
established for quite a while, DeLone-McLean IS Success formal financial institutions, hence, banks (World Bank,
Model is more appropriate. DeLone-McLean IS Success 2018).
Model itself measures the successfulness of information A report from McKinsey & Company regarding e-
systems. This conforms with the objective of this research, commerce predicted that by 2020, e-commerce will yield
which is to determine factors that influence customers’ approximately more than USD 20 million in new retail
perspectives toward e-wallet technology and business revenue, with a quadruple amount of digital payment
process, leading to the successfulness of e-wallet in terms of transactions out of the total credit card transactions in 2017
behavioral intention to use and user satisfaction. In addition,
[16]. This number indicates a huge growth potential for both
another objective is also to see the potential of e-wallet for
e-commerce and e-wallet industry. In addition, e-wallet is
future use.
also used to perform transactions offline or in a brick and
This research contribute to the current literatures by
modifying the model to present a more appropriate result. mortar store. Using e-wallet to perform daily transactions is
The modified model will provide a more specific approach considered to be convenient for many users since they can
in understanding the System Quality variable in the DeLone perform transactions directly from their smartphones.
McLean IS Success Model by separating them into Another factor that attracts users to use e-wallet for
Performance Expectancy and Effort Expectancy from the performing their daily transactions is the promotional offers
UTAUT model. Based on the description of variables in the from the e-wallet providers, which have established
DeLone-McLean IS Success Model, System Quality has the partnerships with numerous merchants. According to a
elements of both Performance Expectancy and Effort report from Snapcart, a saving mobile application, 57
Expectancy [11]. In addition, [12] also claimed that both percent of the total respondents claimed that they choose a
variables are two strong variables in affecting users’ certain shop due to promotional offers, which indicates that
intention. Due to this, measuring them separately is Indonesia’s population is still price-conscious despite even
necessary. Therefore, the variables or factors, which will be though they are categorized as emerging middle class [17].
used in this study are: Performance Expectancy, Effort In addition, [18] also support this finding. Therefore, this
Expectancy, Information Quality, and Service Quality, strategy is appropriate for Indonesian market since most of
which influences Behavioral Intention to Use and User the population are price conscious.
Satisfaction.
This research will provide insights to e-wallet providers C. Measurement for Customers’ Perspective towards E-
regarding customers’ perspectives toward the use of e- wallet
wallet platform and will help to increase an understanding Measurement for success in the adoption of
related to the factors influencing the customers’ intention to information systems is commonly measured by the degree
use and satisfaction, which lead to the successfulness of e- of intention to use and the system usage. There are two most
wallet. common models to measure information systems adoption,
III. LITERATURE REVIEW which are the Unified Theory of Acceptance and Use of
Technology (UTAUT) and DeLone-McLean Model for
A. Importance of Understanding Customers’ Perspective Information Systems Success (DeLone-McLean IS
towards Financial Technology Success).The difference is the UTAUT model measures
Understanding customer’s perspectives toward the information systems acceptance, while DeLone-McLean IS
adoption of financial technology or fintech is essential. The Success measures information systems success. The
existence of fintech itself is triggered by the constant needs UTAUT model perceived intention as the “Strength to Use”,
and demands of a tool, which allows performing activities while DeLone-McLean IS Success perceived intention as
to be more effective, efficient, and transparent. In fact, “Attitude”. As mentioned in the previous section, both
according to [15], loyal customers are able to help models have been used to investigate the adoption of
companies to increase their profits since they require less information technology. Therefore, these models are
marketing, and they are typically more informed, meaning deemed appropriate in order to examine customers’
that they could also act as information sources for perspectives toward e-wallet business process and
technology in terms of their behavioral intention and user the authors in identifying possible problems such as the
satisfaction. Having enhanced performance indicates that a possibility of unclear questions and statements. In this case,
system must have benefits, which would increase users' this research focuses on examining the relationships
performance. between factors influencing customers’ perspectives toward
[20] stated that if an individual perceived the new e-wallet usage in Indonesia, which lead to its success in
technology to be more useful, it indicates that there is terms of Behavioral Intention to Use and User Satisfaction.
relative advantage or benefits in the new technology. Likert scale is used to measure the variables of attitudes by
According to [21], perceived benefits include monetary expressing the degree of agreement or preferences with a set
saving, hedonic benefit, novelty, and social interaction. In of questions and statements related to the measured
the case of e-wallet, users will be exposed to monetary variables. The tendency of agreement or preferences toward
saving due to promotional offers, hedonic benefit due to the questions or statements are measured using five levels of
experiences in using e-wallet, and novelty due to the tendencies, which are from the scale of 1 to 5, with 1 being
newness of a new system. In addition, [12] also claimed that the least strong tendency and 5 being the strongest
Performance Expectancy strongly influences users' tendency. The questionnaire filled by the respondents will
intention. be processed if they meet the required criteria. Data analysis
Facilitating Conditions will be eliminated since [12] that is used in this research includes the Internal
argued that Facilitating Conditions will be insignificant in Consistency approach to test the reliability of the data and
predicting intentions if Performance and Effort Expectancy construct validity to test data validity. Partial Least Squares
are present. Furthermore, UTAUT has been applied in (PLS) will be utilized in providing relevant findings that
various researches related to e-wallet such as factors that would answer the research question
influence behavioral intention to use mobile wallet in
V. RESULTS AND ANALYSIS
Singapore by [22], in Thailand by [23]. Therefore, using the
variables from the UTAUT model would be more The total respondents collected is 123 users, with the
suitable.For the purpose of this research, the authors will total valid sample used in this research is 107 respondents.
only examine usage intention and user satisfaction toward e-
wallet usage. Therefore, the variable “Use” and “Net A. Data Analysis
Benefit” will be eliminated from the model. The research Table 4.1 below shows the descriptive statistics of e-
model is illustrated as follows: wallet usage, with the highlights on the dependent variables
of Behavioral Intention to Use and User Satisfaction.
Descriptive statistics has a purpose to provide insights and
understanding of the characteristics of the sample and the
measured variables.

TABLE I. DESCRIPTIVE STATISTICS


Standard
Variable Indicator Mean Median Min Max
Deviation
Behavioral BI1 4.383 5 1 5 0.781
Intention to BI2 4.112 4 1 5 0.889
Use (BI) BI3 4.411 5 2 5 0.736
User US1 4.364 4 3 5 0.647
Satisfaction
US2 4.243 4 2 5 0.734
(US)

B. Model Evaluation
Indicator Reliability
Fig. 1. Research Model
Indicator reliability is tested using outer loadings. [25]
claimed that the value for outer loadings should be greater
IV. RESEARCH METHODOLOGY than 0.7. In this case, the authors eliminate the two
indicators, which is Effort Expectancy EE5 and EE6, since
the outer loadings are lower than or equal to 0.7. After
This research uses the mono-method quantitative
removing these indicators, both the Composite Reliability
study. This indicates that the findings will be based on a
and the Average Variance Extended (AVE) are improved.
single data collection technique, specifically using the
Internal Consistency Reliability
survey strategy in the form of a questionnaire. The
Internal consistency reliability is tested by using two
questionnaire consists of questions related to demographic,
methods, which are Cronbach’s Alpha and Composite
e-wallet providers that they use, and questions related to
Reliability. The value of Cronbach's Alpha and Composite
variables to be measured. The authors circulated the online
Reliability for all variables are considered to be good, which
questionnaires to a target of 100 respondents which are
all represent above 75%. Therefore, this indicates that
individuals, who currently engage or have experienced in
reliability has been established.
using e-wallet in Indonesia. The non-probability technique,
Construct Validity
specifically the purposive sampling method is applied. A
The validity of the results is tested using Construct
pre-test study also performed before the actual study and the
Validity approach with two methods, which are Convergent
distribution of the questionnaire. This is conducted to help
Validity and Discriminant Validity. Both results show Behavioral Intention to Use
values above the threshold value of 0.5. Therefore, this According to the data, only Performance Expectancy
indicates that this model is tested for its validity. influences Behavioral Intention to Use, which is presented
in Hypothesis 1. The result is due to the fact that people is
TABLE II. RELIABILITY AND VALIDITY TEST
becoming more familiar with e-wallet and its benefits. E-
Cronbach's Composite AVE
Variables Reliability wallet provides convenience for users to make a purchase.
Alpha Reliability
Performance
0.846 0.896 Reliable 0.68
Before the establishment of e-wallet, cashless payment can
Expectancy (PE) only be performed using credit cards and debit cards, which
Effort Expectancy
(EE)
0.856 0.901 Reliable 0.70 have complicated requirements and procedures to apply. In
Information Quality addition, many people are still unable to get access to both
0.907 0.928 Reliable 0.68
(IQ) since they are not qualified.
Service Quality The establishment of e-wallet makes it easy for
0.891 0.913 Reliable 0.60
(SQ)
Behavioral individuals to make a purchase in both online and offline
Intention to Use 0.810 0.888 Reliable 0.73 stores. Now, more people are able to make a purchase
(BI) online since many e-commerce allows payments to be made
User Satisfaction
(US)
0.809 0.913 Reliable 0.84 using e-wallet services. In addition, technological
development such as QR codes, NFC reader, etc. allows
payments through e-wallet to be more accessible. According
Inner Model
to the result, most respondents agree that e-wallet increases
The purpose of inner model evaluation or the
their productivity and time efficiency, which makes it useful
structural model evaluation is to understand the correlation
for their daily needs. Furthermore, the result also indicates
between the construct, value of significance, and the R-
that most respondents intend to use e-wallets to take
square.
TABLE III. ADJUSTED R-SQUARE advantage of the promotional offers, which would help them
to save money as indicated by the indicator BI3, with the
Variables Adjusted R Square highest mean value (4.411) compared to other indicators.
Behavioral Intention to Use (BI) 0.597 Due to these perceived benefits that e-wallet would increase
User Satisfaction (US) 0.540 users’ performance, users are more inclined to have positive
intention toward e-wallet usage. Therefore, the result
As presented in Table III, Behavioral Intention to Use has a indicates that Performance Expectancy positively influences
value of 0.597, which is considered to be moderate Behavioral Intention to Use.
relationship between Behavioral Intention to Use, and the
As mentioned in the earlier section, there are three
independent variables. Similar to Behavioral Intention to
variables, which do not influence Behavioral Intention to
Use, User Satisfaction has a value of 0.54, which is also
Use, which are Effort Expectancy, Information Quality, and
considered to be moderate.
Service Quality. In the case of Effort Expectancy, the result
C. Hypotheses Testing is due to the fact that financial technology such as e-wallet
Hypotheses are being tested by performing significance services in Indonesia has been around for a while. [12]
testing. Significance testing allows researchers to stated that Effort Expectancy is important specifically
understand the relationship between variables. during the initial introduction of the new system. In this
case, users have become more adapted and have more
TABLE IV. HYPOTHESES RESULT knowledge in the use of financial technology such as e-
wallet. According to the result, most users almost strongly
t- p-
Hypotheses
Value Value
Result agree that learning to use e-wallet is easy for them. This
Performance Expectancy indicates that they have already been exposed and
H1 toward Behavioral Intention to 2.314 0.021 Supported knowledgeable toward the use of e-wallet or similar
Use
financial technology with e-wallet. In addition, the
Effort Expectancy toward Not
H2 0.038 0.970 respondents are mostly between 18 to 35 years, which are
Behavioral Intention to Use Supported
H3
Information Quality toward
1.805 0.071
Not considered to be more adaptable to financial technology.
Behavioral Intention to Use Supported Therefore, the result indicates that Effort Expectancy does
Service Quality toward Not
H4
Behavioral Intention to Use
1.020 0.308
Supported not have any significant influence toward Behavioral
Performance Expectancy Intention to Use.
H5 3.405 0.001 Supported
toward User Satisfaction
Effort Expectancy toward User Not User Satisfaction
H6 1.793 0.073
Satisfaction Supported
Information Quality toward According to the result presented earlier, all independent
H7 2.926 0.003 Supported
User Satisfaction variables except Effort Expectancy positively influence
Service Quality toward User User Satisfaction, with Performance Expectancy as a
H8 3.143 0.002 Supported
Satisfaction
User Satisfaction toward
variable with the highest value. In the case of Performance
H9 3.788 0.000 Supported Expectancy, the result correlates with the expectation
Behavioral Intention to Use
theory, which indicates that the confirmation of users'
expectation will lead to their satisfaction toward the system
[28]. In this case, the expectation is performance. As Use.
indicated in the result, the mean value for each indicator in
Performance Expectancy is approximately 4, indicating VI. CONCLUSION AND RECOMMENDATION
their agreements that e-wallet is useful for their needs, Recently, financial technology plays a key part in the
increases their productivity, and increases their time financial services sector. The findings in this study indicate
efficiency. Due to this, they become interested in the usage that the most important factor, which leads to users’
of e-wallet, especially since e-wallet providers often offer behavioral intention to use is Performance Expectancy. This
promotions in the form of discounts or cashbacks. This is because the perceived benefits of e-wallet, which would
results in their satisfaction toward e-wallet since using e- increase users’ performance will influence their intentions
wallet benefits them. This is also presented in the result as to use the system. Benefits including increased productivity,
most respondents agree that using e-wallet satisfies them. time efficiency, and promotional offers are essential.
Among these aspects, the most influential aspect is the
Therefore, Performance Expectancy positively influences
promotional offer.
User Satisfaction.
In addition, the findings also indicate that all variables
In the case of Information Quality and Service Quality,
except Effort Expectancy positively influences User
both variables are important since there is a lack of physical Satisfaction, with Performance Expectancy as the leading
interaction between providers and users in the use of e- factor. Performance Expectancy is important since the
wallet. Users are likely to be unsatisfied if the quality of expectation theory stated that if users expectations have
information such as relevancy, completeness, been confirmed, users will be satisfied [28]. Therefore, the
understandability, personalization of information with result indicates that if users believe that using e-wallet has
security is poor. A user stated that he is dissatisfied and benefited them, they are likely to be satisfied. from BCC
become more cautious and more hesitant to use e-wallet due Research [33].
to the misuse of information [29] . This indicates that if the Therefore, e-wallet providers may focus on these
system’s information quality is exceptional, users will be elements to provide better products and services for their
satisfied and vice versa. Therefore, Information Quality customers by participating in more merchants, increasing
positively influences User Satisfaction. In addition, accessibility to load the money, and offering promotional
although there is a lack of physical interaction between offers for the customers. However, this does not mean that
users and providers, users still need to feel safe and assured providers should not improve on the ease of use,
that if problems arise, they still have support. According to information quality, and service quality. In the use of
a user of e-wallet, he is satisfied with the use of e-wallet technology, ease of use is important since the purpose of
since the providers offered a good and quick response in using technology is as a solution to perform activities in an
regards to his complaint [29]. Therefore, Service Quality easier way. Information quality is essential since financial
positively influences User Satisfaction. services is information-sensitive, meaning that the misuse of
Effort Expectancy is the only variable, which does not information can affect customer retention. Lastly, due to
have any significant influence on User Satisfaction. E- minimal physical interaction, service quality is also
wallet services in Indonesia have been around for quite a important since customers relies on the online services
while. It has already become more accessible for both support if problems related to the use of e-wallet arises, they
offline and online use. The result is due to the fact users are need to feel safe and assured that they would have support;
becoming more aware of financial technology such as e- and a problem with service quality may affect customer
wallet. As mentioned earlier, the transaction volume and retention as well.
value for e-money transactions (including e-wallet) between This paper employs only single data collection of
2016 to 2018 has increased significantly [27]. They also quantitative method using questionnaires to conduct the
have more knowledge in the use of e-wallet, which has research, for future research it will be fruitful to conduct the
similar features between providers. This indicates that they study from different angles such as using a qualitative
have already been exposed and knowledgeable toward the method in the form of an interview that may provide more
use of e-wallet or similar financial technology with e-wallet. in-depth results. The avenue is also open to enhance this
Therefore, Effort Expectancy does not have any significant research by assessing the perceived risk related with tested
influence on User Satisfaction as users are already aware variables, such as operational, financial and security risks
and knowledgeable in the use of e-wallet. that might impact the Behavioural Intention to Use as well
as User Satisfaction.
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