BRAND GUIDE

event logo
LOGO FOLDER
 full lockup

Preferably use the full logo lockup in most instances, unless it becomes less recognizable due to size constraints or
the text version proves to be visually more appealing.

event logo 1.1

event logo 1.2
 text version

Opt for the text version of the logo only when the full lockup is impractical or less suitable for the specific context

event logo 1.3

event logo 1.4
 logo safezones

event logo 1.5

typography
fonts folder
 tYpogrAphy

ab c d e f g h i j k l m n o p q r s t u v w x y z
Florania
a b c d e f g h i j k l m n o p q r s t u v w x y z
Header font

1 2 3 4 5 67 8 9 0

a b c d e f g h i j k l m n o p q r s t u v w x y z

Le Havre
a b c d e f g h i j k l m n o p q r s t u v w x y z
Body font 1 2 3 4 5 6 7 8 9 0

a b c d e f g h i j k l m n o p q r s t u v w x y z

Le Havre Light
a b c d e f g h i j k l m n o p q r s t u v w x y z
Subtitle & Highlights 1 2 3 4 5 6 7 8 9 0

typography 2.1
 To make sure text is easy to read and legible across different sizes, follow line height and letter spacing guide as
shown below.

Florania
nominations are

100% Line Height

-1% Letter Spacing now live!

Le Havre

140% Line Height

Your submission will be used to determine some of the categories

for The Streamer Awards 2024, alongside our returning award
categories.
0% Letter Spacing

Le Havre Light

140% Line Height

Note: The Streamer Awards 2024 will be broadcasted live on

February 17, 2024 with all your favorite streamers in attendance.

1% Letter Spacing

typography 2.2
color palette
swatches folder
 coLor palEtte
Pure white Black Background
#FFFFFF #000000
CMYK 0, 0, 0, 0 CMYK 75, 68, 67, 90
RGB 255, 255, 255 RGB 0, 0, 0
PANTONE P 1-1 C PANTONE BLACK C Gold - Main

Gold - 1
Warm white Gold
#F8ECC0 #af7b30
CMYK 3, 5, 29, 0 CMYK 28, 51, 97, 9
RGB 245, 236, 192 RGB 175, 123, 48 Gold - 2
PANTONE 7499 C PANTONE 2314 C

Gold - 3
Purple Depth
#411E47 #25122D
CMYK 75, 94, 41, 42 CMYK 80, 85, 50, 66 Gold - 4
RGB 65, 30, 71 RGB 37, 18, 45
PANTONE 262 C PANTONE 5255 C
Gradients can be used in both linear and radial variations

color palette 3.1

patterns
patterns folder
 patterns

We currently offer a pre-made pattern, available in different aspect ratios.

patterns 4.1
 create your own pattern
Feel free to create your own pattern
For standard patterns, use a 0.5pt stroke width with one of the golden
gradient presets in radial mod
For the depth version, utilize our PSD pre-set and set the stroke width to
1.0pt.

General rules
Avoiding overlapping lines (unless connected
Ensure lines break before meetin
No consecutive breaks in the same lin
Prioritize rectangular shapes over circular one
Incorporate at least one circular element per desig
Angular lines are multiples of 45 degrees unless forming a more
complex shape

patterns 4.2
 pattern usage
psd template

patterns 4.3
 pattern usage
vector and print

content
content

area area

patterns 4.4
Shadows
shadows folder

backgrounds folder
 shadows
general rules generate shadows
Shadows must always match background shadow map’s Download RealLookingLongShadow from Adobe C
light sourc Settings must be
Angle: manually match light sourc
Shadow length for main object should be Length: 300px / 600p
approximately 600px on a 1920px by 1920px Steps: 7
canvas and 300px for secondary object Density: 11
Layer opacity: 35%
Shadow map opacity must be 22%

There are 32 shadow maps to choose from!

shadows 5.1
 contAct
If you have any questions feel free to reach out to me on Discord, Twitter or via email!

mccormic@offbrand.gg

Discord: mccormic

Twitter / X: @mccormic