BBA Syllabus

SRIMAD ANDAVAN ARTS AND SCIENCE COLLEGE (AUTONOMOUS),T.V.
KOIL,TRICHY-5
DEPARTMENT OF MANAGEMENT (UG -CURRICULUM) LOCF with CBCS pattern -2023 BATCH ONWARDS
BBA Programme
LOCF Syllabus
With
Choice Based Credit System
2023-2026 BATCH ONWARDS
SRIMAD ANDAVAN ARTS AND SCIENCE

COLLEGE (AUTONOMOUS)
7, Nelson Road, Thiruvanaikovil
Tiruchirappalli – 620005.
SRIMAD ANDAVAN ARTS AND SCIENCE COLLEGE (AUTONOMOUS),T.V.KOIL,TRICHY-5
Programme Educational Objectives (PEO)
PEO1 To impart comprehensive knowledge in their domain and develop professional

skills to lead a successful career
PE02 To inculcate sense of commitment towards sustainable development and betterment
of the society
PE03 To develop the ability to think critically, innovatively and gain adequate skills to
become an entrepreneur
PE04 To engage in self-directed lifelong learning and pursue their higher education.
Programme Outcome (PO)

On completion of the Undergraduate Programme in Management the student would be/ to
have
Domain Knowledge: Capable of demonstrating comprehensive knowledge and understanding

PO1
in the respective domain that forms a part of an Undergraduate Programme of the study.
Communication Skills: Ability to communicate the fundamental and advanced concepts

PO2
effectively in writing and orally
Designing, analyzing & problem solving: Develop quantitative skills such as ability to
PO3 accurately design, perform, resolve and interpret various scenarios, policies, procedures of
finance, banks, administration and management.
Research and Scientific Reasoning: Acquire sense of enquiry, critical thinking to plan,
PO4 execute, analyze and draw conclusion with data relevant to commerce or finance or various
domains of management.
Information and Digital Literacy: Able to make appropriate & optimum use of technology
PO5
in collecting and evaluate information relevant to their discipline.
Leadership Readiness and Team Work: Able to function as a personnel or a part of a team
PO6 or as a leader with the vision of organizational objectives towards fulfillment of banking and
corporate requirements.
Social Responsibility with ethical values: Attain managerial skills to derive administrative,
PO7 financial and accounting solutions for societal, economical, legal and environmental needs of
local, national & global development.
Self directed and Life Long Learning: Able to acquire organizational and accounting
PO8 knowledge & skills of mobilization of funds through self sustained & life learning to meet the
needs of the corporate towards global change.
Programme Specific Outcome(PSO)
PROGRAMME SPECIFIC OUTCOMES:
Upon completion of the BBA Program, the student would
PSO1 Practice the process of management's four functions: planning, organizing, leading, and
controlling.
PSO2 Analyze financial data and prepare statistical comparisons for use in the budgeting
process.
PSO3 Demonstrate their knowledge of the fundamental and technical concepts of management
and appreciate the importance and impact of changing laws and regulations on a business
firm.
PSO4 Inculcation of good manners and of responsible and cooperative citizenship.
PSO5 Understand the position of contemporary of management and administration within the
economy and recognize how it fits into the global economy and the world of e-commerce.
List of Core Courses

Course Title of the Paper Lecture Practical Credits Prerequisite
Hours Hours (Exposure)
Core Compulsory Theory 1 Principles of
5 - 5
Management
Core Compulsory Theory 2 Accounting for
5 - 5
Managers – I
Core Compulsory Theory 3 Marketing Management 4 - 4 Core 1
Core Compulsory Theory 4 Accounting for
4 - 4 Core 2
Managers – II
Core Compulsory Theory 5 Organisational
5 - 5 Core 1
Behaviour
Core Compulsory Theory 6 Financial Management 5 - 5 Core 3
Core Compulsory Theory 7 Business Environment 4 - 4 Core 1
Core Compulsory Theory 8 Business Regulatory
4 - 4
Framework Core 1
Core Compulsory Theory 9 Human Resource
5 - 4
Management Core 8
Core Compulsory Theory 10 Research Methodology
5 - 4
Core Compulsory Theory 11 Management

5 - 4
Information System
Core Compulsory Theory 12 Project 5 - 4
Core Compulsory Theory 13 Entrepreneurial
Development 6 - 4
Core 3
Core Compulsory Theory 14 Services Marketing 5 - 4 Core 2
Core Compulsory Theory 15 Production and
5 - 4 Core 7
Materials Management
List of Elective/Allied (Generic/ Discipline Specific) Courses
Lecture Practical
Course Title of the Paper Credits
Hours Hours
Managerial Economics 4 - 3
International Business 4 - 3
Customer Relationship Management 2 - 2
Business Statistics 4 - 3
Operational Research 3 - 3
Human Resource Development 2 - 2
Digital Marketing 4 - 3
Industrial Relations 4 - 3
Financial Services 4 - 3
Elective
Advertising and Sales Promotion 4 - 3
Banking System 4 - 3
Consumer Behaviour 5 - 3
Innovation Management 5 - 3
Security Analysis & Portfolio -
Management 5 3
Fundamentals of Logistics 5 - 3
E-Business 5 - 3
Strategic Management 5 - 3
List of Skill Enhancement Courses – (SEC)
Course Title of the Paper Lecture Practical Credits

Hours Hours
Business Etiquette and Corporate 2 - 2
Grooming
SEC Computer Applications in Business 2 - 2
New Venture Management 2 2
Sales Management 2 2
Intellectual Property Rights 2 2
List of SEC - Non major elective courses (SEC - NME)
S.No Title of the Course Hours Credits

1 Basic Tamil
2 Special Tamil
Mathematics for Competitive
3
Examinations
4 Office Automation
5 Physics for Everyday Life 2 2
6 Health and Nutrition

7 Nutrition, Health & Hygiene
8 Public Health & Hygiene
9 Cosmetics & Personal Grooming
List of UGC Compulsory Courses (UGC –CC)
S.No Semester Title of the Paper Lecture Credits

Hours
1 IV Environmental Studies 2 2
2 V Value Education 2 2
3 VI Gender Studies 2 2
List of Foundation Courses (FC)
Semester Title of the Paper Lecture Hours Credits

I Managerial Communication 2 2
List of Professional Competency Skill Courses
Semester Course Title of the Paper Lecture Hours Credits

VI Professional Quantitative Aptitude I & 2 2
Competency Quantitative Aptitude II
Skill Courses
List of Extra Credit Courses
S.No Title of the Course Credits
1 த ழர் உண கள்
2 Functional English
2
3 Consumer Education
4 Introduction to Human Rights

Srimad Andavan Arts and Science College (Autonomous)

BBA - Programme Structure LOCF Curriculum under CBCS (2023 Batch Onwards)
MARKS TO
SEM Part Category Course Code COURSE NAME IH CD T
CIA EA
I SEMESTER
Pothuth thamizh - I Thamizh
U23TCC101TA
Part - I Ilakkiya Varalaru I
1 I Sanskrit Paper I [Poetry, 6 3 25 75 100
U23SCC101TA Grammar And History Of
Sanskrit Literature]
1 II Part - II U23ECC101TA General English - I 6 3 25 75 100
1 III CC1 – Core Theory U23MBB101TA Principles of Management 5 5 25 75 100
1 III CC2 – Core Theory U23MBB102TA Accounting for Managers – I 5 5 25 75 100

ELE – I Elective 100
1 III U23ABB101TA Managerial Economics 4 3 25 75
Theory
U23NCC004TA Public Health and Hygiene
SEC – 1 (NME –1) U23NCC005TA Cosmetics & Personal
Skill Enhancement Grooming 100
1 IV 2 2 25 75
Course – Non-Major
U23YCC101TA Basic Tamil - I
Elective
U23ZCC101TA Special Tamil - I
FC – Foundation U23FBB101TA 100
1 IV Managerial Communication 2 2 25 75
Course
TOTAL 30 23
II SEMESTER
U23TCC202TA Pothuththamizh - II Thamizh
2 Part - I Ilakkiya Varalaru II
I 100
U23SCC202TA Sanskrit Paper II [Prose, 6 3 25 75
Grammar and History Of
Sanskrit Literature]
2 II Part - II U23ECC202TA General English - II 6 3 25 75 100
2 III CC3 – Core Theory U23MBB203TA Marketing Management 4 4 25 75 100

U23MBB204TA Accounting for Managers – 100
2 III CC4 – Core Theory 4 4 25 75
II
ELE – II Elective U23ABB202TA 100
2 III International Business 4 3 25 75
Theory
ELE – III Elective U23ABB203TA Customer Relationship 100
2 IV 2 2 25 75
Theory Management
SEC – 2 (NME –2) U23NCC008TA Office Automation
Skill Enhancement U23YCC202TA Basic Tamil – II 100
2 IV 2 2 25 75
Course – Non-Major U23ZCC202TA Special Tamil - II
Elective
SEC – 3 Skill U23BBB201TA Business Etiquette and 100
2 IV 2 2 25 75
Enhancement Course Corporate Grooming
TOTAL 30 23
TOTAL 46
A Scheme of evaluation:
Theory : Internal – 25 marks

External – 75 Marks
Practical: Internal – 40 Marks
External – 60 marks
B Scheme for Semester Examination (Theory)
i) Question Paper Pattern for Core and Elective/Allied Courses
Part No. of Type of question Marks per Total

questions question Marks
5 Answer in one or two
sentences
UG Programmes A 2 20
5 Multiple Choice
Questions
B 5 Either OR 5 25
C 5 Any 3 10 30
TOTAL 75
ii) For Skill Enhancement Courses (SEC), Non Major Elective courses (NME),
Foundation Course (FC) & UGC Compulsory Courses (UGC-CP).
Part No. of Type of question Marks per Total

questions question Marks
Under Graduate
Programme – Answer the following
SEC/NME/FC/UGC- A 1 question (Compulsory 15 15
CP Question)
B 4 Either Or 15 60
TOTAL 75
C Scheme for Semester Examination (Practical)
UG Programmes (Computer Science, Physics Mathematics & Chemistry):

S. No Component Marks
1 Experiments 50
2 Record Note 10
Total 60
UG Programme (Visual Communication):

1 Question - Any 4 out of 5 20
2 Viva - voce 10
3 Record work 30
Total 60
UG Programmes (Life sciences):
Minor 15
1 Experiments
Major 25
2 Spotter 10
3 Record Note 10
Total 60
YEAR SEMESTER
I I
CATEGORY&PART COURSE TITLE COURSE CODE
PART - 1 POTHU THAMIZH – I- THAMIZH U23TCC101TA
ILAKKIYA VARALARU - 1
TOTAL HOURS HOURS/WEEK CREDITS CIA ESE TOTAL

90 6 3 25 75 100
COURSE OBJECTIVE
த ழ் இலக் யப் ேபாக் கைள ம் , இலக்கணங் கைள ம்

மாணாக் கர்க க் அ கம் ெசய் தல் .
COURSE OUTCOME At the end of this course, learners will be able to:
CO Number Statement
CO1 சங் க இலக் யத் ல் காணப் ெப ம் வாழ் யல்
ந் தைனகைள அ ந் ெகாள் வர்
CO2 அற இலக் யம் மற் ம் த ழ் காப் யங் களின்வ
வாழ் யல் ந் தைனையப் ெப வர்
CO3 பக் இலக் யங் கைளக் கற் பதன் லம் பக்
ெந ைன ம் , ப த்த இலக் யங் கைளக்
கற் பதன் வ நல் ணக்கத்ைத ம் ெதரிந்
ன்பற் வர்
CO4 ெமா ய ேவா ந் தைனத் றைனப் ெப வர்
CO5 ெமா ப் ப ற் க் த் ேதைவயான
இலக்கணங் கைளக் கற் பர்.
UNIT – 1 18 Hrs
த ழ் இலக் ய, இலக்கண வரலா அ கம் .
அ.இலக்கண ல் அ கம் - ெதால் காப் யம் , இைறயனார்

கள யல் உைர , நம் யகப் ெபா ள் , றப் ெபா ள் ெவண்பா
மாைல, நன் ல் , தண் யலங் காரம் , யாப் ப ங் கலக்காரிைக
ஆ.ெமா ப் ப ற் - வல் னம் ம் இடங் கள் - வல் னம் கா
இடங் கள் - ஈெராற் வ ம் இடங் கள் - ஒ , ஓர் வ ம் இடங் கள் - அ ,

அஃ வ ம் இடங் கள் - தான், தாம் வ ம் இடங் கள்
ப ற் : வல் னம் ம் இடங் கள் , கா இடங் கள் தவறாக

வ ம் வைக ல் ஒ பத் ெகா த் ஒற் ப் ைழ த் எ தச்
ெசய் தல் .
இ.இலக் ய ல் அ கம்
எட் த்ெதாைக - பத் ப் பாட் – ப ெனண் ழ் க்கணக் ல் கள்
ஐம் ெப ங் காப் யங் கள் - ஐஞ் காப் யங் கள் - சமயக்

காப் யங் கள் - பன்னி ைறகள் - நாலா ர வ் யப்
ரபந் தம் - த்தர் இலக் யங் கள் - இராவண கா யம்
UNIT – 2 18 Hrs
சங் க இலக் யம் - எட் த்ெதாைக
நற் ைண- தல் பாடல் -நின்ற ெசால் லர்

ந் ெதாைக 3 ஆம் பாடல் -நிலத் ம் ெபரிேத
ஐங் –ெநல் பல ெபா க! ெபான் ெபரி றக்க!' ( தல்
பாடல் )-ேவட்ைகப் பத்
க த்ெதாைக- 51 - டர்த்ெதா இக் ேகளாய் - ஞ் க் க
றநா -189 ெதண்கடல் வளாகம் ெபா ைம ன் , நாடா
ெகான்ேறா -187
பத் ப் பாட் , ல் ைலப் பாட் ( வ ம் )
UNIT – 3 18 Hrs
அற இலக் யம்
1. க் றள் -அறன் வ த்தல் அ காரம்
2.நால யார்-பாடல் : 131 ( ஞ் யழ ம் )
3.நான்மணிக்க ைக-(நிலத் க் அணிெயன்ப)
4.பழெமா நா - (தம் நைட ேநாக்கார்)
5.இனியைவ நாற் ப - 37. (இளைமைய ப் என் ...)
UNIT – 4 18 Hrs
காப் ய இலக் யம்
1. லப் ப காரம் – வழக் ைரகாைத

2. மணிேமகைல- பாத் ரம் ெபற் ற காைத
3. ெபரிய ராணம் - சலார் நாயனார் ராணம்
4. கம் பராமாயணம் - கப் படலம்
5. றாப் ராணம் – மா க் ப் ைண நின்ற படலம்
6. இேய கா யம் -ஊதாரிப் ள் ைள
UNIT – 5 18 Hrs
பக் இலக் ய ம் , ப த்த இலக் ய ம்
பக் இலக் யம் ;
1. நா க்கரசர் ேதவாரம் - நாமார்க் ம் யல் ேலம் எனத்

ெதாடங் ம் பாடல் மட் ம்
2. மாணிக்கவாசகர் வாசகம் - நமச் வாய வாஅழ் க
நாதன்தாள் வாழ் க தல் ரம் வார் ஓங் க் ம் ேரான்
கழல் ெவல் க வைர
3. ெபாய் ைகயாழ் வார்-ைவயந் தகளியா வார்கடேல
4. தத்தாழ் வார்-அன்ேப தகளியா
5. ேபயாழ் வார்- க்கண்ேடன் ெபான்ேமனி கண்ேடன்
6. ஆண்டாள் – ப் பாைவ மார்க த் ங் கள் ( தல் பாடல் )
ப த்த இலக் யம் ;
1. லர் – மந் ரம் (270,271, 274, 275 285)

2. பட் னத்தார் - ைட ம ர் (காேட ரிந் – எனத்
ெதாடங் ம் பாடல்
பா.எண ;.279, 280)
3. க ெவளி த்தர் - பாபஞ் ெசய் யா மனேம (பாடல்
வ ம் )
இராவண கா யம் – தாய் ெமா ப் படலம் - 18. ஏ ைக ல் லா
ரில் ைல தல் - 22. ெசந் த ழ் வளர்த்தார். வைர
Reference Books:
 . வரதராசன், த ழ் இலக் ய வரலா , சா த்ய அக்காெத ,

ெடல் .
 ம . ச. மலானந் தன், த ழ் இலக் ய வரலா , னாட்
த்தக நிைலயம் , ம ைர.
 த ழண்ணல் , ய ேநாக் ல் த ழ் இலக் ய வரலா ,
னாட் த்தக நிைலயம் , ம ைர.
 த ழ் இலக் ய வரலா – ைனவர். ற் பால ப் ரமணியம் ,
ைனவர்.ெசா.ேச ப
 ய த ழ் இலக் ய வரலா – ைனவர். ற்
பால ப் ரமணியம் ,நீ ல.பத்மநாபன்
 த ழ் இலக் ய வரலா - டாக்டர்.அ.கா.ெப மாள்
 த ழ் இலக் ய வரலா – ைனவர். ப.ச.ஏ தாசன்
 த ழ் இலக் ய வரலா – மார்
 வைகைம ேநாக் ல் த ழ் இலக் ய வரலா –பாக் யேமரி
 த ழ் ப ற் ம் ைற, ேபரா ரியர் ந. ப் ெரட் யார் -
மணிவாசகர் ப ப் பகம் , தம் பரம்
Web Sources
 https://www.chennailibrary.com/
 https://www.sirukathaigal.com
 https://www.tamilvirtualuniversity.org
 https://www.noolulagam.com
 https://www.katuraitamilblogspot.com
SEMESTER - I PART – 1 THEORY

COURSE NAME POTHU THAMIZH – 1- THAMIZH ILAKKIYA VARALARU -1
COURSE CODE U23TCC101TA

CO No. COURSE OUTCOME LEVEL PROGRAME
ACHIEVED OUTCOME
CO1 சங் க இலக் யத் ல் காணப் ெப ம்
வாழ் யல் ந் தைனகைள அ ந் K1
PO 8
ெகாள் வர்
CO2 அற இலக் யம் மற் ம் த ழ்

காப் யங் களின்வ வாழ் யல் K3
PO4
ந் தைனையப் ெப வர்
CO3 பக் இலக் யங் கைளக் கற் பதன்

லம் பக் ெந ைன ம் ,
ப த்த இலக் யங் கைளக் K3
PO3
கற் பதன் வ நல் ணக்கத்ைத ம்
ெதரிந் ன்பற் வர்
CO4 ெமா ய ேவா

K3
ந் தைனத் றைனப் ெப வர் PO2, PO3
CO5 ெமா ப் ப ற் க் த் ேதைவயான

K2
இலக்கணங் கைளக் கற் பர். PO2
MAPPING OF CO’s WITH PO & PSO
COs / POs PO 1 PO 2 PO 3 PO 4 PO5 PO6 PO7 PO8 PSO PSO PSO PSO PSO
& PSOs 1 2 3 4 5
CO 1 2 2 2 - - 1 1 3 3 3 3 3 3
CO 2 1 - 2 - - 1 2 2 3 3 3 3 3
CO 3 1 1 - - - 1 2 3 3 3 3 3 3
CO 4 2 3 3 2 2 2 2 3 3 3 3 3 3
CO 5 2 2 2 1 2 1 1 - 3 3 3 3 3
3 – HIGH 2 – MEDIUM 1 - LOW

YEAR SEMESTER
I I
CATEGORY & PART COURSE TITLE COURSE CODE
Part I - Sanskrit Paper I - Poetry, Grammar and History of U23SCC101TA

Sanskrit Literature

90 6 3 25 75 100
COURSE OBJECTIVE
This paper highlights the importance of Kavya Literature – Mahakavyam.
CO Number Statement
CO1 Remember the usage of grammatical tenses in constructing sentences in dialogue.
CO2 Apply the rules of usage in practice, exercises and identify errors.
CO3 Explain the nuances in the usage of various grammatical tenses and aspects.
CO4 Demonstrate knowledge of various expressions of opinion, emotions, cause,

effect, purpose, and hypothesis in Sanskrit.
CO5 Communicate in Sanskrit and summarize the given text.
UNIT – 1 18 Hrs
Introduction to Sanskrit (Alphabets, Two letter words and three letter words, Grammar:
akārāntaḥpuṁliṅgaḥśabda-s - 1. बाल (Bāla) and 2. दे व (Deva) ākārāntaḥstrīliṅgaḥśabda-s - 1. बाला
(Bālā) and 2. लता (Latā) akārāntaḥnapuṁsakaliṅgaḥśabda-s - 1. फल (Phala) and 2. वन (Vana)
UNIT – 2 18 Hrs
Introduction to Rāmāyana,Kālidāsa and his poetic works Text: Raghuvaṁśa (Canto I) Verses 1-15
UNIT -3 18 Hrs
Introduction to the works of Bhāravi - Text: Raghuvaṁśa (canto I) Verses 16-30

UNIT – 4 18 Hrs
Introduction to the works of ŚrīHarṣha - Text: Raghuvaṁśa (Canto I) Verses 31-45

UNIT – 5 18 Hrs
Grammar : Conjugations -Laṭlakāra-s – (Present tense)

(i) ग ित (Gacchati) (ii) ित ित (Tiṣṭhati) (iii) पठित (Paṭhati) (iv) नृ ित (Nṛtyati) (v) कु ित (Kupyati)
(vi) कथयित (Kathayati) (vii) गणयित (Gaṇayati) (viii) अ (Asti) (ix) करोित (Karoti) (x) णोित
(Śṛṇoti)
Indeclinables (Avyayaani) - अिप (api), कदा (kadā), च (ca), अ (adya), िवना (vinā), सह (saha), त
(tatra), िकम् (kim), यिद (yadi) - तिह (tarhi), यथा (yathā) - तथा (tathā) Prefixes (Upasargas) - आङ् (āṅ),
िव (vi), प र (pari), अनु (anu), अिध (adhi), उत् (ut), ित (prati), उप (upa), (pra) िनर् (nir)
Reference Books:
1. Kalasala Samskrta Sukha Bodhini I (for under graduate foundation course)

Published by University of Madras, Chennai-5.
SEMESTER – I PART I THEORY
COURSE NAME Paper I - Poetry, Grammar and History of Sanskrit Literature
COURSE CODE U23SCC101TA
CO No. COURSE OUTCOME LEVEL PROGRAME OUTCOME

ACHIEVED
CO1 Remember the usage of grammatical tenses in PO 2, PO5

K1, K2
constructing sentences in dialogue.
CO2 Apply the rules of usage in practice, exercises PO 2, PO5,

K2, K4
and identify errors.
CO3 Explain the nuances in the usage of various PO 2, PO5, PO7, PO8
K1, K2
grammatical tenses and aspects.
CO4 Demonstrate knowledge of various expressions PO 2, PO5, PO7, PO8

of opinion, emotions, cause, effect, purpose, and K2, K4
hypothesis in Sanskrit.
CO5 Communicate in Sanskrit and summarize the K2, K5 PO 2, PO5,

given text.
MAPPING OF CO’s WITH PO& PSO
& PSOs 1 2 3 4 5
CO 1 1 3 1 2 3 2 2 2 1 1 1 1 1
CO 2 1 3 1 1 3 2 2 2 1 1 1 1 1
CO 3 2 3 1 2 3 2 3 3 1 1 1 1 1
CO 4 2 3 1 2 3 2 3 3 1 1 1 1 1
CO 5 1 3 2 1 3 1 1 1 1 1 1 1 1

YEAR SEMESTER
I I
PART II GENERAL ENGLISH I U23ECC101TA

90 6 3 25 75 100
COURSE OBJECTIVE
To facilitate the usage of English as a second language in real life scenario and professional context.
CO Number Statement
CO1 Acquire self-awareness, creative and positive thinking required in various
life situations
CO2 Comprehend the correct usage of English grammar
CO3 Imbibe ethical, moral and cultural values through various forms of
literature.
CO4 Communicate effectively and appropriately in real life situations.
CO5 Integrate the use of four language skills i.e., listening, speaking, reading and
writing.
UNIT - 1 20 Hrs
SELF-AWARENESS(WHO) & POSITIVE THINKING (UNICEF)

Life Story
1.1 Chapter 1 from MalalaYousafzai, I am Malala
1.2 An Autobiography or The Story of My Experiments with Truth (Chapters 1, 2 & 3)
M.K.Gandhi
Poem
1.3 Where the Mind is Without Fear – Gitanjali 35 –
Rabindranath Tagore
1.4 Love Cycle – Chinua Achebe
UNIT - 2 20 Hrs
EMPATHY
Poem
2.1 Nine Gold Medals – David Roth
2.2 Alice Fell or poverty – William Wordsworth
Short Story
2.3 The School for Sympathy – E.V. Lucas
2.4 Barn Burning – William Faulkner – William Wordsworth
UNIT -3 20 Hrs
CRITICAL & CREATIVE THINKING

Poem
3.1 The Things That Haven’t Been Done Before –
Edgar Guest
3.2 Stopping by the Woods on a Snowy Evening –
Robert Frost
Readers Theatre
3.3 The Magic Brocade – A Tale of China
3.4 Stories on Stage – Aaron Shepard (Three
Sideway Stories from Wayside School” by Louis
Sachar)
UNIT - 4 15 Hrs
Part of Speech
4.1 Articles
4.2 Noun
4.3 Pronoun
4.4 Verb
4.5 Adverb
4.6 Adjective
4.7 Preposition
UNIT - 5 15 Hrs
Paragraph and Essay Writing

5.1 Descriptive
5.2 Expository
5.3 Persuasive
5.4 Narrative
Reading Comprehension
Reference Books:
MalalaYousafzai. I am Malala, Little, Brown and Company, 2013.

1.
M.K. Gandhi. An Autobiography or The Story of My Experiments with Truth
2.
(Chapter – I), Rupa Publications, 2011.
Rabindranath Tagore. "Gitanjali 35" from Gitanjali (Song Offerings): A
3. Collection of Prose Translations Made by the Author from the Original
Bengali. MacMillan, 1913.
N.Krishnasamy. Modern English: A Book of Grammar, Usage and Composition
4.
Macmillan, 1975.
Aaron Shepard. Stories on Stage, ShepardPublications, 2017.

5.
J.C. Nesfield. English Grammar Composition and Usage, Macmillan, 2019.
6.
Web Resources
1
MalalaYousafzai. I am Malala (Chapter 1) https://archive.org/details/i-am-malala
2 M.K Gandhi. An Autobiography or The Story of My Experiments with Truth(Chapter-
1)-
Rupa Publication, 2011 https://www.indiastudychannel.com/resources/146521-Book-
Review-An-Autobiography-or-The-story-of-my-experiments-with-Truth.aspx
3
Rabindranath Tagore. "Gitanjali 35" from Gitanjali (Song
Offerings)https://www.poetryfoundation.org/poems/45668/gitanjali-35
4 Aaron Shepard.Stories on Stage, Shepard Publications, 2017
https://amzn.eu/d/9rVzlNv
5 J C Nesfield. Manual of English Grammar and Composition.
https://archive.org/details/in.ernet.dli.2015.44179
SEMESTER - I PART - II THEORY / PRACTICAL

COURSE NAME GENERAL ENGLISH I
COURSE CODE U23ECC101TA
ACHIEVED OUTCOME
CO1 Acquire self-awareness, creative thinking
and positive thinking required in various life K1,K2 PO1, PO2, PO3
situations
CO2 Comprehend the correct usage of English

grammar K2 PO2, PO5
CO3 Imbibe ethical, moral and cultural values

through various forms of literature. K2, K3 PO6, PO7
CO4 Communicate effectively and appropriately

in real life situations. K3 PO2, PO6, PO7, PO8
CO5 Integrate the use of four language skills i.e.,

listening, speaking, reading and writing. K3 PO1, PO2, PO8
& PSOs 1 2 3 4 5
CO 1 3 3 3 2 2 2 2 2 3 3 3 3 3
CO 2 1 3 1 - 3 - - - 3 3 3 3 3
CO 3 2 2 1 - 2 3 3 2 3 3 3 3 3
CO 4 2 3 2 1 2 3 3 3 3 3 3 3 3
CO 5 3 3 2 1 2 1 1 1 3 3 3 3 3

YEAR SEMESTER
I I
CORE & III PRINCIPLES OF MANAGEMENT U23MBB101TA

75 5 5 25 75 100
COURSE OBJECTIVE
To expose the essential managerial skills to create awareness about the importance of planning,
monitoring and other organizational aspects.
CO Number Statement
CO1 To impart knowledge about evolution of management
CO2 To provide understanding on planning process and importance of decision
making in organization
CO3 To learn the application of principles in organization
CO4 To study the process of effective controlling in organization
CO5 To familiarize students about significance of ethics in business and its
implications.
CO6 Analyze both qualitative and quantitative information to isolate issues and
formulate best control methods
UNIT - 1 15 Hrs
Management: Importance – Definition – Nature and Scope of Management - Process – Role and
Functions of a Manager – Levels of Management – Development of Scientific Management and
other Schools of thought and approaches.
UNIT - 2 15 Hrs
Planning: Nature – Importance – Forms – Types – Steps in Planning – Objectives – Policies –
Procedures and Methods – Natures and Types of Policies – Decision –making – Process of
Decision – making – Types of Decision.
UNIT -3 15 Hrs
Organizing: Types of Organizations – Organization Structure – Span of Control and Committees
– Departmentalization – Informal Organization- Authority – Delegation – Decentralization –
Difference between Authority and Power – Responsibility.
UNIT - 4 15 Hrs
Direction – Nature and Purpose. Co- ordination – Need, Type and Techniques and requisites for
excellent Co-ordination – Controlling – Meaning and Importance – Control Process.
UNIT - 5 15 Hrs
Definition of Business ethics - Types of Ethical issues -Role and importance of Business Ethics
and Values in Business - Ethics internal - Ethics External - Environment Protection -
Responsibilities of Business
Reference Books:
1. P.C. Tripathi& P.N Reddy; Principles of Management, Sultan Chand& Sons,6th Edition,
2017
2. L.M.Prasad; Principles & Practice of Management, Sultan Chand & Sons, 8 th Edition.
3. Stephen P. Robbins & Mary Coulter; Management, Pearson Education, 13th Edition,
2017
4. Dr.C.B.Gupta; Principles of Management, Sultan Chand& Sons, 3 rd Edition.
5. Harold Koontz, Hienz Weihrich, A Ramachandra Aryasri; Principles of Management,
McGraw Hill, 2nd edition, 2015
Web Resources
1. https://www.toolshero.com/management/14-principles-of-management/
2 https://open.umn.edu/opentextbooks/textbooks/693
3 https://open.umn.edu/opentextbooks/textbooks/34
4 https://openstax.org/subjects/business
5 https://blog.hubspot.com/marketing/management-principles
SEMESTER - I CORE THEORY

COURSE NAME PRINCIPLES OF MANAGEMENT
COURSE CODE U23MBB101TA
ACHIEVED OUTCOME
CO1 To impart knowledge about evolution of
K6 PO5
management
CO2 To provide understanding on planning
process and importance of decision making K5 PO2, PO5, PO6, PO8
in organization
CO3 To learn the application of principles in
K4 P01, PO4
organization
CO4 To study the process of effective controlling
K4 PO2, PO6
in organization
CO5 To familiarize students about significance
K3 PO3, PO8
of ethics in business and its implications.
CO6 Analyze both qualitative and quantitative
information to isolate issues and formulate K4 PO1, PO2, PO5, PO6, PO8
best control methods
COs / PO 1 PO 2 PO 3 PO 4 PO5 PO6 PO7 PO8 PSO PSO PSO PSO PSO
POs & 1 2 3 4 5
PSOs
CO 1 2 2 3 3 3 3 2 3 3 3 3 3 3
CO 2 2 3 3 3 3 3 2 3 3 3 3 3 3
CO 3 2 3 3 2 3 3 3 3 3 3 3 3 3
CO 4 3 2 3 3 3 3 2 3 3 3 3 3 3
CO 5 2 3 3 3 3 3 2 3 3 3 3 3 3
CO6 3 3 2 2 3 3 2 3 3 3 3 3 3

YEAR SEMESTER
I I
CORE & III ACCOUNTING FOR MANAGERS I U23MBB102TA

75 5 5 25 75 100
COURSE OBJECTIVE
To understand the Accounting Principles and gain knowledge in the preparation of Final
Accounts of Sole Trader, non–profit Organization and Companies.
CO Number Statement
CO1 To impart knowledge about basic concepts of accounting its applications
CO2 To analyze and interpret financial reports of a company
CO3 To understand the gross profit and net profit earned by organization
CO4 To foster knowledge on Hire Purchase system
CO5 To understand the procedures of Accounting under Single entry system.
CO6 Develop ledger accounts using double entry bookkeeping and record journal
entries
UNIT - 1 15 Hrs
Meaning and scope of Accounting, Basic Accounting Concepts and Conventions – Objectives of
Accounting – Accounting Transactions – Double Entry Book Keeping – Journal, Ledger,
Preparation of Trial Balance
UNIT - 2 15 Hrs
Subsidiary book – Preparation of cash Book – Bank reconciliation statement – rectification of
errors – Suspense account
UNIT -3 15 Hrs
Preparation of Final Accounts – Adjustments – Closing stock, outstanding, prepaid and accrued,
depreciation, bad and doubtful debts, provision and discount on debtors and creditors, interest on
drawings and capital.
UNIT - 4 15 Hrs
Hire Purchase System – Default and Repossession – Hire Purchase Trading Account –
Installment System.
UNIT - 5 15 Hrs
Single Entry – Meaning, Features, Defects, Differences between Single Entry and Double Entry
System – Statement of Affairs Method – Conversion Method
Reference Books:
1. Dr.K.Ganesan&S.Ushena Begam – Accounting for Managers - Volume 1, Charulatha

Publications, Chennai
2. TS Reddy & amp; A.Murthy; Financial Accounting -Margham Publications , 6th Edition,
2019
3. David Kolitz; Financial Accounting – Taylor and Francis group, USA 2017
4. M N Arora; Accounting for Management- Himalaya Publications House 2019.
5. SN Maheswari; Financial Accounting - Vikas Publishing House, Jan 2018.
6. T. Horngren Charles, L. SundernGary, A. Elliott John; Introduction to Financial Accounting,
Pearson Publications Oct 2017.
Web Resources
1. https://ebooks.lpude.in/management/mba/term_1/DMGT403_ACCOUNTING_FOR_MA
NAGERS.pdf
2. https://www.drnishikantjha.com/booksCollection/Accounting%20for%20Management%
20for%20MBA%20.pdf
3. https://www.accountingtools.com/articles/2017/5/15/basic-accounting-principles
4. https://en.wikipedia.org/wiki/Single-entry_bookkeeping_system\
5. https://www.profitbooks.net/what-is-depreciation

COURSE NAME ACCOUNTING FOR MANAGERS I
ACHIEVED OUTCOME
CO1 Prepare Journal, ledger, trial balance and cash book K3 PO2, PO3, PO1
CO2 Classify errors and making rectification entries K3, K4 PO2, PO1, PO5
CO3 Prepare final accounts with adjustments K3, K4 PO2, PO3, PO5
CO4 K2 PO1, PO2, PO3

To understand Hire Purchase system
CO5 Prepare single and double entry system of accounting. K3 PO1, PO2, PO5
Develop ledger accounts using double entry PO1, PO2, PO3,
CO6 K4
bookkeeping and record journal entries PO4
POs & 1 2 3 4 5
PSOs
CO 1 3 2 3 2 3 3 2 3 3 3 3 2 3
CO 2 3 2 3 2 3 3 2 3 3 3 2 2 3
CO 3 2 2 3 2 3 3 2 3 2 3 3 2 3
CO 4 3 2 3 2 3 3 2 3 3 3 2 2 3
CO 5 3 2 2 2 2 2 2 2 3 3 3 2 3
CO6 3 3 3 3 2 2 2 2 2 3 3 2 3

YEAR SEMESTER
I I
ELECTIVE & I MANAGERIAL ECONOMICS U23ABB101TA

60 4 3 25 75 100
COURSE OBJECTIVE
To understand the micro and macro-economic concepts and to prepare the students for their
effective working in an organization
CO Statement
Number
CO1 To familiarize students with concepts of managerial economics and its relevant
concepts of economics in current business scenario
CO2 To understand the applications & implications of economics and its knowledge of
the mechanics of supply and demand markets in decision-making and problem
solving.
CO3 To Understand the optimal point of cost analysis and production factors of the firm
CO4 To describe the pricing methods and strategies that are consistent with evolving
marketing needs
CO5 To Provide insights to the various market structures in an economy.
UNIT - 1 12 Hrs
Nature and scope of managerial economics – definition of economics – important concepts of
economics – relationship between micro, macro and managerial economics – nature and scope –
objectives of firm.
UNIT - 2 12 Hrs
Demand analysis – Theory of consumer behavior – Marginal utility analysis – indifference curve
analysis Meaning of demand – Law of demand – Types of demand-Determinants of demand –
Elasticity of demand –Demand forecasting.
UNIT -3 12 Hrs
Production and cost analysis – Production – Factors of production – production function –
Concept – Law of variable proportion – Law of return to scale and economics of scale – cost
analysis – Different cost concepts – Cost output relationship short run and long run – Revenue
curves of firms – Supply analysis.
UNIT - 4 12 Hrs
Pricing methods and strategies – Objectives – Factors – General consideration of pricing –
methods of pricing – Dual pricing – Price discrimination
UNIT - 5 12 Hrs
Market classification – Perfect competition – Monopoly – Monopolistic competition – Duopoly
– Oligopoly
Reference Books:
1. Dr. S. Sankaran; Managerial Economics; Margham Publication, Chennai, 2019

2. Thomas and Maurice; Managerial Economics: Foundations of Business Analysis and
Strategy, McGraw Hill Education, 10 editions, 2017.
3. D N Dwivedi; Managerial Economics: Vikas Publishing House, 8 th edition, 2015.
4. H L Ahuja; Managerial Economics, S. Chand, 9th Edition,2017.
5. Dominick Salvatore; Managerial Economics: Principles and Worldwide Applications,
Oxford University Press, Eighth edition, 2016
Web Resources
1. https://www.studocu.com/row/document/azerbaycan-dovlet-
iqtisaduniversiteti/business-and-management/lecture-notes-on-managerial-
economics/6061597
2. https://www.intelligenteconomist.com/profit-maximization-rule
3. http://www.economicsdiscussion.net/laws-of-production/laws-of-production-laws-of-
returns-to-scale-and-variable-proportions/5134
4. http://www.simplynotes.in/e-notes/mbabba/managerial-economics/
5. https://businessjargons.com/determinants-of-elasticity-of-demand.html
SEMESTER - I ELECTIVE THEORY

COURSE NAME MANAGERIAL ECONOMICS
COURSE CODE U23ABB101TA
ACHIEVED OUTCOME
To familiarize students with concepts of managerial
CO1 economics and its relevant concepts of economics in K5 PO2, PO3, PO1
current business scenario
To understand the applications & implications of
economics and its knowledge of the mechanics of
CO2 supply and demand markets in decision-making K3, K4 PO2, PO1, PO5
and problem solving.
To Understand the optimal point of cost analysis and

CO3 K2, K3 PO2, PO3, PO5
production factors of the firm
To describe the pricing methods and strategies that
are consistent with evolving marketing needs
To Provide insights to the various market structures
in an economy.
POs & 1 2 3 4 5
PSOs
CO 1 2 3 2 2 2 3 2 2 3 3 3 2 3
CO 2 3 2 2 2 2 3 2 3 2 3 3 2 3
CO 3 3 3 2 2 2 3 2 2 3 3 3 2 3
CO 4 3 3 2 2 2 3 2 2 2 3 3 2 3
CO 5 2 3 2 2 2 3 2 3 3 3 3 2 3

YEAR SEMESTER
I I
NON MAJOR PUBLIC HEALTH AND HYGIENE U23NCC004TA
ELECTIVE

30 2/15 2 25 75 100
COURSE OBJECTIVE
To create awareness about the importance of health and hygiene
CO Number Statement
Ultimate goal of public health is to prevent disease, prolong life, and
CO1
promote health efficiency.
Improving the quality of environment improvement and prevention of
CO2
diseases and personal hygiene.
CO3 To understand the concept of prevention, different levels of prevention.
To promote healthy living and to facilitate prevention, early detection and
CO4
management of non-communicable diseases
Understand Ethics and Responsibility Promote ethics and social
CO5
responsibility at all levels of health services and management
UNIT – 1 6 Hrs
Scope health and hygiene – Concept of health and disease - Pollution and health hazards;
water and airborne diseases. Radiation hazards: Mobile Cell tower and electronic. Role of
health education in environment improvement and prevention of diseases. Personal
hygiene, oral hygiene and sex hygiene.
UNIT – 2 6 Hrs
Classification of food into micro and macro nutrients. Balanced diet, Importance of dietary
fibres.Significance of breast feeding. Malnutrition anomalies – Anaemia, Kwashiorkar,
Marasmus, Rickets, Goiter (cause, symptoms, precaution and cure).
UNIT – 3 6 Hrs
Communicable viral diseases- measles, chicken pox, poliomyelitis, swine flu, dengue,
chickungunya, rabies, leprosy and hepatitis. Communicable bacterial diseases-
tuberculosis, typhoid, cholera, tetanus,plague, whooping cough, diphtheria, leprosy.

Sexually transmitted diseases- AIDS, syphilis and gonorrhoea. Health education and
preventive measures for communicable diseases.
UNIT - 4 6 Hrs
Non-communicable diseases such as hypertension, stroke, coronary heart disease,
myocardial infarction.Osteoporosis, osteoarthritis and rheumatoid arthritis-cause,
symptom, precautions. Diabetes- types and their effect on human health. Gastrointestinal
disorders- acidity, peptic ulcer, constipation, piles. (cause, symptoms, precaution and
remedy) Obesity (Definition and consequences). Mental illness(depression and anxiety).
Oral and lung cancer and their preventive measures.
UNIT –5 6 Hrs
Health Services Organizations: World Health Organization (WHO), United Nations
International Children’s Emergency Fund (UNICEF) and Indian Red Cross (IRC).
Text Books
1 Mary Jane Schneider (2011) Introduction to Public Health.
2 Muthu, V.K. (2014) A Short Book of Public Health.
3 Detels, R. (2017) Oxford Textbook of Public Health (6th edition).
4 Gibney, M.J. (2013) Public Health Nutrition.
5 Wong, K.V. (2017) Nutrition, Health and Disease.
Reference Books
1 S. Lal, (2018), Vikas. Public Health Management Principles And Practice, 2nd
Edition, CBS Publishers and Distributors Pvt Ltd, ISBN: 978-93-87742-93-2.
2 Mary-Jane Schneider (2016), Introduction to Public Health,( 5th Edition), Jones &
Bartlett Learning,. ISBN-13: 978-1284197594
3 Carolyn D. Berdanier, Johanna T. Dwyer, David Heber (2013), Handbook of

Nutrition and Food, (3rd Edition), CRC Press,. ISBN 9781466505711
4 Sue Reed, Dino Pisaniello, GezaBenke, Kerrie Burton. (2013), Principles of

Occupational Health and Hygiene: An Introduction, ( 2nd Revised ed. Edition), Allen
&Unwin,
5 V. Kumaresan, R. Sorna Raj, (2012) Public Health and Hygiene,( 1st Edition), Saras
Publication.
SEMESTER – I NME THEORY

COURSE NAME PUBLIC HEALTH AND HYGIENE
COURSE CODE U23NCC004TA
ACHIEVED OUTCOME
CO1 Ultimate goal of public health is to prevent K1 PO1, PO2
disease, prolong life, and promote health
efficiency.
CO2 Improving the quality of environment K2 PO2, PO3

improvement and prevention of diseases and
personal hygiene.
CO3 To understand the concept of prevention, K2, K3 PO3, PO4

different levels of prevention.
CO4 To promote healthy living and to facilitate K2, K3 PO4, PO5

prevention, early detection and management of
non-communicable diseases
CO5 Understand Ethics and Responsibility Promote K4 PO5, PO6

ethics and social responsibility at all levels of
health services and management
COs / PO 1 PO 2 PO 3 PO 4 PO5 PO6 PO7 PO8 PSO PSO PSO PSO PO

POs 1 2 3 4 5
&
PSOs
CO 1 3 3 2 1 2 1 1 1 3 3 1 1 2
CO 2 2 3 3 2 2 1 1 1 2 3 2 1 1
CO 3 2 2 3 3 2 1 1 1 2 3 1 3 2
CO 4 1 2 2 3 3 1 1 1 2 1 3 1 2
CO 5 1 2 2 2 2 3 3 1 1 3 2 2 3
3– HIGH 2 – MEDIUM 1 – LOW
YEAR SEMESTER
I I
PART & CATEGORY COURSE TITLE COURSE CODE
Part-IV COSMETICS AND PERSONAL
U23NCC005TA
NME GROOMING
30 2 2 25 75 100
COURSE OBJECTIVE
This course aims at familiarizing the students with
 Formulations of various types of cosmetics and their significance
 hair, skin and dentalcare
 make up preparations and personal grooming
CO Number Statement
CO1 Know about the composition of various cosmetic products
Understand chemical aspects and applications of haircare and dental care and
CO2
skincare products.
CO3 Understand chemical aspects and applications of perfumes and skincare products.
CO4 Understand the methods of beauty treatments their advantages and disadvantage
CO5 Understand the hazards of cosmetic products.
UNIT – I SKIN CARE Hrs:6
Nutrition of the skin, skin care and cleansing of the skin; face powder – ingredients; creams and
lotions – cleansing, moisturizing all purpose, shaving and sunscreen (formulation only); Gels –
formulation and advantages; astringent and skin tonics – key ingredients, skin lightness,
depilatories.
Hrs:6
UNIT – II HAIRCARE AND DENTALCARE
Haircare
Shampoos–types–powder, cream, liquid, gel–ingredients; conditioner–types–ingredients
Dentalcare
Toothpastes–ingredients–mouthwash
UNIT – III MAKE UP Hrs:6
Base – foundation – types – ingredients; lipstick, eyeliner, mascara, eye shadow, concealers, rouge
UNIT – IV PERFUMES Hrs:6

Classification - Natural – plant origin – parts of the plant used, chief constituents; animal origin –
amber gries from whale, civetone from civet cat, musk from musk deer; synthetic – classification
emphasizing characteristics –esters – alcohols – aldehydes – ketones
UNIT – V BEAUTYTREATMENTS Hrs:6

Facials-types–advantages–disadvantages; face masks–types; bleach-types–advantages–
disadvantages; shaping the brows; eyelash tinting; perming types; hair colouring and dyeing;
permanent waving–hair straightening; wax types–waxing; pedicure, manicure-advantages–
disadvantages
Text Books:
1. ThankammaJacob,(1997)Foods,drugsandcometics–
Aconsumerguide,Macmillanpublication,London.
Reference Books:
1. WilkinsonJBEandMooreRJ,(1997)Harry’scosmeticology,7thed.,ChemicalPublishers,Londo
n.
2. George Howard, (1987) Principles and practice of perfumes and cosmetics, Stanley
Therones, Chettenham
Website and e-learning source
1. http://www.khake.com/page75.html Net.foxsm/list/284

COURSE NAME COSMETICS AND PERSONAL GROOMING
PROGRAME
CO No. COURSE OUTCOME LEVEL ACHIEVED
OUTCOME
Know about the composition of various cosmetic
CO1 K3 PO1, PO7
products
Understand chemical aspects and applications of
PO3, PO4,
CO2 K4
haircare and dental care and skincare products. PO7, PO8
Understand chemical aspects and applications of
PO3, PO4,
CO3 K4
perfumes and skincare products. PO7, PO8
Understand the methods of beauty treatments
PO3, PO4,
CO4 K3
their advantages and disadvantage PO7, PO8
Understand the hazards of cosmetic products. PO3, PO4,
CO5 K2
PO7, PO8
MAPPING OF CO’s WITH PSO

COs /
POs PO PO PO PO PO PO PO PSO PSO PSO PSO PSO
PO1 5
& 2 3 4 5 6 7 8 1 2 3 4
PSOs
CO 1 3 2 2 2 1 2 3 2 3 3 3 3 3
CO 2 2 - 3 3 1 2 3 3 3 3 3 3 3
CO 3 3 1 2 3 2 2 3 3 3 3 3 3 3
CO 4 2 1 3 3 2 2 3 3 3 3 3 3 3
CO 5 2 1 3 3 1 2 3 3 3 3 3 3 3
3 – HIGH 2 – MEDIUM 1 – LOW
YEAR SEMESTER
I I
NME BASIC TAMIL 1 U23YCC101TA

30 2 2 25 75 100
COURSE OBJECTIVE
ற ெமா மாணவர்க க் த் த ழ் ெமா ப ற் த்தல்
CO Number Statement
CO1 த ழ் உ ெர த் வ வங் கைள அ ந் ெகாள் வர்
CO2 ெமய் ெய த் வ வங் கைள அ ந் ெகாள் வர்
CO3 உ ர்ெமய் ெய த் வ வங் கைள எ ம் ப ற்
ெப வர்
CO4 ய ெசாற் கைள ரிந் ெகாள் வர்
CO5 எ த் க்கள் ஒ க் ம் ைறைய ரிந் ெகாள் வர்
UNIT – 1 6 Hrs
உ ெர த் க்கள்
UNIT – 2 6 Hrs
ெமய் ெய த் க்கள்
UNIT – 3 6 Hrs
உ ர் ெமய் ெய த் க்கள்
UNIT – 4 6 Hrs
ெசாற் கைள அ தல்
UNIT – 5 6 Hrs
ஒ ப் ப் ப ற் எ த் ப் ப ற்
Web Sources
COURSE NAME BASIC TAMIL 1
COURSE CODE U23YCC101TA

ACHIEVED OUTCOME
CO1 த ழ் உ ெர த் வ வங் கைள
K1
அ ந் ெகாள் வர் PO1, PO2, PO5
CO2 ெமய் ெய த் வ வங் கைள PO1, PO2, PO5

K1
அ ந் ெகாள் வர்
CO3 உ ர்ெமய் ெய த் PO1, PO2, PO5

வ வங் கைள எ ம் ப ற் K1
ெப வர்
CO4 ய ெசாற் கைள ரிந் PO1, PO2, PO5

K2
ெகாள் வர்
CO5 எ த் க்கள் ஒ க் ம் ைறைய PO1, PO2, PO5

K2
ரிந் ெகாள் வர்
COs / PO 1 PO 2 PO 3 PO PO5 PO6 PO7 PO8 PSO PSO PSO PSO PSO
POs & 4 1 2 3 4 5
PSOs
CO 1 3 3 2 2 3 - 1 2 1 1 1 1 1
CO 2 3 3 2 2 3 - 1 2 1 1 1 1 1
CO 3 3 3 2 2 3 - 1 2 1 1 1 1 1
CO 4 3 3 2 2 3 - 1 2 1 1 1 1 1
CO 5 3 3 2 2 3 - 1 2 1 1 1 1 1

YEAR SEMESTER
I I
CATEGORY COURSE TITLE COURSE CODE
NME SPECIAL TAMIL - I U23ZCC101TA

30 2 2 25 75 100
COURSE OBJECTIVE
ெமா ப் ைழகள் ேநராமல் , த ர்த் , பல் வைக ஊடகங் களி ம் ேவைல

வாய் ப் ப் ெபற ஊக்கமளித்தல் .
CO Number Statement
CO1 தாம் வா ம் கால இலக் யங் களின் ேநாக் கள் –
ேபாக் கள் த் மாணவர்கள் அ ந் ெகாள் வர்.
CO2 நாட் ப் ற மக்களின் வாழ் யல் , அ வாற் றல் ,
ேவளாண்ைம ன் இன்ைறய நிைல ஆ யைவ
த் ச் ந் ப் பர்.
CO3 தங் கள் கற் பைன வளத்ைத மாணவர்கள் ெப க் க்
ெகாள் வர்.
CO4 ெமா யல் ைழகள் ேநரா வண்ணம் எ தக்
கற் க் ெகாள் வேதா , நாடகம் , க ைத
ஆ யவற் ைற எ ம் றன் ெப வர்.
CO5 பத் ரிைககள் , ைரப் படங் களில் ேவைல வாய் ப் ப்
ெப வர்.
UNIT – 1 6 Hrs
நாட் ப் றப் பாடல்
1. பஞ் சம்
2. மானம் வெதப் ேபா?
UNIT – 2 6 Hrs
கட்ைட ரல் – .என்.அண்ணா ைர
UNIT – 3 6 Hrs
ஆ க்காற் ேற – ற் .
கடைமையச் ெசய் – ரா
இழந் தவர்கள் – அப் ல் ர மான்
UNIT – 4 6 Hrs
காப் ய இலக் யம்
கைலச்ெசால் லாக்கம்
UNIT – 5 6 Hrs
ெபா ந் யச் ெசால் த தல் .. ைழ நீ க் எ தல் .

Web Sources
SEMESTER - I NME THEORY

COURSE NAME SPECIAL TAMIL - I
COURSE CODE U23ZCC101TA

ACHIEVED OUTCOME
CO1 தாம் வா ம் கால
இலக் யங் களின் ேநாக் கள் –
K1, K2
ேபாக் கள் த் மாணவர்கள் PO1, PO2, PO7, PO8
அ ந் ெகாள் வர்.
CO2 நாட் ப் ற மக்களின் வாழ் யல் ,

அ வாற் றல் , ேவளாண்ைம ன்
K2 PO1, PO4, PO7
இன்ைறய நிைல ஆ யைவ
த் ச் ந் ப் பர்.
CO3 தங் கள் கற் பைன வளத்ைத

மாணவர்கள் ெப க் க் K2
PO1, PO2, PO3
CO4 ெமா யல் ைழகள் ேநரா

வண்ணம் எ தக் கற் க்
ெகாள் வேதா , நாடகம் , க ைத K3, K4
PO1, PO2, PO5
ஆ யவற் ைற எ ம் றன்
ெப வர்.
CO5 பத் ரிைககள் , ைரப் படங் களில்

K1 PO1, PO2, PO7, PO8
ேவைல வாய் ப் ப் ெப வர்.
COs / PO 1 PO 2 PO 3 PO PO PO PO PO PSO PSO PSO PSO PSO

POs & 4 5 6 7 8 1 2 3 4 5
PSOs
CO 1 3 3 2 2 2 2 3 3 3 3 3 3 3
CO 2 3 2 2 3 2 2 3 2 3 3 3 3 3
2 2 2 2 3 3 3 3 3
CO 3 3 3 3 2
CO 4 3 3 2 2 3 2 2 2 3 3 3 3 3
CO 5 3 3 2 2 2 2 3 3 3 3 3 3 3

YEAR SEMESTER
I I
FOUNDATION MANAGERIAL COMMUNICATION U23FBB101TA
COURSE

30 2 2 25 75 100
COURSE OBJECTIVE
Expose to the receptive and productive skills of English language to attain proficiency.
Familiarize the basic writing skills which lay a strong foundation for writing business
documents.
CO Number Statement
CO1 To educate students role & importance of communication skills
CO2 To build their listening, reading, writing & speaking communication skills.
CO3 To introduce the modern communication for managers.
CO4 To understand the skills required for facing interview
CO5 To facilitate the students to understand the concept of Communication.
UNIT - 1 2 Hrs
Definition – Methods – Types – Principles of effective Communication – Barriers to
Communication – Communication etiquette.
UNIT - 2 2 Hrs
Business Letter – Layout- Kinds of Business Letters: application, offer, acceptance/
acknowledgement and promotion letters. Business Development Letters – Enquiry, replies,
Order, Sales, circulars, Grievances.
UNIT -3 2 Hrs
Interviews- Direct, telephonic & Virtual interviews- Group discussion – Presentation skills –
body language
UNIT - 4 2 Hrs
Communication through Reports – Agenda- Minutes of Meeting - Resume Writing
UNIT - 5 2 Hrs
Modern Forms of Communication: podcasts, Email, virtual meetings – Websites and their use in
Business – social media- Professional Networking sites
Reference Books:
1. Rajendra Paul & J S Kovalahalli, Essentials of Business Communication, Sultan Chand &
Sons, New Delhi, 2017
2. Dr. C B Gupta, Basic Business Communication, Sultan Chand & Sons, New Delhi, 2017
3. R C Sharma & Krishan Mohan, Business Correspondance and Report Writing, Mc Graw
Hill, India Pvt Ltd., New Delhi, 2006
4. Kevin Galaagher, Skills Development for Business and Management Students, Oxford
University Press, Delhi, 2010
5. R C Bhatia, Business Communication, Ane Books Pvt Ltd., Delhi, 2015
Web Resources:
1. https://www.managementstudyguide.com/business_communication.html
2. https://studiousguy.com/business-communication/
3. https://www.oercommons.org/curated-collections/469
4. https://www.scu.edu/mobi/business-courses/starting-a-business/session-8-
communication-tools/
5. https://open.umn.edu/opentextbooks/textbooks/8
SEMESTER - I FOUNDATION THEORY

COURSE
COURSE NAME MANAGERIAL COMMUNICATION
COURSE CODE U23FBB101TA
ACHIEVED
To educate students role & importance of K4
CO1 PO1,PO2,PO3,PO4,PO8
communication skills
To build their listening, reading, writing K3
CO2 & speaking communication skills. PO1,PO2,PO3,PO4,PO5,PO6
To introduce the modern communication K2

CO3 PO2,PO3,PO4,PO5,PO6,PO7
for managers.
To understand the skills required for facing K2
interview
To facilitate the students to understand the K3
concept of Communication.
POs & 1 2 3 4 5
PSOs
CO 1 3 3 3 3 2 2 2 3 3 3 3 3 3
CO 2 3 3 3 3 3 3 2 2 3 3 3 3 3
CO 3 2 3 3 3 3 3 3 2 3 3 3 3 3
CO 4 3 3 2 3 3 3 2 3 3 3 3 3 3
CO 5 2 2 3 3 3 3 3 3 3 3 3 3 3

YEAR SEMESTER
I II
CATEGORY& COURSE TITLE COURSE CODE
PART
PART - 1 POTHU THAMIZH – II- THAMIZH ILAKKIYA U23TCC202TA
VARALARU - 2

90 6 3 25 75 100
COURSE OBJECTIVE
த ழ் இலக் யம் சார்ந்த ேபாட் த் ேதர் க க் ஏற் ப கற் த்தல்

நைட ைறகைள ேமற் ெகாள் தல் .
CO Number Statement
CO1 ற் லக் யங் களின்வ இலக் யச்
ைவ ைன ம் பண்பாட் அ ைன ம் ெப வர்
CO2 க்க ைத வரலாற் ைன அ ந் ெகாள் வர்
CO3 ரா ட இயக்க இலக் யங் கைளக் கற் பதன் லம்
ெமா உணர் , இன உணர் , சமத் வம் சார்ந்த
ந் தைனகைளப் ெப வர்
CO4 த ழ் ெமா ையப் ைழ ன் எ த ம் , ய
கைலச்ெசாற் கைள உ வாக்க ம் அ ந் ெகாள் வர்
CO5 ேபாட் த் ேதர் களில் ெவற் ெப வதற் த் த ழ் ப்
பாடத் ைனப் பயன்ெகாள் ம் வைக ல் ப ற்
ெப வர்.
UNIT – 1 18 Hrs
த ழ் இலக் ய வரலா அ கம் .
1. ற் லக் யம் ; றவஞ் , கலம் பகம் , உலா, பரணி, பள் ,

ள் ைளத்த ழ் , , அந் தா .
2. தனிப் பாடல் அ கம்
3. இக்கால இலக் யம் ;க ைத, கைத,நாடகம் , உைரநைட. ,
ரா ட இயக்கம் வளர்த்த த ழ்
4.
UNIT – 2 18 Hrs
ற் லக் யக்க ம் ,தனிப் பாட ம்
ற் லக் யம் ;
 க ங் கத் பரணி- ந் ன ம் வ யவ ெந ங்
ண்ண ம் - தல் - ேகட்பாைரக் காண் ன் காண் ன் -
வைர
 க் ற் றாலக் றவஞ் - வானரங் கள் கனிெகா த்
 க் டற் பள் - ஆற் ெவள் ளம் நாைள வரத்
 அ ரா அந் தா - கைலயாத கல் ம் ைறயாத வய ம்
(ப னா ெசல் வங் கள் )
 வரங் கக் கலம் பகம் – மறம் - ள் ைளப் ெப மாள்
ஐயங் கார்-ேபசவந் த த ெசல் லரித்த ஓைல ெசல் ேமா
த ழ்
 தல் பத் கண்ணிகள்
தனிப் பாடல் ;
 வான் ன் -ஔைவயார்
 ஆமணக் க் ம் யாைனக் ம் ேலைட ; த் க் ம்
ெகாம் பைசக் ம் ரித்தண் ேட - காளேமகப் லவர்
 இம் பர் வான் எல் ைல இராமைனேய பா - ரராகவர்
நாராய் நாராய் -சத் த்தப் லவர்
UNIT – 3 18 Hrs
இக்கால இலக் யம் – 1
1. பார யார் பாரத ச தாயம் வாழ் கேவ

2. பார தாசன் - த்ைதேய ெவளி ல் வா
3. நாமக்கல் க ஞர்-கத் ன்
4. த ழ் ஒளி – ன்கள் (அந் நிலா பார்க்க வா)
5. ஈேரா த ழன்பன் – எட்டாவ ர் (வணக்கம் வள் வ )
கைதகள் ;_
1. ைமப் த்தன் - க தம்
2. ெஜயகாந் தன் -வாய் ச் ெசாற் கள் (மாைல மயக்கம் ெதா ப் )
3. ஆர். டாமணி - அந் நியர்கள்
உைரநைட ;
1. வக தங் கள் - தம் க் ல் தல் இரண் க தங் கள்
UNIT – 4 18 Hrs
இக்கால இலக் யம் - 2
1. தந் ைத ெபரியார் – க் றள் ( மாநாட் ) உைர

2. ேபர ஞர் அண்ணா – இரண்டாம் உலகத் த ழ் மாநாட் உைர
3. கைலஞர் .க ணாநி – ெதால் காப் ய ங் கா –எ த் -
தல் ற் பா கட் ைர
நாடகம் / ைரத்த ழ் :
1. ேவைலக் காரி – ைரப் படம்

2. ராஜா ராணி - சாக் ர ஸ் - ஓரங் க நாடகம்
இத யல் த ழ் ;
ரெசா க தம் ,ெசம் ெமா வரலாற் ல் ல ெசப் ேப கள்

UNIT – 5 18 Hrs
ெமா ப் ப ற்
ெசால் ேவ பா / ைழ த ர்த்தல்
4. வா ப் ப – வா ப் பவர்
5. வர்- வரில்
6. வ -வ ற் ல்
7. ேகா ல் - ேகா ல்
8. க ப் –க ப்
9. இயக் நர்-இயக் னர்
10. ல் லைற- ல் லைர
11. த்தல் – ரித்தல்
12. மனம் -மன - மன
13. அ ல் -அ காைம ல்
14. அக்கைர- அக்கைற
15. மங் கலம் - மங் களம் .
ப ற் :
16. ைழயான ெசாற் கைள ஒ பத் ல் ெகா த் அந் தப்

ைழயான ெசாற் கைளச் சரியாக எ தச் ெசய் தல் ய பத்
ஒன்ைற ஆங் லத் ல் ெகா த் அதைனத் த ல்
ெமா ெபயர்க்க ைவத்தல் .
Reference Books:
 . வரதராசன், த ழ் இலக் ய வரலா , சா த்ய அக்காெத ,

ெடல் .
 ம . ச. மலானந் தன், த ழ் இலக் ய வரலா , னாட்
த்தக நிைலயம் , ம ைர.
 த ழண்ணல் , ய ேநாக் ல் த ழ் இலக் ய வரலா ,
னாட் த்தக நிைலயம் , ம ைர.
 த ழ் இலக் ய வரலா – ைனவர். ற் பால ப் ரமணியம் ,
ைனவர்.ெசா.ேச ப
 ய த ழ் இலக் ய வரலா – ைனவர். ற்

பால ப் ரமணியம் ,நீ ல.பத்மநாபன்
 த ழ் இலக் ய வரலா - டாக்டர்.அ.கா.ெப மாள்
 த ழ் இலக் ய வரலா – ைனவர். ப.ச.ஏ தாசன்
 த ழ் இலக் ய வரலா – மார்
 வைகைம ேநாக் ல் த ழ் இலக் ய வரலா –பாக் யேமரி
 த ழ் ப ற் ம் ைற, ேபரா ரியர் ந. ப் ெரட் யார் -
மணிவாசகர் ப ப் பகம் , தம் பரம்
Web Sources
 https://www.sirukathaigal.com
SEMESTER - I PART – 1 THEORY

COURSE NAME POTHU THAMIZH – II - THAMIZH ILAKKIYA VARALARU -2
COURSE CODE U23TCC202TA
ACHIEVED OUTCOME
CO1 ற் லக் யங் களின்வ
இலக் யச் ைவ ைன ம் K2 PO5, PO7, PO8
பண்பாட் அ ைன ம்
ெப வர்
CO2 க்க ைத வரலாற் ைன K1

PO5
CO3 ரா ட இயக்க
இலக் யங் கைளக் கற் பதன் K3 PO5, PO6, PO7, PO8
லம் ெமா உணர் , இன
உணர் , சமத் வம் சார்ந்த
ந் தைனகைளப் ெப வர்
CO4 த ழ் ெமா ையப் ைழ ன்

எ த ம் , ய K1 PO2, PO5
கைலச்ெசாற் கைள உ வாக்க ம்
CO5 ேபாட் த் ேதர் களில் ெவற்

PO1, PO2, PO5
ெப வதற் த் த ழ் ப் K2
பாடத் ைனப் பயன்ெகாள் ம்
வைக ல் ப ற் ெப வர்.
COs / PO 1 PO 2 PO 3 PO PO5 PO6 PO7 PO8 PSO PSO PSO PSO PSO
POs & 4 1 2 3 4 5
PSOs
CO 1 1 1 1 1 3 2 3 3 3 1 1 3 2
CO 2 1 1 1 1 3 1 1 1 3 1 1 3 2
CO 3 2 2 2 1 3 3 3 3 3 1 1 3 2
CO 4 1 3 2 1 3 1 1 1 3 1 1 3 2
CO 5 3 3 2 1 3 2 2 2 3 1 1 3 1

YEAR SEMESTER
I II
Part I – Sanskrit Paper II - Prose, Grammar and History of U23SCC202TA

Sanskrit Literature

90 6 3 25 75 100
COURSE OBJECTIVE
This paper highlights the importance of Sanskrit Prose and to understand pronouns and Imperfect Tense in
Grammar
CO Number Statement
CO1 Understand and apply grammatical concepts in drafting sentences and paragraphs.
CO2 Apply the rules and regulations in handling usage of Lakara and Sabdah, practice
exercises and identify errors.
CO3 Form an idea of the aesthetic expressions that make Sanskrit composition get the
position of pride in world literature.
CO4 Demonstrate knowledge of various expressions of opinion, emotions, cause,

effect, purpose, and hypothesis in Sanskrit.
CO5 Appreciate the art of employment of Alankaras in a prose form of poetry.
UNIT – 1 18 Hrs
Introduction to Prose literature in Sanskrit Grammar: ikārāntaḥpuṁliṅgāḥśabdāḥ - 1. किव (Kavi) and 2.

रिव (Ravi) ikārāntaḥstrīliṅgaḥśabdaḥ - 1. मित (Mati), īkārāntaḥstrīliṅgaḥśabdaḥ - 1. नदी (Nadī)
ikārāntaḥnapuṁsakaliṅgaḥśabdaḥ1. वा र (Vāri)
UNIT – 2 18 Hrs
Introduction to Māhābhārata, the author of बालरामायणम्

(Bālarāmāyaṇam) and his works ; Bālakāṇḍamof Bālarāmāyaṇam
UNIT -3 18 Hrs
Introduction to the works of Baṇa (Kādambarī and Harṣacaritam), Daṇḍin(Daśakumāracaritam

and Avantisundarīkathā) and Subandhu (Vāsavadattā)
UNIT – 4 18 Hrs
Introduction to HistoricalKāvyas in Sanskrit - The works ofKalhaṇaḥ, Bilhaṇaḥ, Bāṇaḥ and

Pravarasenaḥ
UNIT – 5 18 Hrs
Grammar:
Conjugations - Laṅlakāraḥ (Past tense)
(i) अग त् (Agacchat) (ii) अित त् (Atiṣṭhat) (iii) अपठत् (Apaṭhat) (iv) अनृ त् (Anṛtyat) (v) अकु त्
(Akupyat) (vi) अकथयत् (Akathayat) (vii) अगणयत् (Agaṇayat) (viii) आसीत् (Asīt) (ix) अकरोत् (Akarot)
(x) अ णोत् (Aśṛṇot)
Indeclinables:
(a)तुमुन् (Tumun) suffix ended words (Infinitive forms)
(i) ग ुम् (Gantum) (ii) ातुम् (Sthātum) (iii) पिठतुम् (Paṭhitum) (iv) निततुम् (Nartitum) (v) कोिपतुम्
(Kopitum) (vi) कथियतुम् (Kathayitum) (vii) गणियतुम् (Gaṇayitum) (viii) भिवतुम् (Bhavitum) (ix) कतुम्
(Kartum) (x) ोतुम् (Śrotum)
(b) ा (Ktvā) suffix ended words (Past passive participles)
(i) ग ा (Gatvā) (ii) ृ ा (Smṛtvā) (iii) गणिय ा (Gaṇayitvā) (iv) पिठ ा (Patitvā) (v) कृ ा (Kṛtvā)
(c) प् (Lyap) suffix ended words (Past passive participles)
(i) आग (Āgatya) (ii) िव ृ (Vismṛtya) (iii) िवगण (Vigaṇayya) (iv) प (Prapaṭhya) (v) अनुकृ
(Anukṛtya)
Reference Books:
1. Kalasala Samskrta Sukha Bodhini II (for under graduate foundation course)

Published by University of Madras, Chennai-5.
SEMESTER – II PART I THEORY
COURSE NAME Paper II - Prose, Grammar and History of Sanskrit Literature
COURSE CODE U23SCC202TA

ACHIEVED
CO1 Understand and apply grammatical concepts in PO 2, PO5

K1, K2
drafting sentences and paragraphs.
CO2 Apply the rules and regulations in handling PO 2, PO5,

usage of Lakara and Sabdah, practice exercises K2, K4
and identify errors.
CO3 Form an idea of the aesthetic expressions that PO 2, PO5, PO7, PO8
make Sanskrit composition get the position of K1, K2
pride in world literature.
CO4 Demonstrate knowledge of various expressions PO 2, PO5, PO7, PO8

of opinion, emotions, cause, effect, purpose, and K2, K4
hypothesis in Sanskrit.
CO5 Appreciate the art of employment of Alankaras K2, K5 PO 2, PO5,

in a prose form of poetry.
& PSOs 1 2 3 4 5
CO 1 1 3 1 2 3 2 2 2 1 1 1 1 1
CO 2 1 3 1 1 3 2 2 2 1 1 1 1 1
CO 3 2 3 1 2 3 2 3 3 1 1 1 1 1
CO 4 2 3 1 2 3 2 3 3 1 1 1 1 1
CO 5 1 3 2 1 3 1 1 1 1 1 1 1 1

YEAR SEMESTER
I II
PART II GENERAL ENGLISH II
U23ECC202TA

90 6 3 25 75 100
COURSE OBJECTIVE
To facilitate the usage of English as a second language in real life scenario and professional context.
CO Number Statement
CO1 Acquire resilience, problem solving skills and positive thinking required in
various life situations
CO2 Comprehend the correct usage of English grammar
CO3 Imbibe ethical, moral and cultural values through various forms of
literature.
CO4 Communicate effectively and appropriately in real life situations.
CO5 Integrate the use of four language skills i.e., listening, speaking, reading and
writing.
UNIT - 1 Hrs - 20
RESILIENCE
Poem
1.1 Don’t Quit – Edgar A. Guest
1.2 Still Here – Langston Hughes
Short Story
1.3 Engine Trouble – R.K. Narayan
1.4 Rip Van Winkle – Washington Irving
UNIT - 2 Hrs - 20
DECISION MAKING
Short Story
2.1 The Scribe – Kristin Hunter

2.2 The Lady or the Tiger - Frank Stockton Poem
2.3 The Road not Taken – Robert Frost
2.4 Snake – D. H Lawrence
UNIT -3 Hrs- 20
PROBLEM SOLVING
Prose life Story
3.1 How I taught My Grandmother to Read –
Sudha Murthy
Autobiography
3.3 How frog Went to Heaven – A Tale of
Angolo
3.4 Wings of Fire (Chapters 1,2,3) by A.P.J
Abdul Kalam
UNIT - 4 Hrs- 15
Tenses
4.1 Present
4.2 Past
4.3 Future
4.4 Concord
UNIT - 5 Hrs- 15
English in the Workplace

5.1 E-mail – Invitation, Enquiry, Seeking
Clarification
5.2 Circular
5.3 Memo
5.4 Minutes of the Meeting
Text Books (Latest Editions)
Reference Books
1 Martin Hewings. Advanced English Grammar. Cambridge University Press, 2000
2 SP Bakshi, Richa Sharma. Descriptive English.Arihant Publications (India) Ltd.,

2019.
Sheena Cameron, Louise Dempsey. The Reading Book: A Complete Guide to
3. Teaching Reading. S & L. Publishing, 2019.
4 Barbara Sherman. Skimming and Scanning Techniques, Liberty University Press,
2014.
5. Phil Chambers. Brilliant Speed Reading: Whatever you need to read, however.
Pearson, 2013.
6. Communication Skills : Practical Approach Ed.ShaikhMoula
Ramendra Kumar. Stories of Resilience, Blue Rose Publications, 2020.
Web Sources
1 Langston Hughes. Still Here

https://poetryace.com/im-still-here
2 R. K. Narayan. Engine Trouble

http://www.sbioaschooltrichy.org/work/Work/images/new/8e.pdf
3 Washington Irving. Rip Van Winkle

https://www.gutenberg.org/files/60976/60976-h/60976-h.htm
4 Frank Stockton. The Lady or the Tigerhttps://www.gutenberg.org/ebooks/396
SEMESTER - II PART - II THEORY / PRACTICAL

COURSE NAME GENERAL ENGLISH II
COURSE CODE U23ECC202TA
ACHIEVED OUTCOME
CO1 Acquire resilience, problem solving skills K1, K2 PO1, PO3, PO8
and positive thinking required in various life
situations
CO2 Comprehend the correct usage of English K2 PO1, PO2, PO5,

grammar
CO3 Imbibe ethical, moral and cultural values K2, K3 PO5, PO6, PO7, PO8
through various forms of literature.
CO4 Communicate effectively and appropriately K3 PO2, PO8

in real life situations.
CO5 Integrate the use of four language skills i.e., K3 PO2, PO5
listening, speaking, reading and writing.
POs & 1 2 3 4 5
PSOs
CO 1 3 2 3 2 2 2 2 3 3 3 3 3 3
CO 2 3 3 1 1 3 1 1 1 1 1 1 1 1
3 3 3 3 3 3 3 3 3
CO 3 2 2 2 1
CO 4 2 3 1 1 2 2 2 3 3 3 3 3 3
CO 5 2 3 2 2 3 2 2 2 2 2 2 2 2

YEAR SEMESTER
I II
CORE & III MARKETING MANAGEMENT U23MBB203TA

60 4 4 25 75 100
COURSE OBJECTIVE
To understand the fundamentals of marketing concept and the role marketing plays in business.
CO Number Statement
CO1 To understand the marketplace.
CO2 To identify the market segmentation and the Product mix
CO3 To select the different pricing methods and channels of distribution.
CO4 To know the communication mix and sales promotion tools
CO5 To prepare according to the latest trends in market.
UNIT - 1 12 Hrs
Fundamentals of Marketing – Role of Marketing – Relationship of Marketing With Other
Functional Areas- Concept of Marketing Mix – Marketing Approaches – Various Environmental
Factors Affecting the Marketing Functions.
UNIT - 2 12 Hrs
Segmentation – Need And Basis of Segmentation -Targeting – Positioning Product –
Characteristics – Benefits – Classifications – Consumer Goods – Industrial Goods. Product Mix-
New Product Development Process - Product Life Cycle. Branding – Packaging.
UNIT -3 12 Hrs
Pricing – Factors Influencing Pricing Decisions – Pricing Objectives. Market Physical
Distribution: Importance – Various Kinds of Marketing Channels – Distribution Problems.
UNIT - 4 12 Hrs
A Brief Overview of Communication Mix-Types of Media & its Characteristics- Print -
Electronic - Outdoor – Internet- A tool to customer loyalty. Sales Promotion tools- IMC
(Integrated marketing communication) - Definition, Process, Need & Significance - CRM –
Importance.
UNIT - 5 12 Hrs
Sales Force Management: Personal Selling Process- Motivation, Compensation and Control of
Sales Force– Digital Marketing: Introduction- Applications & Benefits -
Reference Books:
1. C.B.Gupta& Rajan Nair Marketing Management, Sultan Chand &Son 2020

2. V.S. Ramaswamy & S. Namakumari, 2002, Principles of Marketing, first edition, S.G.
Wasani / Macmillan India Ltd,
3. Cranfield, Marketing Management, Palgrave Macmillan.
4. Harsh V Verma & Ekta Duggal, Marketing, Oxford University Press, 2017.
5. Sontakki C.N, Marketing Management, Kalyani Publishers, Ludhiana.2016
Web Resources
1. http://eprints.stiperdharmawacana.ac.id/24/1/%5BPhillip_Kotler%5D_Marketing_Managem
ent_14th_Edition%28BookFi%29.pdf
2. https://mrcet.com/downloads/MBA/digitalnotes/Marketing%20Management.pdf
3. https://www.enotesmba.com/2013/01/marketing-management-notes.html
4. Industrial Marketing Management | Journal | ScienceDirect.com by Elsevier
5. Journal of Marketing Management | Taylor & Francis Online (tandfonline.com)

COURSE NAME MARKETING MANAGEMENT
ACHIEVED OUTCOME
CO1 To understand the marketplace. K3 PO1, PO2, PO3
To identify the market segmentation and the K4 PO1, PO2, PO3,
CO2 Product mix PO6, PO8
To select the different pricing methods and channels K4 PO1, PO2, PO3,
CO3
of distribution. PO4, PO8
To know the communication mix and sales promotion K4
CO4 PO1, PO2, PO6
tools
CO5 To prepare according to the latest trends in market. K3 PO1, PO2, PO7
POs & 1 2 3 4 5
PSOs
CO 1 3 3 2 2 2 3 2 2 3 3 3 3 3
CO 2 3 3 2 3 2 3 2 3 3 3 3 3 3
CO 3 3 3 2 2 2 3 2 3 2 3 3 3 3
CO 4 3 3 2 2 2 3 2 2 3 3 3 3 3
CO 5 3 3 2 2 2 3 2 3 3 3 3 2 3

YEAR SEMESTER
I II
CORE & III ACCOUNTING FOR MANAGERS II U23MBB204TA

60 4 4 25 75 100
COURSE OBJECTIVE
To help the students to illustrate the format of Vertical Financial Statements, analysis and
interpretations of Financial Statement.
CO Number Statement
CO1 To provide basic understanding of cost concepts and classification.
CO2 To develop skills in tools & techniques and critically evaluate decision
making in business.
CO3 To understand various ratios and cash flow related to finance
CO4 To recognize the role of budgets and variance as a tool of planning and
control.
CO5 To gain insights into the fundamental principles of accounting and use them
in day-to-day business scenarios
UNIT - 1 12 Hrs
Cost accounting – Meaning, nature, scope and functions, need, importance and limitations- Cost
concepts and classification – Cost sheets – Tenders & Quotation
UNIT - 2 12 Hrs
Management accounting – Meaning, nature, scope and functions, need, importance and
limitations – Management Accounting vs. Cost Accounting. Management Accounting vs.
Financial Accounting. Analysis and Interpretation of financial statements – Nature,
objectives, essentials and tools, methods – Comparative Statements, Common Size statement
and Trend analysis.
UNIT -3 12 Hrs
Ratio Analysis – Interpretation, benefits and limitations. Classification of ratios - Liquidity,
Profitability, turnover. Cash flow and Funds flow statement.
UNIT - 4 12 Hrs
Budgets and budgetary control – Meaning, objectives, merits and demerits – Sales, Production,
flexible budgets and cash budget
UNIT - 5 12 Hrs
Marginal Costing – CVP analysis – Break even analysis
Reference Books:
1. Dr.K.Ganesan & S. Ushena Begam, Accounting for Managers – Volume II, Charulatha
Publications, Chennai
2. T. S. Reddy and Hari Prasad Reddy- Management Accounting, Margham Publication, 2016
3. Antony Atkinson, Rebert S Kalpan, Advance Management Accounting, Pearson
Publications,2015.
4. Horngren Sunderu Stratton, Introduction to Management Accounting, Pearson
Education,2013.
5. Rajiv Kumar Goel &Ishaan Goel, Concept Building Approach to Management Accounting
,2019
6. Colin Drury, Management and Cost Accounting (with Course Mate and eBook Access),
Cengage, 2015.
Web Resources
1. https://www.toppr.com/guides/fundamentals-of-accounting/fundamentals-of-cost-
accounting/meaning-of-management-accounting/
2. https://efinancemanagement.com/financial-accounting/management-accounting
3. http://www.accountingnotes.net/management-accounting/management-
accountingmeaning-limitations-and-scope/5859
4. https://www.wallstreetmojo.com/ratio-analysis/
5. http://www.accountingnotes.net/cost-accounting/variance-analysis/what-is-
varianceanalysis-cost-accounting/10656

COURSE NAME ACCOUNTING FOR MANAGERS II
ACHIEVED OUTCOME
To provide basic understanding of cost concepts and K2
CO1 PO1, PO2, PO4
classification.
To develop skills in tools & techniques and K2
CO2 critically evaluate decision making in business. PO6
To understand various ratios and cash flow related to K3

CO3 PO2, PO6
finance
To recognize the role of budgets and variance as a K2
CO4 PO1, PO2, PO8
tool of planning and control.
To gain insights into the fundamental principles of K3
CO5 accounting and use them in day-to-day business PO2, PO6
scenarios
POs & 1 2 3 4 5
PSOs
CO 1 2 2 2 2 2 3 2 3 3 3 3 3 3
CO 2 3 2 2 2 2 3 2 3 3 3 3 3 2
CO 3 3 2 2 2 2 3 2 3 3 2 3 2 3
CO 4 3 2 2 2 2 3 2 2 3 3 3 3 3
CO 5 3 2 2 2 2 3 2 2 3 3 3 3 2

YEAR SEMESTER
I II
ELECTIVE & III INTERNATIONAL BUSINESS U23ABB202TA

60 4 4 25 75 100
COURSE OBJECTIVE
 Identify the role and impact of political, economical, social and cultural variables in
international business.
 Analyze international business from a multi-centric perspective, avoiding ethnocentrism.
CO Number Statement
CO1 To familiarize students with basic concepts of International Business
CO2 To impart knowledge about theories of international trade
CO3 To know the concepts of foreign exchange market and foreign direct
investment
CO4 To understand the global environment
CO5 To gain knowledge on the Contemporary Issues of International Business
UNIT - 1 12 Hrs
Introduction to International Business: Importance, nature and scope of international business-
Internationalization process and Approaches - Modes of entry- Multinational Corporations and their
involvement in International Business- Advantage and problems of MNCs.
UNIT - 2 12 Hrs
Introduction of Trade theories— Mercantilism — Absolute Advantage — Comparative
Advantage — Heckscher-Ohlin Theory — The New Trade Theory — Porter's Diamond
Competitive Advantage Theory.
UNIT -3 12 Hrs
Foreign Investments-Pattern, Foreign exchange rates and their impact on trade and investment
flows-Functions of Foreign Exchange Market- Foreign Direct Investments — Factors
influencing FDI — Modes of FDI entry - Horizontal and Vertical Foreign Direct Investment —
Advantages of Host and Home Countries.
UNIT - 4 12 Hrs
Drivers in Globalisation - Globalisation of Markets, production, investments and Technology.
World trade in goods and services — Major trends and developments- World trade and protectionism —
Tariff and non-tariff barriers.
UNIT - 5 12 Hrs
Regional Economic Groupings in Practice- Levels of Regional Economic Integration
Regionalism vs. Multilateralism- Important Regional Economic Groupings in the World.
Contemporary Issues in International Business- Institutional support to international business
like BREXIT, IMF, World Bank, ILO and WTO.
Reference Books:
1. Deresky, H., International Management: Managing Across Borders and Cultures, 6th Edition,
Pearson, 2011.
2. Griffin, R., International Business, 7th Edition, Pearson Education, 2012.
3. Tamer Cavusgil S, Gary Knight, John Riesenberger, International Business The New
Realities, 4th edition, Pearson ,2017
4. AswathappaK , International Business , 7th Edition, McGraw-Hill, 2020
5. Subba Rao P,International Business, (Text and Cases), Himalaya Publishing House, 2016
Web Resources:
1. https://online.hbs.edu/blog/post/international-business-examples
2. https://saylordotorg.github.io/text_international-business
3. https://www.imf.org/en/home
4. https://courses.lumenlearning.com/suny-internationalbusiness/chapter/reading-what-is-
international-business/
5. http://www.simplynotes.in/e-notes/mbabba/international-business-management/
SEMESTER - I ELECTIVE THEORY

COURSE NAME INTERNATIONAL BUSINESS
COURSE CODE U23ABB202TA
ACHIEVED OUTCOME
To familiarize students with basic concepts of K2
CO1 PO1, PO5, PO6
International Business
To impart knowledge about theories of K3
CO2 international trade PO3, PO4, PO5
To know the concepts of foreign exchange market K3

CO3 PO1, PO2
and foreign direct investment
To understand the global environment K4
CO4 PO4, PO5, PO6
To gain knowledge on the Contemporary Issues of K4
CO5 PO7, PO8
International Business
POs & 1 2 3 4 5
PSOs
CO 1 3 3 2 2 3 3 2 2 3 3 3 3 3
CO 2 2 3 3 3 3 3 2 3 3 3 3 3 3
CO 3 3 3 2 2 2 3 2 2 3 3 3 3 3
CO 4 3 3 2 3 3 3 2 3 3 3 3 3 3
CO 5 2 2 2 2 2 2 3 3 3 3 3 3 2

YEAR SEMESTER
I II
ELECTIVE - CUSTOMER RELATIONSHIP
U23ABB203TA
III MANAGEMENT
TOTAL HOURS/WEEK CREDITS CIA ESE TOTAL

HOURS
30 2 2 25 75 100
COURSE OBJECTIVE:
To understand the Accounting Principles and gain knowledge in the preparation of Final
Accounts of Sole Trader, non–profit Organization and Companies.
CO Number Statement
CO1 To be aware of the nuances of customer relationship
CO2 To analyze the CRM link with the other aspects of marketing
CO3 To impart the basic knowledge of the Role of CRM in increasing the sales of the
company
CO4 To make the students aware of the different CRM models in service industry
CO5 To make the students aware and analyze the different issues in CRM
UNIT – 1 6 Hrs
CRM – introduction – Definition – Need for CRM – Complementary layers of CRM –
Customer satisfaction – Customer Loyalty –– product Marketing –Direct Marketing
UNIT – 2 6 Hrs
Customer Learning relationship – Key stages of CRM – Forces driving CRM – Benefits of
CRM – Growth of CRM Market in India – Key Principles of CRM.
UNIT -3 6 Hrs
CRM Program – Groundwork for effective use of CRM – Information requisition for an
effective use of CRM – Components of CRM – Types of CRM
UNIT – 4 6 Hrs
CRM Process framework – Governance process –– Performance evaluation process
UNIT – 5 6 Hrs
Use of Technology in CRM – Call Centre Process – CRM Technology Tools –
Implementation
ADDITIONAL READINGS:
https://onlinecourses.swayam2.ac.in/imb19_mg10/preview
https://www.youtube.com/watch?v=j00ijbK4HOg
https://www.youtube.com/watch?v=o5nvJXrkUfw
Text Books:
1. Kumar, V., Reinartz, Werner Customer Relationship Management Concept, Strategy and
Tools, 1st edition, Springer Texts, 2014
2. Mukesh Chaturvedi, Abinav Chaturvedi, “Customer Relationship Management- An
Indian Perspective”, 2010 Excel Books, 2nd edition
3. Alok Kumar Rai, “Customer Relationship Management: Concepts and Cases”, 2008,
PHI.
4. Jagdish N.Sheth, Atul Parvatiyar & G.Shainesh, “Customer Relationship Management”,
Emerging Concepts, Tools and Application”, 2010, TMH.
Reference Books
1. Ken Burnett, the Handbook of Key “Customer Relationship Management”, 2010,
PearsonEducation.
2. Francis Buttle, Stan Maklan, Customer Relationship Management: Concepts and
Technologies, 3rd edition, Routledge Publishers, 2015
3. Francis Buttle & Stan Maklan Customer Relationship Management: Concepts and
Technologies,
SEMESTER - II ELECTIVE THEORY

COURSE NAME CUSTOMER RELATIONSHIP MANAGEMENT
COURSE CODE U21BBB303TA
CO No. COURSE OUTCOME LEVEL PROGRAME SPECIFIC

ACHIE OUTCOME
VED
CO1 To be aware of the nuances of customer K3 PO 1, PO 2, PO3, PO8
relationship
CO2 To analyze the CRM link with the other aspects of K2 PO 1, PO 2, PO3, PO8
marketing
CO3 To impart the basic knowledge of the Role of K4 PO 1, PO 3, PO 5, PO6,
CRM in increasing the sales of the company PO8
CO4 To make the students aware of the different CRM K2 PSO 1, PO3, PO7, PO8
models in service industry
CO5 To make the students aware and analyze the K4 PO 4, PO 6, PO7
different issues in CRM
MAPPING OF CO’s WITH PSO
COs / PSO PSO PSO PSO PSO

POs & PO 1 PO 2 PO 3 PO 4 PO5 PO6 PO7 PO8 1 2 3 4 5
PSOs
CO 1 3 3 3 2 2 2 2 3 3 1 3 2 2
CO 2 3 3 3 2 2 2 2 3 3 2 3 2 2
CO 3 3 2 3 2 3 3 2 3 3 2 3 2 2
CO 4 3 2 3 2 2 2 3 3 3 2 3 2 2
CO 5 2 2 2 3 2 3 3 2 2 2 2 3 3

YEAR SEMESTER
I II
NME & IV OFFICE AUTOMATION U23NCC008TA

30 2 2 25 75 100
COURSE OBJECTIVE
To develop relevant skills related to computer application, office management practices, and
office automation techniques
CO Number Statement
CO1 Possess the knowledge on the basics of computers and its components
CO2 Gain knowledge on Creating Documents using Word
CO3 Gain knowledge on formulas, analysis tables in Spreadsheet
CO4 Learn the concepts of Database and implement the Query in Database.
CO5 Develop Presentation Using Power point tool.
UNIT – 1 6 Hrs
Introductory concepts: Memory unit– CPU-Input Devices: Key board, Mouse and Scanner.
Output devices: Monitor, Printer. Introduction to Operating systems & its features: DOS–
UNIX–Windows. Introduction to Programming Languages.
UNIT – 2 6 Hrs
Word Processing: Open, Save and close word document; Editing text – tools, formatting,
bullets; Spell Checker - Document formatting – Paragraph alignment, indentation, headers and
footers, numbering; printing–Preview, options, merge.
Unit 3 6 Hrs
Spreadsheets: Excel–opening, entering text and data, formatting, navigating; Formulas–
entering, handling and copying; Charts– creating, formatting and printing, analysis tables,
preparation of financial statements, introduction to data analytics.
Unit 4 6 Hrs
Database Concepts: The concept of data base management system; Data field, records, and
files, Sorting and indexing data; Searching records. Designing queries, and reports; Linking of
data files; Understanding Programming environment in DBMS; Developing menu drive
applications in query language (MS–Access).
Unit 5 6 Hrs
Power point: Introduction to Power point - Features – Understanding slide typecasting &
viewing slides – creating slide shows. Applying special object – including objects & pictures –
Slide transition–Animation effects, audio inclusion, timers
Textbooks and References:
1. PeterNorton,“IntroductiontoComputers”–TataMcGraw-Hill. 21.
2. Jennifer Ackerman Kettel, Guy Hat-Davis, Curt Simmons, “Microsoft 2003”, Tata McGrawHill.
3. https://www.udemy.com/course/office-automation-certificate-course/
4. https://www.javatpoint.com/automation-tools
COURSE NAME OFFICE AUTOMATION
ACHIEVED OUTCOME
CO1 Possess the knowledge on the basics of K1 PO1
computers and its components
CO2 Gain knowledge on Creating Documents K2 PO2, PO5
using Word
CO3 Gain knowledge on formulas, analysis K2, K3 PO3, PO5

tables in Spreadsheet
CO4 Learn the concepts of Database and K2, K3 PO1, PO5

implement the Query in Database.
CO5 Develop Presentation Using Power point K4 PO1, PO2, PO5

tool.
POs & 1 2 3 4 5
PSOs
CO 1 3 2 2 1 1 1 1 2 3 1 2 1 3
CO 2 2 3 2 1 3 1 1 2 3 1 2 1 3
3 1 1 2 3 1 2 1 3
CO 3 2 1 3 1
CO 4 3 1 1 1 3 1 1 2 3 1 2 1 3
CO 5 3 3 2 1 3 1 1 2 3 1 2 1 3

YEAR SEMESTER
I II
NME BASIC TAMIL 2 U23YCC202TA

30 2 2 25 75 100
COURSE OBJECTIVE
த ழ் எ த் வ வங் கைள அ ந் எ த ம் ேபச ம் கற் க் ெகாள் வர்
CO Number Statement
CO1 அறம் உணர்தல்
CO2 அறச் ந் தைனகைளப் ரிந் ெகாள் தல்
CO3 றள் ம் அறத்ைதப் ெபா த் ப் பார்த்தல்
CO4 த ழ ஞர்கைள அ தல்
CO5 யமாக எ தத் ெதாடங் தல்
UNIT – 1 6 Hrs
ஆத் - 1-12 வைர - அறம் ெசய் ய ம் தல் ஔ யம் ேபேசல்

வைர
UNIT – 2 6 Hrs
ெவற் ேவற் ைக 1-15 எ த் அ த்தவன் இைறவன் ஆ ம் தல்

அ ஞர்க் அழ வ ைம ல் ெசம் ைம
UNIT – 3 6 Hrs
க் றள் – கட ள் வாழ் த் அ காரம் ( தல் 5 றள் கள் )

UNIT – 4 6 Hrs
த ழ் அ ஞர்கள் லைர அ கம் ெசய் தல்
UNIT – 5 6 Hrs
ைளயாட் கள் , ழாக்கள் பற் ய ப் கள் எ தல்
Web Sources
SEMESTER – II NME THEORY

COURSE NAME BASIC TAMIL 2
COURSE CODE U23YCC202TA

ACHIEVED OUTCOME
CO1 அறம் உணர்தல் K1
PO1, PO6, PO7, PO8
CO2 அறச் ந்தைனகைளப் ரிந்

K2
ெகாள் தல் PO1, PO6, PO7, PO8
CO3 றள் ம் அறத்ைதப் ெபா த் ப்

K4
பார்த்தல் PO1, PO6, PO7, PO8
CO4 த ழ ஞர்கைள அ தல் K1

PO1, PO6
CO5 யமாக எ தத் ெதாடங் தல் K2

PO1, PO2, PO4, PO5
POs & 1 2 3 4 5
PSOs
CO 1 3 1 2 2 1 3 3 3 3 3 3 3 3
CO 2 3 2 2 2 2 3 3 3 3 3 3 3 3
2 3 3 3 3 3 3 3 3
CO 3 3 2 2 2
CO 4 3 1 2 2 1 3 2 2 3 3 3 3 3
CO 5 3 3 1 3 3 2 2 2 3 3 3 3 3

YEAR SEMESTER
I II
NME SPECIAL TAMIL - II U23ZCC202TA

30 2 2 25 75 100
COURSE OBJECTIVE
இ ேவ ெமா களின் இயல் கைள உணர்ந் , ெமா ெபயர்க் ம்

ஆற் றைல வளர்த்தல் .
CO Number Statement
CO1 உைரநைட இலக் யத் ன் ெப ைமகைள உணர்ந் ,
அதைன அன்றாட வாழ் ல் பயன்ப த் ம் றன்
ெப வர்.
CO2 பண்ைடத் த ழ் இலக் யங் கள் காட் ம் ச க,
பண்பாட் , வாழ் யல் ைறகைள அ ந்
CO3 காப் யக் கட்டைமப் கைள இன்ைறய னம் ,
ைரப் படங் கள் ஆ யவற் டன் ஒப் ட் க் கா ம்
அ ைவப் ெப வர்.
CO4 ெசய் ள் மற் ம் க ைதகள் ைன ம் ஆற் றல்
ெபற் ம ழ் வர்.
CO5 ைரப் படம் , ன்னத் ைர, ெதாைலக் காட்
உள் ளிட்ட ஊடகங் களில் பாடல் , இைச, எ த் எனப்
பல் ேவ இனங் களில் ேவைல வாய் ப் கள் ெப வர்.
UNIT – 1 6 Hrs
3. கட் ைர 1. ெபண்ணின் ெப ைம – . .க.
UNIT – 2 6 Hrs
II. ெசய் ள்
றநா ;
1. ெக க ந் ைத – ஒக் ர் மாசாத் யார்
2. ஈன் றந் த தல் – ெபான் யார்
3. யா ம் ஊேர – கனியண் ங் ன்றனார்
4. க் றள் – வான் றப் ைம ம்
5. லப் ப காரம் – மங் கல வாழ் த் ப் பாடல்
6. வாசகம் - ேவண்டத்தக்க
UNIT – 3 6 Hrs
1. வாய் ெமா – உயர்வற

2. இரட்சண்ய யாத் ரிகம் ( ைவப் பா ) – பாடல் எண் – 1, 3, 4
3. றாப் ராணம் – வானவர்க் ம்
4. பார யார் – நல் லேதார் ைண
UNIT – 4 6 Hrs
பாடம் த ய இலக் ய வரலா

UNIT – 5 6 Hrs
ெமா ெபயர்ப் ஆங் லப் ப ைய த ழாக்கம் ெசய் தல் .

Web Sources
SEMESTER - I NME THEORY

COURSE NAME SPECIAL TAMIL - II
COURSE CODE U23ZCC202TA

ACHIEVED OUTCOME
CO1 உைரநைட இலக் யத் ன்
ெப ைமகைள உணர்ந் , அதைன
K2
அன் றாட வாழ் ல் பயன்ப த் ம் PO1, PO2, PO5
றன் ெப வர்.
CO2 பண்ைடத் த ழ் இலக் யங் கள்

காட் ம் ச க, பண்பாட் ,
K1 PO1, PO2, PO3, PO6,
வாழ் யல் ைறகைள அ ந் PO7, PO8
CO3 காப் யக் கட்டைமப் கைள

இன்ைறய னம் , ைரப் படங் கள்
ஆ யவற் டன் ஒப் ட் க் கா ம் PO5
அ ைவப் ெப வர்.
CO4 ெசய் ள் மற் ம் க ைதகள்

ைன ம் ஆற் றல் ெபற் ம ழ் வர். PO5
CO5 ைரப் படம் , ன் னத் ைர,

ெதாைலக்காட் உள் ளிட்ட
ஊடகங் களில் பாடல் , இைச, எ த் K2 PO1, PO2, PO3, PO4,
PO5
எனப் பல் ேவ இனங் களில் ேவைல
வாய் ப் கள் ெப வர்.
POs & 1 2 3 4 5
PSOs
CO 1 3 3 2 2 3 2 2 2 3 3 3 3 3
CO 2 3 3 3 1 1 3 3 3 3 3 3 3 3
CO 3 3 3 3 3 3 2 2 2 3 3 3 3 3
CO 4 3 3 3 3 3 2 2 2 3 3 3 3 3
CO 5 3 3 3 3 3 2 2 2 3 3 3 3 3

YEAR SEMESTER
I II
SKILL BUSINESS ETIQUETTE AND U23BBB201TA
ENHANCEMENT CORPORATE GROOMING
COURSE & IV

30 2 2 25 75 100
COURSE OBJECTIVE
Identify basic concepts in the context of effective writing and business correspondence and
discuss its applications in different settings and appreciate the key minimum standards required
by etiquette practice
CO Number Statement
CO1 To impart knowledge about basic etiquettes in professional conduct
CO2 To provide understanding about the workplace courtesy and ethical issues
involved
CO3 To suggest on guidelines in managing rude and impatient clients
CO4 To familiarize students about significance of cultural sensitivity and the
relative business attire
CO5 To stress on the importance of attire
UNIT - 1 2 Hrs
Introduction to Business Etiquette: Introduction- ABCs of etiquette- meeting and greeting
scenarios-principles of exceptional work behavior-role of good manners in business-professional
conduct and personal spacing.
UNIT - 2 2 Hrs
Workplace Courtesy and Business Ethics: Workplace Courtesy- Practicing common courtesy
and manners in a workplace-Etiquette at formal gatherings- Professional qualities expected from
an employer’s perspective - Hierarchy and Protocol. Ethical issues - preventing sexual
harassment-conflict resolution strategies – Choosing appropriate gift in the business
environment-real life workplace scenarios -company policy for business etiquette
UNIT -3 2 Hrs
Telephone Etiquette, email etiquette and Disability Etiquette Mastering the telephone courtesy,
handling rude or impatient clients -internet usage in the workplace, email etiquette, online chat
etiquette guidelines -Basic disability Etiquette practices
UNIT - 4 2 Hrs
Diversity and Cultural Awareness at Work place Impact of diversity – Cultural Sensitivity-
Taboos and Practices-Inter-Cultural Communication
UNIT - 5 2 Hrs
Business Attire and Professionalism Business style and professional image – dress code-
guidelines for appropriate business attire-grooming for success.
Reference Books:
1. Indian Business Etiquette, Raghu Palat, JAICO Publishers

2. Nina Kochhar, “At Ease with Etiquette”, B.jain Publisher,2011
3. Nimeran Sahukar, PremP. Bhalla “The Book of Etiquette and manners”, Pustak Mahi
publishers,2004
4. Sarvesh Gulati (2012),Corporate Grooming and Etiquette ,Rupa Publications India Pvt. Ltd.
5. The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success by
Barbara Pachter , Mc Graw Hill Education
SEMESTER - I SKILL ENHANCEMENT THEORY

COURSE
COURSE NAME BUSINESS ETIQUETTE AND CORPORATE GROOMING
COURSE CODE U23BBB201TA
ACHIEVED OUTCOME
To impart knowledge about basic etiquettes in K2 PO5, PO6,
CO1
professional conduct
To provide understanding about the workplace K3 PO4, PO2, PO5,
CO2 courtesy and ethical issues involved PO6
To suggest on guidelines in managing rude and K4
CO3 PO8, PO6
impatient clients
To familiarize students about significance of cultural K3, K4 PO1, PO3, PO8,
CO4
sensitivity and the relative business attire PO6
CO5 To stress on the importance of attire K4 PO3, PO8, PO6
COs / PO1 PO2 PO 3 PO4 PO5 PO6 PO7 PO8 PSO PSO PSO PSO PSO
POs & 1 2 3 4 5
PSOs
CO 1 2 2 3 3 3 2 2 3 3 3 3 3 3
CO 2 2 2 3 3 3 2 2 3 3 3 3 3 3
CO 3 2 2 3 3 3 2 2 3 3 3 3 3 3
CO 4 2 2 3 3 3 3 2 3 3 3 3 3 3
CO 5 2 2 3 3 3 3 2 3 1 3 3 3 3

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SRIMAD ANDAVAN ARTS AND SCIENCE COLLEGE (AUTONOMOUS),T.V.

2023-2026 BATCH ONWARDS

SRIMAD ANDAVAN ARTS AND SCIENCE

Programme Educational Objectives (PEO)

PEO1 To impart comprehensive knowledge in their domain and develop professional

Programme Outcome (PO)

Domain Knowledge: Capable of demonstrating comprehensive knowledge and understanding

Communication Skills: Ability to communicate the fundamental and advanced concepts

Programme Specific Outcome(PSO)

PROGRAMME SPECIFIC OUTCOMES:

Upon completion of the BBA Program, the student would

PSO4 Inculcation of good manners and of responsible and cooperative citizenship.

List of Core Courses

Core Compulsory Theory 11 Management

List of Elective/Allied (Generic/ Discipline Specific) Courses

List of Skill Enhancement Courses – (SEC)

Course Title of the Paper Lecture Practical Credits

List of SEC - Non major elective courses (SEC - NME)

S.No Title of the Course Hours Credits

6 Health and Nutrition

List of UGC Compulsory Courses (UGC –CC)

S.No Semester Title of the Paper Lecture Credits

List of Foundation Courses (FC)

Semester Title of the Paper Lecture Hours Credits

List of Professional Competency Skill Courses

Semester Course Title of the Paper Lecture Hours Credits

List of Extra Credit Courses

S.No Title of the Course Credits

4 Introduction to Human Rights

Srimad Andavan Arts and Science College (Autonomous)

1 III CC1 – Core Theory U23MBB101TA Principles of Management 5 5 25 75 100

1 III CC2 – Core Theory U23MBB102TA Accounting for Managers – I 5 5 25 75 100

2 III CC3 – Core Theory U23MBB203TA Marketing Management 4 4 25 75 100

Theory : Internal – 25 marks

i) Question Paper Pattern for Core and Elective/Allied Courses

Part No. of Type of question Marks per Total

Part No. of Type of question Marks per Total

C Scheme for Semester Examination (Practical)

UG Programmes (Computer Science, Physics Mathematics & Chemistry):

UG Programme (Visual Communication):

UG Programmes (Life sciences):

TOTAL HOURS HOURS/WEEK CREDITS CIA ESE TOTAL

த ழ் இலக் யப் ேபாக் கைள ம் , இலக்கணங் கைள ம்

த ழ் இலக் ய, இலக்கண வரலா அ கம் .

அ.இலக்கண ல் அ கம் - ெதால் காப் யம் , இைறயனார்

ஆ.ெமா ப் ப ற் - வல் னம் ம் இடங் கள் - வல் னம் கா

இடங் கள் - ஈெராற் வ ம் இடங் கள் - ஒ , ஓர் வ ம் இடங் கள் - அ ,

ப ற் : வல் னம் ம் இடங் கள் , கா இடங் கள் தவறாக

எட் த்ெதாைக - பத் ப் பாட் – ப ெனண் ழ் க்கணக் ல் கள்

ஐம் ெப ங் காப் யங் கள் - ஐஞ் காப் யங் கள் - சமயக்

ரபந் தம் - த்தர் இலக் யங் கள் - இராவண கா யம்

சங் க இலக் யம் - எட் த்ெதாைக

நற் ைண- தல் பாடல் -நின்ற ெசால் லர்

பத் ப் பாட் , ல் ைலப் பாட் ( வ ம் )

காப் ய இலக் யம்

1. லப் ப காரம் – வழக் ைரகாைத

பக் இலக் ய ம் , ப த்த இலக் ய ம்

பக் இலக் யம் ;

1. நா க்கரசர் ேதவாரம் - நாமார்க் ம் யல் ேலம் எனத்