Day 1 and Day 2

The fist enterprise monitored was Sergio Loon Coffee Farm owned by Ms. Lendilou F. Loon.
The enterprise is committed in promoting coffee production Good Agricultural Practices
(GAP), provide employment opportunities for marginalized coffee farmers within the
community, and continuously showcasing the unique taste and flavor of Philippine Arabica
Coffee both in local and international buyers and coffee enthusiast.

Currently, the enterprise has four (4) major institutional buyers, i.e. Curve Coffee,
Equilibrium, BCAA, and El Union. She also supplied at three (3) coffee shops in Davao City.
The majority of these buyers ordered specialty coffee, which she sells for PhP 700–800 per
kilo.

Her coffee was also introduced in Boston and Portland, USA, through the Barista Coffee
Academy, where they ordered 2 tons of coffee per month.

Currently, the enterprise has three (3) marketing channels, such as social media (Facebook
and website), e-commerce platforms (Lazada and Shoppee), and B2B mechanisms.

Aside from selling her own brand, the enterprise also helps seven (7) coffee processors in
Bansalan, Davao del Sur to link institutional buyers and customers through Sergio Loon’s
existing marketing channels.

The total area of Sergio Loon’s coffee farm is 2.5 ha, with 2 cycles per month. Every cycle,
they harvested 100 kilos of green Arabica coffee beans.

From the harvested beans, they sort it to identify the premium and specialty coffee beans.
For the sorting process, she has nine (9) on-call staff members who are also coffee farmers
within her community.

Day 3

Andrea Rose Reyno resides in the province of Davao de Oro, situated in the municipality of
Nabunturan, a 22 years old, a 4th-year college student pursuing AB Political Science in
Davao City. She is the owner of CALABZA Deli and one of the Top 33 finalists for the YFC
2023 Start-Up National Level.

Participation in YFC proved transformative, offering her not only financial assistance but
also a newfound perspective on agribusiness. With a total of P230,000.00 of cash grant, she
established her own mini-factory, paving the way for product sales and financial stability.

She guested on GMA Davao aimed to inspire fellow youths to embrace farming and
agribusiness. Presently, she operates her processing facility, distributing her products to
schools, sari-sari stores, and pasalubong centers in their locality. Moreover, her products
have gained traction across various regions, including Davao, Cotabato, and Surigao.
Looking ahead, she envisions expanding her product line to include kalabasa noodles and
flour, aiming to redefine kalabasa's culinary potential beyond traditional dishes. Her
mission extends beyond profit, aiming to support kalabasa farmers by creating a
competitive market. She believes in empowering the agricultural sector and engaging the
younger generation in its pursuit, asserting that agriculture is not just a profession but a
shared endeavor for all. In Kalabasa, she finds the promise of agricultural prosperity, a
testament to the boundless potential of agribusiness.

Day 4

The third enterprise monitored was the “Musa, ETC. Enterprise” owned by Angela Lourain A.
Digao, 28 years old, a dedicated teacher at Santo Tomas College of Agriculture, Sciences,
and Technology (STCAST), collaborated with Jolina P. Humpay, an enthusiastic 22-year-old
entrepreneur.

The YFC program transformed Angela and Jolina, fostering connections that fueled the
growth of Musa, etc. Enterprise. Guided by Jolina's determination, the team created
premium banana wines, blending tradition with innovation. With Angela's guidance, they
protected their techniques, ensuring a legacy of excellence.

A significant milestone achieved by Musa Wine was the successful completion of varietal
selection and processing methodologies for banana wine production. Through meticulous
research and experimentation, they curated the selection process, identifying optimal
varieties such as Cavendish and Cardava to ensure the highest quality and flavor profiles in
their banana wine offerings. Furthermore, in their commitment to innovation and the
protection of intellectual property, they pursued the registration of a utility model for the
unique processing techniques employed in banana wine production.

Day 5

The undersigned, together with the YFC-Regional Project Management Team XI,
conducted a synthesis on four-day monitoring to assess the challenges and good
practices of the YFC that will help to assist in continuing and improving their
enterprise operations. We also conducted a courtesy call with the DA Regional
Executive Director and Regional Technical Director for Research and discussed the
results of the monitoring.