AN ORGANISATIONAL STUDY

AT

KOOPER MEDICAL TECHNOLOGY PVT.LTD

A SUMMER INTERNSHIP REPORT

Submitted by

SANOOP C

Reg No: 721922631087

In partial fulfillment for the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

In

DEPARTMENT OF MANAGEMENT STUDIES

DHANALAKSHMI SRINIVASAN COLLEGE OF ENGINEERING

COIMBATORE -641 105

ANNA UNIVERSITY

CHENNAI 600025

September 2023
 BONAFIDE CERTIFICATE

This is to certify that the project report entitled“ AN ORGANISATIONAL STUDY

AT KOOPER MEDICAL TECHNOLOGY PVT.LTD ’’ is a bonafide work carried out
by SANOOP C Reg No: 721922631087 under my direct supervision is submitted to
Dhanalakshmi Srinivasan College of Engineering, Coimbatore.

Dr.G.PANDI SELVI Mrs.R.PRIYADARSHINI

Dean. Management studies Assistant professor
Department of Management studies Department Of Management studies
Dhanalakshmi Srinivasan Dhanalakshmi Srinivasan College
College of Engineering Of Engineering ,Navakkaria
Navakkaria Coimbatore. Coimbatore.

Submitted for project work examination held on……………………………

INTERNAL EXAMINER EXTERNAL EXAMINER

 DECLARATION

I SANOOP C, hereby declare that the Internship report titled “ AN

ORGANISATIONAL STUDY AT KOOPER MEDICAL TECHNOLOGY
PVT.LTD” being submitted in partial fulfilment for the award of MBA is the original work
carried out by me. It has not formed the part of any other Internship work submitted for
award of any degree or diploma, either in this or any other University.

Place: SANOOP C.
Date: Register no:721922631087

I certify that the declaration made above by the candidate is true

Mrs.R.PRIYADARSHINI
ASSISTANT PROFESSOR
 ACKNOWLEDGEMENT

First of all I thank the almighty for being with me always for giving me due courage, insight
and wisdom to take up and complete this Internship study successfully in time.

I thank our Principal, Dr. C. Jegadheesan, Dhanalakshmi srinivasan college of engineering,

Coimbatore for providing me with all the required support for completing this work.

I thank our Dean Academic, Dhanalakshmi Srinivasan College of Engineering, Coimbatore

for supporting me with the valuable insights into the completion of this project.

My sincere regards to our beloved Dean Dr. G.PANDI SELVI. Department of Management
studies for all guidance and great support.

I record my deep sense of indebtedness to my guide Dr . R. Priyadarshini Assistant

Professor for all his guidance and support during my entire period of the Internship.

I take great pleasure in thanking Mr. Vinod, Managing director and Mr. Amarnath ,
Accounts Administration officer for kindly permitted me to do this Internship work and
stretched his helping hands and constant support through each stage development of this
project.

I extend my whole – hearted gratitude to all the faculty members of the department of
management studies for their valuable words and encouragements.

Last but not least I am grateful to my parents, family members and my friends who had
extended their maximum support and help to complete this Internship successfully in time.

CHAPTER TITLE PAGE

NO
 ABSTRACT

INTRODUCTION 1-2
1.1 About Internship
1 1.2 Objective of the study

COMPANY PROFILRE
2.1 Industry Profile
2.2 Company Profile
2 2.3 Organization policy 3-7

FUNCTIONAL DEPARTMENTS
3.1Accounts and Finance Department
3 3.2 Human Resource Department 8-19
3.3 Production Department
3.4 Marketing Department
3.5 Purchase Department
3.6 Quality Assurance Department
TABLE OF CONTENTS

4 FINDINGS , SUGGESTIONS & CONCLUSION 20-23

4.1 SWOT Analysis
4.2 Conclusion

ABSTRACT
 An Internship is an professional learning experience that offer meaningful, practical
work related to a students field of study or career interest. An Internship gives a
student an opportunity for career exploration &development, and to learn new skills.
Internship is an inevitable program in the curriculum of every management student.
The internship work is intended to accomplish two main objectives. The main objective
was to obtain more knowledge about how the various departments operat ed inside the
business. The second objective is to learn more about the actual working environment
of a firm. Throughout the many theoretical classes, different ideas and tactics were
transmitted. Their theoretical knowledge is applied at the internship as a venue for
practical exposure. KOOPER MEDICAL TECHNOLOGY PRIVATE LIMITED is one
of the business that gives students real world experience to help them strengthen their
abilities and practical knowledge.
 CHAPTER 1
INTRODUCTION
1.1 About internship

Internship should give students practical skills, experience and greater knowledge of
an industry, in exchange for the employer benefitting from their labour. With the
emphasis firmly on training, internships give students real-life experience of the
workplace and field, they hope to break into. It can help students gain critical work
skills and decide if the career they are experiencing is right for them or not, and also
enables student to make valuable work contacts and acts as an important stepping-
stone to securing a job and climbing the first rung on the career ladder. An internship
is also a professional learning experience that offers meaningful gives a student the
opportunity for career exploration and development, and to learn new skills. It offers
the employer the opportunity to bring new ideas and energy into the workplace,
develop talent and potentially build a pipeline for future full time employees.
A quality internship:
o Consists of a part-time or full-time work schedule that includes no more than
25% clerical or administrative duties.
o Provides a clear job/project description for the work experience.
o Helps the student develop and achieve learning goals.
o Offers regular feedback to the student intern.

1.2 Objective of the study

o To become familiarise with the business organisation.

o To understand how the key processes are carried out in the organisations.
o To understand about different departments in the organisation and their
functioning
o To understand how information is used in organization for decision making.
 CHAPTER 2
COMPANY PROFILE
2.1 INDUSTRY PROFILE
The global medical device industry is projected to grow to about USD $615 billion in 2025
and to almost USD $800 billion in 2030 with a very healthy compounded annual growth rate
(CAGR) of 5.2%. The highest growth will come from the Asia-Pacific, Latin America and
Africa regions. Population growth, the rise of infectious diseases and global pandemics, and
an ageing population are some of the factors that are contributing to the increasing need for
medical devices, especially disposable devices. This chapter provides an introduction to the
medical device industry, details on the factors that are increasing the demand for medical
devices and the definition and classification of medical devices
The medical device industry is poised for steady growth, with global annual sales forecast to
rise by over 5% a year and reach nearly US$800 billion by 2030. These projections reflect
increasing demand for innovative new devices (like wearables) and services (like health
data), as lifestyle diseases become more prevalent, and economic development unlocks the
huge potential in emerging markets. Following their reinvention and repositioning, medical
device companies will need to reconfigure their respective value chains and define their place
therein. Multiple value chain configurations will exist, requiring companies to make
fundamental strategic choices. As somewhat evidenced today, manufacturers will continue to
link themselves directly with patients and consumers or combine with providers or even
payers through vertical integration. Industry executives need to challenge conventional
thinking and reimagine the roles their companies will play in 2030. Accordingly, they will
need to reconfigure today's organization to shift from being a participant in the value chain to
being a solution provider for sustainable healthcare costs.
Implants manufacturing companies play a vital role in the healthcare industry by producing
medical devices and implants that are used in various surgical procedures. The implants
manufacturing industry has experienced steady growth in recent years due to advancements
in medical technology, increasing population, and rising prevalence of chronic diseases.
Implants are used in orthopedics, cardiovascular, dental, and other surgical procedures,
catering to a wide range of medical needs. Jayon Implants, utilize the most technologically
advanced designing, machining and finishing capabilities for the manufacturing of Surgical
implants and instruments. They also provide solutions in the area of CAD/CAM-based
designs for Orthopaedic and Spinal implant/instrument applications. Our 5-Axis High Speed
Milling and Swiss Turning equipment enables us to manufacture a complete part from a
single machine, providing better quality to our products compared to traditional machining
methods that require secondary operations. It offers significant growth potential driven by the
aging population, and increased healthcare expenditure. To succeed in this competitive
landscape, a new implants manufacturing company should prioritize innovation, quality, and
customer-centric approaches. Exploring emerging markets, diversifying product offerings,
focusing on sustainability, and establishing strategic collaborations will be key to long-term
success. The implants manufacturing industry is driven by technological advancements, such
as 3D printing, bioactive materials, and minimally invasive surgical techniques. Companies
that invest in research and development to enhance their product offerings can gain a
competitive edge. This industry is highly competitive, with several key players dominating
the market. Major companies have established strong brand recognition, extensive
distribution networks, and robust research and development capabilities.

Titanium is widely used in the manufacturing of implants due to its unique properties and
benefits. Titanium has become a preferred choice for implant manufacturing because it offers
strength, durability, biocompatibility, corrosion resistance, radiolucency, and versatility,
making it an excellent material for developing effective and reliable implants that can
improve patient outcomes and quality of life. One advantage of titanium is its ability to attach
to bone and grow into the implant as it heals (a process known as osseointegration). The
material is also known for its durability so that the implant can last for years — or even
permanently. Titanium implant fractures are also considered rare. Titanium is used from head
to toe in biomedical implants. One can find titanium in neurosurgery, bone conduction
hearing aids, false eye implants, spinal fusion cages, pacemakers, toe implants, and
shoulder/elbow/hip/knee replacements along with many more.Titanium is extremely strong
but lighter than even gold alloys, making it perfect for patients who need a comfortable,
secure dental restoration. This reduces the risk of pain or irritation associated with dramatic
temperature changes. The success rate of titanium dental implants is an incredibly high 95
percent.The leading titanium producing country in the world is China. China has consistently
been the largest producer of titanium due to its vast reserves oftitanium minerals and its
robust mining and processing capabilities. Other significant titanium producing countries
include Australia, South Africa, Russia, Canada, and the United States. However, China
remains the primary contributor to global titanium production.

2.2 Company profile

Kooper Medical Technology Pvt. Ltd. Kerala, India is a medical device and equipment
manufacturing company offering quality medical devices and disposables.
Kooper Medical Technology Pvt. Ltd., focuses on the research, development, production and
sales of low temperature plasma technology with higher international quality standards,
exquisite and rigorous production process, high standard product quality pass through
international CE certification, ISO 9001: 2015 & ISO 13485: 2016 certification.
With a dedicated professional team of experts in Management, Research & Development,
Marketing for two decades Kooper Medical Technology Pvt. Ltd., has been focused on
evidence and on progress toward better outcomes with its wings spread across India and
Abroad.
Vission and mission
To make a positive difference in healthcare by providing the latest technology at effective
cost. Expand and strengthen regional, national, and international position as a model health
system that delivers high value services at all sites of care.

We are committed to provide quality products & customer service expanding the horizons of
medical knowledge through research, education and training of health care professionals
2.3 Organisation policy
organization’s operations or productivity.

 Quality Assurance Policy

This policy focuses on maintaining high standards of quality throughout the manufacturing
process. It outlines the procedures, controls, and quality management systems that ensure the
production of safe and reliable implants.

 Health and Safety Policy:

This policy aims to create a safe working environment for employees and visitors. It covers
areas such as hazard identification, risk assessment, accident prevention, emergency
procedures, personal protective equipment (PPE), and employee training.

 Ethical and Social Responsibility Policy:

This policy addresses the company’s commitment to ethical conduct and social responsibility.
It may include guidelines on fair labor practices, anti-corruption measures, environmental
sustainability, responsible sourcing of materials, and community engagement.

Introduction :- Kooper Medical Technology Pvt. Ltd. Kerala, India is a medical device and
equipment manufacturing company offering quality medical devices and disposables.
Kooper Medical Technology Pvt. Ltd., focuses on the research, development, production and
sales of low temperature plasma technology with higher international quality standards,
exquisite and rigorous production process, high standard product quality pass through
international CE certification, ISO 9001: 2015 & ISO 13485: 2016 certification.
With a dedicated professional team of experts in Management, Research & Development,
Marketing for two decades Kooper Medical Technology Pvt. Ltd., has been focused on
evidence and on progress toward better outcomes with its wings spread across India and
Abroad.
Procedures of Operation :- There is a constant need for both the introduction of new
implants/instruments and changes to the production process as a result of newly discovered
surgical implants/instruments manufacturing processes. Before the product execution, the
documentation in-charge will give the material issue slip to the concerned store in-charge.
The store in charge will give the materials to the production team. The products are mainly
run with the help of two operators: CNC (computer numerical control) and VMC (vertical
machining centres) operators.
Functions
 Develop production plans and scheduling the daily operations
 Allocates resources such as raw material, machinery, equipment, labor to ensure
smooth production operations.
 Establishes quality standards and implements quality control measures.
 Ensures the production activities adhere to safety regulations and industry standard.
 Minimize production cost while maintaining the quality standard.
 Overseeing inventory, distribution of goods and facility layout..
 Communicate with all relevant employees to ensure delivery times are met.
 CHAPTER 3
FUNCTIONAL DEPARTMENTS
3.1 Accounts and Finance Department

A finance department is the unit of a business responsible for obtaining and handling any
monies on behalf of the organization. The department controls the income and expenditure in
addition to ensuring effective business running with minimum disruptions.
Finance is one of the major pillars of any organisation and an essential ingredient to a
successful business. Nowadays, a finance department has a broad range of roles to carry out
within or outside an organization. The performance and success of any company greatly
depend on how well the finance is handled. Keeping a close watch on the financing function
is very important for the smooth operation of a company.
Roles and Responsibilities of Finance Department
The contributions of finance department to the company and how these contributions
positively affect organisational performance will greatly depend on factors such as the extent
to which the owner/ manager is involved in his company. The roles and responsibilities of a
finance department include but are not limited to :
a. Bookkeeping

This is the most basic function of the finance department. It involves the day-to-day
recording, analysis and interpretation of a company’s financial transactions. This will include
the tracking of all expenses (purchases, payments etc.) and sales of finished products. In
some start up companies, this role is often carried out by a bookkeeper who might be
replaced by more specialized payables and receivables clerks as the company grows or
expands its operations.

b. Management of company’s cash flow

It is the duty of the finance department to manage all cash flows into and out of a company
and ensure that there are enough funds available to meet the day-to-day running of the
company. This area also encompasses the credit and collections policies for the company’s
customers, to ensure that vendors and creditors are paid correctly and on time; and that the
company is also paid correctly and as when due.
c. Budgets and forecasting

In this function, the finance department works with managers to prepare the company’s
budgets and forecasts and also give feedback with regards to the financial standing of the
company. This information can be used to fulfil the cash needs of each department, plan
company staffing levels, plan asset purchase and expansions at minimum cost before they
become necessary. The finance department can also use past records from respective
departments to make better budget and forecast over long-term and short-term time horizons.

d. Advising and sourcing longer-term financing

It is the duty of the finance department to advise companies on the best financing mix that
could yield the company the best profit and also help them source longer-term financing at
the lowest cost such that there is a profit level of liquidity.
e. Management of Taxes

Running a company involves paying tax, and it is the duty of the finance department to
handle tax issues. This includes creating good corporate relationships with government by
remitting PAYE (Pay As You Earn) to the relevant authority, and ensuring that
implementation of tax matters are done within the framed policies.
f. Management of Company’s Investments

Apart from analyzing and selecting new investments, it is also the duty of the finance
department to manage company’s existing assets. The finance department should be
concerned with current assets apart from fixed assets. The company’s working capital needs
to be managed efficiently in such a way as to maximize profitability relative to the amount of
funds tied up since it has more implication on the firm liquidity than its fixed asset.
g. Financial Reporting and analysis

Financial reporting and analysis is the function that takes raw accounting entries and
transforms them into meaningful, usable and comparable financial statements. The finance
department contributes to organizational growth by measuring and reporting on regular bases,
key numbers that are vital to the success of the company. This will likely include a summary
of all funding sources, expenditures and reserves available for future use (excluding those
already committed and budgeted for current period) some non-financial information. And are
usually communicated to managers in a logical and understandable format.
h. Assist managers in making key strategic decisions

The finance department provides company management with information necessary to make
strategic decisions such as which markets or projects to pursue, the payback periods for large
capital purchases, decision on what should be given out as dividend out of the company’s
earnings and what to plough back into the business, the best financing mix that could yield
the company the nest profit, decision on how to allocate funds to investment etc., thus,
making sure that money is being used in the best way. Having read up to this point, you must
have discovered that the importance of the finance department to any company cannot be
overemphasized since the financial policy of any company to a greater extent, determines not
only its existence, and survival but also the performance and success of that company. Any
company aspires to grow and make profit should make sure the activities of the finance
department are handled by individuals who have all it takes to be in the department.

3.2 HUMAN RESOURCE DEPARTMENT

HR department in a manufacturing organization plays a crucial role in managing various

aspects related to human resources within the company. In Jayon HR Department duties are.

 Talent management

 Compensation and employee benefits

 Training and development

 Workplace safety

This department can help provide organizational structure and the ability to meet business
needs by effectively managing the employee lifestyle.

Functions

 Recruitment process.

 Co-ordinate joining formalities and employee induction.

 Leave, attendance monitoring and Payroll processing.

 Issuing salary certificate, experience certificates etc. and other staff requests.

 Periodical performance appraisals and increments.

 No dues process and end of service settlement.

 Generate MIS reports as required by the management.

 Coordinate and organize employee engagement programs and events.

  Grievance redressal.

 Ensuring staff welfare.

HR PROCESS

1. Human Resource Planning.

In Jayon HR managers are responsible for planning and achieving organizational objectives.
They are fully engaged in identifying and preparing organizational ideas and plans. The HR
personnels forecast the organizations future demand and supply of the right type of people in
the right number and determine the requirement.

2. Job Analysis

3. Hiring Candidate

If staff shortage occurs in the organization, concerned department will inform HR

department. Thus they conduct the recruitment process for various departments.

4.Training and Development

If the recruitment is done on the basis of vacancy, the HR personnel coordinates theActivities
for the training. It will be on the job training or off the job training, it is as perThe
requirement of the concerned departmental heads.

5. Orientation

Familiarize the employees with the organization and other employees. They also provide
awareness about the rules and regulations of the firm.
It is the responsibility of the human resource department to make sure that the company has a
solid roster of employees who are trained to fulfil their roles and compensated appropriately
for doing so.

The major functions of the human resource department includes recruitment, hiring, on
boarding, compensation, training , development, elimination.
RECRUITMENT

Locating and recruiting promising candidates is one of the major objective of human resource
department which uses the company’s business goals to guide the recruiting process.They
usually evaluate the job which they are hiring for ,to identify key responsibilities and desired
qualifications before writing job descriptions and placing job postings.

The two major platforms used by the company for the process of recruitment are Naukri and
Linkedin

Naukri

Naukri being the worlds best and largest employment website has an important role in
recruitment because it makes the process of recruitment easier.

Depending upon the job role and skills required, it is easy to source cv in bulk numbers from
Naukri which saves a lot of time in recruitment process

Linkedin

Linkedin is another platform which is mainly used by the human resource department. The
company is having a large number of followers in linkedin so that the human resource
department is getting a large number of response to the post that they had posted in the
official linkedin page of the company.

HIRING

The human resource department extends offers to qualified candidates and negotiates pay and
benefits. Making right hire is a crucial responsibility of human resource department because
of how important a companys employees are to its success

Good hires improve business outcomes and efficiency. So careful vetting of each job
candidate including background checks is essential

ONBOARDING

Onboarding refers to processes in which new hires are integrated into organization. It
includes activities that allow new employees to complete an initial new hire orientation
process as well as learn about the organization and its structure, culture, vision, mission and
values.

The process of onboarding also involves document verification and collection and signing of
offer letter, on disclosure agreements etc from the hired employees.

COMPENSATION

The Human Resource department also is usually in charge of overseeing compensation,

including salary or wages and benefites such as paid vacation or health insurance. Ensuring
adequate and timely compensation is important for keeping employees satisfied.

The Human Resource department is there to answer questions an employee may have about
their health benefits, vacation time, tax withholdings, or other concerns.

TRAINING

In order to maximize a staffs productivity ,training is usually in order, which is organized by

the human resource department.The department may perform the training in-house or it may
be hired out to professionals .

At the human resource department is also working to make sure that employee certifications
or licenses are up-to-date and may even arrange for higher education or course
reimbursement.

DEVELOPMENT

The Human Resource department also is in charge of employee development, which may
involve training but which may also focus on succession planning and career development.
Preparing certain employees for promotions and advanced roles is one of the major
responsibility of the human resource department.

ELIMINATION

Finally, on the occasions when an employee just does not work out, the companys human
resource department is responsible for eliminating that particular employee by conducting the
exit interviews and also arrange for the employees last pay check to be delivered.fcf
3.3 MARKETING DEPARTMENT

The marketing department is responsible for identifying, anticipating, and satisfying customer
needs and wants profitably. The end goal is to make more profit. Fostering long-term
relationships is also another task; thus, money keeps flowing into the company.
The marketing department is at the forefront because it interacts directly with consumers and
determines the success or failure of the company in generating revenue. In addition, this
department must also synergize with other departments to help achieve corporate goals.
Besides playing an important role in promoting products and increasing sales, the marketing
division is also important to introduce the business, thereby generating a strong corporate
image. Moreover, the team reaches not only customers or retailers but also investors and the
community while creating a corporate image in the eyes of these stakeholders.

Functions of Marketing Department

In general, the marketing function can be associated with managing four marketing mix
variables: product, price, place, and promotion.
Product. The marketing team designs products to meet customer requirements, such as the
core function, quality, size, color, and product packaging. Another role is to map product
positions, develop unique selling propositions, and design product
differentiation/standardization to suit market tastes and demands.
Price. The marketing division sets the right pricing strategy for the products sold. Various
pricing strategies include cost-plus pricing, competition-based pricing, loss leader pricing,
penetration pricing, and zone pricing.
Promotion. The marketing division is responsible for informing and persuading consumers
to buy the company’s products. It combines various activities, such as advertising, sales
promotion, personal selling, direct marketing, sponsorship, and public relations.
Place. The marketing division manages how the product reaches the customer. It determines
which distribution channels are used and how intensively. Thus, the product is available in
the right place and at the right time. It involves choosing the right channel to market the
product, for example, distribution, online purchasing, retail outlets, or even vending
machines.

Responsibilities Of Marketing Department

Specifically, the responsibilities of the marketing department vary between businesses. It
depends on aspects such as the size of the business, the company’s strategy, and the resources
at hand. They may include:
Market research – identifying customer needs and wants. It may be through surveys,
interviews, or observations. The team segmented the market, selected target market segments,
developed consumer profiles, and developed the appropriate marketing mix. After the
product is sold, the team also examines whether the product and the efforts made, such as
advertising, are successful or not.
Competitive analysis – observing competitors and identifying their market position and
strategies. It is important to develop responses and design appropriate competitive strategies
and tactics.
Promotion – presenting the company and its products to consumers, building brand
awareness, and strengthening the product and company image. The team selects and manages
the most appropriate promotional mix, whether advertising, sales promotion, or direct selling.
Sales – responsible for making money by selling products or providing services. This
function requires synergy with other business functions to support increased sales. In
addition, the team must also design the right marketing mix, such as designing attractive
packaging and correct pricing.
Product management – evaluating and mapping products to determine the right strategy, for
example, whether to withdraw, increase investment or collect as much cash as possible. A
large company can have a product portfolio consisting of various products and target markets.
Managing them requires intensive effort. The marketing team is tasked with mapping the
market position of each product to determine strategy, resource allocation, and investment.
Two useful tools are the BCG Matrix and the product life cycle.
Marketing information management – managing and integrating marketing information
such as sales targets, sales realization, industry competitors, customer profiles, and market
trends. The data is valuable for developing marketing strategies, making decisions, or
designing the company’s overall strategy. For example, information about sales targets is
important for making production decisions.
Pricing – determining the sweet spot between customer value and company profits. A
company may choose cost-based pricing, with the main consideration being the cost of
production. While others prefer market demand-based pricing or competition-based pricing.
Budget – responsible for managing the allocated marketing budget. Marketing managers
must secure space in the budget to fully support the marketing strategy. A sufficient budget is
important to generate more revenue, expand into new markets, and reach more potential
customers.
Distribution – developing the right distribution channels to reach customers. A company
might sell products directly to customers by establishing a retail outlet or creating an e-
commerce channel. Alternatively, they rely on various intermediaries such as distributors and
retailers to sell products.
Customer relationship management – this responsibility includes studying their target
customers, determining how best to reach and meet their needs, maintaining good
relationships with them, and encouraging them to continue purchasing the product. Since
recruiting new customers is expensive, this responsibility is crucial to keep the money
flowing to the company.
Branding – responsible for managing the brand and ensuring the brand is marketed
appropriately. There are various branding strategies, including individual branding, family
branding, or corporate branding. Each has advantages and disadvantages. The marketing
team’s duties include building brand awareness, developing the brand, driving brand loyalty,
and creating brand value.
Online channel management – manage and maintain online channel pages such as corporate
websites and social media. This is becoming increasingly vital as consumers get more and
more online. Companies use online channels to monitor and find out what’s trending, build
good relationships with customers, and even promote products.

Objectives of Production Management

 Maximum customer satisfaction through quality, reliability, cost and delivery time.
 Minimum scrap/ rework resulting in better product quantity.
 Minimum possible inventory levels
 Maximum utilisation of all kinds of resources needed.
 Minimum cash outflow.
  Maximum employee satisfaction.
 Maximum production efficiency.
 Maximum possible profit or return on investment.
 Maximum possible productivity.

3.4 PRODUCTION DEPARTMENT

There is a constant need for both the introduction of new implants/instruments and changes to
the production process as a result of newly discovered surgical implants/instruments
manufacturing processes. Before the product execution, the documentation in-charge will
give the material issue slip to the concerned store in-charge. The store in charge will give the
materials to the production team. The products are mainly run with the help of two operators:
CNC (computer numerical control) and VMC (vertical machining centres) operators.
Manufacturing of surgical instruments is a highly refined skill. Over the course of its long
history of practice, it has also been a profession that respects its diverse traditions. Therefore,
improvements in surgical procedures have kept pace with improved manufacturing
techniques. One-piece forging is used to manufacture surgical equipment. Surgical
instruments often come in a variety of sizes and are constructed of titanium, stainless steel,
Rod or any combination of these materials

3.5 PURCHASE DEPARTMENT

This department identifies business requirements for goods, materials and services. They find
reliable suppliers to meet thus requirements. The main function in purchase department that is
maintains the right supply of products and services. The purchase department is responsible
for identifying and selecting reliable suppliers for raw materials, components, and equipment
required for the manufacturing of implants. They conduct research, evaluate potential
suppliers, negotiate contracts, and establish long-term relationships with suppliers to ensure a
stable supply of high-quality materials. The purchase department works closely with other
departments, such as production and inventory management, to develop procurement plans
and strategies. They analyse demand forecasts, monitor inventory levels, and determine the
optimal quantity and timing of purchases to meet production requirements while minimizing
costs. The purchase department also collaborates with the quality control department to
ensure that purchased materials meet the required quality standards. They maintain proper
documentation of purchase orders, contracts, invoices and other relevant records.

3.6 QUALITY ASSURANCE DEPARTMENT

The quality assurance department make sure that the product is manufactured in a correct
way, thereby eliminating or reducing potential with the quality of the final product. Here the
quality assurance system is maintained as per the International standard ISO 13485:2016. The
team routinely audited both by an external and internal auditor to check compliance to
stipulations of International standard. Jayon Implants private limited also received Drug
license in the year 2011 & continuing from CDSCO subsequently having ISO 13485:2003
which has been upgraded to current ISO 13485:2016 standard from 2018 onwards from
DNV: GL & GMP Certification from Drug department of Kerala state. They have attained
CE Mark From DNV-GL PRESAFE AS for the Spinal Implants Category.
Planned Certification- FDA (Food and Drug Administration) US License

FUNCTIONS
• Resource management
• Provide guidelines to the production and other departments
• Define the parameters to the QC department
• Analysing and revising the documents as per the standards
• Conduct internal audit in every department
• Validate the equipment are eligible for processing
• Check the violation in the external audit periodically
• Retain license

CHAPTER 4
 FINDINGS, SUGGESTIONS,& CONCLUSION

SWOT ANALYSIS

SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses,
opportunities, and threats associated with a business, project, or any other entity. It provides a
structured framework for assessing the internal and external factors that can impact the
success or failure of a venture. By conducting a SWOT analysis, individuals or organizations
can gain a comprehensive Understanding of their current situation and make informed
decisions. It helps in identifying Areas of improvement, leveraging strengths, minimizing
weaknesses, exploiting opportunities, and mitigating threats. SWOT analysis is commonly
used in business strategy development, market research, project management, and overall
decision-making processes.

STRENGTH
Advanced machineries are used for the production of the implants
The company is placed just few kilometers away from the airport
 The company emphasis on the quality of the products
It has large number of skilled workers
It has 80% of market share in Kerala
Advanced technologies are used in the organization Good infrastructure
• Maintains good relationship with customers and suppliers

WEAKNESS
Due to high employee rate, the cost is more.
Imported materials are used for the production, so that production can be delay.
Lack of advertisement
Material are imported so that product can delay

OPPORTUNITIES
Expansion in the product line
Employee opportunities are more
Introduction of collegial putty first time in India
Setting up a microbiology laboratory
Design and develop new machines

THREATS
High competition from the foreign countries
High energy usage can increase the production cost and reduce margin
Dependence on hospitals
New technologies changes in medical industry
Great competition in medical field
Inferior quality of raw material
4.3 CONCLUSION

It’s a great fortune to do organization study at KOOPER MEDICAL Pvt Ltd. Over the years
company has established in the medical industry under the brand name KOOPER they are
involved in production line, research and development of the medical implants. The study
helped to understand what the company is all about and the organizations functioning and
also assess the various aspects of activities are happening there, each department having their
personal duties and responsibilities. The relationship between employee and management is
just like a family oriented one.

It has been observed that the managers have their own responsibilities towards the
department of the company and the company strongly believes in the efficiency of its
employees.

The major factors contributing to the market growth include a significant rise in the number
of spine surgeries and technological innovations in spine implants. Kooper gives more
importance to its development and expansion plans the innovation and Inventions are under
taken by the company provides up dated knowledge for changing medical Industry.

To conclude, Kooper Implants is guideline for other companies. There is no conflict or strike
in the company. Kooper has a good organization structure and an effective management
system.