PART B

Edmond Moutran John Cox

job Chairman of Memac consultancy

Ogilvy & Mather
nationality Lebanese British
travel destinations Dubai,Bahrain,UK,Cairo, mainly the US
Jordan,Jeddah,Riyadh,
Kuwait,Tunis,Algeria,South
Africa,Barcenola,Paris
amount of air 60% of working week 80,000 to 100,000 miles per
choice of class first class or business class economy class
choice of airline Middle East airlines United and Star Alliance
(MEA),followed by Gulf airlines
airlines,Emirates,British
Airways,Air France
likes new aircraft and equipment; cheap fares, frequent-flyer
well- trained, fresh, energetic points to get upgrades
staff; airline lounges (good
chairs, plenty of newspapers
and TV); extra-special
treatment at airport
dislikes attitude of crew and staff; expensive fares, taxis
problems with ground staff;
lack of openness by airlines
when there are problems and
delays
travel to airport car to airport provided by public transport
airline
hotel requirements not mentioned wireless Internet access, good
laundry service
PART D

PART E