WEEK 3

HOW TO START E-BUSINESS

FROM SCRATCH
Bio: Littleangels.com.pk is dedicated to providing a
curated collection of essentials for your little ones.
Kids Toy
Kids Clothing
Kids Stationary
Kids shop
kids fun
Kids Books
Kids Items
OUR COMPETITORS ARE
https://www.minnieminors.com/pages/minnie-minors

https://bachaaparty.com

https://pepperland.pk

https://ilovehopscotch.com

https://rollover.com.pk

https://cocobee.com.pk

https://nani.pk

OUR INSPIRATIONS ARE

https://www.firstcry.com

https://asia.patpat.com
 OUR OBJECTIVES ARE:
01 Build Brand Awareness 07 Ensure Customer Satisfaction

02 Establish Trust and Credibility 08 Drive Sales and Revenue Growth

Maintain a Strong Online

03 Create a Positive Brand Image 09 Presence
Offer Unique and Innovative Promote Sustainability and
04 Products
10 Social Responsibility

05 Provide Educational Value 11 Stay Compliant with Child

Safety Regulations
Engage with the Parenting
06 Community
Demographics:
Age: Parents in the age range of 25 to 45 are my primary target, as they are typically raising
young children.
Location: Urban and suburban areas in Pakistan where families reside may be a primary focus.
Income Level: Middle to upper-middle-income families who have the financial capacity to
invest in quality products for their children.

Psychographics:
Lifestyle: Parents who lead active and family-oriented lifestyles, valuing experiences and
quality time with their children.
Values: Families that prioritize education, creativity, and personal development for their
children.
Attitudes: Parents who are conscious about the environment, safety, and the ethical
sourcing of products.

Behavioral Factors:
Buying Behavior: Parents who prefer to make informed and thoughtful purchase decisions,
considering the long-term benefits of the products they buy for their children.
Brand Loyalty: Families who value brand loyalty are likely to stick to brands that consistently
deliver quality and meet their children's needs.
Interests:
Interests:
Educational Focus: Parents who are interested in educational toys, books, and activities that
contribute to their child's intellectual development.
Fashion and Style: Parents who appreciate stylish and comfortable clothing for their kids.
Creativity and Play: Families who prioritize toys that encourage imaginative play and creativity.

Media Consumption:
Digital Engagement: Parents who are active on digital platforms, including social media,
parenting forums, and online communities.
Reading Habits: Parents who read parenting blogs, follow parenting influencers, and seek
advice from online sources.

Communication Channels:
Social Media: Utilize platforms like Facebook, Instagram, and Pinterest for visually appealing
content and community-building.
Parenting Magazines and Blogs: Collaborate with and advertise in parenting magazines and
blogs to reach your target audience.
Parenting Events: Participate in or sponsor local parenting events and fairs to engage directly
with your audience.

Unique Selling Proposition (USP):

Quality Assurance: Emphasize the quality, safety, and durability of your products to appeal
to parents who prioritize longevity and value for their money.
Educational Emphasis: Highlight the educational benefits of your toys and products to
attract parents who prioritize learning through play.
Vision Statement:
To become the heartwarming haven for parents who prioritize their children's
happiness and development. We envision a world where every child is surrounded by
love, joy, and purposeful play, fostering a bright and cherished childhood

Mission Statement:
At littleangels.pk, we are committed to providing parents with a trusted destination
where they can find high-quality, safe, and creatively enriching products that
contribute to the holistic growth of their little ones. Through our offerings, we aspire
to create memorable moments and strengthen the everlasting bond between
parents and children, making every day a celebration of love and discovery.
Post 1 : Post 5 :
Description: Something big is coming in May. Can you guess Description: Its time to fly. get your hand on your favorite
😍
what it is? Stay tuned for more details toy with discounted prices
website: www.littleangles.com.pk website: www.littleangles.com.pk
contact: 0316 4259659 contact: 0316 4259659
#tags: #littleangles #ecommerce #brand #kidsshop #tags: #littleangles #ecommerce #brand #kidsshop
#winter #Comingsoon #winter #kidstoy #kidstoyshop #onlinestore

Post 2 : Post 6 :
Description: Discover unbeatable deals on some fantastic Description: The winter sale is live now. get your hand on
products!🛍️✨ Don't miss out on the chance. your favorite products, up to 30% off
Website: www.littleangles.com.pk Website: www.littleangles.com.pk
Contact: 0316 4259659 Contact: 0316 4259659
#tags: #littleangles #ecommerce #brand #kidshop #tags: #littleangles #ecommerce #brand #kidshop
#winter #strationary #kidsclothing #kidstoy #kidswear #winter #strationary #wintersale #sale #discountedprices
#kidstoy #kidswear
Post 3 :
Description: Happy New Year Little angles....🙌🎉 Post 7 :
website: www.littleangles.com.pk Description: School bags & supplies that will match your
contact: 0316 4259659 children's style😍🎒
#tags: #happynewyear #2k24 #newyear #littleangles website: www.littleangles.com.pk
#kidsshop contact: 0316 4259659
#tags: #happynewyear #2k24 #newyear #littleangles
Post 4 : #kidsshop
Description: Wearable fun for little ones🤩Grab them their
favorite character watches😍 Post 8 :
website: Description: Get these fun and easy-to-carry water bottles
contact: 0316 4259659 for your children
#tags: #happynewyear #2k24 #newyear #littleangles website:
#kidsshop contact: 0316 4259659
#tags: ##BackToSchool #Kids #Fun #littleangles
#kidsshop
Leverage hashtag generators and tools

We find hashtags for Instagram and other platforms is to use free online generators. Three
popular options include:

Hashtags.org, which tracks what has been trending over the past 24 hours
WhatTheTrend, which shares trends on Twitter
Trendsmap, which segments hashtags locally
Create your brand name hashtags

#
 Create Facebook Page
Manage and curate content for businesses on their Facebook pages.
Schedule and post regular updates to maintain an active online presence.
Respond to comments and messages on behalf of the business.

Content Creation:
Develop engaging and relevant content for posts, including images, videos, and captions.
Design visually appealing graphics for posts and cover photos.
Market Research:
Define Your Objectives:
Clearly outline the goals of your market research. What are you trying to achieve as a Digital
Marketer? Understand your target audience, industry trends, and potential opportunities or
challenges.

Identify Your Target Audience: Industry Analysis: Tools

Define your ideal customer profile. Research your industry to https://trends.google.com/trends/

Understand their demographics (
Age and location), preferences,
LifeStyle, Interests, behavior, and
pain points.
understand market trends, growth
potential, and any emerging
opportunities or threats. Look for
industry reports, studies, and
publications.
Market Research:
Define Your Objectives:
Clearly outline the goals of your market research. What are you trying to achieve as a Digital
Marketer? Understand your target audience, industry trends, and potential opportunities or
challenges.

SWOT Analysis:
Conduct a SWOT analysis
(Strengths, Weaknesses,
Opportunities, Threats) for your
brand. Identify internal factors
that impact your business and
external factors that may affect it.
Online Presence Analysis:
Analyze the online presence of existing
brands in your industry. Evaluate their
websites, social media presence, and
digital marketing strategies.
https://www.facebook.com/ads/library/
Keyword Research:
Identify relevant keywords related to your industry,
products, or services. Use tools like Google Keyword
Planner, SEMrush, or Ahrefs to discover high-ranking
keywords.
https://trends.google.com/trends/
https://neilpatel.com/ubersuggest/
Google Chrome Moz Bar Extension, SEMrush, or
Ahrefs to discover high-ranking keywords.
 COMPETITOR ANALYSIS:

Identify Competitors:
Make a list of 20 direct and indirect competitors.

Website Analysis:
Evaluate the websites of your competitors. Look at the design, user experience, navigation,
and content. Identify areas where you can differentiate.

Social Media Presence:

Analyze your competitors' social media profiles. Identify the platforms they are active on,
the type of content they share, and their engagement strategies.
 COMPETITOR ANALYSIS:

Content Strategy:
Examine the type and quality of content your competitors are producing. Identify gaps in
their content strategy that you can fill with your unique value proposition.

https://www.google.com.pk/alerts

Product/Service Offerings:
Understand the products or services your competitors offer. Analyze their pricing strategy,
quality, and unique selling propositions.

Customer Reviews:
Read customer reviews for your competitors' products or services. Identify common
customer complaints and areas where they excel.
 COMPETITOR ANALYSIS:

Product/Service Offerings:
Understand the products or services your competitors offer. Analyze their pricing strategy,
quality, and unique selling propositions.

Customer Reviews:
Read customer reviews for your competitors' products or services. Identify common
customer complaints and areas where they excel.

Partnerships and Collaborations:

Investigate any partnerships or collaborations your competitors have. This can provide
insights into potential industry alliances and opportunities.

Market Positioning:
Determine how your competitors position themselves in the market. Identify their strengths
and weaknesses in comparison to your brand.

https://www.similarweb.com

SWOT Analysis for Competitors:

Conduct a SWOT analysis for each of your key competitors. This will help you understand
their competitive landscape.