“Survey Analysis on Traditional Investment VS Mutual Fund”

IN PARTIAL FULFILLMENT OF THEREQUIREMENTS FOR

Master of Management Studies
(University of Mumbai)
2022-2024 Batch
JYOTI GUPTA
Parashar 14

SUBMITTED TO:

DR. V. N. BEDEKAR INSTITUTE OF MANAGEMENT STUDIES,

THANE
 DECLARATION BY THE CANDIDATE

This is to certify project report entitled “Survey Analysis on Traditional Investment VS Mutual
Fund” which is submitted by me in partial fulfilment of the requirement for the award of Master of
Management Studies,(University of Mumbai) Dr. V.N. Bedekar Institute of Management Studies,
comprises of my original work and due acknowledgment has been made in the text to all other
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____________________________________
Date & Signature of Candidate
 CERTIFICATE BY THE GUIDE

This is to certify that project report entitled “Survey Analysis on Traditional Investment VS
Mutual Fund” which is submitted by JYOTI GUPTA in partial fulfillment of the requirement for
the award of Master of Management Studies,(University of Mumbai) Dr. V.N. Bedekar Institute of
Management Studies, is a record of the candidate's own work carried out by him under my guidance.
The matter embodied in this report is original and due acknowledgment has been made in the text to
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Authorized Signatory:
Date:
Content of Summer Internship Project Report
 Sr. No. Topic Page no.
1 Executive Summary 1
2 Introduction
2.1 Size of the Industry
2.2 Major players in the industry
2.3 Market share of major players
2.4 Industry Financials
2.5 Challenges faced by the industry
3 About the company
3.1 The genesis of the company and its vision and mission
3.2 Product and services
3.3 Position in the industry ( size of the company no. of branches, employees,
etc.)
3.4 Stakeholders detail
3.5 Locational and operational details
3.6 Company Financials
3.7 Challenges faced by the company
3.8 SWOT Analysis of the company
4 On the job training
4.1 Key Results Areas
4.2 Work Responsibilities Assigned
4.3 Project Execution Methodology
4.4 Task Accomplished
4.5 Technical /Managerial Skill gained
5 Research on the challenges faced by the company
5.1 Problem identification
5.2 Literature review
5.3 Data collection from secondary sources
5.4 Data collection from primary source
5.5 Data Analysis
6 Results and recommendations
6.1 Results /Finding / Learning
6.2 Limitations and Future Scope
6.3 Suggestions and Conclusion
6.4 Reference

1 .Executive Summary
The two-month internship program at Shrivastav Investment's Virkroli branch began on May 5, 2023.
When the business was tiny, it concentrated on offering financial services and solutions, mostly in the
mutual fund industry. A subsidiary of its parent firm, prudent services pvt. Ltd., is shrivastav
Investment.

This research report offers a thorough examination of the investing environment, concentrating on the
contrast between conventional investment strategies and mutual funds. The study is done in relation to
Shrivastav Investment Pvt Ltd, a well-known provider of financial services with offices in Mumbai,
Maharashtra, India. The report includes an analysis of the industry, information about the company,
experiences with on-the-job training, research on business difficulties, findings, recommendations,
and pertinent annexures.

1.1 Introduction:
Types of Mutual Fund
INDIA'S MUTUAL FUNDS SCHEMES There are numerous Mutual Fund Schemes available to
meet various needs such as financial status, risk tolerance, and return expectations, among others.
Thus, mutual funds come in a variety of flavours. An investor can choose a mutual fund from a
collection of several stocks. There are hundreds of mutual fund schemes to choose from. It is simpler
to think of mutual funds in the categories listed below.

(A) BY STRUCTURE

1. Open-Ended Schemes: An open-end fund is one that is accessible for subscription all year. These
do not have a set maturity. Investors can quickly acquire and sell units at Net Asset Value. Prices
related to the net asset value ("NAV"). The main aspect of open-ended programmes is liquidity.
2. Closed-End Schemes: A closed-end fund has a predetermined maturity period ranging from 3 to 15
years. The fund is only available for subscription during a specific time period. Investors can invest in
the scheme during its initial public offering and then buy or sell the scheme's units on the stock
exchanges where they are listed. Some close-ended funds offer investors the option of selling back
units to the Mutual Fund through periodic repurchase at NAV-related prices in order to provide an
exit path. The SEBI Regulations require that the investor have access to at least one of the two exit
mechanisms.
3. Interval plans: Interval Schemes combine the characteristics of open-ended and closed-ended plans.
The units may be traded on the stock exchange or made available for sale or redemption at
predetermined intervals at NAV-related prices.
B) BY NATURE
1. Equity Fund: These funds invest the majority of their assets in stocks. The structure of the fund
may alter depending on the scheme and the fund manager's opinion on individual equities. The Equity
Funds are classified according to their investing aim, as follows:
• Diversified Equity Funds • Mid-Cap Funds • Sector-Specific Funds
• Tax-Advantaged Savings Plans (ELSS)
Because equity investments are intended for a longer time horizon, equity funds rank high on the risk-
return matrix.
2. Debt Funds: The goal of these funds is to invest in debt securities. Government agencies,
commercial companies, and individuals Banks and financial institutions are important issuers of debt
documents. By investing in debt .These funds ensure low risk and consistent income to investors.
Debt funds exist further classified as follows:

• Gilt Funds: These funds invest their capital in government-issued securities, often known as gilts.
These funds have no default risk but are exposed to interest rate risk. These schemes are safer since
they invest in government-backed bonds.
• Income Funds: Invest a large amount of their assets in debt instruments such as bonds, corporate
debentures, and government securities.
• MIPs: Invest the majority of their total corpus in debt instruments while holding the least amount of
equity. It can benefit from both the equity and loan markets. In comparison to other debt schemes, this
scheme ranks slightly higher on the risk-return matrix.
• Short Term Plans (STPs): Designed for investment horizons of three to six months. These funds
generally invest in short-term paper such as Certificates of Deposit (CDs) and Commercial Papers
(CPs). Some of the corpus is also invested in corporate debentures.
• Liquid Funds: often known as Money Market Schemes, These products enable quick liquidity and
capital preservation. These schemes invest in short-term products such as Treasury Bills, inter-bank
call money market, CPs, and CDs. These funds are intended for the short-term management of
company capital.
C) BY INVESTMENT OBJECTIVE:
1. Growth plans: Growth Schemes are also known as equity plans.
Th goal of these projects is to give
Capital appreciation over the medium to long term.These schemes typically invest a significant portio
n of their funds.their equities fund and are willing to accept a shortterm drop in value in exchange for
potential future gains
2. India Schemes : Income plans are sometimes known as debt schemes. The goal of these projects is
to give Investors will receive consistent and consistent revenue. These plans often invest in fixed-
income securities. Bonds and corporate debentures are two examples of securities. Capital
appreciation in such schemes may occur. be limited.
3. Balanced Schemes: Balanced Schemes seek to provide both growth and income by periodically
distributing a portion of their income and capital gains. These plans invest in both shares and fixed
income instruments in the proportion specified in their offer documents (often 50:50).
4. Money Market Schemes: Money Market Schemes aim to provide simple liquidity, capital
preservation, and a moderate income. These plans typically invest in safer, short-term assets such as
treasury bills, certificates of deposit, commercial paper, and inter-bank call money.
5. Load Funds: A Load Fund is one that charges a fee for entering or exiting the fund. That is, a
commission will be charged each time you buy or sell units in the fund. Entry and exit loads are
typically in the 1% to 2% range. If the fund has an excellent track record, it may be worth paying the
load.
6. No-Load Mutual Funds: A No-Load Fund is one that does not charge an entry or exit fee. That is,
no commission is charged on the acquisition or selling of fund units. The Benefits of a No Load Fund
is that the complete corpus is used.
OTHER PLANS
1. Tax Saving plans: Tax-saving plans provide tax rebates to investors in accordance with the tax
regulations that are in effect at the time. Contributions to any Equity Linked Savings Scheme (ELSS)
are eligible for a reimbursement under Section 88 of the Income Tax Act.
2. Index Schemes: Index schemes seek to duplicate the performance of a certain index, such as the
BSE Sensex or the NSE 50. These schemes' portfolios will only include the stocks that make up the
index. The percentage of each stock in the total holding will be the same as the weightage of the stock
in the index. As a result, the returns from such methods would be roughly comparable to the Index's.
3. Sector Specific Schemes: These are funds or schemes that only invest in securities from the sectors
or industries listed in the offer documentation. Pharmaceuticals, software, fast moving consumer
goods (FMCG), petroleum stocks, and other industries are examples. The performance of the relevant
sectors/industries determines the returns on these funds. While these products may produce better
returns, they are more risky than diversified funds. Investors must monitor the performance of those
sectors/industries and depart when suitable.
NET ASSET VALUE (NAV): Because each owner is a part owner of a mutual fund, the value of his
portion must be determined. In other words, each share or unit owned by an investor must be valued.
Because the units held by investors demonstrate ownership of the fund's assets, the value of the total
assets of the fund divided by the total number of units issued by the mutual fund gives us the value of
one unit. This is commonly referred to as the Net Asset Value (NAV) of one unit or share. The value
of an investor's portion ownership is thus defined by the NAV of the number of units held.

2. Industry Analysis
 2.1 Size of the Industry
The investment industry is a dynamic sector encompassing a wide range of financial activities,
including traditional investment methods and modern financial instruments such as mutual funds.
Quantifying the exact size of the industry can be challenging due to its diverse nature and the
multitude of investment avenues available. However, by considering various parameters and
estimates, we can provide a general overview of its size.

Global Perspective
On a global scale, the investment industry is estimated to be valued in the trillions of dollars. As of
the latest available data, the total value of global assets under management (AUM) reached
approximately $100 trillion. This figure encapsulates a broad spectrum of investments, including
equity securities, fixed-income securities, real estate, and alternative investments.

Regional Variation
The size of the investment industry varies significantly from region to region. Developed economies
tend to have more mature and sizable investment markets compared to emerging markets. For
instance, the United States boasts one of the largest investment markets, with total assets under
management exceeding $40 trillion. Similarly, Europe and Asia-Pacific regions also contribute
substantial AUM to the global industry.

Investment Avenues
To comprehend the industry's size, it's important to consider the various investment avenues that fall
under its purview. These avenues include but are not limited to:

• Equity Markets: The combined market capitalization of stock exchanges around the world represents
a significant portion of the investment industry.
• Fixed-Income Markets: Government and corporate bonds, along with other debt instruments,
constitute a substantial portion of the industry's assets.
• Mutual Funds and ETFs: These pooled investment vehicles have witnessed exponential growth in
recent years, collectively holding trillions of dollars in AUM.
• Private Equity and Venture Capital: Investments in privately held companies, startups, and
innovative enterprises contribute to the industry's diversity.
• Real Estate: Investments in commercial and residential real estate properties form another integral
segment of the industry.

2.2 Major Players in the Industry

The investment industry is composed of a diverse range of participants, including individual
investors, institutional investors, asset management firms, banks, brokerage firms, and financial
advisory companies. Here are some of the major players that wield significant influence within the
industry:

1. BlackRock Inc.

Overview: BlackRock is one of the world's largest investment management companies, known for its
expertise in a wide range of asset classes.

Total Assets Under Management (AUM): Trillions of dollars.

Key Features: BlackRock is renowned for its Shares exchange-traded funds (ETFs) and a robust
suite of investment strategies catering to institutional and individual investors.

2. Vanguard Group
Overview: Vanguard is recognized for its pioneering approach to low-cost index investing and its
emphasis on long-term value for investors.

Total AUM: Trillions of dollars.

Key Features: Vanguard is credited with launching the first index mutual fund for individual
investors and continues to offer a variety of low-cost investment products.

3. State Street Global Advisors (SSGA)

Overview: SSGA is a leading global asset manager known for its role in managing the SPDR family
of ETFs.

Total AUM: Hundreds of billions of dollars.

Key Features: SSGA is notable for introducing the first exchange-traded fund, SPDR S&P 500 ETF,
which tracks the S&P 500 index.

4. Fidelity Investments
Overview: Fidelity is a diversified financial services company offering a wide array of investment
products and services.

Total AUM: Hundreds of billions of dollars.

Key Features: Fidelity is known for its active and passive investment strategies, retirement planning
services, and brokerage offerings.

5. Capital Group
Overview: Capital Group is a well-established investment management firm known for its American
Funds family of mutual funds.

Total AUM: Hundreds of billions of dollars.

Key Features: Capital Group emphasizes active management and its long-term investment
philosophy.
2.3 Market Share of Major Players

Within the investment industry, several major players dominate the market with substantial assets
under management (AUM) and extensive global reach. While precise market share figures can vary
depending on the time frame and specific metrics considered, the following provides an overview of
the market share held by some of the industry's leading firms:

1. BlackRock Inc.
Market Share: BlackRock is widely regarded as the world's largest asset manager, with an estimated
market share of around 8% of the global AUM.

Key Strengths: BlackRock's extensive range of investment solutions, including exchange-traded

funds (ETFs), mutual funds, and alternative investments, contributes to its significant market
presence.

2. Vanguard Group
Market Share: Vanguard is known for its prominence in the index fund and ETF space, with a
market share of approximately 6-7% of the global AUM.

Key Strengths: Vanguard's focus on low-cost investment products and long-term value for investors
has contributed to its steady growth and investor trust.

3. State Street Global Advisors (SSGA)

Market Share: SSGA commands a market share of approximately 3-4% of the global AUM, largely
due to its leadership in the exchange-traded fund sector.

Key Strengths: The SPDR family of ETFs, including the SPDR S&P 500 ETF (SPY), has
contributed significantly to SSGA's market share.

4. Fidelity Investments
Market Share: Fidelity holds a market share of around 3% of the global AUM, primarily due to its
diverse range of investment offerings and retirement planning services.

Key Strengths: Fidelity's comprehensive suite of investment products, retirement solutions, and
brokerage services contribute to its competitive position.

5. Capital Group
Market Share: Capital Group's market share is estimated to be around 2-3% of the global AUM.

Key Strengths: Capital Group's focus on active management and its American Funds family of
mutual funds are key contributors to its market position.

6. PIMCO (Pacific Investment Management Company)

Market Share: PIMCO has a market share of approximately 2-3% of the global AUM, primarily
driven by its expertise in fixed income investments.

Key Strengths: PIMCO's reputation in the fixed-income market and its flagship Total Return Fund
are integral to its market presence.
2.4 Industry Financials:

The financial performance of the investment industry is characterized by substantial revenues and
profits, driven by fees, commissions, and performance-based compensation. Below is a detailed
breakdown of the key financial aspects within the investment industry:

1. Equity fund :

Investment Goal: Equity funds seek to give investors with the opportunity to participate in the stock
market's future growth. An equity fund's specific purpose can range from seeking capital appreciation
to producing income through dividend payouts.

Diversified Equity Funds: To achieve diversification, these funds invest in a diverse variety of
equities across several industries and sectors. Sectoral or Thematic Equity Funds: These funds are
concentrated in specific industries or themes, such as technology, healthcare, or renewable energy.

Large-Cap, Mid-Cap, and Small-Cap Funds: These funds invest in firms with different market
capitalizations, with large-cap funds focusing on well-established corporations, mid-cap funds on
medium-sized companies, and small-cap funds on smaller companies with growth potential.
2.Balanced fund:

Asset Allocation: Balanced funds use a specified asset allocation strategy that determines the
percentage of the portfolio that is invested in equities and bonds. The particular allocation varies
between balanced funds, however a common allocation can be about 60% in equities and 40% in
fixed income assets.

Diversification: Balanced funds provide diversification benefits by holding a mix of asset classes.
Diversification can help to lessen the risk associated with specific asset classes or market sectors.

Professional Portfolio Management: Balanced funds, like other mutual funds, are managed by
professional portfolio managers who make decisions about asset allocation, stock and bond selection,
and portfolio rebalancing based on the fund's investment objectives.

3. Debt fund:

Investment Objective:
Investors through interest payments and, to a lesser extent, capital appreciation.
These funds are often seen as lower-risk investments when compared to equities funds.

Types Debt Instruments: Debt funds can invest in a range of debt instruments, including:

Government bonds:Government
are issued by government entities and are considered to be among the safest investments.

Corporate bonds: Debt securities issued by corporations to raise capital, with varied levels of credit r
isk.

Municipal bonds: Municipal bonds are issued by local governments or municipalities.

Debentures: Debentures are long-term corporate debt securities.

Bank Certificates of Deposit (CDs): Time deposits with banks.

Fixed Deposits: Fixed-income products offered by banks and financial institutions.Investment

purpose: The primary purpose of debt funds is to produce income.

4. Liquid fund:

Investment purpose: The fundamental purpose of liquid funds is capital preservation and liquidity.
These funds strive to provide investors with a safe place to put excess cash for short-term needs while
generating a competitive return when compared to typical savings accounts.

Maturity Profile: Liquid funds often invest in debt instruments with relatively short maturities,
having an average maturity of 91 days or less. This ensures that the underlying securities are
extremely liquid and may be swiftly turned into cash.

Liquidity: Liquid funds are well-known for their high liquidity. Investors can buy or sell shares at the
current Net Asset Value (NAV) on any business day, and redemption proceeds are normally credited
to the investor's bank account within one business day
2.5 Challenges Faced by the Investment Industry:

The investment industry faces a range of challenges that impact its operations, growth, and overall
success. These challenges are influenced by market dynamics, regulatory changes, technological
advancements, and investor preferences. Here are the key challenges faced by the industry:

Market Volatility: The financial markets in which the investment sector operates are subject to
swings and uncertainty. A sudden market downturn can cause asset values to decline, raising investor
fears and perhaps forcing fund redemptions. For investment firms, controlling investor expectations
during times of increased volatility is a key problem.

Regulatory Updates and Changes: The complicated regulatory framework that governs the
investing business is constantly being updated and modified. Firms face hurdles in remaining
compliant with changing rules, including as reporting obligations, fiduciary responsibilities, and
transparency standards, necessitating the allocation of resources.

Fee Pressure: As investors become more fee-conscious, the market for low-cost investing solutions is
growing. As a result, investment firms are under pressure to reduce their management fees and other
costs.

Tech-related disruption : The investment environment is changing as a result of developments in

financial technology (fintech). How investors access and manage their investments is evolving as a
result of robo-advisors, algorithmic trading, and online investment platforms. To compete with
emerging digital alternatives, traditional businesses must change the way they provide their services.

Changing Investor Preferences: Investor preferences are changing, and there is a rising need for
sustainable and socially conscious investments. Investment businesses must create novel methods and
products to satisfy these expectations while still providing high returns.

Investment product complexity: Investors now have access to a wider variety of financial options,
which has increased complexity. It can be difficult for investors and investing experts to balance risk
and return while comprehending the nuances of different products.

Risk Administration : In the investment sector, efficient risk management is essential. It takes
complex processes and knowledge to manage the risk associated with market swings, credit quality,
and regulatory compliance.

Interaction: There are many competitors seeking for market share in the fiercely competitive
investing sector. Banks, robo-advisors, traditional asset managers, and other financial organizations
are all vying for investor dollars. It's difficult to stand out in a crowded market and draw in new
customers.
3. About the Company:

3.1 Genesis, Vision, and Mission of Shrivastav Investment Pvt Ltd:

Genesis: Shrivastav Investment Pvt Ltd had its inception as a response to the growing need for
comprehensive and professional financial guidance in the ever-evolving landscape of investment and
wealth management. Established in Mumbai, Maharashtra, the company emerged from a vision to
empower individuals and businesses with the knowledge, tools, and strategies necessary to achieve
their financial aspirations. The founders recognized the importance of personalized financial solutions
and set out to create a platform that would cater to the diverse financial needs of clients.

Vision: The Company’s vision serves as a guiding star, depicting its desired future state and
overarching purpose. Shrivastav Investment Pvt Ltd's vision is to become a leading and trusted name
in the financial services industry, recognized for its commitment to excellence, innovation, and client-
centric approach. The company envisions a future where individuals and organizations have access to
a range of cutting-edge financial services that pave the way for financial security, growth, and
prosperity.

Mission: The mission of Shrivastav Investment Pvt Ltd encapsulates its core purpose and the value it
aims to bring to its clients and stakeholders. The mission is multifaceted:

Comprehensive Financial Solutions: The Company is dedicated to offering comprehensive financial

solutions that cater to the unique needs of each client. It aims to provide a wide array of services, from
investment guidance to retirement planning, tailored to individual circumstances.

Empowerment through Education: Shrivastav Investment Pvt Ltd believes in empowering clients
with knowledge. It seeks to educate individuals about the intricacies of financial planning, investment
options, and risk management, enabling them to make informed decisions for their financial well-
being.

Building Relationships: The company places a strong emphasis on building lasting relationships
with its clients. It aims to become a trusted partner that clients can rely on for their financial journey,
providing guidance and support every step of the way.

Innovation and Adaptability: Shrivastav Investment Pvt Ltd is committed to staying at the forefront
of industry trends and technological advancements. It strives to continuously innovate and adapt its
services to meet the changing needs of clients and the evolving financial landscape.

Ethical Practices: The company is dedicated to upholding the highest ethical standards in all its
interactions. It aims to foster an environment of transparency, integrity, and trust, ensuring that clients'
best interests are at the forefront of every decision.
3.2 Products and Services of Shrivastav Investment Pvt Ltd:

Shrivastav Investment Pvt Ltd offers a comprehensive range of financial services designed to cater to
the diverse needs and goals of its clients. With a client-centric approach, the company aims to provide
expert guidance and solutions that help individuals and businesses achieve their financial aspirations.
Here are the key products and services offered by Shrivastav Investment Pvt Ltd:

1. Mutual Funds Investment: The company assists clients in making informed decisions about
mutual fund investments. It provides access to a diverse portfolio of mutual funds across different
asset classes, risk profiles, and investment objectives. This service allows clients to benefit from
professional fund management while aiming to optimize returns based on their preferences.

2. Systematic Investment Plans (SIP): Shrivastav Investment Pvt Ltd facilitates Systematic
Investment Plans (SIP), allowing clients to invest small, regular amounts at fixed intervals. SIPs
provide the advantage of rupee cost averaging and help clients accumulate wealth over time through
disciplined investments.

3. Portfolio Management: The company offers personalized portfolio management services that are
tailored to individual client needs and risk tolerance. Its experienced portfolio managers construct and
manage portfolios based on a combination of asset allocation strategies and investment preferences.

4. Retirement Investment Planning: Shrivastav Investment Pvt Ltd assists clients in planning for
their retirement by designing customized investment strategies. These strategies are aimed at ensuring
a financially secure retirement, considering factors such as risk appetite, age, income, and long-term
financial goals.

5. Advisory Services: The company provides advisory services covering various financial aspects,
including:

Health Insurance and Mediclaim: Shrivastav Investment offers expert guidance in selecting suitable
health insurance and mediclaim policies that provide financial protection against medical expenses.

Educational Savings Planning: The company assists parents and guardians in planning for their
children's education by offering advice on suitable investment vehicles and strategies.

6. Financial Consultation: Shrivastav Investment Pvt Ltd offers personalized financial consultation
services to help clients understand their financial situation, set achievable goals, and create effective
financial plans. The company's financial experts provide insights and recommendations to guide
clients on their financial journey.

7. Investment Workshops and Seminars: In addition to its core services, Shrivastav Investment Pvt
Ltd conducts investment workshops and seminars to educate clients about investment strategies,
market trends, and financial planning. These events empower clients to make informed decisions
about their investments.

8. Advisory on Diversification and Risk Management: The company provides guidance on

diversifying investment portfolios to mitigate risks and achieve a balanced allocation of assets. It
educates clients about different risk levels associated with various investment options.
3.3 Company Position:

"Shrivastav Investment Pvt Ltd operates from [vikhroi] branches, with [three] employees. With a
strong commitment to excellence in financial services, the company has strategically positioned itself
as a reliable and trusted financial partner. Shrivastav Investment Pvt Ltd caters to a diverse range of
investment needs, providing personalized solutions that align with clients' financial goals and
aspirations."

3.4 Stakeholder Details:

One of the major stakeholders of Shrivastav Investment Pvt Ltd is Prudent Service Pvt Ltd. This
partnership underscores the collaborative approach the company takes in providing comprehensive
financial solutions. Prudent Service Pvt Ltd plays a significant role in supporting Shrivastav
Investment's growth and strategic initiatives, further enhancing the company's ability to meet the
evolving needs of its clients and investors. This stakeholder relationship reflects a shared commitment
to excellence and innovation in the financial services sector.

Mutual Fund Investments: In the context of mutual fund investments, stakeholders include:

Investors: Individuals, institutions, and retail investors who contribute funds to the mutual fund
scheme.

Asset Management Company (AMC): the Company responsible for managing the mutual fund,
making investment decisions, and administering the fund's operations.

Fund Manager: A professional responsible for making investment choices on behalf of the mutual
fund and managing the fund's portfolio.

Distributors/Financial Advisors: Professionals or firms that sell mutual fund units to investors and
provide advisory services.

Custodian: A financial institution responsible for holding and safeguarding the assets of the mutual
fund.

Regulatory Bodies: Government agencies and financial regulatory bodies that oversee the mutual fund
industry, ensuring compliance with regulations and protecting investor interests.

Market Intermediaries: Entities that facilitate transactions, such as stock exchanges, where mutual
fund units are bought and sold.

Traditional Investments: For traditional investments like stocks, bonds, and real estate, stakeholders
include:

Investors: Individuals and institutions who directly purchase and hold assets like stocks, bonds, or
properties.

Companies: Organizations that issue stocks or bonds to raise capital, with investors becoming
shareholders or creditors.

Government: In the case of government bonds, the government is the issuer, and investors are
creditors lending money.
Financial Intermediaries: Banks, brokers, and financial institutions that facilitate investment
transactions and provide advisory services.

Regulatory Authorities: Government bodies overseeing securities and financial markets to ensure
fairness, transparency, and investor protection.

Credit Rating Agencies: Organizations that assess the creditworthiness of bonds and provide ratings,
aiding investors' decision-making.

3.5 Locational and Operational Details:

Shrivastav Investment Pvt Ltd is headquartered in the bustling financial hub of Mumbai, Maharashtra,
India. The company strategically operates from this location, taking advantage of the city's dynamic
financial environment and access to a diverse pool of investors and clients. The Mumbai location not
only positions the company within a thriving economic landscape but also provides proximity to
regulatory bodies and financial institutions.

The company's operational presence extends across [number of branches] branches strategically
positioned in key locations within Mumbai and potentially beyond. This widespread network enables
Shrivastav Investment Pvt Ltd to serve clients across various neighbourhoods and communities,
fostering personalized relationships and catering to a wide spectrum of investment needs.

The operational aspects of Shrivastav Investment Pvt Ltd include a dedicated team of [number of
employees] skilled professionals who are committed to delivering top-notch financial services. The
employees, spread across the branches, possess a combination of technical expertise and customer-
centric focus. This enables them to provide tailored investment advice, portfolio management, and
advisory services that align with clients' financial goals and aspirations.

By having a physical presence in multiple locations and operating through a team of qualified
professionals, Shrivastav Investment Pvt Ltd ensures a well-rounded and accessible approach to its
services. This strategy allows the company to create a strong foundation for understanding clients'
unique requirements and tailoring financial solutions that reflect their individual financial journeys.
3.6 Company Financials:

Shrivastav Investment Pvt Ltd's financial performance is a testament to its commitment to excellence
in the financial services sector. The company's financials highlight its growth trajectory, investment
capabilities, and overall financial health.

Total Investment and Assets: Shrivastav Investment Pvt Ltd boasts a substantial total investment
and asset portfolio, currently valued at INR 50 crore. This valuation underscores the company's ability
to manage and generate returns on investments, indicating its expertise in navigating the complex
financial markets.

Revenue Streams: The company's revenue streams are derived from a diverse range of financial
services, including mutual fund investments, SIP management, portfolio services, and advisory
solutions. This diversified approach not only contributes to the company's financial stability but also
enhances its capacity to meet various client needs.

Profitability and Growth: Shrivastav Investment Pvt Ltd's financials reflect a consistent pattern of
profitability and growth. The company's robust business model, effective investment strategies, and
personalized client services contribute to its sustained success. The profitability is a result of the
effective management of client portfolios and investments, aligning with clients' financial objectives.

Operational Expenses: The company manages its operational expenses judiciously to ensure
efficient resource allocation and maximize returns for clients and investors. Effective cost
management enhances the company's ability to deliver competitive financial services while
maintaining a healthy financial bottom line.

Investment Strategies: Shrivastav Investment Pvt Ltd's investment strategies are rooted in a
combination of research, market analysis, and prudent risk management. These strategies are designed
to optimize returns while minimizing potential downsides, aligning with the company's commitment
to providing value to its clients.

Future Vision and Goals: The company's financials are closely tied to its future vision and goals.
Shrivastav Investment Pvt Ltd aspires to expand its service offerings beyond its current portfolio. This
includes venturing into sectors such as loans and advances, thus diversifying its revenue streams and
positioning the company for substantial growth. The company's visionary goal of becoming a INR
100 crore entity demonstrates its ambition and determination to evolve as a key player in the financial
services industry.
3.7 Challenges Faced by the Company

Challenges Faced by Shrivastav Investment Pvt Ltd

1. Increasing Competition:

The financial advisory and investment industry is becoming increasingly competitive. The company
faces challenges from both traditional financial institutions and new-age fintech startups. Competitors
might offer similar services or innovative investment solutions that could attract potential clients
away from Shrivastav Investment.

2. Changing Regulatory Landscape:

The financial sector is subject to evolving regulations and compliance requirements. Keeping up with
these changes requires continuous monitoring and adaptation. Non-compliance can result in penalties,
legal issues, and damage to the company's reputation.

3. Client Trust and Reputation:

Building and maintaining client trust is essential in the financial advisory business. The
industry's reputation can be tarnished by unethical practices or poor investment decisions.
Even a single instance of mismanagement can lead to a loss of trust and clients.

4. Market Volatility:

Fluctuations in financial markets can affect the performance of investment portfolios. Managing client
expectations during market downturns while still delivering value is a challenge. The company needs
to have strategies in place to navigate various market conditions.

5. Client Demands and Expectations:

Clients' expectations of financial advisors are constantly evolving. They demand personalized and
tailored investment solutions. Meeting these demands while ensuring regulatory compliance and
investment feasibility can be challenging.

6. Operational Efficiency:

Efficiently managing operational processes, paperwork, client interactions, and investment strategies
can be complex. Ensuring that the company maintains high operational standards while scaling up can
be a challenge.

7. Maintaining a Strong Brand Image:

With the expansion of services and the goal of becoming a 100-crore company, maintaining a strong
brand image becomes crucial. The company must consistently deliver on promises and ensure that its
services align with its brand values.

8. Balancing Short-Term and Long-Term Goals:

The challenge lies in balancing the company's short-term financial goals with its long-term vision.
This includes managing immediate revenue generation while investing in infrastructure, technology,
and talent to achieve the envisioned growth.
9. Client Retention and Satisfaction:

In an industry where customer relationships are paramount, maintaining high levels of client
satisfaction and retention is essential. Ensuring that clients achieve their financial goals and receive
responsive customer service is an on-going challenge.

10. Staff Training and Development:

Financial advisory services rely on the expertise of the staff. Regular training and professional
development are necessary to keep advisors updated on financial products, market trends, and
regulatory changes. Ensuring the team's competence and knowledge is an on going challenge.

3.8 SWOT Analysis

SWOT Analysis Shrivastav Investment Pvt Ltd

Strengths:

1. Diverse Portfolio of Financial Services: Shrivastav Investment Pvt Ltd provides a diverse
portfolio of financial services, including mutual fund investments, SIPs, retirement planning, and
advisory services. This diversification enables the organisation to cater to a wide range of client
needs and tastes.

2. Strong Stakeholder Support: The company has significant stakeholder support, most notably
from Prudent Service Pvt Ltd. This relationship provides financial support, strategic counsel, and
synergies that help the organisation flourish.

3. Skilled and Devoted Team: Shrivastav Investment has a team of skilled professionals with
knowledge in financial planning, investment analysis, and advisory services. Their commitment
and experience improve the quality of services delivered to clients.

4. Client-Centric Approach: The company's attention to understanding clients' particular

financial goals and personalising investment solutions accordingly adds to great client satisfaction
and loyalty.

Weaknesses:

1. Dependence on Market Conditions: Market changes have a direct impact on Shrivastav

Investment's success. Economic downturns or market volatility can have an impact on the value
of customer portfolios, potentially leading to unhappiness.

2. Limited Geographical Reach: While the company has several branches, its geographical
reach may be limited in comparison to larger competitors. This may have an impact on its
capacity to recruit clients from various places.

Opportunities:

1. Expansion into New Financial Sectors: Shrivastav Investment can use its existing client base
and skills to expand into new financial sectors such as loans and advances. This expansion is in
line with the company's goal of becoming a 100-crore enterprise.
2. Growing Demand for Financial Planning: As people become more financially conscious,
there is a greater demand for professional financial planning services. Shrivastav Investment may
take advantage of this trend by providing comprehensive financial advisory services.

Threats:

1. Intense Competition: The financial consulting and investment sector is very competitive, with
both established firms and fintech start-ups battling for market dominance. To compete, the
company needs to differentiate itself.

2. Economic Uncertainties: Economic issues such as inflation, interest rate changes, and
geopolitical events can have an impact on investment performance. The organisation must have
plans in place to navigate these uncertainties and defend its clients' interests.

3. Regulatory Changes and Compliance: Changing regulations in the financial sector

necessitate continual monitoring and compliance. Noncompliance might result in legal sanctions
and reputational harm.
 4. On the job training

During the on-the-job training at Shrivastav Investment Pvt Ltd, I had the opportunity to immerse
myself in the world of financial services and gain practical insights into the operations of the
company. The training aimed to provide a comprehensive understanding of mutual fund investments
and financial planning, enhancing my skills and knowledge in the field.

4.1 Key Result Areas:

During the on-the-job training at Shrivastav Investment Pvt Ltd, the key result areas (KRAs) were
designed to focus on specific aspects of the financial services industry and to equip me with essential
skills and knowledge. These KRAs played a crucial role in shaping my understanding of mutual fund
investments and financial planning. Here are the details of the key result areas:

1. Client Interaction:

Effective client interaction is a fundamental skill in the financial services sector. This KRA aimed
to develop my ability to communicate with clients, understand their financial aspirations, and
address their concerns. Key components of this KRA included:

 Active Listening: Learning to attentively listen to clients' financial goals and concerns to provide
tailored solutions.
 Empathy: Cultivating empathy to better understand clients' emotional and financial needs.
 Effective Communication: Developing clear and concise communication skills to convey complex
financial concepts in an understandable manner.
 Client Relationship Building: Establishing rapport with clients to build trust and long-term
relationships.

2. Investment Analysis:

This KRA focused on honing skills related to analyzing different investment options and assessing
risk profiles. The goal was to equip me with the expertise to make informed investment
recommendations to clients. Key components included:

 Risk Assessment: Understanding the risk tolerance of clients and recommending investment options
that align with their risk preferences.
 Fund Analysis: Learning to analyze mutual funds based on factors such as historical performance,
expense ratios, and fund managers' track records.
 Market Research: Gaining insights into economic indicators, market trends, and geopolitical factors
that influence investment decisions.
 Asset Allocation: Understanding the importance of diversification and asset allocation in creating
balanced investment portfolios.

3. Portfolio Management:

 Rebalancing: Learning how to periodically adjust portfolio allocations to maintain the desired
risk-return profile.
 Performance Monitoring: Monitoring the performance of investments and making necessary
adjustments based on market conditions.
 Client-Specific Strategies: Developing portfolio strategies tailored to individual clients' financial
goals and risk tolerance.
 Asset Reallocation: Understanding when and how to reallocate assets within a portfolio to
optimize returns and manage risk.
 4.2 Work Responsibilities Assigned:

During the on-the-job training at Shrivastav Investment Pvt Ltd, a range of work responsibilities were
assigned to me to provide hands-on experience in the company's daily operations and client service.
These responsibilities were designed to contribute to various aspects of the financial services sector
and to help me develop a well-rounded understanding of the industry. Here are the details of the work
responsibilities I undertook:

1. Assisting Clients:

 Responding to client inquiries regarding investment products, services, and financial planning.
 Providing information about different types of mutual funds, their performance, and associated risks.
 Addressing client concerns, queries, and doubts in a prompt and professional manner.
 Offering personalized investment recommendations based on clients' financial goals and risk profiles.

2. Data Analysis:

 Gathering and analyzing data related to market trends, fund performance, and economic indicators.
 Examining historical data to identify patterns, trends, and potential investment opportunities.
 Assisting senior team members in evaluating investment options and making data-driven
recommendations.
 Collaborating with colleagues to interpret and discuss the implications of data analysis on investment
decisions.

3. Portfolio Review:

 Participating in the review and assessment of client investment portfolios.

 Assisting in the analysis of portfolio performance against benchmarks and client objectives.
 Collaborating with senior advisors to identify opportunities for portfolio adjustments and
enhancements.
 Learning how to balance portfolios and adjust asset allocations to align with clients' changing needs
and market conditions.
4. Documentation:
 Maintaining accurate and organized records of client interactions, discussions, and investment
recommendations.
 Ensuring that client profiles, investment proposals, and other documentation are up-to-date and easily
accessible.
 Following company guidelines for documentation and record-keeping to ensure compliance with
regulations.
 Preparing reports and summaries for team discussions and client presentations.

5. Client Relationship Management:

 Developing strong relationships with clients by consistently providing excellent service and
personalized attention.
 Building trust with clients through transparency, integrity, and a genuine desire to help them achieve
their financial goals.
 Being responsive to client needs and maintaining regular communication to keep them informed about
their investments.
 Collaborating with senior advisors to identify opportunities for further enhancing client relationships.
4.3 Project Execution Methodology:

1. Project Initiation:

 Define the project scope, objectives, and deliverables.

 Establish the project team, including a project manager, researchers, analysts, and any
necessary stakeholders.
2. Planning:

 Develop a comprehensive project plan outlining tasks, timelines, and responsibilities.

 Identify the target audience for the survey and determine the sample size.
 Design the survey questionnaire, ensuring it covers relevant aspects of traditional investments
and mutual funds.
3. Data Collection:

 Conduct a pilot survey to test the questionnaire's effectiveness and clarity.

 Administer the survey to the selected sample, which could include both existing clients of
Shrivastav Investment Pvt Ltd and potential investors.
4. Secondary Data Collection:

 Gather secondary data from sources like financial reports, industry publications, and
academic research to provide context and insights.
5. Data Analysis:

 Compile the survey responses and input them into a suitable data analysis tool (e.g.,
spreadsheet software or statistical software).
 Conduct descriptive analysis to understand the distribution of responses and demographic
patterns.
 Perform comparative analysis to compare preferences between traditional investment and
mutual funds.
6. On-the-Job Training Analysis:

 Evaluate the trainee's performance and key results achieved during the on-the-job training
phase.
 Assess the skills acquired, contributions made, and how they align with the project's goals.
7. Research on Company Challenges Analysis:

 Analyze the data collected from primary and secondary sources to identify common
challenges faced by Shrivastav Investment Pvt Ltd.
 Compare the identified challenges with existing literature and industry benchmarks to provide
a holistic perspective.
8. Results and Findings:

 Summarize the survey analysis results, highlighting key findings regarding investor
preferences for traditional investment and mutual funds.
 Present insights into the challenges faced by Shrivastav Investment Pvt Ltd based on the
research analysis.
9. SWOT Analysis and Conclusion:

 Perform a SWOT analysis for Shrivastav Investment Pvt Ltd based on its strengths,
weaknesses, opportunities, and threats identified during the research.
 Formulate conclusions based on the survey results, on-the-job training analysis, and research
findings.
 4.4 Task Accomplished:

1. Project Initiation and Planning:

 Defined the project's scope, objectives, and deliverables.

 Formed a project team with roles and responsibilities clearly defined.
 Developed a detailed project plan with timelines and milestone.

2. Survey Questionnaire Development:

 Designed a comprehensive survey questionnaire covering aspects of traditional investments and

mutual funds.
 Ensured the questionnaire was clear, concise, and user-friendly.

3. Pilot Survey:

 Conducted a pilot survey with a small group to test the questionnaire's effectiveness.
 Incorporated feedback to refine and improve the questionnaire.

4. Data Collection - Primary Sources:

 Administered the survey to the selected sample, including clients of Shrivastav Investment Pvt Ltd
and potential investors.
 Ensured proper data collection protocols were followed to maintain data integrity.

5. Data Collection - Secondary Sources:

 Gathered secondary data from sources like financial reports, industry publications, and academic
research.
 Compiled relevant information to provide context for the survey analysis.

6. Data Analysis:

 Entered survey responses into data analysis software for processing.

 Conducted descriptive analysis to understand response distributions and demographic patterns.
 Performed comparative analysis to identify preferences for traditional investment vs mutual funds.

7. On-the-Job Training Analysis:

 Evaluated the trainee's performance during the on-the-job training phase.

 Assessed the achieved results, skills gained, and contributions made to the project.

8. Research on Company Challenges Analysis:

 Analyzed data collected from primary and secondary sources to identify challenges faced by
Shrivastav Investment Pvt Ltd.
 Conducted a thorough comparison with existing literature and industry standards.
 9. Results Compilation:

 Summarized survey analysis results, emphasizing key findings on investor preferences.

 Compiled findings from the on-the-job training analysis and company challenges research.

10. SWOT Analysis and Conclusion:

 Conducted a SWOT analysis for Shrivastav Investment Pvt Ltd based on identified strengths,
weaknesses, opportunities, and threats.
 Formulated clear and concise conclusions based on survey analysis and research insights.
 4.5 Technical and Managerial Skills Gained:

1. Data Analysis Skills:

 Acquired proficiency in using data analysis tools to process survey responses.

 Gained experience in organizing and managing large datasets for analysis.
 Developed the ability to perform descriptive and comparative analysis to derive insights.

2. Survey Design and Questionnaire Development:

 Learned to design a well-structured survey questionnaire to gather relevant data.

 Developed skills in formulating clear and unbiased survey questions.
 Acquired understanding of survey validation and testing through pilot surveys.

3. Communication Skills:

 Enhanced written communication skills through report writing and documentation.

 Practiced conveying complex ideas and analysis results in a clear and concise manner.
 Developed the ability to present findings and recommendations effectively in presentations.

4. Project Management:

 Gained experience in project planning, including task allocation and timeline setting.
 Learned to manage project resources efficiently to meet deadlines.
 Developed skills in coordinating with team members and stakeholders to achieve project goals.

5. Research and Analysis:

 Developed skills in gathering information from both primary and secondary sources.
 Learned how to critically review and analyze existing literature and industry reports.
 Gained experience in synthesizing research findings to draw meaningful conclusions.

6. Problem-Solving and Strategic Thinking:

 Acquired the ability to identify challenges and formulate potential solutions.

 Developed skills in critically analyzing problems to propose effective recommendations.
 Gained insight into aligning recommendations with the company's strategic goals.

7. Stakeholder Management:

 Learned to collaborate with stakeholders, including company executives and team members.
 Developed skills in gathering input, addressing concerns, and incorporating feedback.
 Gained experience in presenting project outcomes and findings to stakeholders.
 8. Self-Management and Time Management:

 Developed effective time management skills to meet project milestones.

 Gained experience in prioritizing tasks and balancing multiple responsibilities.
 Acquired the ability to manage workload and remain organized throughout the project.

9. Critical Thinking and Analytical Skills:

 Enhanced critical thinking abilities to assess data validity and draw meaningful conclusions.
 Developed skills in identifying patterns, trends, and correlations in data.
 Gained experience in using analytical skills to provide actionable insights.

10. Presentation Skills:

 Improved presentation skills through preparing and delivering project presentations.

 Learned to structure presentations logically and engage the audience effectively.
 Gained experience in effectively conveying complex information in a clear manner.
5. Research on the challenge faced by the company:

5.1 Problem Identification:

A. Lack of Investor Awareness and Education: Many potential investors exhibit a lack of
awareness about investment options and financial literacy. They might not fully comprehend the
benefits of various investment vehicles, leading to suboptimal decision-making. Addressing this
challenge involves creating educational content, seminars, and workshops to improve investors'
understanding of different investment options, risk factors, and potential returns.

B. Building and Maintaining Investor Trust: In the wake of financial scandals and fraudulent
schemes, building trust is essential. Shrivastav Investment Pvt Ltd needs to in still confidence by
maintaining transparency in all dealings, providing clear explanations of investment strategies,
offering references from satisfied clients, and adhering to ethical practices. Regular communication,
personalized guidance, and honest feedback contribute to trust-building.

C. Market Volatility and Risk Perception: Market volatility often discourages potential investors
who fear losing their hard-earned money. Addressing this challenge involves educating clients about
the nature of market fluctuations and the importance of a diversified portfolio. Demonstrating risk
mitigation strategies, such as asset allocation and long-term investment perspectives, can help clients
overcome their aversion to risk.

D. Tailoring Investment Solutions to Individual Needs: Meeting individual investor needs requires
in-depth consultations to understand their financial goals, risk tolerance, and time horizon. Shrivastav
Investment Pvt Ltd can employ advanced profiling techniques, risk assessment tools, and thorough
discussions to create tailored investment plans. Regular reviews and adjustments based on changing
life circumstances ensure ongoing alignment with clients' objectives.

E. Regulatory Changes and Compliance: Staying updated with dynamic regulatory changes is
critical to avoid legal pitfalls. Shrivastav Investment Pvt Ltd needs dedicated resources to monitor
changes in laws, tax implications, and compliance requirements. Regular training for employees
ensures they understand and adhere to regulatory guidelines, preventing potential legal issues that
could damage the company's reputation.

F. Intense Competition and Market Saturation: The investment industry's competitiveness

necessitates differentiation strategies. Shrivastav Investment Pvt Ltd can emphasize its unique value
propositions, such as personalized services, comprehensive financial planning, and a robust track
record. Effective marketing campaigns, strategic partnerships, and continuous innovation can help the
company stand out in a crowded market.

G. Technological Adaptation and Security: The digitalization of financial services requires

Shrivastav Investment Pvt Ltd to adapt to new technologies while ensuring client data security.
Investing in secure and user-friendly online platforms, regularly updating cyber security measures,
and educating clients about online safety can address this challenge.

H. Economic Uncertainty and Investor Behavior: Economic downturns and uncertain market
conditions can lead to emotional decision-making by investors. Shrivastav Investment Pvt Ltd can
counteract this challenge through proactive communication, providing historical context on market
recoveries, and helping clients stay focused on long-term goals despite short-term volatility.

I. Balancing Short-Term Gains and Long-Term Objectives: Investor impatience for quick returns
can clash with long-term financial planning. Shrivastav Investment Pvt Ltd can emphasize the
importance of maintaining a balanced investment approach, demonstrating the benefits of
compounding, and setting realistic expectations about investment timelines.

J. Overcoming Skepticism Towards Mutual Funds: Skepticism about mutual funds can stem
from misconceptions or negative experiences during market downturns. Shrivastav Investment Pvt
Ltd can address this challenge by providing historical performance data, explaining the benefits of
professional fund management, and offering case studies showcasing successful investment journeys
through mutual funds. By addressing these challenges in a comprehensive manner, Shrivastav
Investment Pvt Ltd can enhance its client relationships, provide effective solutions, and position itself
as a trusted partner in achieving clients' financial aspiration.

5.2 Literature Review:

1. (Stephen L. Buzby, 1978)The findings of our survey of 250 mutual fund presidents are
described in this report. The study attempted to ascertain: (1) if the funds' investment policies
took into account company actions in nine selected areas of social concern; and (2)
respondents' assessment of the relative importance and availability of information in the nine
categories. Based on 102 relevant responses, our findings show that the majority of funds had
investment rules that took into account some, but not all, of the nine social activities. The
proportional value of information on eight of the nine social activities, on the other hand, was
lower than that of six selected financial items of information included in our mailed
questionnaire. The availability of information about the nine social sectors was assessed to be
limited in general.

2. (Niket Thakker, 2023)This research looks at current dynamics, consolidates current

knowledge, elicits patterns, finds and analyses major research clusters, and suggests future
research topics for mutual fund marketing. This study employed sequential bibliometric (143
documents) and content analyses (37 documents) based on bibliographic data from the
SCOPUS database. Bibliometric analysis assists descriptive analysis and scientific mapping,
whereas content analysis aids in the identification and analysis of research clusters and
provides future research directions.

3. (ARNO RIEDL, 2017)We integrate administrative data to survey responses and behaviour in
incentive experiments to better understand why investors choose socially responsible mutual
funds. Both social preferences and social signalling are found to explain socially responsible
investing (SRI) decisions. Financial motivations are less important. In our sample, socially
responsible investors expect lower returns on SRI funds than on conventional funds, as well
as higher management fees. This implies that investors are willing to sacrifice financial
performance in order to invest according to their social preferences.

4. (Iván Barreda-Tarrazona, 2011)The goal of this research is to examine investor attitudes

towards socially responsible mutual funds. The analysis is based on an experimental study in
which a sample of persons makes investment decisions under varied parameters of
information about investment alternatives and projected returns. In the experiment, each
participant determines how to allocate an investment budget between two funds, the returns
on which are unknown and alter over time. Two treatments are carried out, each offering a
different level of information on the socially responsible (SR) nature of one of the two
investment options. The findings reveal that, while individuals' investing preferences are
primarily dictated by returns and diversity, participants invest much more in a fund when they
are explicitly informed of its SR character. Participants who identify being concerned about
SR, in particular, invest much more in the SR alternative. Furthermore, the level of SR loyalty
among a small set of investors is such that they invest the majority of their budget in the SR
fund even when the return disparity is severely unfavourable. It is critical to provide clear
information about an investment's SR features so that investors can express their preferences.
5. (Phalippou, 2007)This literature study addresses the challenges that private equity fund
investors encounter. It demonstrates what is currently established in the literature and what
has to be studied. It demonstrates, in particular, the several significant questions that will be
addressed by future study. According to the report, the average investor has received
unsatisfactory returns from investments in private equity firms, possibly due to exorbitant
costs. Overall, investors should become acquainted with actual risk, past performance, and
specific aspects of private equity funds. Increased familiarity will strengthen the sustainability
of this industry, which is so important to the economy.

6. (Dr. Mrs. Ravi Kiran, 2009)Financial markets are continually getting more efficient by
presenting investors with more attractive solutions. Being a part of the financial markets, even
though the mutual funds industry is responding very quickly by understanding the dynamics
of investor perception towards rewards, they are still racing to differentiate their products in
response to sudden changes in the economy. As a result, now is the moment to comprehend
and analyse investor perceptions and expectations, and to reveal some incredibly significant
information to support mutual fund financial decision making. Financial markets are getting
increasingly crowded with financial products looking for new breakthroughs, and to some
extent, these innovations can be seen in the design of mutual fund portfolios, but these
changes must be aligned with investor expectations. As a result, it is critical to examine
mutual funds from a fresh perspective, focusing on investor expectations and uncovering the
unidentified characteristics that account for their unhappiness. The current study proposes to
identify critical gaps in the existing framework for mutual funds and to further extend it to
understand the need for redesigning existing mutual fund services by acknowledging Investor
Oriented Service Quality Arrangements (IOSQA) in order to comprehend investor behaviour
when introducing any financial innovations.

7. (Gordon J. Alexander, 1999)Using survey data from a random sample of 2000 mutual fund
investors, we categorise investors based on their level of financial literacy and location of
mutual fund purchase. After utilising a probit model to estimate the determinants of an
investor's choice of distribution channel and level of financial literacy independently, a
bivariate probit model that jointly endogenizes an investor's level of financial literacy and
choice of distribution channel is generated. There is strong evidence that an investor's level of
financial literacy and distribution channel selection are both determined. Thus, the evidence
supports the premise presented in this research that investors self-select into distinct
distribution channels based on their overall level of financial knowledge. 1997 John Wiley &
Sons, Ltd.

8. (Antti Pellinen, 2011)The goal of this study is to provide a better knowledge of mutual fund
investors' financial capabilities, as well as to compare internet and branch office investors.
Using a novel measurement tool, it aims to examine mutual fund investors' capacities and
understanding of the terms and hazards of mutual fund investments. The report used ability
measurement approaches taken from educational and psychological research. Data from an
empirical survey were gathered in Finland. There were disparities in financial understanding
 amongst different sorts of investors. The method through which investors made investments
distinguished more knowledgeable internet investors from less aware branch office investors.

9. (Sharma, 2012)The mutual fund concept originated in the Netherlands in the 18th century and
was extended to India in the 1960s by Unit Trust of India. The mutual fund business was
expected to be the most lucrative market for Indian investors since it offers a diverse
investment structure with varied degrees of risk. It was thought that it would undoubtedly
drain the common man's savings. In practise, however, it has not been a first option for Indian
investors. During nearly six decades (1965-2011), the value of mutual fund assets under
administration fluctuated dramatically. In comparison to industrialised countries, where
practically every second investor owns a mutual unit, the product did not gain traction in
India.

10. (Guercio, 2009)This study evaluates the relationships between asset flow and performance in
the retail mutual fund and fiduciary pension fund portions of the money management
industry, and relates empirical disparities to fundamental distinctions in the clientele they
service. The geometry of the flow-performance relationship is a notable distinction. In
contrast to mutual fund investors, pension clients punish underperforming managers by
withdrawing assets under management and do not flock disproportionately to recent winners.
We interpret these and other empirical variations in the context of the manager assessment
methods that are usual in each sector. We find that pension managers have no incentive to
engage in the risk-shifting behaviour previously documented among mutual fund managers.
5.3 Data Collection from Secondary Sources:

Secondary sources played a pivotal role in enriching the understanding of challenges faced by
Shrivastav Investment Pvt Ltd. A range of reputable sources, including industry reports, academic
papers, and news articles, were consulted to gather valuable insights:

A. Industry Reports: Industry reports from financial research organizations provided quantitative
data on trends, challenges, and growth projections in the investment sector. Reports from renowned
institutions such as McKinsey, Deloitte, and PwC were analyzed to comprehend macro-level
challenges impacting the financial industry.

B. Academic Papers and Journals: Peer-reviewed academic papers offered in-depth analyses of
investor behavior, regulatory changes, and market dynamics. These papers provided theoretical
frameworks and empirical evidence that contextualized challenges and potential solutions. Journals
like "Journal of Finance" and "Journal of Financial Economics" were particularly valuable sources.

C. News and Media Outlets: News articles from reputable financial news sources such as
Bloomberg, CNBC, and The Wall Street Journal provided real-time insights into ongoing challenges
faced by financial institutions. These sources were particularly useful for understanding the impact of
regulatory changes, market volatility, and investor sentiment.

D. Whitepapers and Research Studies: Whitepapers and research studies published by financial
institutions, regulatory bodies, and industry associations offered comprehensive insights into specific
challenges like compliance, technology adoption, and market trends. Reports from the Securities and
Exchange Board of India (SEBI) and the International Monetary Fund (IMF) were extensively
reviewed.

E. Corporate Annual Reports: Annual reports of Shrivastav Investment Pvt Ltd and other
comparable firms were examined to glean insights into challenges they faced, strategies implemented,
and milestones achieved. These reports provided data on financial performance, regulatory
compliance, and competitive positioning.

F. Online Databases and Libraries: Online databases such as JSTOR, ProQuest, and Google
Scholar were searched to access a wide range of scholarly articles, research papers, and industry
analyses. These platforms facilitated access to a wealth of data and knowledge on challenges within
the financial industry.

G. Government Publications: Government publications, such as economic reports and regulatory

guidelines, provided a valuable source of data on macroeconomic trends, policy changes, and
compliance requirements that impact financial institutions. Through a comprehensive analysis of
these secondary sources, a well-rounded understanding of the challenges faced by Shrivastav
Investment Pvt Ltd was achieved. These sources enriched the research with data-driven insights and
expert opinions, aiding in the formulation of effective strategies and recommendations to address
these challenges.
 5.4 Data Collection from Primary Sources:

1. Define Data Collection Methodology:

 Determine the most suitable methods for collecting primary data, such as interviews, surveys, focus
groups, or direct observations.

2. Identify Key Stakeholders:

 Identify key stakeholders within Shrivastav Investment Pvt Ltd who can provide valuable insights
about the company's challenges.
 Include executives, managers, employees, and any relevant personnel.

3. Develop Interview or Survey Instruments:

 If conducting interviews, develop a structured interview guide with open-ended questions about
challenges in the investment industry.
 If using surveys, design a comprehensive questionnaire that covers various aspects of challenges.

4. Pilot Testing:

 Conduct a pilot test of the interview guide or survey with a small group of individuals.
 Use the feedback from the pilot test to refine and improve the instruments.

5. Schedule Interviews or Administer Surveys:

 Schedule and conduct interviews with the identified stakeholders.

 Administer surveys to a representative sample of employees or clients, depending on the scope of
your research.

6. Record Data:

 During interviews, record responses, quotes, and any additional notes.

 During surveys, collect completed questionnaires and ensure accurate data entry.

7. Transcribe and Compile Interviews:

 Transcribe the recorded interviews if necessary.

 Compile the transcriptions for analysis and coding.

8. Data Entry and Cleaning:

 Enter survey responses into a data analysis tool (e.g., spreadsheet or statistical software).
 Clean and verify the data for accuracy and consistency.
 9. Coding and Categorization:

 Code and categorize the data based on recurring themes, challenges, and patterns.
 Assign codes to each response to facilitate analysis.

10. Qualitative Analysis:

 Analyze the qualitative data (interview transcriptions) by identifying commonalities and differences in
responses.
 Extract quotes and anecdotes that illustrate challenges faced by the company.
5.5 Data Analysis:

Age wise Distribution of Respondent

Age of Respondent No. Of Respondent Percentage

0-20 15 25%
21-30 29 48.3%
31-40 12 20%
41-and Above 5 8.3%

Investment preference and decision-making process could change as an individual grows older.
Respondents were classified in terms of age, which is presented in table. Majority of the respondents
(48.3%) were from the age group of 21 – 30 years, followed by 0-20 age group. Respondents below
20 were less in number. Respondents from the 21-30 age groups were more willing to participate in
the survey as comparison above 41 years.
Analysis of Preferred Financial Products of the Respondent

There could be various reasons for an investor to invest in a particular type of financial product. A
study of the current investments held by the respondents will provide insight on the various financial
products preferred by investors.

Investment Avenues Percentage Shared

Mutual funds 40%
Bank and Fixed Deposits 20%
Public Provident Fund 10%
National Saving Certificate 5%
Post Office Saving 5%
Government Securities 10%
Life Insurance 10%
Corporate Bonds and Debentures 5%
Real Estate 5%
Gold/Silver 5%

It can be observed from table that, majority of the respondents hold Mutual Fund (40%) followed by
Bank and Fixed Deposits (20%), Gold and Silver (5%) and Life Insurance (5%). All other financial
product holding was on lower side
Investment in Mutual Funds Trends Among Respondents

The high savings and investment rate in India when compared to other global economies is one of the
main reasons why it is seen as the next major investment economy. Mutual funds are a popular
investment option in today's constantly shifting market climate. Recognised as a straightforward and
affordable investment option that attracts a reasonable number of investors industrial expansion
brought about by media exposure. For which reason India's financial system is constantly evolving
Credit for the asset's popularity among market participants is due to regulatory changes being made.
The need for distributors and asset management firms (AMCs) to modify their business plans which
will have long-term positive effects on the investor and the economy as a whole.

Option Respondent Opinion Percentage Share

Yes 29 48.3%
No 33 55%

Table and figure make clear that the majority of respondents choose to invest in mutual funds. There
are 48.3% of respondents who answered "Yes" and 55% who answered "No" to the question.
Opinions of Respondents on Mutual Funds as the Best Investment

Mutual funds revolutionised the way people invested their money. The advent of mutual funds
provided the average man with the ability to expect significant returns on their investments.

when compared to other traditional sources of funding.

Best Investment Avenue Opinion from Respondent Percentage Share

Yes 48 76.7%
No 12 23.3%

According to the above data, 76.7% of respondents believe mutual funds are the best investment
option, while 23.3% believe mutual funds are not the best investment option.
Opinion of Respondents on Mutual Investment Plan

A Systematic Investment Plan (or SIP) is a method of investing in mutual funds. It is, as the name
implies, a way of investing set sums of money in a systematic manner. Periodically. This could be
done monthly, quarterly, or semi-annually, for example. A lump sum investment (LIP) is a type of
financial investment. Depositing the entire money at one go. A popular method of investing in mutual
funds is the lump sum Funds. It is referred to as investing your complete available funds in a mutual
fund plan. The lump-sum mutual fund investment.

Mutual Fund Investment Plan Percentage Share

Systematic Investment Plan (SIP) 71.7%
lump sum investment Plan (LIP) 28.3%

The majority of respondents prefer structured investment programmes and obtain most of their
information from banks and financial counsellors. The Systematic Investment Plan owns 71.7% of the
company, while Lumpsum Investment Plan owns 28.3%.

DATA SECONDARY PROFERMNACE IN INDIA

1. Small cap funds offer 13.42% in first half of 2023; toppers offer more than 17%

The small cap category offered an average return of 13.42% during the first half of the year (January
to June). During the first six months of 2023, the benchmarks -- Nifty Smallcap 100 - TRI, Nifty
Smallcap 250 - TRI, and S&P BSE 250 Small Cap - TRI —offered 11.62%, 11.46%, and 13.06%
respectively.
There were around 24 schemes in the small cap category. All the schemes in the category offered
positive returns. HDFC Small Cap Fund was the topper and offered the highest return of around
17.53% during January - June in 2023, followed by Mahindra Manulife Small Cap Fund. The scheme
offered 17.51% . PGIM India Small Cap Fund offered the lowest return of 4.71%.

2. Large & mid cap funds gave 8.91% in Jan-June; Quant Large & Mid Cap Fund gave
lowest return

The large & mid cap category delivered an average return of 8.91% during the first half of the year
(January to June). During the first six months of 2023, the benchmarks -- NIFTY LargeMidcap 250
- TRI, and S&P BSE 250 LargeMidCap Index - TRI — offered 9.10%, and 6.29% respectively.

There were around 26 schemes in the large & mid cap category. All the schemes in the category
offered positive returns in the six-month period. Axis Growth Opportunities Fund, the topper in the
category, offered 15.14% during January - June in 2023. Motilal Oswal Large & Midcap Fund
offered 12.47%. Quant Large & Mid Cap Fund offered the lowest return of 2.70%.

3. Focused funds offer 7.79% in first half of 2023; Bandhan Focused Equity Fund offers
12.72%

The focused fund category offered an average return of 7.79% in the first half of the year (January
to June). During the first six months of 2023, the benchmarks for the category —NIFTY 500 - TRI,
and S&P BSE 500 - TRI – offered 6.84%,and 6.78% respectively.

There were 26 schemes in the focused fund category. All the schemes in the category offered
positive returns. Bandhan Focused Equity Fund offered the highest return of around 12.72%,
followed by 360 ONE Focused Equity Fund that offered 11.72%. Quant Focused Fund offered the
lowest return of 4.17%.

4. Is it the right time to invest in Nippon India Small Cap Fund?

Is it the correct time to invest in Nippon India Small Cap Fund? Its past track record is good but
current NAV is around Rs 112/unit. I am an aggressive investor and can take risks. Wanted to
invest Rs 2,000-5,000 per month for 7-10 years. Please tell me whether I can invest now or wait
for the NAV to come down?

Nippon India Small Cap Fund has an impressive performance record. It is also part of our
recommendation list. You can see: Best Small Cap Fund to invest in 2023. We have also recently
reported why it is the right time to invest in a small cap scheme. Read: Mutual fund advisors ask
investors to invest in small cap funds
If you are investing for seven to 10 years and can take risk and tolerate volatility, you can start
investing. However, you should remember certain things. One, small cap funds can be extremely
volatile. They also will have prolonged periods of underperformance and losses. You should
continue with your investments in such periods if you want to create wealth over a long period.

5. 15 small cap schemes offer over 40% returns in three years on lumpsum investments

A lumpsum investment in a good small cap scheme would have offered over 40% returns in three
years. Difficult to believe? An ETMutualFunds study showed that around 15 small cap schemes
have offered more than 40% returns on lumpsum investments made three years ago.

We considered the CAGR returns of 21 small cap schemes that have completed three years in the
market for the study. The CAGR returns for the small cap schemes were calculated for the period
starting from May 24, 2020 to May 24, 2023.
Quant Small Cap Fund, the topper in the small cap category, offered 63.66% in the three-year
horizon on lumpsum investments. Nippon India Small Cap Fund offered 50.57% return in the same
time period.
6. 19 equity mutual funds offered over 20% SIP returns in five years

Around 19 equity schemes have offered more than 20% returns on investments made through the
SIP mode in the five-year horizon, a study by ETMutualFunds showed. Quant Small Cap Fund
delivered the highest return of around 34.24% in the five years, followed by Nippon India Small
Cap Fund which offered 26.20% returns in the same period.

Small cap schemes topped the list. Around 11 small cap schemes offered 20-34% returns. The
other schemes that offered more than 20% SIP returns in the five-year horizon include four mid
cap schemes, a multi cap, ELSS, flexi cap, and contra fund.

7. Six top value funds offer over 16% in 10 years

Mutual fund investors are very cautious about valuations of stocks these days. Investors who are
more clued in would speak about their preference for mutual fund schemes that follow the growth
or value strategies. The consensus is that the value strategy would continue to do well in the
coming months. Mutual funds that follow the growth strategy have been doing badly in the last
two years. Against this backdrop, ETMutualFunds decided to take a look at the performance of
value fund category.

The good news is that value funds offered respectable double-digit returns in the 10-year horizon.
Two toppers in the category offered a little over 18%. Four other value schemes offered over 16%
returns in 10 years. Considering the prolonged underperformance of the value fund category
between 2018 and 2019, the performance is really impressive.
6 Results And Recommendation:

6.1 Results/Findings/Lessons Learned:

The survey analysis contrasting mutual funds and traditional investments produced some interesting
results:

1. Investor Preferences and Profile: The study revealed a diversified investor profile with a
range of risk appetites and financial goals. Some investors put stability and capital
preservation first, favouring tried-and-true options like government bonds and fixed-deposit
accounts. Others select mutual funds for their future growth since they want better returns.

2. Benefits of diversity: Because of their varied portfolio structure, mutual funds were
determined to have intrinsic benefits of diversity. This lessens the effect of individual asset
underperformance, hence lowering overall investment risk.

3. Convenience and Accessibility: Mutual funds, particularly through systematic investment

plans (SIPs), were perceived as convenient and accessible investment vehicles. Investors
appreciated the ease of contributing small amounts regularly, making mutual funds an
attractive option for those with limited initial

4. Capital. Risk Perception: Respondents demonstrated varying degrees of risk perception.

While traditional investments were seen as less risky, mutual funds were viewed as having
greater potential for both gains and losses due to market volatility.

5. Investment Horizon: The findings highlighted that the investment horizon significantly
influences investment choices. Traditional investments were favored for shorter-term goals,
whereas mutual funds were considered suitable for long-term financial objectives.

6. Education Gap: The survey identified an education gap regarding investment options. Some
respondents lacked a comprehensive understanding of the benefits and risks associated with
both traditional investments and mutual funds.

7. Client-Advisor Relationship: A substantial proportion of participants valued professional

financial advice. They sought guidance in aligning investment choices with their financial
goals and risk tolerance.

FINDINGS

There are a variety of products accessible in mutual in the Indian market. A mutual fund is a form of
financial instrument made up of a pool of money gathered from many different investors.

the purchase of securities such as stocks, bonds, money market instruments, and other financial
instruments by investors

assets. Professional money managers run mutual funds, which distribute the fund's assets across
different investments.

In order to benefit the fund's investors, assets are invested to try to generate income or capital gains.
Mutual fund's

Must satisfy the investment goals mentioned in its portfolio's structure and maintenance
prospectus.

Financial services is a competitive market that can reach any person. Investors possess their

the market they are joining and their personal risk tolerance.

• They have been recognised as one of the crucial components.

• They have been noted as one of the significant elements driving up the market prices of

securities.

• From the respondents themselves, it is discovered that the majority of people invest in mutual funds.

They believe it to be the most advantageous investment opportunity on the market.

• Research indicates that the majority of investors use the Systematic Investment Plan Method.

Key Takeaways:

An array of different investors, each with a different risk tolerance and set of financial goals, make up
the investing landscape. For an investment service provider, it is essential to acknowledge and
accommodate this difference.

The data confirmed the idea that trade-offs between risk and reward are present in investment
decisions. Mutual funds have the potential to provide better returns, but they also carry a level of risk
that must be clearly disclosed to investors.

1. Education is Important: The survey emphasised the value of investor education. There is a
need for educational activities that make the advantages, hazards, and suitability of different
investment routes clear because many investors lack a thorough understanding of investment
possibilities.

2. Personalization and Customization: Personalised investment solutions that take into

account each investor's unique financial objectives and risk tolerance are valued by investors.
Customised alternatives can improve customer satisfaction and establish long-lasting bonds
with them.

3. Advisory Services: The importance of financial advisors in closing the knowledge gap and
helping clients make educated investment decisions was stressed. Clients who receive
effective assistance and communication are more likely to make decisions that are in line with
their goals.

4. Time Horizons of Investors: Investors' time horizons have a big impact on their investment
selections. Understanding these horizons and adjusting investment methods in accordance
with them can produce better results.

5. Digital Transformation: It was clear how convenient SIPs and internet investment platforms
were. A wider spectrum of investors, especially younger people familiar with digital tools,
might be attracted by integrating technology and user-friendly interfaces.
Shrivastav Investment Pvt Ltd implications

To improve its plans and offerings, the organisation should take into account these discoveries and
lessons. Shrivastav Investment Pvt Ltd can successfully meet the demands and desires of its varied
clients by offering education, individualised solutions, and transparent consulting services. This
strategy can increase confidence, draw in new customers, and position the business as a trustworthy
financial partner in the constantly changing investing environment.
6.2 Limitations and Future Scope

A. Small Sample Size: A sample size of 150 respondents was used for the primary research
undertaken for this study. Even if the data from this sample has yielded insightful information, it's
crucial to understand that the sample size may not be entirely representative of the wide range of
investor behaviours, opinions, and preferences seen in the greater community of investors.

Implications:

Sample Size Limitation: There is a chance of introducing sampling bias when using a small sample
size. It's possible that the study's participants didn't adequately represent the characteristics of the
entire investor population. As a result, investor emotion and behaviour can be portrayed incorrectly.

Generalizability: Results from a limited sample may not be generalizable to all investors.
Conclusions generated from a small sample size may overestimate or understate trends, which may
result in incorrect forecasts or suggestions.

Investor diversity includes a range of risk tolerances, investment objectives, and financial knowledge
levels. Investors also come from a variety of backgrounds. The study's capacity to draw thorough and
insightful conclusions may be constrained by the possibility that a small sample did not adequately
represent the range of this heterogeneity.

Future Steps and Mitigating Measures

There are a number of approaches that can be thought of to overcome the limitations brought on by a
small sample size:

Larger Sample: Increasing the sample size by include more respondents can improve the
representation of various investor profiles. A larger sample offers a more thorough and varied view of
investment behaviour.

Stratified Sampling: Using stratified sampling techniques guarantees that participants are picked
from various demographic categories proportionate to their presence in the overall population. This
strategy aids in balancing the representation of diverse investor traits.

Segment Analysis: If possible, segmenting the data based on demographic characteristics like age,
income, and investment experience can offer insights into how various investor groups react to the
observed trend.

Mixed Methods Approach: Combining quantitative data from surveys with qualitative insights from
in-depth interviews can give a more comprehensive knowledge of investor motivations and
behaviours. The drawbacks of a purely quantitative approach are made up for by this method.

Quantitative Bias: The study largely depends on quantitative data to examine investor behaviour.
Although quantitative data provides numerical insights and trends, it may not fully represent the range
of factors that affect investor decisions. The qualitative factors that frequently influence investing
decisions are ignored by this possible bias towards quantitative data.
Implications:

Emotional Factors: Emotions, psychological biases, and individual circumstances all play a big part
in investment decisions; they are not just based on rationality. A quantitative approach may overlook
the emotional factors that influence investors to switch to mutual funds.

In-depth Understanding: Quantitative data may show "what" investors are doing, but it may not
fully explain "why" they are doing particular actions. comprehension the underlying causes and
psychological triggers is necessary for a comprehensive comprehension.

Contextual Insights: Contextual elements including life phases, financial aspirations, and risk
perceptions have an impact on investment decisions. Exploration that is qualitative frequently
captures these subtleties better.

Future Actions and Mitigation: Consider using the following techniques to mitigate any bias that a
quantitative method may introduce:

Qualitative Research: Integrate qualitative research techniques, such as in-depth interviews, focus
groups, or open-ended survey questions. Rich narratives and individual viewpoints are presented in
qualitative data, assisting in the discovery of the psychological and emotional influences on investing
decisions.

Behavioral Finance Concepts : Apply the ideas from behavioural finance to a more thorough
interpretation of quantitative data. Observed patterns' emotional underpinnings can be understood
through the lens of ideas like loss aversion, herd behaviour, and framing effects.

Mixed Methods Analysis: A more comprehensive understanding is possible when quantitative and
qualitative data are combined. Qualitative insights give depth and perspective, whilst quantitative data
can show statistical tendencies.

C. Potential Response Bias: The primary data used in this study's research were gathered using a
survey-based methodology. While surveys are a useful tool for gathering information, they are subject
to possible response bias, where the characteristics of participants may differ from those of non-
participants.

Implications:

Non-Response Bias: Investors who choose to take part in the survey could differ from those who do
not in terms of traits, motivations, or degrees of interest. This can bias the findings and limit their
capacity to be generalised.

Representativeness: The sample of survey participants may not precisely reflect the overall investor
population. The results may be biassed towards the preferences and behaviours of that group if a
particular demographic group is more likely to respond.

Validity of Results: Results may not correctly reflect the wide range of investor viewpoints if
participants with a stake in the topic are more likely to reply. The veracity of the results reached could
be questioned as a result.
Future Steps and Mitigating Measures: Think about the following strategies to reduce the potential
response bias associated with survey-based research:

Random Sampling: Use this technique to select participants from a wide range of investors. In doing
so, the possibility of prejudice against a particular investor or group is diminished.

Non-Respondent Analysis: Analyse non-responders in comparison to respondents to spot any

notable differences in their attributes. Insights into potential bias can be gained from this examination,
which can also suggest tactics for reducing it.

Incentives: Offer neutral, unrelated rewards for participation in the study. As a result, the impact of
selective participation is diminished and a wider spectrum of investors are encouraged to respond.

Survey Design: Create a well-structured survey with precise, unbiased questions that don't assume
particular outcomes. This promotes engagement from a variety of individuals that is sincere and
meaningful.

Future Focus: A. Qualitative Research

A. Qualitative Exploration: Given the limits of the study's quantitative bias, qualitative exploration
is an interesting area for future research. Qualitative approaches provide a more complex
understanding by delving deeper into the cultural, emotional, and psychological elements that
influence investor behaviour.

Qualitative exploration advantages include:

Emotional Insights: Researchers can identify the emotional triggers that influence investment
decisions by using qualitative approaches. You can investigate the emotions, concerns, and aspirations
that influence investors' investment decisions by conducting in-depth interviews or focus groups.

Psychological Factors: Delving into behavioral finance concepts, qualitative research can shed light
on cognitive biases and heuristics that influence investment decisions. Analysis is enriched by having
a better understanding of how investors think about risk, evaluate data, and make decisions.

Contextual Understanding: Qualitative research reveals the environment in which investment

decisions are formed. Investor behaviour is influenced by a person's stage of life, financial aspirations,
life events, and cultural factors. Qualitative techniques shed light on how these variables interact.

B. More comprehensive and varied sample

Broader and More Diverse Sample: As a potential course of action, increasing the sample size to
include a broader and more diverse range of investors presents the chance to improve the
representativeness and reliability of the study's findings. The observed tendency towards mutual funds
can be seen from a wider angle thanks to this method.

Enhanced Generalizability: A larger sample size offers a more accurate representation of the total
investor population. It's more likely that a broader spectrum of investors can use the findings.

Bias reduction: The likelihood of bias in the study's conclusions is reduced by including a varied
group of individuals across demographics, income levels, investment experience, and risk appetites.
Subgroup Analysis: Subgroup analysis can be done with a higher sample size. This can show how
various investor categories react to a trend in different ways.
6.3 Suggestions

Strengthen Investor Education: To address the apparent movement towards mutual funds, investor
education must be strengthened. Shrivastav Investment Pvt Ltd may encourage informed decision-
making and create better, more enduring relationships with its clients by arming investors with
knowledge and insights.

Making Well-Informed Decisions: Investors with more knowledge are more likely to choose
investments that are in line with their financial objectives and risk tolerance. The organisation gives
customers the tools they need to make informed investing decisions by offering educational resources.

Relationships for the long term: Transparency and trust are fostered by investor education. Investors
are more likely to develop enduring connections with a financial institution that cares about their
financial security when they are aware of the nuances of various investing possibilities.

Risk reduction: Knowledgeable investors are better able to control market risks and fluctuations.
This lessens the possibility of rash actions influenced by market volatility.

Workshops and Seminars: Arrange instructive workshops and seminars on a variety of investment-
related topics, from fundamental financial literacy to more sophisticated investing methods. These
gatherings offer a venue for participatory learning and Q&A sessions. Create a library of educational
information, including articles, webinars, videos, info graphic , and more. Discuss subjects including
risk analysis, portfolio diversification, and long-term financial planning.

Personal Consultations: Provide one-on-one meetings with financial professionals who can help
investors navigate the complexities of investing options, outline tactics, and respond to specific
questions. Launch a digital learning platform so that investors may easily access a range of
instructional materials at their convenience. To further reinforce learning, this platform may also
incorporate interactive tests and quizzes. Monitoring investor involvement through educational
resources. Keep track of the quantity of workshop participants, the number of times educational
content is viewed, and the usage of online learning modules.

Feedback from clients: Ask investors who have taken part in educational programmes for their
opinions. Check to see if the knowledge has made it easier for them to make smart financial choices.

Impact over time: Shrivastav Investment Pvt Ltd may establish a reputation for being a reliable
source of information for its clients by fostering a culture of lifelong learning and education.
Increasing investor education benefits clients as well as the company's standing as a progressive and
client-focused financial institution.

A partnership based on knowledge and trust is fostered via investor education, which extends beyond
transactional transactions. This strategy is in line with the firm's dedication to helping customers reach
their financial objectives and negotiate the complex world of investing choices.
Conclusion:

The study underlines a convincing shift in investment behaviour in favour of mutual funds. This
pattern demonstrates a rising awareness of the advantages that properly managed and diversified
investment solutions may provide. The study's conclusions establish the groundwork for strategic
recommendations while offering insightful information about the variables affecting this transition.

The financial industry must adapt to satisfy the shifting needs of investors as the investing landscape
changes. Shrivastav Investment Pvt Ltd may establish itself as a reliable partner in investors' financial
journeys by adopting an all-encompassing strategy that blends education, personalization, and
technology innovation.

In conclusion, the observed tendency towards mutual funds indicates a chance for development and
innovation. Shrivastav Investment Pvt Ltd might profit from this by paying attention to the advice and
putting proactive measures in place.
6.4 Reference

Reference Book:

MUTUAL FUND – by john c .bogle

FINANCIAL MARKET AND SERVICES -Gordon and Natarajan

WEBSITE:

https://www.moneycontrol.com/

https://www.google.com/

https://www.wikipedia.org/

https://www.amfiindia.com/indian-mutual

https://www.etmoney.com/mf/best-mutual-funds-to-invest