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Fhec Rebranding Speech
Fhec Rebranding Speech
Salutation:
● The Chairman of the Fiji Higher Education Commission,
Mr. Steve Chand
● The Acting Chairman for the Fiji Qualification Council
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● Representatives of the media
● Invited Guests
BACKGROUND
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providers are paramount at all times. Among other
responsibilities, FHEC should also ensure that it
promotes the development of Fiji as a knowledgeable
society through a transparent well-established criteria for
allocation of government funds.
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[4.] Fiji's Higher Education Commission (FHEC) has
been taking steps to keep up with the changing global
higher education landscape.
[5.] This rebranding is also a strategic step and a
starting point of rising to a new level with the aim of
reshaping the higher education sector in alignment
with the new Strategic Plan of the Fiji Higher
Education Commission and total commitment to
implementation of its core responsibilities and functions.
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5.[6.] Other small Pacific island states take their cues from
Fiji in terms of higher education development. Hence,
the change undertaken by the FHEC will also motivate
our small island neigbours to take bold steps to improve,
enhance, and upgrade policies and processes. Fiji has
served as an example of how higher education ventures
can succeed in fragile states with limited resources –
something which other small islands can certainly learn
from and implement.
GOVERNMENT SUPPORT
8.[9.] Strategically, the government is placing heavy
emphasis on TVET in Fiji. The FHEC will be
instrumental in promoting this initiative. I believe that
the FHEC rebranding will constructively push this TVET
agenda as this is the alternative viable option for our
students who struggle with academic subjects. The MoE
looks forward to a collaborative approach. TVET holds
the key to training the critical mass to help us address the
current concern of the exodus of skilled professionals
from Fiji.
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TVET and you, as the arm of the education sector
responsible for its implementation, should be
commended for not compromising quality in all your
quality assurance deliverables so that Fiji can remain
competitive in the regional & global labour market in
terms of our output.
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11. It is crucial for the Commission to ensure that its
branding reflects the needs and interests of the people it
serves in Fiji. This means that the Commission must
stay up to date on current trends and societal and
economic changes in order to better understand how its
brand can be used to connect with its target audience
effectively and emotionally. That emotional connection
is important because stakeholders can place their trust
and confidence in the Commission.
13. Your new brand reflects who you are today and
symbolizes your future. We anticipate that the new brand
will assist in promoting FHEC’s visibility and the vision
and mission of the organization.
CONCLUSION
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14. I hope that the new logo will be a symbol of your
commitment to excellence and providing quality
services, while inspiring creativity and innovation.