No.

Question (Jia Yu’s Ans) Answer

1 ______ is a method of analysing, Jia Yan:

designing, strategizing and testing a
business model based on nine business
areas.
Rou Ying: B
A. Value Proposition Model (Business Canvas Model is a method of analysing,
B. Business Canvas Model designing, strategizing & testing a business model based on
C. Marketing Model 9 business areas)
D. Business Plan

2 “Managing and growing the entrepreneurial Jia Yan:

firm” is under which step of the
entrepreneurial process?

A. Step 1 Rou Ying: D

B.
C.
Step 2
Step 3
(Step 4: Managing and growing
D. Step 4 the entrepreneurial firm)
3 To be a successful entrepreneur, which of Jia Yan:
the following is/are primary characteristics
of an entrepreneur?
I. Passion for the business
II. Execution intelligence
III. Tenacity despite failure
IV. Information seeking Rou Ying: A
 A. I, II, and III
B. I, II and IV
C. II, III and IV
D. I, III, and IV

4 Which of the following is the reason(s) why

become am entrepreneur?
I. Despite to be their own boss
II. Desire to pursue their own ideas
III. Desire become famous
IV. Financial rewards

A. I, II, and III

B. I, II and IV
C. II, III and IV
D. I, III, and IV
5 Elaine loves bakery very much, she likes to RY: B
bake cakes and bread. She starts selling
cakes and bread online to generate
income. This is an example of generate
entrepreneurial ideas from _______.

A. Work experience
B. Hobbies
C. Interests
D. Environment

6 “Booth sales” and “websites” are the RY: Either A or B

examples of _______ for a business
canvas model.

A. Channels
B. Key activities
C. Key partners
D. Key resources
7 ________ is a technique which consists of RY: B
8-14 individuals participating in a
discussion to generate business ideas.

A. Survey
B. Questionaire
C. Focus Group
D. Brainstorming

8 Generating a business idea involves the Jia Yan: D

whole process of ______, analysing, RY: D
communicating, and developing.

A. Studying
B. Experiencing
C. Discussing
D. Observing
9 _______ is a useful technique to ensure all Jia Yan: A
possible aspects of a problem have been
examined and focus on one specific part of
a product or process before generating the
whole idea.

A. Attribute listing
B. Problem reversal
C. Brainstorming
D. Mind mapping
10 Which of the following is element(s) for the Jia Yan: B
key activities of a Business Canvas Model?
I. Production
II. Platform / network
III. Unique Selling Point
IV. Problem Solving

A. I, II and III
B. I, II, and IV
C. II, III and IV
D. I, III and IV
11 _______ include cash, illness of credit, Jia Yan: B
stock option pool for hiring key employees.

A. Human resources
B. Financial resources
C. Intellectual resources
D. Physical resources

12 Which of the following is NOT the process Jia Yan: D

of creativity?

A. Knowledge accumulation
B. Incubation
C. Evaluation and Implementation
D. Resources
13 Under the conception phase of a simplified Jia Yan: A
innovation process, which of the following
is NOT included?

A. Pilot testing
B. Idea generation
C. Project planning
D. Requirement analysis
14 ______ - the creation of a new product, Jia Yan: B
service or process.

A. Extension
B. Invention
C. Duplication
D. Synthesis
15 Which of the following are the sources of Jia Yan: C
innovation?

A. Personal Beliefs
B. Marketing
C. Changes in demographics
D. Encouragement for creativity
16 _______ is obtained in return for a Jia Yan: B
proportional share of a firm’s value.

A. Debt finance
B. Equity finance
C. Startup finance
D. Cash flow
17 ______ is usually to finance working Jia Yan: A
capital such as inventory, accounts
receivables or other business operation,
and it is less than one year.

A. Short term debt

B. Long term debt
C. Trade credits
D. Interest-based sources

18 Which of the following is NOT included in a Jia Yan: A

financial plan?

A. Pro-forma cost list

B. Pro-forma cash flow statement
C. Pro-forma income statement
D. Pro-forma balance sheet

19 ______ is used to improve employees job Jia Yan: D

performance, prepare them with a new skill
set for new business opportunities.
 A. Human Resources planning
B. Employment law
C. Performance management
D. Training and development

20 _____ is a face-to-face selling in which a Jia Yan: B

seller attempts to persuade a buyer to
make a purchase.

A. Sales promotion
B. Personal selling
C. Advertisement
D. Publicity

21 Price is defined as the quantity of money Jia Yan: C

that is exchanged for goods or services
offered in the market. Which of the
following is / are the objectives of pricing?

I. To calculate the product cost

II. To improve or stabilize prices
 III. To achieve target return on
investment or net sales
IV. To maximize profit

A. I, II and III
B. I, II and IV
C. II, III and IV
D. I, III and IV

22 _______ refers to an internet advertising Jia Yan: A

model used to direct traffic to websites, by
which advertisers pay the publisher when
the ad is clicked.

A. Pay-Per-Click (PPC)
B. Email marketing
C. Search engine optimization (SEO)
D. Social media marketing
23 Which of the following are macro Jia Yan: C
environmental factors that are included in
the analysis of the marketing environment?

I. Cultural factors
II. Competitors
III. Economic factors
IV. Technological factors

A. I, II and III
B. I, II, and IV
C. I, III and IV
D. II, III and IV

24 _______ is defined as using digital Jia Yan: C

channels to promote, or market products
and services to consumers and
businesses.

A. Digital promoting
B. Social marketing
C. Digital marketing
D. Customer promoting

25 Which of the following(s) will be considered Jia Yan: D

for a location planning?

I. Good visibility
 II. Easier accessibility
III. Low risk to crime
IV. Close proximity to customers

A. I, II and III
B. I, II and IV
C. I, III and IV
D. I, II,III and IV

26 _________ is planned for a period of more Jia Yan: C

than one year via add new facilities,
expand space and purchase additional
equipment.

A. Short range capacity planning

B. Intermediate range capacity planning
C. Long range capacity planning
D. Middle range capacity planning

27 _______ can have a minimum of one Jia Yan: B

 director, one shareholder, and a maximum (Google: A private limited company must have a minimum of
of 50 shareholders. one shareholder and a maximum of 50 shareholders)

A. Public limited company

B. Private limited company
C. Sole proprietorship
D. Partnership

28 Please select the correct sequence of a Jia Yan: B

business identification process.
I. Outcome and desirable outputs
II. Interest, aspiration and preparation
III. Process, identifying, selection of
opportunities

A. I, II and III
B. II, III, and I
C. III, II, and I
D. II, I, and IIII

(Under slides Opportunity Identification ppt)

29 ________ is a method that can be used if Jia Yan: B

entrepreneurs do not want to keep stocks
or product inventories, and product (Google: Dropshipping is a fulfillment model that allows
handling is done by a third party. entrepreneurs to outsource handling and shipping products
to a third party.)
A. Retail
B. Dropshipping
 C. Affiliate
D. Wholesale

30 Which of the following shows the RY: A

importance of copywriting?

I. Attract prospects
II. Create brand awareness
III. Convince prospects to purchase
your product.
IV. Share promotion advertisement
among readers.

A. I, II,and III
B. I, II and IV
C. I, III and IV
D. II, III and IV