PRESENTED BY- TANU SINGH

CHAUHAN
Unique Product Offering: Boba tea is a popular and
unique beverage that appeals to a wide range of
customers, including those looking for a refreshing drink
or a fun and flavorful experience.

Diverse Customer Base: Boba tea attracts customers of

all ages and backgrounds, making it a versatile product
with broad appeal.

Customization: Boba tea can be customized with

different flavors, toppings, and sweetness levels, allowing
customers to create their own unique drinks.

Low Startup Costs: Compared to other food and

beverage businesses, a boba tea shop can have relatively
low startup costs, especially if you focus on a simple
menu and efficient operations.
High Profit Margins: Boba tea has high-profit margins,
as the ingredients are inexpensive, and you can charge a
premium for customized and specialty drinks.
Health-Conscious Options: With the growing demand
for healthier food and beverage options, you can offer
boba tea with natural ingredients, low sugar, and other
health-conscious choices to attract health-conscious
customers.

According to market research, the global bubble tea

market size was valued at USD 2.4 billion in 2019 and
is expected to grow at a CAGR of 7.2% from 2020 to
2027. Major competitors in the boba tea market include popular
chains such as Chatime, Gong Cha, Kung Fu Tea, and
CoCo Fresh Tea & Juice.
PER COFFEE
PRICE

AROUND 60 INR PER

COFFEE.
OUTLOOK

447,000
100*30 149*3000 75%
INR

Customers per Per coffee price Average gross PER MONTH

month In a month margin REVENUE

SUCCESS

5
 ITEMS; FOODS;
PASTRIES
PATTIES
ESPRESSO PIZZAS
DRINKS; PASTAS
AMERICANO NOODLES
CAPPUCCIONO COFFEES; BREADS
LATTE REGULAR COFFEE COOKIES
MOCHA HOT COFFEE
MACCHIATO COLD COFFEE
OREO BLEND COFFEE
CHOCLAYE COFFEE DRINKS;
BLACK COFFEE HOT CHOCLATE
KIT KAT COFFEE HOT TEA
KIDS HOT COCOA
JUICE
MILKS-DIFFERENT TYPES
SOFT DRINKS
 CHEFS

WORKING STAFF
YEAR SALES REVENUE
GENERATED
1ST 149*100*30*12 447,000*12

159*100*30*12 477,000*12
2ND

3RD 169*100*30*12 507,000*12

THE MARKET

12% 20% 30% 38%

Old aged Middle aged Teenagers Youths

CUSTOMER SEGMENTATION

9
 100% fair trade
BREW BEANS guaranteed
o 15 TO 20 different varieties o Direct sale of food products
o Differing flavors, brew strengths. o Locally sourced
o STARTING FROM 149 INR. o Reputable and recognizable vendor
and/or chefs
o Customers can choose the flavours.
o May include sandwiches, pizzas,
pastries, and cookies.

Signature coffee beverages

o Variety of coffee beverages.

o Three different size cups.

o Provides a steady and reliable source of

income.

o Highly predicable and high margin.

MARKETING BUDGET F0R THE FIRST YEAR

o If project of boba coffee shop to generate 5,634,000

INR in revenue in its first year, your marketing budget
could be:
• Minimum: 5% of 5,634,000 = 281700 INR
• Maximum: 10% of 5,634,000= 563400 INR
This budget could be used for various marketing activities such as:

1.Grand Opening Promotion: This could include advertising in local

newspapers, distributing flyers, and offering discounts or promotions to
attract customers to your opening.

2.Digital Marketing: This could include creating a website, social media

marketing, and online advertising to reach a wider audience and engage
with potential customers.

3.Local Marketing: This could include sponsoring local events, partnering

with nearby businesses for cross-promotions, and placing ads in local
magazines or community newsletters.

4.Customer Loyalty Programs: This could include offering rewards or

discounts to repeat customers to encourage loyalty and repeat business.

5.Branding and Signage: This could include designing and installing

signage for your shop, as well as branding materials such as logos,
menus, and packaging.
THANKYOU