222L1209

Tech Startup

Owner: Nguyen Ngoc Binh Phuong from PHUONGHUB

Starting from: February, 2023
Idea Plan™

Why? (Problem)
(TEMPLATE)
Many language learning apps offer you to learn language passively, there aren’t many that encourage
you to actively practice the knowledge you obtain through the app by actually applying it in
conservation.

What? (Solution)
(TEMPLATE)
Create a hybrid app that offers both grammar corrections and practice through conversation

Product
(TEMPLATE)
Gamified practicing part of the app where they’ll practice grammar and get points

An online platform where they’ll be matched with teachers, so they can apply that knowledge directly
after practice

Promotion
(TEMPLATE)
Social media ads
App store optimization
SEO
Strategic partnerships
Influencers
YouTube videos

Distribution
(TEMPLATE)
Google Play Store
Apple App Store
Other app store platforms

Partners
(TEMPLATE)
Development agency
Language experts
Marketing agency
Influencers

Market
(TEMPLATE)
The language learning market is on the rise since the beginning of the COVID-19 crisis, especially
online courses.

It’s expected to reach $10.5Bn in 2025.

Customers
(TEMPLATE)
People who want to get the basic conversational skills

People looking to improve their pronunciation

Polyglots

Competitors
(TEMPLATE)
Well established traditional learning apps (Direct competition)

Online language schools (Indirect competition)

Startup Costs
(TEMPLATE)
Business incorporation fees
App development costs
Teacher recruitment costs
Equipment for teachers
Office space
Office equipment
Miscellaneous

Financing
(TEMPLATE)
Personal savings ($30,000)
Bank Loan ($50 000)
Crowdfunding campaign (aim: $100 000)

Team
(TEMPLATE)
CEO
Chief Technical Officer
Chief Marketing Officer
Chief Financial Officer
Language expert
Revenue Streams
(TEMPLATE)
Subscription
In-app purchases
Affiliate marketing
Sponsorships

Running Costs
(TEMPLATE)
Marketing costs
App maintenance costs
Licenses
Bills
Staff
Miscellaneous