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MSL Achievement Update Nov 2020

GT GT
TOTAL GT + MTI MTI
Region TOTAL GT TOTAL MTI Provision Cosmetics Cosmetics
MTI Minimarket Supermarket
(Cantik) (Small)
Jumlah Toko 3596 2882 714 2155 93 634 433 281
Total Central 77% 76% 77% 78% 81% 69% 70% 84%
Total East 64% 61% 67% 60% 82% 57% 62% 72%
Total West II 73% 71% 75% 79% 74% 60% 73% 76%
Total West I 64% 60% 69% 64% 75% 54% 63% 76%
Grand Total 68% 66% 71% 69% 79% 58% 66% 77%

• Achievement MSL per November 2020 sudah berada pada angka 68%, di drive terutama oleh MTI Supermarket,
Provision dan GT Cosmetic (Cantik)
• Tahun 2021, target National adalah 90%
• Diperlukan peningkatan di channel Provision, GT Cosmetic (Small) dan juga MTI Minimarket agar bisa mencapai
target 90%
• Report ke EM Region : Provision (2000); GT Cosmetic (500); MTI (250 Blue Winning Store)

Month XX, 20XX | Department | Title of the presentation

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 Perfect Store GT IMS Update
Gr 19%

Gr -1%

Gr 42%
MSL Nov : 79%
Gr 12%
MSL Nov : 58%
Gr 6%
MSL Nov : 69%

Perfect Store Provision All Store Provision Big Cosmetic (Cantik) Small Cosmetic Total Cosmetic

YTD Nov 2019 YTD Nov 2020 YTD Nov 2019 YTD Nov 2020

• Implementasi Perfect Store menunjukkan hasil yang sangat baik, dimana Provision YTD Nov 2020 growth 6%, lebih tinggi dari
total Provision -1%
• Di Cosmetic, toko-toko Cantik juga menunjukkan pertumbuhan yang baik dengan tumbuh 42%, dibanding Total Cosmetic
19%
• Untuk Channel Small Cosmetic, perlu ditingkatkan MSL score-nya, yg saat ini baru mencapai 61.5%, agar IMS-nya juga bisa
tumbuh diatas Total Cosmetic
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 Start di Januari 2021

1 Main Shelf Frame / Sticker 3

• MCS Score target 90% POSM
• Tempatkan di Best Shelf • Shop blind atau
(100 – 140cm height) Poster di area
• Pasang frame & tray yang strategis

2
Secondary Display
• Hanger / Clip strip ditempatkan
di tempat yang strategis
 GT Provision AVC Detail Support
MUST STOCK LIST – PROVISION GT PROVISION POSM
No Brand Brand Category SKU Description
Secondary Display :
1 Hansaplast Wound Plasters HP Scare Kain Elastis 100's Std 2637 Main Shelf Frame Clip Strip Hansaplast &
2 Hansaplast Wound Plasters HP Fun Junior Hasbro Hanger Nivea Deo
3 Hansaplast External Pain Relief HP Koyo Panas Hanger
4 Hansaplast External Pain Relief HP Koyo Hangat Hanger
5 Hansaplast Wound Plasters HP Jumbo
6 Nivea NIVEA Deo Female NDEO Roll-On Extra Whitening Female 25ml
7 Nivea NIVEA Deo Male NDEO Roll-On Invissible Black & White Male 25ml
8 Nivea NIVEA Face Cleansing NFC Sparkling White Facial Foam 50ml
9 Nivea Nivea Men NMEN Anti Dark Spot Foam 50ml
10 Nivea NIVEA Universal Cremes NSOFT Jar 25ml

Nivea Hansaplast
Cashier Shield Face Shield

• Kompensasi display Rp 25.000,- per bulan per toko

(dipotong PPH 2% atau 4%)
• Kompensasi berupa potongan invoice
 Start di Januari 2021

Secondary Display

100 – 150cm
• Counter Top /
Dispenser Nivea
di posisi yang
2
strategis / Cross
Main Shelf Frame Category
1
• MCS Score target 90%
• Tempatkan di Best Shelf (100 –
140cm height)
• Pasang frame & tray
• Ukuran display lebar minimal
50cm
• Kompensasi display Rp100.000,-
per bulan per toko (dipotong PPH 3 POSM
2% atau 4%) • Roll Banner / A4 Tent
Card ditempatkan di area
• Kompensasi berupa potongan depan atau strategis
invoice
• Untuk peserta Cantik / Manis sesuai
dengan kompensasi sebelumnya
No Brand Category
1 NIVEA Body
2 NIVEA Body
3 NIVEA Body
4 NIVEA Body
5 NIVEA Body
6 NIVEA Body
7 NIVEA Body
8 NIVEA Deo Female
9 NIVEA Deo Female
10 NIVEA Deo Female
11 NIVEA Deo Female
12 NIVEA Deo Female
13 NIVEA Deo Female
14 NIVEA Deo Male
15 NIVEA Deo Male
16 NIVEA Deo Male
17 NIVEA Face Care
18 NIVEA Face Care
19 NIVEA Face Care
20 NIVEA Face Cleansing
21 NIVEA Face Cleansing
22 NIVEA Lip Care
23 NIVEA Lip Care
24 NIVEA Men's Face Cleansing
25 NIVEA Men's Face Cleansing
26 NIVEA Sun
27 NIVEA Sun
28 NIVEA Sun
29 NIVEA Universal Cremes
30 NIVEA Universal Cremes
Sku Description
NBO Extra White Firming Body Serum SPF 33 180ml
NBO Radiant & Smooth 180
NBO Instant White Firming Body Serum 180ml
NBO Night Whitening Firming Body Serum 180ml
NBO UV Whitening 200ml
NBO UV Extra White Firming Body Lotion 200ml Nivea Body & Sun
Nbody White Hijab Serum 180ml
NDEO Roll-On Extra Whitening Female 25ml
NDEO Roll-On Extra Whitening Female 50ml
NDEO Roll-On Pearl & Beauty 50ml Nivea Deo Female - Male
NDEO Roll-On Invissible Black & White Female 50ml
Deo Hijab Fresh 25ml
150cm
Deo Hijab Fresh 50ml
100 –
NDEO Roll-On Invissible Black & White Male 50ml
NDEO Roll-On Cool Kick Male 50ml Nivea Face Care & Sun Face
NDEO Roll-On Deep Male 50ml
NFC MUC MicellAir Water Hydration 200
NFC MUC MicellAir Black 125
NFC Make Up Clear Eye Remover 125
NFC Sparkling White Facial Foam 100ml Nivea Creme – Lip – Mens Care
NFC MicellAir Skin Breathe for Pearl White Micellar Water 200ml
NLC Fruity Shine Beauty Stick Strawberry 4,8G
NLC Essential Care 4,8G
NMEN Oil Control Acne Clear Foam 100ml (Revival)
NMEN Advanced Whitening Anti Dark Spot Foam 100ml
Nivea Sun Face Serum Instant Aura SPF 50+ 30ml
NSUN Face Oil Control SPF 50 30ml
NSUN Most Sun Lot SPF 50 100ml
NSFT Mix Me 3in1 Dumbo 50ml
NCRM Creme Tin 60
 Nivea Body & Sun

Nivea Body & Sun

100 – 150cm

Nivea Face Care & Sun Face

Nivea Face Care & Sun Face

Nivea Deo Female - Male

Nivea Creme – Lip – Mens Care

Nivea Face Care & Creme

Nivea Body & Deo Female

POSM AVC GT COSMETIC
Main Shelf Frame Dispenser Secondary Display
(for Cantik Stores)

Cashier Shield Face Shield

 Perfect Store WHS adalah merge antara Tokiyo dan Family Display
Start di Februari 2021

• Kompensasi display Rp 300.000,- per quartal

per toko (dipotong PPH 2% atau 4%)
• Kompensasi berupa potongan invoice
Perfect Store WHS adalah toko-toko Gotika yang bisa display produk
Start di Februari 2021

• Kompensasi display Rp 300.000,- per quartal

per toko (dipotong PPH 2% atau 4%)
• Kompensasi berupa potongan invoice
POSM AVC GT SEMI WHOLESALER HANSAPLAST & NIVEA
Tray Hansaplast
Cashier Shield
Face Shield

Frame Nivea
 Start di Januari 2021
1 Main Shelf (Rak Utama) Best Selling Shelves

Blind
Blind

Spot
Spot
100-140cm
• MSL Score target 90%
• Tempatkan di Best Shelf
• Branding dengan Header (BWS) or
30cm 30cm

Blue Frame (Low Store)

2 Secondary Display
• Top Gondola / End Gondola
• Floor Display
Lorong
• Standee
Utama • Clip Strip
Hot Zone Posisi
• High Traffic Area
Promotion
Area
• Main Aisle
• Promotion Area
Cross Category
• Cross Category

3 POSM
• WobblerCounter Hot Zone :
• Shelf Talker • Counter Top
• Ditempatkan di area kasir
 1. HOME SHELF

Blue Winning Store BLUE FRAME LOW STORES

• A signature BDF Perfect Store initiative in MTI Platinum & Gold • Perfect Store initiative in MTI to strengthen Nivea home shelf
through Planogram Management visibility in MTI Silver & Low Stores
• Targeting to 350 store in 2021 (100 stores additional vs LY) • Targeting to 2k store in 2021 (1k stores additional vs LY)
• 30 stores starting Q1-2021 • 250 stores starting Q1-2021

2. SECONDARY DISPLAY

• Tapping high traffic area Permanent Campaign

• Cross category opportunity Secondary
• For all MTI layers Display NPD / Relaunch
 1. HOME SHELF

Blue Winning Store BLUE FRAME LOW STORES

• Toko Perfect Store BDF untuk toko MTI Platinum dan Gold • Inisiatif Perfect Store MTI untuk memperkuat Nivea di Toko
dengan display sesuai planogram dan header branding dengan blue frame di home shelf untuk MTI Silver dan Low
• Target di 350 toko untuk 2021 Stores, Targetnya di 2000 toko untuk 2021
• 60 toko target implementasi di 2021 • 250 toko implementasi di Q1 2021

2. SECONDARY DISPLAY

• Tempatkan Wagon Rack di

area strategis yang high
Permanent Campaign
traffic
• Lebih baik di area lorong / Secondary
jalur utama atau area cross Display NPD / Relaunch
category
 1. HOME SHELF TRAY

• 1.000 toko MTI

• Periode: Q1-2021

2. SECONDARY DISPLAY

Secondary Display
• First Aid & Koyo
• Target di 100 units Koyo & 100 units First Aid
• Period: Q2 & Q4
Kunci Sukses Implementasi Perfect Store
1. Pilih toko yang tepat
• Tipe toko yang tepat
• IMS GT Provision minimal Rp 100.000,- per bulan ( minimal transaksi 1x per 2 bulan)
• IMS GT Cosmetic minimal Rp 200.000,- per bulan
• IMS GT Semi Wholesaler minimal Rp 300.000,- per bulan
• IMS MTI minimal Rp 5.000.000,- per bulan
2. Komunikasikan hak dan kewajiban dalam perjanjian Perfect Store kepada toko
3. Lengkapi MSL
4. Display sesuai dengan PICOS :
• Display di rak utama / etalase di posisi yang terbaik
• Pasang secondary display / hot zone di area yg strategis
• Pasang POSM untuk menarik perhatian pembeli

Month XX, 20XX | Department | Title of the presentation

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 Alokasi per Region & Timeline 2021
Total Provision Cosmetic (Cantik) Cosmetic (Small) MT Supermarket MT Minimarket
Region
2020 2021 2020 2021 2020 2021 2020 2021 2020 2021 2020 2021
Central 959 1,297 678 1,000 44 44 106 106 64 80 67 67
East 1,439 1,968 963 1,473 22 22 126 126 77 96 251 251
West I 607 809 235 424 9 9 274 274 53 66 36 36
West II 590 935 279 603 17 17 128 128 87 108 79 79
Grand Total 3,595 5,009 2,155 3,500 92 92 634 634 281 350 433 433

• Target Implementasi Q1 60% ; Q2 40%

• Penambahan toko untuk Provision 1440 Toko; MT Supermarket 69 Toko

• Untuk Cosmetic, dan MT Minimarket fokus untuk kelengkapan MSL & Implementasi POSM

Month XX, 20XX | Department | Title of the presentation

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THANK YOU!