A journey of a

Business with
purpose
19021171 - Kimtania Patricia Aprilita

Tutorial C
 SILO LONDON

PURPOSE
SILO BEGAN IN AUSTRALIA IN 2011 WITH ARTIST JOOST BAKKER WHO
PROPOSED THE IDEA OF ‘NOT HAVING A BIN’… FROM THAT POINT
SILO’S CHEF AND OWNER HAS BUILT THE BUSINESS UP TO BEING
THE WORLD’S FIRST ZERO WASTE RESTAURANT.

SILO IS A RESTAURANT BUILT ON THE DESIRE

TO INNOVATE THE FOOD INDUSTRY WHILE
DEMONSTRATING RESPECT: RESPECT FOR
THE ENVIRONMENT, RESPECT FOR HOW OUR
FOOD IS GENERATED, AND RESPECT FOR
THE NOURISHMENT GIVEN TO OUR BODY.
Therefore, Silo chooses pure foods from local clean
farming sources and allows natural components to be
used using both modern and old processes.
 London, England, United Kingdom

Name Business: SILO

Location: Unit 7 Queens Yard Hackney Wick, London, E9 5EN

Social Environment

One of the environmental challenges in the UK is food waste, or the

As a fine dining, zero-waste restaurant, its menu was designed around the
fact that industrialized farming has exceeded oil in terms of
produce available directly from local farmers and producers. Since then, there
greenhouse gas emissions. Thus, Silo has made a commitment to
has been a lack of support for local farmers and producers due to technological
Description minimizing food waste by using ingredients that are frequently
hurdles and the loss of agricultural area needed to produce the necessary
of Issue discarded, such as wonky vegetables and fish offcuts, and furniture
volume of food to feed the entire population. Silo not only supports the local
and fittings are created with a desire to re-use, opting for up-cycling.
economy by procuring products locally, but it also reduces its carbon footprint
Silo is not just addressing food waste but also supporting sustainable
and promotes sustainable agriculture strategies.
practices in the food business by doing so.
Name Business: SILO
Location: Unit 7 Queens Yard Hackney Wick, London, E9 5EN

Social Environment

Silo communicates their objective on Instagram (silolondon), Facebook (Silo London), their website (silolondon.com),
YouTube, LinkedIn, and Twitter through the following actions:
They may call their bio "The World's First Zero Waste Restaurant" or "A Pre-industrial Food System with Zero Waste." In
this example, people become accustomed to being educated about how Silo London causes environmental issues as
their primary business priority.
Communication
They've integrated all of their contents related to demonstrating a type of campaign or persuasive promotion to engage
(Used Media)
consumers' attention in respecting the environment, the way their food is produced, and the nourishment they contribute
to the planet's existence.
They were created to showcase the zero-waste philosophy by displaying the ingredients of the food they make, as well as
the knowledge of their products, which originates mostly from natural-traditional procedures. Continuing to innovate in
order to expand their sustainability program's prominence.
Name Business: SILO
Location: Unit 7 Queens Yard Hackney Wick, London, E9 5EN

Social Environment

Silo has published a total of one post on their Silo is also releasing nine posts in the last 20 days about
Every 20
Instagram in the last 20 posts that address issues of environmental concerns and remedies from around worldwide, such as
Instagram posts
society in the world, which is a community of creative restaurants' environmental impact, The Skeleton Fund (a new charity
about the
minds cleaning up the mess of consumption; in and that does good while cleaning up waste), sheep that may possess a
issues
amongst the focal point of consumerism. significant part in environmental regenerated life, and so on.

THE TOTAL POSTS ABOUT SOCIAL AND ENVIRONMENT ON THEIR LAST 20 POSTS: 10/20 POSTS.
Name Business: SILO
Location: Unit 7 Queens Yard Hackney Wick, London, E9 5EN
Social Environment

Silo's website is continuously talking about how they strive to cut down food waste and to achieve zero-waste program.
Reviews of the product are also posted on their website.

For example: "These are clever ideas, executed in the idiom of fine dining, and creditable in every sense," for example.
Tim Hayward, Financial Times
"There's more to eating at Silo than just the service, atmosphere, and food. It's about what it's attempting to do. No, I'm not
Consumer
even trying. Succeeding.”
Engagement
TimeOut's Tania Ballantine. They also emphasize that they chose to work in this manner in order to provide tasty nutritious
Strategy
foods while demonstrating that sustainable food enterprises are financially viable.

They routinely update their Instagram followers on current environmental issues. One of their posts discusses: "Sustainability
is finding balance within a system..." "What we eat can aid in the restoration of balance." "We're the cause, we're the
solution," their supporters say. This demonstrates that they are also opening their Instagram comments so that people can
discuss, dispute, and express their thoughts on the current problem👁️👏🏽.
 NOLLA

PURPOSE
Nolla (Finnish for "zero") is the Nordic region's first zero-waste
restaurant, where quality and exquisite cuisine go hand in hand with
ecological responsibility, and it established in Helsinki in 2019. The
restaurant formed on for the purpose to minimize the amount of
waste they generate through everyday acts that adhere to their
sustainable principles and waste-free outlook.

The approach to sustainability extends beyond the

fundamentals, such as food packaging and plastic.
They've thought of everything, from their fashion
choice to their energy consumption.

The trio’s philosophy is “Refuse, reduce, reuse, and

only as a last resource, recycle”
 Helsinki, Finland

Name Business: NOLLA

Location: Fredrikinkatu 22, Helsinki, 00150, Finland
Social Environment

Since its inception in March 2018, Nolla has worked to ensure that all
Restaurants in Finland squander up to 70,000 kilos of food and package waste in a
components of the business have a beneficial effect on society by sourcing
year on average. As a result, every Helsinki restaurant makes an effort to set the
ingredients from local farmers, fishermen, and producers. This organic
standard for their business in order to reduce the mountains of food waste. This
certified producers are led locally to supply the finest quality products
happened at Nolla Restaurant, which attempted to remove all waste, including
during their natural harvesting season and to permit packaging
single-use plastics, vacuum-sealed food products, and garbage cans. Any kitchen
negotiation with a Nola representative. Ex; During the summer, Nolla
scraps are composted and returned to distributors to grow additional crops.
collaborates with up to 25 different farms to provide consumers with
Description healthy, delicious meals while remaining environmentally conscious.
The concept of a zero-waste restaurant arose from their goal to make the restaurant
of Issue sector more sustainable and highlight that creativity and great food can coexist with
The consistency of staff management within Nolla demonstrates that
sustainability. They are certain that the industry's current waste management
employee daily activity is directed by staff training with defined job task
techniques are archaic and want to do something about it. To begin, they just used
procedures. By succeeding in their employment, they reinforce the success of
an application developed on an electrical gadget called Hävikkimestari to control
their company, which in turn assures their long-term well-being. Their goal is
their waste (Lassila & Tikanoja Youtube 2018). The daily waste will be scaled, and
not just to minimize waste, but also to develop a well-educated workforce that
the data will be entered into the system according to categories, allowing the app to
is conscious of the influence of their actions on the environment as well as
provide reports based on the restaurant's current operations.
organizational profitability. All of these practices will be implemented.
Name Business: NOLLA
Location: Fredrikinkatu 22, Helsinki, 00150, Finland

Social Environment

Nolla has been outspoken about their purpose via their Instagram account, Restaurantnolla, and their website,
restaurantnolla.com. On Instagram, they frequently shared about current concerns and their articles that
examined the issue in greater depth. One of their posts, for example, mentions "Green City Farm visiting, which
Communication
is a learning field and ecological garden located on the campus of Perho Business Economics College Malmi."
(Used Media)
They've worked closely together since the beginning of their operation, which is why their staff occasionally
visits the estates to inspect the harvests and discuss ideas." To discover more, follow greencityfarm on
Instagram and stay up to speed on sustainable farming, food preparation, and community activities.
Name Business: NOLLA
Location: Fredrikinkatu 22, Helsinki, 00150, Finland

Social & Environment Aspects

I had already gone through Nolla's 20 most recent Instagram postings. 8 of those twenty posts were about
Posting about the social/environmental issues that were relevant to their company's purpose. That includes posts about essential
issues, every 20 mother's day show appreciation, introducing their compost connoisseur in order to get a better understanding of
postings in their 'waste' production and tackling the hotspots by delivering it to their local farmers and producers, knowing
Instagram that most of their menus adopt zero waste creation, how to protect the planet through earth hour tonight event at
Nolla, turning off all electrical power during their dining experience, and so on.
Name Business: NOLLA
Location: Fredrikinkatu 22, Helsinki, 00150, Finland
Social
Nolla developed kitchen and front-of-the-house protocols to
raise awareness of current social issues. Employees are
not permitted to bring anything to the kitchen that is not
Consumer reusable or recyclable. This following phase pushes people
Engagement to put purpose over profit, while also emphasizing their
Strategy mentality on achieving zero-waste goals. Nolla also
welcomes contributions on greener solutions, whether from
staff, customers, or interested partners, in order to fully
commit to being 100% zero-waste.
Environment
To involve people in being more positively conscious of current environmental
challenges in the world. Nolla persuades its farmers, who participate as partners,
and customers to take home composted from whatever small bit of leftover food
they have to utilize in their own garden as a way to thrive sustainably. They also
make use of their website platform to motivate people by offering gift cards, which
are composed of biodegradable paper embedded with poppy seeds, allowing
visitors to produce stunning blossoms in their own residence.
Customers were having an opportunity to witness how the chef lists the menu on a
chalkboard; instead of paper menus, other than that Nolla did 'switch off' dinner
event by turning off our lamps and stoves to swap them for beautiful star light and
fire grill along with listening to special music settled by in order to encourage
people to take more action in the matter at hand🙌🏼🙌🏼
Thank
You!!