ELBG Tutorial C

A JOURNEY OF A
BUSINESS WITH
PURPOSE
Gabriella Marsha Dewantari -
19021142
 Malmö, Sweden
Social Environment Economy

Reckless pursuit of
Health problems from High carbon emission when
Description profits without
consuming cow-milk/dairy producing cow-milk or dairy
of issue considering the well-
products based milk
being of the planet

Tackling climate change

Help people to upgrade their
through reducing the carbon
everyday lives and the health Supplying grant funding
footprint by shifting the food
of the planet by making for the farmers to start
system to plant-based
Purpose tasteful oast-based food growing oats and is
products. This is because oats
products accessible to a wider promising to buy the oats
use 80% fewer gas emissions
audience in a world class after harvested
and 80% less land than cow
manner
milk
 Malmö, Sweden

How they communicate their purpose

Channel Used/Media
and concern issues?

They deliver their mission and

Instagram, Twitter, Website, TikTok,
Communication
YouTube, Facebook, and LinkedIn
sustainability goals explicitly through
their website and articles
They posted their climate footprint
report on their website
They posted about their concern and
on their Instagram account
 Malmö, Sweden

Social Environment Economy

Posting about
2 out of 20 1 out of 20 0 out of 20
issue
 Malmö, Sweden

Make collaborations with artist and or public figure

Strategy to Create trainings called Silent Barista initiative to create more job
Increase opportunities for the left out ones in the labor market
Engagement Conduct a competition namely Oatly Big Idea Grant for Coffee to fund
Customer & sustainability projects from small, US-based coffee companies
Stakeholder Post contents regularly on their Instagram account and on their
newsletter about their company updates.
SOCIAL
MEDIA
CONTENT
 Santa Monica, California
Social
Smaller, more remote and
Description often Indigenous farms in
of issue Latin America struggling to
get their produce to market
A certified B Corp company
who works toward reduced
inequality, lower levels of
Purpose
poverty , stronger
communities, and the
creation of more good jobs
Environment
20% of bananas are wasted
because they were considered
“imperfect” and became food
waste
Upcycling millions of
deliciously fresh bananas and
plantains that would otherwise
have gone to waste
Economy
Uganda, as the world’s
second largest producer
has one of the highest
youth employment rates
in Africa
Create a more
sustainable and resilient
economic system by
reducing waste and
maximizing resource
efficiency
 Santa Monica, California

How they communicate their purpose

Channel Used/Media
and concern issues?

They deliver their sustainability story

explicitly through their website and
blog
Instagram, Twitter, Website, TikTok,
They collaborate with media and
Communication YouTube, Facebook, Pinterest and
journals to write articles regarding
LinkedIn
their concerns and focus
They posted about their concern and
issues on their Instagram account
 Santa Monica, California

Social Environment Economy

Posting about
2 out of 20 3 out of 20 1 out of 20
issue
 Santa Monica, California

Make collaborations with their own customers by reposting their posts

about the products on Instagram
Partnered withother media to post and write articles about their business
to gain more exposure (eg. Forbes, World Economic Forum, CircleUp,
Strategy to Increase
Fairtrade Foundation, etc.)
Engagement
Collaborate with Eat the Change to celebrate the Earth Day by creating
Customer &
challenge for their customers
Stakeholder
Post contents regularly on their Instagram account and on their blog about
their company and business update
Visiting the Indigenous farmers and support them through every step of the
way
SOCIAL
MEDIA
CONTENT
THANKYOU