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Modelo SM52-74 - 04
Modelo SM52-74 - 04
Market introduction
Dear Sir, dear Madam,
This Product Information informs you about the market introduction of the new Speedmaster SM 52 and the
new Speedmaster SM 74 press ranges.
© Heidelberger Druckmaschinen AG
Thomas Hecker • PI_2007_SM52-74_04_EN_Markteinführung_Version14.docx • Page 1
Product Information PI_2007_SM52/74_04_EN
Summary
At drupa 2008, Heidelberg will introduce the new Speedmaster SM 52 and Speedmaster SM 74 model
ranges. This will bring the current model ranges of Printmaster PM 52 and Speedmaster SM 52 as
well as Printmaster PM 74 and Speedmaster SM 74 together in one model range each. The new
Speedmaster presses have a productivity advantage from 2 to 20% compared with the current
ranges.
The concept "new Speedmaster" means that our customers can now obtain all automation steps from a low
automated standard delivery to a fully automated high-pile delivery press.
By introducing the new Speedmaster, Heidelberg will be in a better position to take into consideration the
requirements of our customers in terms of productivity and flexibility as well as investment possibilities.
TM
Prinect Press Center with IntelliStart
Press control Sheetfed Control
New ergonomic design
Acoustic equipment for noise reduction
To ensure further productivity advantages for our customers we offer additional accessory packages.
Depending on the model ranges either a Performance, Productivity or Flexibility Package will be offered.
The new Speedmaster SM 52 will be available for delivery as of July 2008 and the new Speedmaster SM 74
as of June 2008.
© Heidelberger Druckmaschinen AG
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Product Information PI_2007_SM52/74_04_EN
Contents
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Product Information PI_2007_SM52/74_04_EN
Presses with standard delivery
Example: SM 52-4 Example: SM 74-5 New:
Speedmaster SM 74-5
with standard delivery
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Product Information PI_2007_SM52/74_04_EN
Presses with high-pile delivery
Example: SM 52-4+L Example: SM 74-4-H New:
Speedmaster SM 74 with
touch screen & jog wheel
at high-pile delivery
Press control system
Prinect Press Center 52 Prinect Press Center 74 New:
Prinect Press Center
Catwalk concept
No innovation Example: SM 74-5 New:
Ergonomic design with
future-oriented catwalk
concept on drive side
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Product Information PI_2007_SM52/74_04_EN
Delivery control
No innovation Example: SM 74-4 New:
Faster and easier
operation of the standard
delivery thanks to
redesigned delivery and
control panel
Console devices
Acoustic package
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Product Information PI_2007_SM52/74_04_EN
The new Speedmaster SM 74 models have a future-oriented catwalk concept. The drive
side will be equipped with a raised and accessible platform which is very adequate for
access between the printing units to carry out auxiliary work and which offers the
following advantages:
Ergonomic and easy access to the ink fountains
End-to-end platform from feeder to delivery, therefore faster intervention
between the printing units, if required
No encumbering catwalks and steps on operating side during clamping and
unclamping of plates as well as during cylinder cleaning
Observation of new safety regulations and laws
New ergonomic
design: example of
SM 74-4-H
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Product Information PI_2007_SM52/74_04_EN
Compared directly with the current Printmaster PM 74 models the new Speedmaster
SM 74 two- and four-color models with standard delivery have now an "accessible
platform" on drive side. The advantage of the ergonomic design and the observation of
new safety regulations result in a larger footprint of approx. 70 cm in width. The
differences in footprint between Printmaster PM 74 and the new Speedmaster SM 74
are listed in the table. The compact design of the two- and four-color presses with
standard delivery could be maintained despite the larger press width as shown in the
example of the new Speedmaster SM 74-4. Both models feature a compact control
cabinet and the platform aligns at the first printing unit with the control cabinet.
Footprint of
Speedmaster
SM 74-4 press with
standard delivery
The installation diagrams list in detail all dimensions for the new Speedmaster SM 74
presses.
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Product Information PI_2007_SM52/74_04_EN
Standard equipment:
The standard equipment of the new Speedmaster ranges was adapted and redefined to
meet market and delivery requirements. The table displayed here contains the new
standard equipment for the Speedmaster SM 52 and Speedmaster SM 74 presses with
standard and high-pile delivery.
SM 52
Standard equipment
Standard delivery High-pile delivery
SM 74
Standard equipment
Standard delivery High-pile delivery
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Product Information PI_2007_SM52/74_04_EN
© Heidelberger Druckmaschinen AG
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Product Information PI_2007_SM52/74_04_EN
The new Sales Check Lists for Speedmaster SM 52 and SM 74 ranges contain a
detailed list of all standard and optional equipment as well as all required spare parts.
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Product Information PI_2007_SM52/74_04_EN
4. Packages
The standard equipment of the new Speedmaster SM 52 and SM 74 can be comple-
mented by specific packages that enhance quality and productivity. They also enable to
carry out attractive country-specific marketing actions. In addition, these packages
simplify the sales process at the customer's and the order process between sales
organization and the Order Management in Heidelberg.
The packages depend on the press range and the model and are offered as
Performance, Productivity and Flexibility Package for the new Speedmaster SM 52 and
Speedmaster SM 74. The table displayed here gives you an overview of the packages
and the available optional equipment.
- Stream control 2x
Flexibility Package Package Package
- Alcolor Vario function
- StaticStar Compact
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Product Information PI_2007_SM52/74_04_EN
5. Reduced options
The SSUs have now the possibility to take into consideration the productivity and the
investment possibility of our customers with specific reduced options and to elaborate
the adequate configuration together with the customer. Reduced options make it
possible to exclude individual accessories. The table below shows all possibilities for
reduced options for the new Speedmaster SM 52 and Speedmaster SM 74.
Reduced options SM 52 Reduced options
Equipment
Standard delivery High-pile delivery
Speedmaster
1/-2-color
4/5-color presses 4- to 10-color presses SM 52
presses
Press control system Standard: Onpress Center Prinect Press Center Prinect Press Center
Press control system Standard: Onpress Center Prinect Press Center Prinect Press Center
Standard:
Short inking unit not available not available
Reduced option:
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Product Information PI_2007_SM52/74_04_EN
Furthermore, bringing together the Printmaster and Speedmaster ranges as well as the
following technical innovations
Press control system
Noise reduction measures
Model extension of Speedmaster SM 74-5 and
Redesigned delivery for Speedmaster SM 74 with standard delivery
makes a better end-to-end price/performance positioning possible. The below chart
shows that our customers obtain with the new Speedmaster models a high-performance
press at the same price. Furthermore, the chart clearly shows that - by bringing
Printmaster and Speedmaster models together - our customers have the choice from a
low automated standard delivery up to a fully automated high-pile delivery. They are
now in a position to combine their press equipment in a very flexible and individual way.
Performance
higher
performance Price/Performance
comparison
higher
performance
Price
same price margin
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Product Information PI_2007_SM52/74_04_EN
7. Sales training
The Product Manager Meeting takes place in February 2008 in Heidelberg and we will Sales training
make available training material for the new Speedmaster SM 52 and Speedmaster through world-wide
SM 74. Based on these product manager training sessions, sales training sessions training cascade
have to carried out world-wide.
At Drupa 2008, there will be short instructions especially for the sales staff on the new
Speedmaster SM 52 and Speedmaster SM 74 presses upon coordination prior to daily
fair opening.
9. Communication material
Additional information about the new Speedmaster SM 52 and Speedmaster SM 74 All information can
such as, for example, sales and customer presentations, sales information, pictures, be found in the
diagrams as well as product brochures can be found in the Sheetfed Press Portal after Sheetfed Press
Drupa 2008. Portal
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Product Information PI_2007_SM52/74_04_EN
11. Prices
The new Speedmaster SM 52 and Speedmaster SM 74 Machine Price Lists and Prices will be sent to
Sales Check Lists as well as an overview of all serial models will be sent under the Management
separate cover together with this Product Information to the Management of the SSUs
and to the Heidelberg agencies.
Speedmaster SM 52 Speedmaster SM 52
Frank Suesser Tanja Gaertner
Phone: +49-6221-92-1435 Phone: +49-6221-92-1436
Fax: +49-6221-92-4449 Fax: +49-6221-99-1436
E-Mail: Frank.Suesser@heidelberg.com E-Mail: Tanja.Gaertner@heidelberg.com
Speedmaster SM 74 Speedmaster SM 74
Bernhard Seidl Thomas Hecker
Phone: +49-6221-92-4015 Phone: +49-6221-92-1476
Fax: +49-6221-92-4449 Fax: +49-6221-92-4449
E-Mail: Bernhard.Seidl@heidelberg.com E-Mail: Thomas.Hecker@heidelberg.com
HEIDELBERGER DRUCKMASCHINEN AG
Product Management 35 x 50 / 50 x 70
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