TOYOTA CONNECTED

DRIVING
TOMORROW‘S
MOBILITY
Rohan (MBAEX 57/18)
Rishind Chaubey (MBAEX 52/18)
Alluru Teja (MBAEX 11/18)
Achintya Mishra (MBAEX 6/18)
Snehasiddha Asanga (MBAEX 64/18)
Agenda
About TMC 3 Digital Governance Principles 11

Origins of Toyota Connected 4 Maturity Model 12

Puzzle Prologue 5 Shared Leadership 13

Strategic Framework 6 Aligning with North Stars 14

Porter : Pre Transformation 7 Key Takeaways 15

Disruptive Technologies 8 Pitfalls 16

Digital Platform Offerings 9 Video 17

Porter : Post Transformation 10 Way Forward... 18

About TMC
More than 370,000 employees

$274.5B in revenues for 2023

Market cap $376.3B

Origins of Toyota Connected
 Puzzle Simplifying the problem statement using 5W’s
and 1H
Prologue

Automotive industry going through Akio Toyada President & CEO Organization restructuring
major transformation. Competition TOYOTA MOTOR CORPORTION through new subsidiary TOYOTA
coming from outside the industry CONNECTED and new division
with disruptive technologies CONNECTED TECHNOLOGY

Changing customer expectations,

Across TMC and all subsidiaries
Technological developments and 2016
new kind of entrants in automotive
industry
Strategic Framework
Porter’s 5 Forces
Pre-Transformation
Disruptive Technologies
IoT
Remote connect- vehicle status, Last location, Smart key box, in-vehicle life form detection

Social Media
Customer profiling

Mobile
One app, AMBER alerts, wi-fi connect (streaming music)

Analytics
Analytics-Predictive routing, Usage based insurance
Others
Cloud 1. AI/ML: Cloud navigation by voice
Azure cloud-based storage and analytics 2. Robotic Process Automation
3. Robotics
Digital Platform Offerings

Arene OS
DriveLink
Toyota Connect

Mobility Services Platform

Porter’s 5 Forces
Post-Transformation
Digital Governance Principles
Maturity Model
Shared Leadership
Via Multicapping

Benefits
•Better way to leverage
and nurture talent
throughout the company.
•Encouraged employees
to take ownership for
making meaningful
improvements.
•Enhanced speed and
coordination.
Aligning with North Stars
Finding Common Ground
 Key
Takeaways
Multi-capping
A Matrix based organizational structure
Modifying core platforms to localize them to
different regions.
Venture-capital model
Using single code base
Only transmit and store data that is required.
Pitfalls
Larger teams struggle to maintain startup culture
and agility.
Flat structures enable agility but limit career
progression.
Different cultures hinder effective manpower
rotation.
Complex structures create accountability errors.
Greenfield digitization causes data compatibility
issues with legacy systems.
Way
Foward...
Toyota Woven City: A connected ecosystem for testing
autonomous mobility, smart homes, and robotics.
Toyota Connected should keep an eye for new
technologies such as 6G and edge computing.
Invest in attracting and retaining top talent.
Software-defined vehicles: OTA updates, autonomous
driving, personalized experiences.
Thank You!!