Adsense, Admob,

Ad Exchange (Adx),
& Ad Manager!
Scratching your head over
all these different monetization
options from Google?

Let’s decode their meanings with

1/7
 Google Adsense

Adsense is a self-managed ad platform

from Google designed to help small to
medium publishers monetize their
websites in an easy to use format
Easy to Integrate
AdSense in

1
3 Steps
2 3

No Minimum Ad Impressions or Page Views

Direct Payment to your Bank Account
Easy to Customize
Ad Inventory Optimized by Google The highest
You make your ad
Accessible Performance Reports spaces available
paying ads appear You get paid
on your site

2/7
 Google Admob AdMob Mediation with Live CPM
1
Your app requests
A mobile ad network and monetization and ad

platform from Google for mobile developers.

Google AdMob focuses exclusively on Mediation Stack AdMob

mobile. Ad Network that

Google’s Ads
you ranked #1
Freshest CPM
Access to high-performing mobile app Project CPM $4.00
CPM $4.50

ad formats 2
22:47

Ad Network that vs Live CPM

Maximizes ad revenue across Google you ranked #2 Compares the
Projected CPM $3.50 freshest CPM from
and third-party networks Google’s advertising
inventory with the
Google Analytics for Firebase Ad Network that
projected CPMs of
the other networks
Ad Network Optimization Tools you ranked #3
Projected CPM $3.00
in your mediation
stack
Access to Revenue Optimization Tools
3 And so on...
AdMob will send over
the ad unit with the
highest CPM.
3/7
 Google Ad Exchange (Adx)

Adx is Google's premium ad monetization

Ad Network
p l a t fo r m c o n n e c t i n g t h o u s a n d s o f
publishers and advertisers

Real-Time Bidding (RTB) at the Core Advertiser DSPs Ad Exchange SSPs Publisher
Private Auctions RTB Client RTB Server

Preferred Deals
Increased Competition, Higher Revenue Demand Supply
Ad Agency
Preferable for Publishers with high number
of Page Views

4/7
 Google Ad Manager
AD MANAGER AUCTION RESERVE PRICE

Google Ad Manager is an ad server / ad

management platform for large publishers Exchanges
who have signi cant direct sales
Open
Easy to Monetize all Inventory Types bidding
uni ed
under One Roof auction Winner
Ad Manager
Open Bidding: Allowing third-party networks auction
to compete for ad inventory
Simple Setup & User Interface
Granular Ad Targeting
Extremely Detailed Reporting Tools

Google Google Google

Adx Admob Adsense
5/7
Comparison between Adsense, Admob,
Ad Exchange (Adx), & Ad Manager
Google Google Google
Google Ad Manager AdSense AdX AdMob

Inventory Types Web + App Web Web + App App

Access To Other
Ad Networks

Yes, if AdSense is allowed

Just Tag Pages
to show ads through Ad N/A N/A
To See Ads
Manager

Reporting Across
All Ad Serving N/A
Activities

Yes for Open Bidding, Yes for

Google Manages
Programmatic Direct, and AdMob Ad
Payments And
Authorized Buyers. Network.
Billing
No for traditionally No for AdMob
6/7
negotiated campaigns. Ad Platform.
 CONTACT US

H.O: Level 3, 31 Alfred Street, Sydney NSW 2000. Australia.

pubdev@adsparc.com www.adsparc.com

SYDNEY AMSTERDAM MUMBAI