GENEIUS POSTS

The “Humble (Not) Brag” Post:

WHERE TO POST THIS:

Facebook or Instagram! Make this a public post so your friends and followers can comment
(social proof) and prospective customers or clients can see it too, even if you aren’t connected
yet.

WHO TO WRITE IT TO:

Write this in a conversational tone so your friends and family can cheer you on but also with
your cold audience in mind -- remove anything that would turn away your potential customers
(that you want). This post keeps you top of mind so your friends and family can remember to
refer business your way. Plus, this way your prospective customers can see your win too when
they stalk you or your business online.

WHEN TO USE IT:

After a customer win or business milestone. The point isn’t to brag but to invite people to
celebrate with you...and stay top of mind for what you do.

WHAT TO SAY:
(HERE’S EXAMPLE 1 OF WHAT TO SAY IN A FACEBOOK OR INSTAGRAM POST)
Whoa! My gym client just got 15 membership appointments in 1 week...and we’re just getting
started!! Let’s go!

MAKE IT YOUR OWN (FILL IN THE BRACKETS WITH YOUR OWN WORDS):
Whoa! My [type of customer] just got [desired result of your prospective customer, include
impressive stat like time]...and we’re just getting started!! [positive sign off].

WHAT TO SAY:
(HERE’S EXAMPLE 2 OF WHAT TO SAY IN A FACEBOOK OR INSTAGRAM POST)
I am so overwhelmed with gratitude:

Our first open mic was an incredible success -- packed house, standing room only, great local
talent shining bright. Thank you to our staff for going above and beyond to make an amazing
experience. Here’s to many more! Cheers.

MAKE IT YOUR OWN (FILL IN THE BRACKETS WITH YOUR OWN WORDS):
I am so overwhelmed with gratitude:
Our [milestone achieved] -- [positive details about milestone]. Thank you to [anyone who
deserves a shout out who helped you and how]. [positive sign off that teases there are more
exciting milestones ahead -- give your friends and followers an easy way to root for you]