Muskan Dhawan

muskandhawan5@gmail.com, +91 9810188138,

.linkedin.com/in/muskan-dhawan,
Muskan Dhawan – Medium
muskan-dhawan.com
Qualified Data Intelligence Analyst with 3 years of work experience, versed in data mapping and user acceptance testing to
solve complex problems in high-pressure environments. Activates strong analytical skills to investigate trends in large
amounts of data and formulate conclusions based on findings.

WORK EXPERIENCE

Zenoti
Hyderabad, India
Data Analyst
May’22 – Present
• Led customer churn analysis initiative, evaluating multiple parameters associated with a customer base of 22,000
clients to alert CSMs regarding churn risk.
• Examining historical customer data to formulate more effective guest retention and acquisition strategies with an
emphasis on customer segmentation and industry benchmarks to improve revenue and utilization, resulting in
increased customer footfall.
• Analyzed growth metrics for the company, providing key performance indicators for clients and visualizing on
Amazon Quicksight.
• Published benchmarking report 2023 for the beauty and wellness industry. Conducted comprehensive evaluations of
key business performance metrics related to revenue, growth features, and customer acquisition.

Polstrat
Noida, India
Political Data Consultant April’21-
April22

• Preprocessed and analyzed multilingual electoral documents using Python libraries, ensuring data accuracy and
reliability.
• Developed Tableau dashboards to visualize voting trends, enabling stakeholders to make informed decisions.
• Conducted geospatial analysis using geopandas and Folium maps to identify regions of high political activity,
analyzing voter distribution, party winners, caste segmentation, and other demographic classifications.
• Led Twitter sentiment analysis projects, comparing the social media presence of politicians from different parties and
tracking shifts in public sentiment during electoral periods.
• Extracted and analyzed over 500,000 tweets related to various political figures, employing data mining techniques
and natural language processing to discern context.
• Performed electoral swing analysis for the past three state assembly elections in Uttar Pradesh, providing critical
insights into voter preferences between candidates and political parties.

SKILLS AND INTERESTS

• IT skill: Python(advance) | Natural Language processing | Amazon Quicksight(advance) | Excel(Advance) | Tableau |

Power BI | statistical models | SQL
• Other Skills: Data modeling| Data Cleaning| Trend Analysis | Hypothesis testing | A/B Testing | Regressions

EDUCATION
Vellore Institute of Technology , Tamil Nadu, India
Bachelor of Engineering in Information Technology 2017-2021
Relevant Coursework: Database management system, Statistics, Python programming