Managerial Accounting

About:
Rain Motors Since in 2015. Our Company leading provider in the Lead
acidic battery and automotive battery industry established in 2015. With
a strong commitment to producing high quality products and providing
exceptional customer service, the company has quickly become a trusted
and respected name in the battery industry. The innovation of Rain
Motors is at the forefront of everything they do. Their state-of-the-art
facilities, research and development teams are constantly exploring new
and improved technologies to enhance their product offerings. The
company's products are known for their reliability, durability, and
performance, making them a top choice for customers around the
country. In addition to their exceptional products, Rain Motors is
dedicated to sustainability and minimizing their impact on the
environment. They take an environmentally responsible approach in all
areas of their operations, from sourcing materials to manufacturing and
shipping processes. Rain Motors is also committed to giving back to the
community. The company regularly supports local charities and
organizations and it is dedicated to making a positive impact on the
communities they serve. With a talented team of experts and a strong
commitment to excellence, Rain Motors is well-positioned for continued
growth and success in the years to come.
Mission & Vision
Vision:
Our vision is to be the leading provider of cutting-edge products and
services in our battery industry, known for our commitment to quality,
innovation, and customer satisfaction. We aim to be a company that not
only meets but also exceeds the expectations of our customers,
employees and shareholders and that contributes to the success of the
communities we serve. We will achieve this by fostering a culture of
excellence, continuous improvement and respect for all.
Mission:
Our mission is to provide high quality, innovative products and services
that meet the needs of our customers while delivering exceptional value
and building lasting relationships. We are committed to excellence in
every aspect of our business and strive to exceed our customers'
expectations every time.
Values And Goals
Commitment
• Shareholders
Create sustainable economic value for our shareholders by utilizing an
honest and efficient business methodology.
• Community
Committed to serve the society through employment creation, support
community projects & events and be a responsible corporate citizen.
• Customers
Render service to our customers by using state-of-the-art technology,
offering diversified products and aspiring to fulfill their needs to the best
of our abilities.
• Employees
Be reliant on the inherent merit of the employees and honor our
relationships. Work together to celebrate and reward the unique
backgrounds, viewpoints, skills and talents of everyone at the work
place, at each level.
PRODUCT DESCRIPTION
* AUTOBI PLUS 205AH 12V Easy Bike Battery
* Model: AP -205 AH
* Specially Designed for Easy Bike
* Weight: With Box - 29.5 KG (+-) & Without Box- 28.5 KG(+-)
* Mileage: 140-160 Km
* Life Time: 20-26 Months+ ( If maintained properly)
* Guarantee Period: 06 Months ( From The Date of Manufacturing)
* Manufacture By JiangSu Storage Battery Co., Limited (Mr. Paul)
* Charging Time: 12 Hours
PRODUCT DESCRIPTION
* Rain Power 200AH 12V Easy Bike Battery
* Model: RP-200AH
PRODUCT DESCRIPTION
* KINYEAR 160AH 12V Easy Bike Battery
* Model: KY-160 A+
PRODUCT DESCRIPTION
* KINYEAR 100AH 12V Dry Battery
* Model: KY-40 A+
* Specially Designed for Rickshaw & Van
* Weight: With Box - 54.55 KG (+-) & Without Box- 54 KG(+-)

* Model: KY-45 A+

* Model: KY-55 A+
PRODUCT DESCRIPTION
* Discovery 110AH-12V-6DZM Dry Battery

* Model: Discovery 110AH
* Weight: With Box - 54 KG (+-)
* Supervised By Rain Motors
* Graphite China Technology


I am a level 4 semester 2 student of marketing department, I am
conducting a research project as part of my internship. The topic of the
study is the role of distribution channels in the marketing of easy bike
batteries. Your cooperation is strictly required for the said research
work, your information will be used only for the research work of my
internship and will not be used for any other purpose. Therefore, I
request your utmost assistance in answering the following questions.
1. Tell me your name and the name of your business?
2. How long have you been involved in this business?
3. Why do customers buy this product from your point of view?
4. Are there any features that need to be added or subtracted from the
product that would increase the sales of the product?
5. What is your opinion about the price of the product?
6.Do you try to satisfy your customers through any strategy?
7. How do you give information to customers about the product?
8. Where do you see the main competitors of this product and how do
you compare this product to them?
9. What is your suggestion for increasing the effectiveness of the

distribution channel of this product?
10. Finally, briefly discuss your role in the marketing of this product?
1.
Name: Zafar Iqbal Khan.
Business Name: M/s Zafar Enterprises. (Dinajpur)
2.
I am 44 years old. I have been in business for almost 28 years. I have been doing battery business for 10
years.
3.
From my point of view this battery is very good for easy bike. Because Rain Motors provides the highest
quality batteries in Bangladesh. The first long lasting battery in Bangladesh (Mr. Poul). Mr. Paul is Jiangsu
Storage Battery Co. Owner of Limited. And from this factory Rain Motors manufactures batteries of
different names. Their batteries include Rain power, Atobi plus, Kinyear, kinpower and I therefore carry
this product as a dealer of Rain Motors.Since one of the products that I know and am familiar with is
Rain Motors batteries, I sell these batteries to customers. Moreover, these batteries have good mileage
and are long-lasting, so customers will buy this product.
4.
This product definitely needs some additions and subtractions in my opinion. The first addition needs to
be made in terms of weight.
Because the weight of this battery is relatively less than most of the batteries in the market. Consumers
think that if the weight is more, the selling price of the old battery will be higher.
Some changes should be made in the packaging and if the body is a bit stronger, some batteries can be
protected from courier damage and many times the battery bursts due to excessive shaking of the bike,
so if it is stronger, it is good for our customers.
5.
Product price is very important to us! Because the price of this battery is Rs 1000/1200 per piece more
than other bands in the market. That's why we have to convince our customers. So if the price of this
battery was the same as other batteries and the quality of the product was maintained then our profit
rate would have been the same as other dealers and the business could have been run safely.
6.
First we supply one piece tshirt with 1 set battery for customer satisfaction. In many cases we provide
key ring rain court etc. Then we install the battery on their EasyBike with our own staff.
We test their batteries for free every month until the guarantee period because not all customers know
this. Through these methods we try to satisfy the customers.
7.
We mainly provide information to customers in the field of media. We have our own media in every
region. They basically inform customers about our products and bring them to dealer points.
We are arranging some commission for them. We give them some commission on sales after they bring
customers.
Sometimes we give gifts to the media, organize meals and provide essential gifts for the family.
Many times we make festoons in different police stations with the help of our showroom employees.
8.
From my point of view the main competitor of this product is First power Tech. Because they deliver
products very quickly. In terms of replacements, they provide replacements very quickly.
As far as I know Fast Power Tech and Rain Motors manufacture the products from one factory. So I think
the quality of the product will be close.
9.
To improve the distribution channel for easy bike batteries, established easy bike shops or batteries
should be displayed and sold. Retailers will have to offer discounts to encourage this on a larger scale.
Online platform should be created to reach the customers. Make ordering and delivery easier. To
increase the awareness among the potential customers and to increase the demand, some objectives
should be determined and managed.
10.
We play a vital role in the marketing of this product by acting as a link between the manufacturer and
the end consumer. We influence purchasing decisions through product distribution and customer
support and through our expertise and recommendations. We offer promotional activities such as
discounts to attract customers and increase sales.
Thus, effective company collaboration can significantly influence product market reach and success.
1. Name: Md Yunus Ali.
Business Name: Ma Motors & Electronics (Thakurgaon)
2. I have been involved in this business for 6 years. I was involved in electronic business before battery
business.
3. This product is made with completely new limits. The weight of the product is higher than other
batteries in the market. And charging the battery saves electricity bills and requires less water than
other batteries. 25/30 days of water is required which is much less than other batteries. The mileage is
very good and the battery lasts much longer than other batteries in the market. Users feel comfortable
using it. Because of this, buyers will buy the product described.
4. In terms of disassembly of this product, I would first say that the connection pole of the battery
should be strengthened a little more. And sometimes the top cover of the battery gets damaged, this
needs to be done a little better.
5. Tk 1200/1500 more than other batteries in the market, so reducing Tk 400/500 in each sale makes the
product easier for buyers to purchase.
6. We make it easy for customers to shop by reducing the profit compared to other Easy Bike Battery
dealers. Then after the sale we arrange for them to eat. And arrange free check up at least once every
month. As we offer them installment facility, we try to reduce the excess amount while paying in full.
7.The first information we give them to identify the original battery is that Y-G cap is written on both the
top cover and the cap as proof of our battery, which is not found in any other battery. The new limits are
applied to our batteries and we provide this information to make it easier for customers to understand.
8.The main competitor of this product is winpower, Fresh trade BD Ltd. These batteries are equivalent to
Rain Motors batteries. Because they and Jiangsu Storage Battery Co. Limited keep the same product
quality manufactures batteries.
9. Each customer should be provided with one T-shirt to increase efficiency. The name of the battery will
be written on the T-shirt. Some festoons can be fitted on the back side of the Easy Bike. Employees
should be trained on the features and benefits of Easy Bike batteries. Competitive margins must be
offered to encourage sales. In the high traffic area of the shop with the help of easy bike battery, a
visible display should be made. Easy bike battery should be bundled with charger maintenance kit or
other relevant accessories.
10. Finally, I can recommend this product to customers and answer questions about marketing it.
By providing good service and advice, we can build confidence in the Easy Bike battery brand.
May conduct local advertising or promotions targeting potential customers in the marketable area.
1. Name: Md Aktarul Islam
Business Name: M/s Al-Madina Traders (Rangpur)
2. I have been involved in this business for 5 years. Before this I was only involved in easy bike business.
3.My view is that customers will buy this product because the product is fully developed lead plate and
the battery is made with advanced and virgin raw materials. This results in increased battery mileage
and longer life. So that an easy bike rider doesn't suffer quickly. So from my point of view buyers will buy
this product.
4. Some additions and subtractions may be made to the product. We have a large number of easy bikes
in Rangpur region and due to that the need for batteries is increasing. Customers have been reporting
things all the time including water leaking through the top cover and batteries exploding due to some
rough road conditions. For this a better glue should be used on the topcover and the body can be
strengthened to prevent cracking.
5. This battery is more expensive than most batteries. 1 set of batteries of this company is about 5/6
thousand more than the batteries of different companies. So we have to explain the details to the
customers before selling.
6. We provide various services to satisfy the customers. First we negotiate with a buyer and help them
buy. After that, we provide free service up to the guarantee period of the products sold. I provide quick
replacement during replacement.
7. We provide good information to the customers about the products. First of all, when a customer buys
a battery, when he sees acid water in the battery, we ask him to put his hand on the battery because the
battery gets very hot in the new limit, this proves that the battery is good.
8. According to me the main competitor of this product is Fresh trade bd ltd. Because Rain Motors and
fresh trade manufacture batteries from one factory, but in terms of price, fresh trade's battery prices are
comparatively lower. And the dealers of Fresh trade are able to profit a little more than us.
9. In order to increase the efficiency of the distribution channel, the vendors can request their
employees to be trained on the features, benefits and specifications of Easy Battery. This will effectively
allow customers to recommend the right battery and answer any questions they may have. Dealers can
suggest dedicated sales area for easy bike batteries.
10. As a dealer I can directly connect with customers and promote battery features. A dealer can be a
valuable hand for manufacturers. We can run local campaigns and advertise in the area and create band
awareness through our customer network. In many ways, it helps customers to increase their buying
tendencies and improve marketing strategies. This is how we play a role in product marketing.
1. Name: Taufiq Ahmed.
Business Name: M/s Taufiq Enter Size (Dinajpur)
2. I have been involved in this battery business for 7 years and doing it with good reputation by the
grace of Allah.
3. As a dealer of Rain Motors, we get this product. First, the battery quality is very good. Because they
Made battery from Mr. Paul. Also, those who deal in batteries in Bangladesh can say that these batteries
are the best. The leads they use are also virgin leads. They make very customer friendly batteries. As a
Rain Motors dealer we are happy with this, so we recommend customers to buy this product.
4. In my opinion the product does not require any additions or subtractions.
5. The price of the product is right according to the quality of the product. But our customers are a very
low circle, thinking about them, if we reduce the price a little, our sales will increase and they will also
be able to buy good products.
6. What we especially try to do at Tawfiq Enterprises is that when a battery needs to be replaced, many
people are harassed by buying batteries from different places. But we try to give replacements to
customers quickly and as a result our customers are satisfied.
7. In this case, our marketing officers help a lot. Then we explain the good aspects to our customers who
come. What is the difference of this battery compared to other batteries, we explain these things easily.
8. Battery companies have many competitors in the current market. Product quality doesn't matter
when competing companies are cutting down the price a lot. When the price is reduced, many people
are greedy and buy. Our competitors include Kizo, Sunshine Power. These companies are increasing
sales by reducing prices.
9. Some bands may be extended to increase distribution channel efficiency. We have two brands Rain
Motors and marketing distribution channel can be increased by adding more brands. Courier service can
be improved for faster delivery.
10. We make various arrangements for customers including some gifts for marketing. We arrange micing
for product promotion in villages. We play this role in marketing this product.

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About:

* KINYEAR 120AH 12V Dry Battery

* KINYEAR 200AH 12V Dry Battery

* Discovery 110AH-12V-6DZM Dry Battery

* Discovery 160AH-12V-6DZM Dry Battery

* Discovery 250AH-12V-6DZM Dry Battery

1. Tell me your name and the name of your business?

2. How long have you been involved in this business?

3. Why do customers buy this product from your point of view?

5. What is your opinion about the price of the product?

6.Do you try to satisfy your customers through any strategy?

7. How do you give information to customers about the product?

9. What is your suggestion for increasing the effectiveness of the

1. Name: Md Yunus Ali.

Business Name: Ma Motors & Electronics (Thakurgaon)

Business Name: M/s Al-Madina Traders (Rangpur)

Business Name: M/s Taufiq Enter Size (Dinajpur)

4. In my opinion the product does not require any additions or subtractions.

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