WORKBOOK

HOW TO FIND YOUR

CUSTOMERS ON
INSTAGRAM

NOT PEERS
This workbook has been designed to help you brainstorm
where on Instagram your potential customers are.

Many Instagrammers find themselves scrolling through their

own hashtags and interacting with their own peers, let’s
get you thinking about growing your own audience instead.
.

USE NEW THINKING TO FIND:

- New Customers
- New Hashtags
- New Feature Accounts
- New Friends + Collaborations

w w w. p l a n n t h a t .c o m © 2 0 1 7
 S E T Y O U R I N T E N T I O N

Before staring this workbook, let’s be clear about WHY.

WHY are you on Instagram?

Are you wanting to create a communitiy?

Do you just want as many followers as possible?
Are you using Instagram to sell your products?
Trying to connect with bigger companies?

The reason I am on Instagram is:

i.e. to sell products directly to consumers, to drive traffic to my website, or to

connect with larger companies in my industry.

Your Instagram intention would usually be something that impacts profitability.

Remind yourself of your intention

every time you open Instagram.
 L E T ’ S G E T S TA R T E D !

Try the ‘but no one else would’ trick when answering the
prompts, the idea is to find places your target audience is
spending time - but no one else would.

My ideal person would subscribe to [THIS BLOG]

- but no one else would.
My ideal person would read this [MAGAZINE]
- but no one else would.
My ideal person would go to this [EVENT]
- but no one else would.

Having trouble pinpointing who your exact customer is?

We have additional resources available to help at www.plannthat.com
 Who does your target audience look up to?
industry experts and gurus

# #
# #

What blogs would they subscribe to?

general interest, industry related or personal blogs

@ @
@ @

What magazines would they buy?

magazines they’d be inclined to purchase while browsing

# @
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What events would they go to?

local or online conferences

# @
# @

What Instagram accounts would feature them?

search for feature accounts that would share their work

@ @
@ @
 What brands are they wearing?
do they rock Zara shorts, boutique dresses or thrift store shoes?

@ @
@ @

What initiatives would they support?

charities, events or movements?

@ @
@ @

Do they relate to a trendy group name?

i.e. soloprenuer, stay at home, femprenuer, digital nomad etc

# @
# @

What do they need to run their own IG accounts?

are they following apps, businesses or stockphotos?

# @
# @

What do they like to take (and share) imagery of?

travel, inspirational quotes, flatlays, clothes, selfies?

# #
# @
 What do they do with spare time?
family time, adventures or creative hobbies?

# #
# #

What brands do they like to buy for inside their home?

what styles and items do they like inside their own home?

# @
# @

What would they buy others as presents?

brands that align with your target audiences personal brand

# @
# @

What would they buy themselves as a present?

How do they splash out, bathbombs, tech goods or new shoes?

# @
# @

What online communities might they be part of?

Do online groups have their own hashtags or accounts?

# @
# @
 Who else has blogs with similar topics and themes?
If people are commenting and being active in your competitors feed -
they are definitely worth striking up a chat with.

@ @
@ @

What style icons might they follow?

bloggers, designers and decorators?

@ @
@ @

What inspires them?

what accounts on Instagram might prompt their creativity?

# @
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What do they dream about?

dream weddings, dream holidays or dream bodies?

# @
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If they went on holiday, where would they go?

Is it child friendly? Is it romantic? At the ocean or the snow?

# #
# @
U S E F O O T T R A F F I C & YO U R L O C AT I O N T O
M A K E L O C A L F R I E N D S T O C O L L A B O R AT E

Where are you?

Drill down into country, suburb, landmarks and areas like ‘Bondi Beach’

# #
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Where might they shop locally?

Are they at cafes and boutiques, or big shopping malls?

# @
# @

Who are the best local stores with a similar offering?

@ @
@ @

Why are people in your area? What are they doing?

If you reach the right person, maybe they’ll make
a detour or look you up online later.

# @
# @

G E O - LO C AT I O N S
don’t forget you can search based on geo-tags
 D O Y O U H A V E A P R O D U C T ?

What do you use in your products? Materials? Stockists?

your suppliers might also re-post your work to their own audiences!

# @
# @

What other products appeal to the same audeince ?

who could you imagine being in a giftbasket with?

# @
# @

What type of lifestyle does your product offer?

Is it eco-friendly? Are they for a particular lifestyle?
Luxe, budget or comfort?

# #
# #

Do you have competitors?

take a peek at who follows them or shares their images

# #
# #
 Who else has a similar visual style to your brand?
Do you have bright vibrant colours? Is it monochrome?
Do you have minimal styling? Selling a particular lifestyle?
Your audience may also be drawn to other accounts with these themes

# @
# @

Who do you dream about collaborating with? Think big!

Chances are if they fit your thinking and your brand,
your customers are there too!

@ @
@ @

Who do the influencers and brands follow?

Found an account with 50k followers, who only followers 500 accounts?
Sounds like you might have hit a curated goldmine.
@ @
@ @
 N O W W H AT ?

You’ve just created an impressive list of hashtags and

accounts to start reaching out to your ideal audience.
- GET ENGAGING -

- Interact with the followers of each @ account.

- Create genuine converstions with people recently commenting, you

know they’re active users and interested in your style.

- Try new hashtags

- Search and engage with new hashtags

B E O N T H E L O O K - O U T

For any hashtags others are using that you could use too.
Tap on images to reveal if anyone else is tagging feature
accounts you’re not aware of.
(Pssst. Save unlimited sets of hashtags inside Plann.)
 A B O U T P L A N N

At Plann we’re dedicated to delivering quality, helpful information that’s fresh’n fun!

We focus on actionable advice that guides business owners, bloggers and

creative personalities who are interested in growing their online audience
in a beautifully authentic way.

VISIT US FOR:

- Our multi-award winning Instagram planning, strategy,

branding and scheduling app.

- Understanding Social Media Strategy

- Marketing and Advertising tips
- Creating and Executing Stronger Brands
- Boosting Social Engagement

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