Davidson’s Principles & Practice of Medicine 2018

1. LIFE WITHIN YOU : pregnancy & lactation

(in case) patient is intolerant of ferrous sulphate with dyspepsia and altered bowel habit. When this
occurs a reduction in dose to 200 mg twice daily or switch to ferrous gluconate 12-hourly (70mg of
elemental iron per day). Delayed-release preparations are not useful, since they release iron beyond
the upper small intestine where it cannot be absorbed.

SANGOBION - Capsules

Brings back the color of life in pregnancy & lactation

Soft gelatin capsule deliveres iron in the stomach ensuring its availability at the site of absorption
for prompt and predictable hematopoietic response

Comprehensive formulation: Fe. Gluconate, Vit. C, B12, Mn, Cu, & 1000 mcg of folic acid. NPI

Dose adjustable: Convenience of modifying the dose according to the requirement of individual pa-
tient. NPI NPI

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2.COLOURS OF LIFE (After Delivery): pregnancy & lactation

(In case) patient is intolerant of ferrous sulphate with dyspepsia and altered bowel habit. When this
occurs a reduction in dose to 200 mg twice daily or switch to ferrous gluconate 12-hourly (70mg of
elemental iron per day).

Delayed-release preparations are not useful, since they release iron beyond the upper small intestine
where it cannot be absorbed.

* Ensures fast recovery from iron deficiency anaemia due to ferrous gluconate: The maximally uti-
lized iron salt.

Oral ferrous gluconate (Sangobion®) treatment for severe iron deficiency anaemia is well tolerated
and highly effective in premenopausal women and mean Hb rise was 3.4 g/dl.*

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3. Colour of Life : Brings back the colours of life in pregnancy and Lactation

Iron Deficiency Anemia: Management (pg 943)

In case Patient is intolerant of ferrous sulphate with dyspepsia and altered bowel habit.
When this occurs a reduction in dose to 200 mg twice daily or switch to ferrous gluconate 12-hourly

Delayed-release preparations are not useful.

since they release iron beyond the upper small intestine where it cannot be absorbed.
4. Reduced work performance: A consequence of Iron Deficiency Anaemia

Anaemia has long been known to impair work performance, endurance, and productivity.

Country: Profession: Outcomes

China & Kenya Industrial Workers Majority of the workers
Improved productivity
significantly
India, Guatemala Agricultural Workers
& Colombia

Sri Lankan & Indonesian Tea Pickers

The WHO Recommends Iron Supplementation

For menstruating adult women and adolescent girls, 30–60 mg elemental iron (Sangobion®) daily
for three consecutive months in a year is recommended.

Journal of Internal Medicine, 2020, 287; 153–170

“Ferrous Gluconate (Sangobion®) preparation produces rapid hemoglobin regeneration in patients

with iron deficiency anaemias”.

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Old tagline: Raho Mazboot IRON kay sath

TEASERS
1. Your Body’s UnSung hero?
IRON
get ready to explore
Its incredible in=mpact

Raho mazboot IRON kay sath

2. DO you know that

IRON DEFICIENCY ANEMIA
Is PREVENTABLE
With just a dose a day

Raho mazboot IRON kay sath

3. Studies have shown that

ANEMIA effects 41.7% to 77% of
women of reproductive age in Pakistan

Raho mazboot IRON kay sath

4. Energy levels running on empty?
Its time to fill up on iron

Raho mazboot IRON kay sath

5. Lost your spark?

Iron deficiency could be dimming your glow

Raho mazboot IRON kay sath

6. Don’t let fatigue

Weigh you down

Iron deficiency might be the missing link

Raho mazboot IRON kay sath

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We can build around this THEME: What do you say Muntazir.

IRON LADY : Mazboot aur Tawana

I thought of this idea, as this has dual even multiple meanings in it. We need a strong women who
can lead families, her own life and stand along men in society. So will advocate a strong meaning
behind the iron deficiency but we will give power to women and girls in TOTALITY.

Please suggest from your end.

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Some ideas for teasers and promos:

1. "Feeling sluggish? Boost your energy with Iron.

2. "Iron up for a strong start to your day.”
3. "Iron: the building block for a healthier you.”
4. "Get your daily dose of Iron and feel the difference.”
5. "Iron: the secret to a longer, healthier life.”
6. ”Iron: The power behind every step.”
7. "Iron: The fuel that powers your performance.”

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SHORT FILM SERIES:

1. Be strong like Iron - self made women story - who never give up
2. Iron, an inspiration - Strong lady - sports figure
3. Iron, Believe in it - the one who trust in herself
4. Iron: Only the strong survive - a women who survive in tough conditions
5. Only Iron, nothing less: never compromise lesser than excellence