Professional Documents
Culture Documents
CBM 1 Second Exam
CBM 1 Second Exam
- Diagnose problem
- Analyze environment
- Develop alternatives
- Evaluate ^
- Choice making – select best alternative
- Implement decision
- Evaluate/adapt ^ result
- Feedback – checking each stage
- Control – actions to ensure activities match goals
Planning Process
Types of Plans
- MARKETING PLAN
Executive summary
Table of contents
Situational analysis and target market
Marketing objectives and goals
Marketing strategies
Schedule and budgets
Financial data and control
- PRODUCTION PLAN
Production capacity
Number of employees required
Quantity of materials needed
- FINANCIAL PLAN
Evaluation on current financial condition
Sales forecast
Cash budget
Financial statements
External financing plan
- HUMAN RESOURCES PLAN
Personnel requirements
Recruitment and selection plan
Training plan
Retirement plan
- STRATEGIC PLAN
Corporate mission
Objectives and goals
Strategies