05 AICW AI Copywriting Optimization Playbook

www.imarketing.
courses
www.imarketing.courses
AI COPYWRITING
OPTIMIZATION
PLAYBOOK
BY SAM WOODS
Table of Contents
Step #1: Get The Raw Text Of The

02
Asset You’re Optimizing
Step #2 and #3: Perform Bionic

03
Analyses & Rewrite Your Text
Bionic Analysis & Rewrite Prompts 04
Voice / Tone / Style / Diction Analysis

05
& Rewrite
Objections Analysis & Rewrite 07
Maslow’s Hierarchy Analysis & Rewrite 09
Negative Sentiment Analysis &

11
Rewrite
Positive Sentiment Analysis & Rewrite 13
Logic vs. Emotion Analysis & Rewrite 15
Psychographic Analysis & Rewrite 17
Desires Analysis & Rewrite 18
Human Biases Analysis & Rewrite 20
Additional Rewrite Prompts 22
Bionic Rewriting Prompts 22
About Samuel J. Woods 30

STEP ONE
Get The Raw Text Of The

Asset You’re Optimizing
Copy, paste, and clean up the text you’ll be optimizing. That means taking the text from
a Facebook ad, email, landing page, or anything else, and putting it into a text document.
Make sure it’s “clean” with no URLs, hashtags, emojis, or other formatting (like
headings, bullets, and more).
You should also do this with competitor ads, emails, landing pages, and more. Part of
your optimization process should be to compare and contrast your marketing with your
competitors’ marketing. This will help you uncover even more opportunities you might
otherwise miss.
Small sample of marketing assets you can optimize:
Facebook ads
Google ads
Instagram ads
Twitter ads
Cold emails
Emails for lead nurturing
Emails for sales conversions
Emails for ecommerce
Email newsletters
Webinars
VSLs
Landing pages
Squeeze pages
Checkout pages
Sales pages
Upsell pages
AICO_Playbook | Page 2
STEP TWO AND THREE
Perform Bionic Analyses

& Rewrite Your Text
Apply a series of analysis prompts to the text you’ve collected. You will need to insert
the relevant text into whichever prompt you’re running where the “INSERT YOUR TEXT
HERE” is.
The results of each prompt open up different optimization opportunities. You’ll make the
most of these when you rewrite and optimize in Step #3.
Once you have the output from your Bionic Analysis, you’re going to decide what kind of
prompt to use for rewriting (and optimizing) the text you have analyzed.
The output from the Bionic Analysis will reveal two things:
1. What’s present in the text already (that you can amplify).

2. What’s not present in the text, but could be (that you should include in a rewrite).
For the original text you analyzed, you will therefore have two options:
1. Rewrite your text to amplify what’s in the text (and get more variations).
2. Rewrite to include what’s not in the text (and also get more variations).
You can choose to do one or the other, or both. Either way, this will make your copy
stronger and provide variations you can use for A/B split-testing.
Bionic Analysis & Rewrite Prompts
General instructions: Capitalized words or phrases need to be replaced with your own
information. For example, replace ‘X’ with a number of your choice, replace AVATAR
DESCRIPTION with a simple description of who your Avatar is, replace INSERT YOUR
TEXT HERE with the copy you want to analyze (an ad, email, landing page, etc.), and so
on.
Voice / Tone / Style /

Diction Analysis & Rewrite
Prompt:
You're an expert on human emotions, behavior, and language. You can easily and
expertly detect personality, thoughts, subtle style and voice details, including mimicking
any voice, tone, style, jargon and sentiment of any text. Analyze the text below and
generate a Text Personality profile. Describe style, voice, tone, and interesting diction.
Then, give a list of X other options someone can do if they rewrite the text to appeal to
AVATAR DESCRIPTION.
The text you should analyze is here: INSERT YOUR TEXT HERE
You’ll get output that reveals what’s present and what’s not present. This is where you
then make a choice as to what kind of rewrite you’ll perform (either to amplify what’s in
the text, include what’s not in the text, or both). Where you see ‘X’, that’s where you
decide how many versions you want (pick a number; I recommend no more than 6 in
most cases).
Rewrite Prompt to Amplify:

Rewrite the text below to amplify, expand, increase the emotional intensity of the voice,
tone, style and diction of the Text Personality. Write X different versions that use
INSERT TEXT FROM OUTPUT THAT OUTLINES WHAT WAS PRESENT with emotional
language, vivid and expressive words, and make everything specific, detailed, unique,
fascinating, intriguing and capture the Text Personality.
Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE
Rewrite Prompt to INCLUDE:

Rewrite the text below to include the missing INSERT TEXT FROM OUTPUT THAT
OUTLINES WHAT WAS NOT PRESENT. Write X different versions that use emotional
language, vivid and expressive words. Make it specific, detailed, unique, fascinating,
intriguing, and capture the Text Personality.
Objections Analysis &

Rewrite
Prompt:
You're an expert on human emotions, behavior, language, and sales. You can easily and
expertly detect human behavior, thoughts, and needs based on language. Make a list of
up to XX objections and concerns AVATAR DESCRIPTION could have to the text pasted
below. Consider and evaluate logical, emotional, and practical objections. Make a
bulleted list of all objections, organized by type of objection. Also, make a separate list
of what other objections are not present but could be raised.
You’ll get output that reveals objections. You then decide which, or all, of the objections
you want to include in a rewrite that answers those objections. Where you see ‘X’, that’s
where you decide how many versions you want (pick a number; I recommend no more
than 6 in most cases).

Rewrite the text below to include answers to INSERT TEXT FROM OUTPUT THAT
INCLUDE THE OBJECTIONS YOU WANT ANSWERED. Write X different versions that use
emotional language, vivid and expressive words. Make it specific, detailed, unique,
fascinating, and intriguing. And use a friendly and informative tone.

Rewrite the text below to include the missing INSERT TEXT FROM OUTPUT THAT
OUTLINES OBJECTIONS THAT WERE NOT PRESENT. Write X different versions that
use emotional language, vivid and expressive words. Make it specific, detailed, unique,
fascinating, and intriguing. And use a friendly and informative tone.
Maslow’s Hierarchy
Analysis & Rewrite
Prompt:
You're an expert on human emotions, behavior, and language. In addition, you’re a
trained psychologist and therapist. You can easily and expertly detect human behavior,
thoughts, and needs based on language. Make a list of what Maslow's Hierarchy of
Needs appears in the text below, and make note of how many times. Also, make a
separate list of what Needs are not present but should be that could appeal to AVATAR
DESCRIPTION.
You’ll get output that reveals what’s present and what’s not present. This is where you
then make a choice as to what kind of rewrite you’ll perform (either to amplify what’s in
the text, include what’s not in the text, or both). Where you see ‘X’, that’s where you
most cases).

Rewrite the text below to amplify, expand, increase the emotional intensity of INSERT
TEXT FROM OUTPUT THAT OUTLINES NEEDS THAT WERE PRESENT. Write X different
versions that use emotional language, vivid and expressive words. Make it specific,
detailed, unique, fascinating, and intriguing.

Rewrite the text below to include INSERT TEXT FROM OUTPUT THAT OUTLINES
NEEDS THAT WERE NOT PRESENT. Write X different versions that use emotional
language, vivid and expressive words. Make it specific, detailed, unique, fascinating,
and intriguing.
Negative Sentiment
Analysis & Rewrite
Prompt:
You're an expert on human emotions, behavior and language. Make a list of the most
common negative sentiments from the text pasted below that AVATAR DESCRIPTION
could experience. Start with what has the highest negative sentiment and continue
down the scale. Next to every bullet, write down how many times the sentiment repeats
in the text. Also, make a separate list of what sentiments are not present but should be,
that could appeal to AVATAR DESCRIPTION.
Divide the list to 5 categories and each category should contain at least 4 bullets.
The categories are:
1. Pain (What are the biggest or most common pain points people experience?)
2. Problems (What are the biggest or most common problems people experience?)
3. Fears, worries, anxieties (What are the biggest or most common fears, worries, and
anxieties people experience?)
4. Frustrations (What are the biggest, most intense fears people experience?)
5. Uncertainty & Perceived risk (Why were/are people doubting? What do they think
about that scares them?)
You’ll get output that reveals what sentiments are present and not present. This is where
you then make a choice as to what kind of rewrite you’ll perform (either to amplify what’s
in the text, include what’s not in the text, or both). Where you see ‘X’, that’s where you
most cases).
Rewrite Prompt to AMPLIFY:

TEXT FROM OUTPUT THAT INCLUDES WHAT SENTIMENTS WERE PRESENT. Write X
different versions that use emotional language, vivid and expressive words. Make it
specific, detailed, unique, fascinating, and intriguing.

Rewrite the text below to include INSERT TEXT FROM OUTPUT THAT INCLUDES
WHAT SENTIMENTS WERE NOT PRESENT. Write X different versions that use
fascinating, and intriguing.
Positive Sentiment
Analysis & Rewrite
Prompt:
You're an expert on human emotions, behavior and language. Make a list of the most
common positive sentiments from the text pasted below that AVATAR DESCRIPTION
could experience. Start with what has the highest positive sentiment and continue down
the scale. Next to every bullet, write down how many times the sentiment repeats in the
text. Also, make a separate list of what sentiments are not present but should be that
could appeal to AVATAR DESCRIPTION.
Divide the list to 7 categories and each category should contain at least 4 bullets.
The categories are:
1. Goals (What are the biggest or most common goals?)

2. Desired outcomes (What are the most common desired outcomes?)
3. Jobs (What are the biggest or most common tasks someone takes?)
4. Wants, hopes, dreams (What are the biggest or most common wants, hopes, and
dreams?)
5. Unique function (What’s the most common thing that made all the difference?)
6. Unique features/benefits (What are the unique feature-benefits?)
7. Relationships (What are the relationships present?)
You’ll get output that reveals what sentiments are present and not present. This is where
you then make a choice as to what kind of rewrite you’ll perform (either to amplify what’s
in the text, include what’s not in the text, or both). Where you see ‘X’, that’s where you
most cases).

TEXT FROM OUTPUT THAT INCLUDES WHAT SENTIMENTS WERE PRESENT. Write X
different versions that use emotional language, vivid and expressive words. Make it
specific, detailed, unique, fascinating, and intriguing.

Rewrite the text below to include INSERT TEXT FROM OUTPUT THAT INCLUDES
WHAT SENTIMENTS WERE NOT PRESENT. Write X different versions that use
Logic vs. Emotion Analysis

& Rewrite
Prompt:
Make a bulleted list of all the logical sentiments in this text. You can easily and expertly
detect human behavior, thoughts, and logic based on language. Mark this list with a
heading ““Logical Sentiments””. For each bullet, include an interesting quote from the
text as an example. Identify the type of logic expressed in parenthesis, next to each
quote. Also, make a separate list of what logical sentiments are not present but should
be that could appeal to AVATAR DESCRIPTION.
Then, a bulleted list of all the emotional sentiments in this text. You can easily and
expertly detect human behavior, thoughts, and emotions based on language. Mark this
list with a heading ““Emotional Sentiments””. For each bullet, include an interesting
quote from the text as an example. Identify the type of emotion expressed in
parenthesis, next to each quote. Also, make a separate list of what emotional
sentiments are not present but should be.
You’ll get output that reveals what logic and emotions are present and not present. This is
where you then make a choice as to what kind of rewrite you’ll perform (either to amplify
what’s in the text, include what’s not in the text, or both). Where you see ‘X’, that’s where
you decide how many versions you want (pick a number; I recommend no more than 6 in
most cases).

TEXT FROM OUTPUT THAT INCLUDE LOGIC AND EMOTIONS THAT WERE PRESENT.
Write X different versions that use emotional language, vivid and expressive words.
Make it specific, detailed, unique, fascinating, and intriguing.

Rewrite the text below to include INSERT TEXT FROM OUTPUT THAT INCLUDE LOGIC
AND EMOTIONS THAT WERE NOT PRESENT. Write X different versions that use
Psychographic Analysis &

Rewrite
Prompt:
You're an expert on human emotions, behavior and language. You can easily and
expertly detect human behavior, thoughts, feelings, logic, demographics, and
psychographics based on language. Make a bulleted list of at least 6 Primary
Psychographics of people, based on the text provided below. Mark this list with a
heading: "“6+ Primary Psychographics"". Examples of Psychographics: ""People that
drive luxury cars"", ""People that spend money on restaurants"", ""People that love their
pets"", ""People that spend money on recreational activities"", etc.
You’ll get output that reveals what psychographics are present.

For psychographics, it only makes sense to amplify the appeal in your rewrite request
(and not to include psychographics that don’t match your target customer).
Where you see ‘X’, that’s where you decide how many versions you want (pick a number; I
recommend no more than 6 in most cases).

Rewrite the text below to amplify, expand, increase the emotional intensity and
strongly appeal to INSERT TEXT FROM OUTPUT THAT INCLUDE PSYCHOGRAPHICS
THAT WERE PRESENT. Write X different versions that use emotional language, vivid
and expressive words. Make it specific, detailed, unique, fascinating, and intriguing.
Desires Analysis & Rewrite
Prompt:
You're an expert on human emotions, behavior and language. You can easily and
expertly detect human behavior, thoughts, and logic based on language. Make a bulleted
list of 6 Primary Desires people experience, based on the text provided below. Mark this
list with a heading ""6 Primary Desires"". Also, make a separate list of what sentiments
are not present but should be that could appeal to AVATAR DESCRIPTION.
Choose among these Desires:
Need: Satisfy an intense need for something.

Survival: Live a long and healthy life
Protection: Safety, care and protection for yourself and loved ones
Freedom: Freedom from danger, fear and pain
Comfort: Comfortable living conditions
Convenience: Ease of use, flexibility, expediency and adaptability
Pleasure: Enjoy food, beverages, life, work and experiences
Relationships: Sexual relations, companionship and compatibility
Success: To be superior, winning, keeping up with the Joneses
Likability: Social approval, being part of the “in” crowd
Efficiency: Maximum productivity with minimal effort
Convenience: Saving money, time or effort
Dependability and Quality: Higher standards and reliability
Cleanliness: Clean body and surroundings
Beauty and Style: Expressing yourself, pleasing the senses
Intelligence: To be informed, understanding and intellectual
Curiosity: A strong desire to learn and discover
Profit: Buying and selling for profit or making something for profit
Gain: Attempting to advance, increase or grow in some way
Loss: Individuals with a strong fear of loss are not risk takers
Ownership: Gratification, high class, enjoyment, happiness and dignity
Fear: Fear of missing out, fear of loss, fear of consequences
Impulse: Caught up in the heat of the moment
Aspiration: Self-improvement, change for the better
Belonging: Be a part of something, family, friends
You’ll get output that reveals what primary desires are present and not present. This is
most cases).

Rewrite the text below to amplify, expand, increase the emotional intensity, and
strongly appeal to INSERT TEXT FROM OUTPUT THAT INCLUDE DESIRES THAT WERE
PRESENT. Write X different versions that use emotional language, vivid and expressive
words. Make it specific, detailed, unique, fascinating, and intriguing.

Rewrite the text below to include and strongly appeal to INSERT TEXT FROM OUTPUT
THAT INCLUDE LOGIC AND EMOTIONS THAT WERE NOT PRESENT. Write X different
versions that use emotional language, vivid and expressive words. Make it specific,
detailed, unique, fascinating, and intriguing.
Human Biases Analysis &

Rewrite
Prompt:
You're an expert on human cognition, behavior and language. As an expert, you know
everything about human cognitive biases, what they are, how they’re defined, and you’re
trained to spot them.
Make a bulleted list of all the cognitive biases that are in this text. Mark this list with a
heading ““Cognitive Biases””. For each bullet, include an interesting quote from the text
as an example. Identify the type of bias expressed in parenthesis, next to each quote.
Also, make a separate list of what sentiments are not present but should be that could
appeal to AVATAR DESCRIPTION.
Choose from these biases:
Overconfidence Bias: Overconfidence results from someone’s false sense of their

skill, talent, or self-belief.
Self Serving Bias: The propensity to attribute positive outcomes to skill and
negative outcomes to luck.
Herd Mentality: When people blindly copy and follow what others are doing. When
they do this, they are being influenced by emotion, rather than by independent
analysis.
Loss Aversion: The tendency for someone to fear losses and avoid them more than
they focus on trying to gain something.
Framing Cognitive Bias: When someone makes a decision because of the way
information is presented to them, rather than based just on the facts. In other words,
if someone sees the same facts presented in a different way, they are likely to come
to a different conclusion about the information.
Narrative Fallacy: We naturally like stories and find them easier to make sense of
and relate to.
Anchoring Bias: When we use pre-existing data as a reference point for all
subsequent data, which can skew our decision-making processes.
Confirmation Bias: The idea that people seek out information and data that
confirms their pre-existing ideas.
Hindsight Bias: The theory that when people predict a correct outcome, they
wrongly believe that they “knew it all along”.
Representativeness Heuristic: When people falsely believe that if two objects are
similar then they are also correlated with each other.
You’ll get output that reveals what human biases are present and not present. This is
most cases).

Rewrite the text below to amplify, expand, increase the emotional intensity, and
strongly appeal to INSERT TEXT FROM OUTPUT THAT INCLUDE HUMAN BIASES THAT
WERE PRESENT. Write X different versions that use emotional language, vivid and
expressive words. Make it specific, detailed, unique, fascinating, and intriguing.

Rewrite the text below to include and strongly appeal to INSERT TEXT FROM OUTPUT
THAT INCLUDE HUMAN BIASES THAT WERE NOT PRESENT. Write X different versions
that use emotional language, vivid and expressive words. Make it specific, detailed,
unique, fascinating, and intriguing.
Additional Rewrite
Prompts
Here are additional prompts you can use for rewriting and optimizing anything. The “Text:
INSERT YOUR TEXT HERE” can be any copy, such as headlines, subheadlines, bullets,
Facebook ads, Google ads, emails of all kinds, landing pages, and more. Take whatever
type of copy you want to rewrite, and insert it. This is how you can quickly generate 10,
20, 50, 100 headlines with just a few prompts.
Rewrite X versions of the text below to amplify, expand, increase the intensity,
and make better use of an Emotional Appeal to persuade AVATAR DESCRIPTION
to take action and purchase PRODUCT / SERVICE DESCRIPTION. Choose an
emotion such as Anger, Fear, Joy, Love, Sadness, Surprise or any other human
emotion. Use emotional language, odd phrases, write like a human, use vivid and
expressive words, be creative, interesting, fascinating and surprising.
Text: INSERT YOUR TEXT HERE
and make better use of the Social Proof framework to demonstrate the value and
effectiveness of PRODUCT / SERVICE DESCRIPTION to AVATAR DESCRIPTION.
Include testimonials, discoveries, facts, case studies, and industry experts as
social proof. Use emotional language, odd phrases, write like a human, use vivid
and expressive words, be creative, interesting, fascinating and surprising.
and make better use of the Empathy framework and call out the needs, wants,
and pain points of AVATAR. Demonstrate understanding and empathy for their
situation. Present PRODUCT / SERVICE DESCRIPTION as a solution to their
problems. Use emotional language, odd phrases, write like a human, use vivid
and expressive words, be creative, interesting, fascinating and surprising.
and make better use of the Future Pacing framework to help AVATAR visualize a
future where they have achieved their goals, dreams, and aspirations with the
help of PRODUCT / SERVICE DESCRIPTION. Use emotional language, odd
phrases, write like a human, use vivid and expressive words, be creative,
interesting, fascinating and surprising.
and make better use of the Benefits-Features-Proof framework. Outline the
benefits of PRODUCT / SERVICE DESCRIPTION that AVATAR will experience.
Explain the features that make these benefits possible, and provide proof to back
up the claims about the product. Use emotional language, odd phrases, write like
a human, use vivid and expressive words, be creative, interesting, fascinating and
surprising.
and make better use of the Unique Value Proposition framework and identifies
the unique value PRODUCT / SERVICE DESCRIPTION provides to AVATAR and
crafts copy that clearly communicates that value. Use emotional language, odd
and make better use of the Features-Advantages-Benefits framework that
highlights the features of PRODUCT / SERVICE DESCRIPTION and explains how
these advantages can be helpful to AVATAR. Outline the benefits of our product
and how it can positively impact a customer. Use emotional language, odd
and make better use of the Awareness-Comprehension-Conviction-Action
framework that presents AVATAR with a PROBLEM DESCRIPTION and helps
them understand it. Create the desired conviction in the reader to use PRODUCT /
SERVICE DESCRIPTION as the solution. Use emotional language, odd phrases,
write like a human, use vivid and expressive words, be creative, interesting,
fascinating and surprising.
and make better use of the Star-Story-Solution framework to introduce the main
character of a compelling, interesting story related to PRODUCT / SERVICE
DESCRIPTION and keep the reader hooked. End the story with an explanation of
how the star wins in the end with the help of our product. Use emotional
language, odd phrases, write like a human, use vivid and expressive words, be
creative, interesting, fascinating and surprising.
and make better use of the Picture-Promise-Prove-Push framework. Please write
a marketing campaign outline that paints a picture that gets the attention and
creates desire for PRODUCT / SERVICE DESCRIPTION in AVATAR. Describe how
our product will deliver on its promises, provide testimonials to back up those
promises, and give a little push to encourage the reader to take action. Use
emotional language, odd phrases, write like a human, use vivid and expressive
words, be creative, interesting, fascinating and surprising.

and make better use of the Before-After-Bridge framework, which presents the
current situation with a problem faced by AVATAR. Show them the world after
using PRODUCT / SERVICE DESCRIPTION and how it has improved their
situation. Then, provide a bridge to show them how they can get to that improved
state by buying our product. Use emotional language, odd phrases, write like a
human, use vivid and expressive words, be creative, interesting, fascinating and
surprising.
and make better use of the Hook-Story-Offer framework to use a hook or
attention-grabber to engage AVATAR, tell a story to create an emotional
connection, and then present an offer or call to action. Use emotional language,
odd phrases, write like a human, use vivid and expressive words, be creative,
and make better use of the Framing Effect framework to present information
about our PRODUCT / SERVICE DESCRIPTION in a way that influences the
perception and decision-making of AVATAR. Consider the different frames that
could be used (e.g. gain vs loss, positive vs negative) and choose the most
favorable frame for our product.
and make better use of the Classical Conditioning framework, that associates our
PRODUCT / SERVICE DESCRIPTION with positive outcomes and reinforces this
association through repetition. Identify the product as a stimulus and the desired
response (a positive action, such as a purchase), and create a plan for reinforcing
this association.
and make better use of the Anchoring and Adjustment framework to influence the
decision-making process of AVATAR by providing an initial reference point or
offer. Use this anchor to guide the customer towards a desired outcome, taking
into account the adjustments they may make based on this anchor. Use
and make better use of the Attachment Theory to appeal to the emotional and
psychological bonds of AVATAR. Identify the security and comfort they seek in
close relationships and present our PRODUCT / SERVICE DESCRIPTION as a way
to enhance the quality of these relationships and improve their overall well-
being. Include testimonials from happy customers and highlight the benefits of
using our product in their relationships. Use emotional language, odd phrases,
write like a human, use vivid and expressive words, be creative, interesting,
fascinating and surprising.
and make better use of Self-Perception Theory to persuade AVATAR to adopt a
specific attitude or belief about PRODUCT / SERVICE DESCRIPTION. Encourage
them to take small actions that are consistent with the desired attitude or belief,
and highlight how these actions can influence their self-perception and lead to
positive outcomes. Use emotional language, odd phrases, write like a human, use
vivid and expressive words, be creative, interesting, fascinating and surprising.
and make better use of the That's-Not-All Effect, please write a marketing
campaign outline that starts with a small request, such as signing up for a
newsletter or taking a small action, and then follows up with a larger request,
such as making a purchase or signing up for a trial. Emphasize the benefits and
value of the larger request and how it can help AVATAR achieve their goals. Use
and make better use of the Sunk Cost Fallacy framework to persuade AVATAR to
continue investing in PRODUCT / SERVICE DESCRIPTION by highlighting the
resources they have already invested and how it would be a waste to not see the
returns on that investment. Emphasize the potential losses and regrets of not
taking action and how our product can help them recoup their investments. Use
and make better use of the Scarcity Principle to create a sense of urgency and
desire for PRODUCT / SERVICE DESCRIPTION among AVATAR. Highlight the
limited availability or exclusive nature of the product, and provide a clear call to
action for customers to take advantage of the opportunity before it's too late. Use
and make better use of the Reactance framework to respect the autonomy of
AVATAR and allow them to feel in control of their decision-making process.
Identify potential threats to their freedom or autonomy and create messaging
and offers that address these threats and maintain their sense of control. Use
Rewrite X versions of the text below into X bullet points teasing and intriguing
AVATAR DESCRIPTION on the topic of PRODUCT / SERVICE DESCRIPTION. Write
to amplify, expand, and increase the emotional intensity. Each bullet point must
be specific, vivid, visual, expansive in detail, unique, interesting and emotional.
Use odd phrases, write like a human, use vivid and expressive words, be creative,
Follow these principles to write your bullet points:

Use words that stand out and numbers
Provoke a lot of curiosity
Pick controversial or taboo topics
Use counterintuitive ideas (eat this sweet for diabetes problems)
News, famous people and celebrities
Add credibility, provide proof
Add drama, tease a story and conflict
Focus on the outcomes of specific benefits
Describe features in an intriguing way
ABOUT
SAMUEL J.
WOODS
Hey, I’m Sam.

I specialize in combining AI and creativity for doubling or tripling leads and sales.
Over the past 10 years, I’ve developed my own methodologies, training, and frameworks
for conversion copywriting, funnel optimization, and growth ecosystem thinking for
faster and more sustainable growth and scale.
I explore how AI can enhance our creativity, marketing and writing anything from poetry
to copy. Creativity is contagious and the only thing that converts.
I share how to use AI for better writing, thinking, and creativity here: BionicWriter.com
I built a digital marketing agency to $28M over ~10 years. I recently sold it to a much
larger competitor.
I continue most of my work with my AI agency project, Stimulead.

You can find me here:
Twitter: @samuelwoods_
Facebook: Samuel Woods
LinkedIn: Samuel Woods
AI Copywriting Optimization Playbook

by Sam Woods
Copyright © 2023 by Samuel J Woods

All rights reserved. Any unauthorized reprint or use of this material is prohibited. No part
of this document may be reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopying, recording, or by any information
storage and retrieval system without express written permission from the author.

05 AICW AI Copywriting Optimization Playbook

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

05 AICW AI Copywriting Optimization Playbook

Uploaded by

Copyright:

Available Formats

www.imarketing.

Step #1: Get The Raw Text Of The

Step #2 and #3: Perform Bionic

Bionic Analysis & Rewrite Prompts 04

Voice / Tone / Style / Diction Analysis

Objections Analysis & Rewrite 07

Maslow’s Hierarchy Analysis & Rewrite 09

Negative Sentiment Analysis &

Positive Sentiment Analysis & Rewrite 13

Logic vs. Emotion Analysis & Rewrite 15

Psychographic Analysis & Rewrite 17

Desires Analysis & Rewrite 18

Human Biases Analysis & Rewrite 20

Additional Rewrite Prompts 22

Bionic Rewriting Prompts 22

About Samuel J. Woods 30

Get The Raw Text Of The

Small sample of marketing assets you can optimize:

STEP TWO AND THREE

Perform Bionic Analyses

1. What’s present in the text already (that you can amplify).

Bionic Analysis & Rewrite Prompts

Voice / Tone / Style /

Rewrite Prompt to Amplify:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

Rewrite Prompt to INCLUDE:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

Objections Analysis &

Rewrite Prompt to Amplify:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

Rewrite Prompt to INCLUDE:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

Rewrite Prompt to Amplify:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

Rewrite Prompt to INCLUDE:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

The categories are:

Rewrite Prompt to AMPLIFY:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

Rewrite Prompt to INCLUDE:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

The categories are:

1. Goals (What are the biggest or most common goals?)

Rewrite Prompt to AMPLIFY:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

Rewrite Prompt to INCLUDE:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

Logic vs. Emotion Analysis

Rewrite Prompt to AMPLIFY:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

Rewrite Prompt to INCLUDE:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

Psychographic Analysis &

You’ll get output that reveals what psychographics are present.

Rewrite Prompt to AMPLIFY:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

Desires Analysis & Rewrite

Choose among these Desires:

Need: Satisfy an intense need for something.

Rewrite Prompt to AMPLIFY:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE

Rewrite Prompt to INCLUDE:

Here’s the text to rewrite: INSERT YOUR ORIGINAL TEXT HERE