Our company:

Company Name provides a Leyte-based Traditional Filipino which is deeply rooted in preserving
and promoting delightful kakanin. Offering a range of high-quality ingredients that embody the
rich culinary heritage of the Philippines, aiming to deliver freshly made kakanin that not only
delights customers but also serves as a cultural ambassador for Filipino cuisine. With a focus on
quality, tradition, and community support, Sampilot Kakanin stands out as a champion of
Filipino delicacies.

Our Product:
The Sampilot is a ground rice cake that looks like a cappuccino cake or a primordial tiramisu; the
top, cooked in gata (coconut milk), is ultra-white and tastes bland (matabang), while the bottom
half is dark and sweetish apparently with the use of brown sugar; both halves are eaten at the
same time, as they are opposite matches.
Mission
To delight customers with delicious and freshly made kakanin while supporting local
communities and preserving cultural traditions.
Vision
To become the leading provider of premium kakanin in the region, known for our commitment to
quality, savory, and customer satisfaction.
Value
To honor and preserve Filipino culinary heritage through delightful, high-quality kakanin that
celebrates local flavors and traditions.
COMPANY BACKGROUND
Sampilot(ate describe and igimtroduce huhu Ako nla maadd finishing touches). The starting
asset of the company will be ₱300,000 , with a personal, property, plant and equipment worth
₱150,00 and a cash of ₱150,000 from the founder’s investment. ______ will be the brand name
of our product, (why amo et brand name). Ingredients used for the production will be suppliers
from Dulag, Leyte. The product will be packed in an eco friendly packaging using banana leaves
and the sort. The product will be sold at the price of ____ . The company will market its product
mainly using digital strategies namely, social media marketing, web sites, radio and television
ads and etc. This will increase the effectiveness of targeting the right consumers and more traffic
in social websites. We will also be open to resellers of our product. The company will have of
about 10 employee personnel and manpower that will engage in the production of the sampilot
making and processing of transactions and handling day to day operations.

OBJECTIVE AND GOALS

The following is the business goals and objectives of the Tuba Namon in the next 5 years.
•Sales Revenue- Sales increase by 30%
•Market Share- Achieve a 35% market share per year.
•Return on Investment- The business forecasted a minimum (cocompute pa) increase of ROI
•Production/Operation- The primary goal of production/operation is to provide the highest
quality products in order to increase profitability and provide customer satisfaction in terms of
quality and price. Higher efficiency at work is required for higher productivity and quality output
through optimum use of resources (human resources, machines, and materials), maximum use of
manpower and machines, minimizing material waste, and ensuring quality at the lowest possible
cost.
VII. BUSINESS STRATEGY
A. INNOVATION AND PRODUCT EXPANSION
In line with our goal of increasing our busines, we plan on making long term goals a success
and that includes innovating. Innovation like adding more different flavor and ingredients will
help enhance the profitability of our product.
B. QUALITY DIFFERENTIATION
. Use only the best coconuts, carefully chosen and plucked at the height of maturity. To achieve
consistency and perfection, implement strict quality control procedures during the brewing and
maturing processes.
C. TARGETED MARKETING AND DISTRIBUTION:
We target to work with exclusive eateries and small merchandise business common in the
market place. We will also form partnerships with internet merchants and restaurants to achieve
high quality standard.
D.. SUSTAINABILITY AND ETHICAL SOURCING:
We will Implement ecologically friendly practices include waste minimization, energy
efficiency, and water conservation. By working closely with farmers who are direct suppliers of
our ingredients. Especially that we are using plastic free product packaging.

Marketing mix strategy (4PS)

PRODUCT
The sampilot will be at high quality and would be known as (brand name) . It will be packed in
a banana leaf. Our product will be consistent with our growth through research and development.
We will maintain ethical procedures during our production process.
PLACE
Our product will be sold at our main store in (Tacloban City?). We will also sell in any leading
Grocerettes and Supermarkets across Region 8. Retailers and other local stores will also be
distributed after thorough research
PRICE
price follows:
1pc- ??? pesos
1 dozen- ???
Buffet style???
PROMOTION
Our promotional strategy will be in the store promotion and social media platforms such as
Facebook, Instagram, and Twitter. We will also include posters to attract more costumers in face
to face setting.
• In-Store Promotion
We provide free samples, have in store displays.
• Social Media
Using social media platforms such as Facebook, Instagram, and Twitter to promote to our target
demographic. We share high quality images and videos of the delicacy, along it with its
Production process, to create excitement and interest.