Priyanshi Tata Training

GCRG Memorial Trust's Group of Institutions, Lucknow
Faculty of Management
Mini Project Report

On
“TATA MOTORS”
SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENTS OF

MASTER OF BUSINESS ADMINISTRATION
Submitted To: Submitted By:
Ms. Kajal Chauhan Priya Verma

Roll No. 2206200700012
DR. APJ ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW

UTTAR PRADESH.
SESSION 2023-24
ACKNOWLEDGEMENT
I hereby take the opportunity to express our profound sense of reverence and gratitude to all of them
who helped us in successful completion of the project? I sincerely thank towards Ma’am Kajal
Chauhan , under whose guidance and support the project was successfully completed. First of all, I
would like to thank the Management at GCRG, B. K. T. , Lucknow for guidance and support.
(PRIYA VERMA)
CERTIFICATE
This is to certify that the project work entitled “TATA MOTORS” is a
bonafide work of Priya Verma , a student of MBA (Batch2023-24) of
G.C.R.G. Memorial Trust’s Group of Institutions, Lucknow at Bhola Purwa
branch of Sitapur from 01/sept/2023 to 30/oct/2023 and this work has not
been submitted anywhere in any form.

PREFACE
The project is the part of MBA ,curriculum during the course of management; the research is
expected to use and apply their academic knowledge and gain a valuable insight into
corporate culture with all its environment operational complexities. The research offers a
valuable opportunity to the researcher to meet their academic knowledge to the real word
situation. I have undertaken commercial department to study about the various activities
“THE MARKETING STRATEGY OF TATA MOTORS” in Lucknow” In this report I have put my
finest efforts to compile the data with utmost accuracy and hope this report will give
complete satisfaction regarding the various aspects of Human resource Management.
(PRIYA VERMA)
EXECUTIVE SUMMARY
The project was done for partial fulfilment of MBA, where it was done to understand and conduct a
study on
“Customers Satisfaction Towards Service Quality at TATA Motors”. TATA Motors is an authorized
distributor of Tata Motors Co., Ltd. Tata Motors Co., Ltd. is the largest automotive company in India
and earns Rs. In 2016-17 it was 32,426cr ($7.2 billion). It has a leading position in the field of
commercial vehicles in various fields, ranking second in the passenger vehicle market and succeeding
in the fields of compact, medium-0sized vehicles and utility1vehicles. The company is world's fifth
-largest manufacturer of medium0-sized & heavyduty commercial0vehicles, and second1largest
manufacturer of medium0sized and heavy-duty passenger vehicles around the world. . Tata
Motors1was established in 1945 and does have a place in India's business. Since its first launch in 1954,
the number of Tata cars on the Indian highway has exceeded 4 million. The company's manufacturing
bases are located in Jharkhand in east of India, Pune (Maharashtra) in the west, and Uttar Pradesh in the
north of Lucknow, and Pantnagar1(North Arkander) state). Singh (close to Calcutta, West Bengal) is
building a new factory to produce the company's smal1 car. The dealership, 0sales, service and spare
parts network throughout the country contains more than 2,0000contact points. The company also has a
strong automotive finance business, TML Financial Services Ltd., to support1customers in the
purchase1of Tata Motors. Followed by analysis where it is said that TATA Motors has satisfied its
customer to a good extent where the customers are willingly have given a positive response.
Table of content
S no. Topic Page no.
1 Introduction 1
2 Company profile
3 Literature review
4 Objective of the study
5 Research methodology
6 Problems and limitation
7 Data analysis & Interpretation
8 Findings
9 Suggestions
10 Conclusion
INTRODUCTION
Competition is hitting up in the sports utility vehicle segment (SUV) in India once again.
Even as Mahindra & Mahindra Ltd is in the process of rolling out an integrated marketing
plan to announce the prelaunch of Scorpio, Tata Motors is drawing up an aggressive
marketing strategy to popularize its recently-launched petrol variant of Tata Safari.
For starters, Mahindra & Mahindra Ltd has launched a multi-media ad campaign to promote
the new avatar of Scorpio. Created by Interface Communications, the mass media campaign
includes a series of press advertisements and a television commercial. As for the rationale
behind the prelaunch of Scorpio, says Mahindra & Mahindra Ltd executive vice-president
(marketing & sales) Rajesh Jejurikar: “After conducting an extensive market research (with
AC Nielson), we upgraded our existing model with new features. However, the positioning of
the brand will remain the same so the Adaline will continue to be the same—‘Nothing Else
Will Do.’”
The company plans to focus on press ads to highlight the new features and improved fuel
efficiency of the upgraded version of Scorpio. “To support mass media advertising, we’ll be
hosting roadshows and ground promos. Till now we have sold over 20,000 Scorpios since we
launched this brand. With this improved version, we will phase out the old brand,” his adds.
In addition, Mahindra & Mahindra has recently launched a nationwide talent search
programmed titled ‘Scorpio Speedster with Timex’ in 10 cities across the country. Through
this initiative, the company plans to strengthen Scorpio’s brand positioning of being a
youthful and sporty SUV, says Mr Jejurikar. Tata Motors is gearing up to launch a new multi-
media ad campaign to announce the new variant of Tata Safari, the petrol version. On Tata
Motors new marketing strategy, says Ogilvy & Mather India clients service
Director Sharmila Maleeka: “To announce the launch of Tata Safari (petrol variant),
we will be launching a multi-media ad campaign within a month. The new campaign will
include, press ads, TVCs and radio advertising. There will be a new Adeline too.”
At present, the baseline for Tata Safari is ‘Make Your Own Roads’. In addition to mass
Media advertising, the agency will continue to focus on its CRM initiatives such as the Tata
Safari Explorer Club to promote the new avatar of Tata Safari.
In the Indian automobile industry, SUVs today account for only 15 per cent of the total
market unlike western countries where it is almost 80 per cent. A promise is promise and I
kept my promise”- this is the historical statement which Mr. RATAN TATA said when he
launched his ambitious TATA NANO; the people’s car in India on 23
rd. march 2009. Tata has always given value products in the Indian Car Market whether it is
path breaking recently launched TATA NANO or TATA INDICA (which created great brand
into the car industry in the diesel segment).
Not only is the passenger car, even into the heavy vehicle segment TATA is the only sole
leader in India.
TATA has created its brand value not only in India but even outside India, it has created its
brand by acquiring Jaguar-Land Rover, Corus Steel during 2007-08.
TATA has been named among top 10 brand companies by Fortune Magazine in the
year2008. It has got into top 100 companies in the survey of Standard & Poor Modi’s
research in the year 2008.
Being into most valued brand in world the consumer satisfaction to its customers is very
important for TATAS and thus they are continuously working into this area where them
objective is to provide best products with full value of the money of their customers. The
TATA INDICA VISTA has been one of those products you just cannot ignore. While it got
media coverage around the world, the reactions, though mixed, flowed easily. On the one
hand there has been pride in the “World’s mid-size small car” tag, as a great achievement for
Indian industry.
The “World’s mid-size small Car” tag has been well received with the hope that a whole new
category of people can look to buy a car now.
COMPANY PROFILE
Tata Motors Limited is an Indian multinational automotive manufacturing company,
headquartered in the city of Mumbai, India which is part of Tata Group. The company
produces passenger cars, trucks, vans, coaches, buses, luxury cars, sports cars,
construction equipment. Formerly known as Tata Engineering and Locomotive Company
(TELCO), the company was founded in 1945 as a manufacturer of locomotives. The
company manufactured its first commercial vehicle in 1954 in a collaboration with
Daimler-Benz AG, which ended in 1969. Tata Motors entered the passenger vehicle market
in 1988 with the launch of the Tata MOTORS followed by the Tata Sierra in 1991, becoming
the first Indian manufacturer to achieve the capability of developing a competitive
indigenous automobile. In 1998, Tata launched the first fully indigenous Indian passenger
car, the Indica, and in 2008 launched the Tata Nano, the world's most affordable car. Tata
Motors acquired the South Korean truck manufacturer in 2004. Tata Motors has been the
parent company of Jaguar Land Rover since the company established it for the acquisition
of Jaguar Cars and Land Rover from Ford in 2008.Tata Motors' principal subsidiaries
include British premium car maker Jaguar Land Rover (the maker of Jaguar and Land Rover
cars) and the South Korean commercial vehicle manufacturer Tata Daewoo. Tata Motors has
a construction-equipment manufacturing joint venture with Hitachi
(Tata Hitachi Construction Machinery), and a joint venture with Stellate which
manufactures automotive components and Fiat Chrysler and Tata branded vehicles. On Oct
12, 2021 private equity firm TPG invested $1 billion in Tata Motors' electric vehicle
subsidiary. Tata Motors has auto manufacturing and vehicle plants
in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad, and Pune in India, as well as in
Argentina, South Africa, the United Kingdom, and Thailand. It has research and
development centres in Pune, Jamshedpur, Lucknow, and Dharwad, India and South Korea,
the United Kingdom, and Spain. Tata Motors is listed on the BSE (Bombay Stock
Exchange), where it is a constituent of the BSE SENSEX index, the
National Stock Exchange of India, and the New York Stock Exchange. The company is
ranked 265th on the Fortune Global 500 list of the world's biggest corporations as of 2019.
On 17 January 2017, Natarajan Chandrasekaran was appointed chairman of the
company Tata Group. Tata Motors increased its UV market share to over 8% in FY2019.
Tata Motors Ltd
Formerly Tata Engineering and Locomotive Company Ltd. (TELCO)
Type Public
Traded as  BSE: 500570NSE: TATAMOTORSNYSE: TTMNSE

NIFTY 50 Constituent
ISIN IN9155A01020
Industry Automotive
Founded 1945; 77 years ago,
Founder Jehangir Ratanji Dadabhoy Tata
Headquarters Mumbai, Maharashtra, India [1]
Area served Worldwide
Key people Natarajan Chandrasekaran (Chairman)
Products  Automobiles Luxury vehicles Commercial vehicles

Automotive parts Pickup trucks SUVs
Production 1.1 million (approx) (2021)

output
Services  Automotive finance Vehicle leasing Vehicle service
Revenue ₹319,247 crore (US$42 billion) (2021) [2]
Operating ₹−2,377 crore (US$−310 million) (2021) [2]

income
Net income ₹−13,016 crore (US$−1.7 billion) (2021) [2]
Total assets ₹343,125 crore (US$45 billion) (2021) [3]

Total equity ₹54,480 crore (US$7.1 billion) (2021) [3]
Number of 78,906 (2021) [2]

employees
Parent Tata Group
Divisions Tata Motors Cars
Subsidiaries  Tata Daewoo Jaguar Land Rover Tata Technologies Tata

HispanoTata Hitachi Construction Machinery Tata
Passenger Electric Mobility
Website www.tatamotors.com
Tata Motors was founded in 1945, as a locomotive manufacturer. Tata Group entered the
commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz of
Germany. After years of dominating the commercial vehicle market in India, Tata Motors
entered the passenger vehicle market in 1991 by launching the Tata Sierra, a sport utility
vehicle based on the Tata Mobile platform. Tata subsequently launched the
Tata Estate (1992; a station wagon design based on the earlier Tata Mobile), the Tata
Sumo (1994, a 5-door SUV) and the Tata Safari (1998).
Tata Indica (first generation) Tata launched the Indica in 1998, a fully indigenous Indian
passenger car tailor-made to suit Indian consumer needs though styled by I.D.E.A, Italy.
Although initially criticised by auto analysts, its excellent fuel economy, powerful engine,
and an aggressive marketing strategy made it one of the best-selling cars in the history of the
Indian automobile industries. A newer version of the car, named Indica V2, was a major
improvement over the previous version and quickly became a mass favourite. Tata Motors
also successfully exported large numbers of the car to South Africa. The success of the Indica
played a key role in the growth of Tata Motors.
In 2004, Tata Motors acquired Daewoo's South Korea-based truck manufacturing unit,
Daewoo Commercial Vehicles Company, later renamed Tata Daewoo. On 27 September
2004, Ratan Tata, the Chairman of Tata Motors, rang the opening bell at the
New York Stock Exchange to mark the listing of Tata Motors. In 2005, Tata Motors
acquired a 21% controlling stake in the Spanish bus and coach manufacturer
Hispano Carrocera. Tata Motors continued its market area expansion through the
introduction of new products such as buses (Starbus and Globus, jointly developed with
subsidiary Hispano Carrocera) and trucks (Novus, jointly developed with subsidiary Tata
Daewoo). In 2006, Tata formed a joint venture with the Brazil-based
Marcopolo, Tata Marcopolo Bus, to manufacture fully built buses and coaches.
Tata Bolt In 2008, Tata Motors acquired the English car

maker Jaguar Land Rover, manufacturer of the Jaguar and Land Rover from Ford Motor
Company. In May 2009, Tata unveiled the Tata World Truck range jointly developed with
Tata Daewoo; the range went on sale in South Korea, South Africa, the SAARC countries,
and the Middle East at the end of 2009. Tata acquired full ownership of Hispano Carrocera
in 2009. In 2009, its Lucknow plant was awarded the "Best of All" Rajiv Gandhi National
Quality Award. In 2010, Tata Motors acquired an 80% stake in the Italian design and
engineering company Trilix for €1.85 million. The acquisition formed part of the company's
plan to enhance its styling and design capabilities. In 2012, Tata Motors announced it would
invest around ₹6 billion in the development of Futuristic Infantry Combat Vehicles in
collaboration with DRDO. In 2013, Tata Motors announced it will sell in India, the first
vehicle in the world to run on compressed air (engines designed by the French
company MDI) and dubbed "Mini CAT”. In 2014, Tata Motors introduced first Truck
Racing championship in India "T1 Prima Truck Racing Championship”. On 26 January
2014, the Managing Director Karl Slym was found dead. He fell from the 22nd floor to the
fourth floor of the Shangri-La Hotel in Bangkok, where he was to attend a meeting of Tata
Motors Thailand. On 2 November 2015, Tata Motors announced Lionel Messi as global
brand ambassador at New Delhi, to promote and endorse passenger vehicles globally. On 27
December 2016, Tata Motors announced the Bollywood actor Akshay Kumar as brand
ambassador for its commercial vehicles range. On 8 March 2017, Tata Motors announced
that it has signed a memorandum of understanding with Volkswagen to develop vehicles for
India's domestic market. On 3 May 2018, Tata Motors announced that it sold
its aerospace and defence business to another Tata Group Entity, Tata Advanced Systems, to
unlock their full potential. On 29 April 2019, Tata Motors announced a partnership
with Nirma University in Ahmedabad to provide a B.Tech. degree programme for employees
of its Sanand plant. On 24 March 2020, Tata Motors Ltd announced that it would spin off its
passenger vehicles arm as a separate unit within the company. On 5 March 2021, Tata
Motors’ shareholders approved hiving off its passenger vehicles business into a separate
entity. In August 2021, as a complimentary reward for Indian olympians who finished closed
fourth in Tokyo Olympics 2021 and missed the place for Bronze, the company planned to
recognise the efforts by gifting Altroz hatchback. On 23 August 2021 Tata Motors
announced it will launch its mini–SUV Punch in the ongoing festive season.
Tata motors Limited established in 1945.
 1945, the company manufacturing of locomotives and other engineering

products.
 1948, steam rolled roller introduced in collaborations with Marshall Sons.
 1964, the 1210 series of vehicles set out from Jamshedpur.
 1983, the company manufacture of Heavy Commercial Vehicle commences.
 1991, the company launched of the 1st indigenous passenger vehicle of Tata
Sierra.
 2002, the India’s first fully indigenous sedan-The Tata Indigo, debuts with
class-leading features.
 2005, the company launched of wide range of fully built buses and coaches
called ‘GLOBUS’ and ‘STARBUS’ brands.

 2014, the company launched of Tata Armoured Personnel Carrier (APC) Left
Hand Drive (LHD).
 2020, the company launched of Z Connect, offering advanced connected car
 features for Nexon EV.
Founder
Tata & son group was founded by Jamshedji Tata. Tata Motors is a subsidiary of Tata group.
Recently, the company, Tata Motors Chairman is Mr. Natarajan Chandrasekaran. He holding
company and promoter of more than 100 Tata operating companies with aggregate annual
revenues of more than US $100 billion.
In 1986, Chandrasekaran did master’s in Computer Applications from Regional Engineering
College, Trichy, Tamil Nadu. He started his career at TCS. In 2018, he is a member of
International Advisory Council of Singapore’s Economic Development Board. In 2017, he
become the Chairman of Tata Motors company. He is avid photographer and long-distance
runner; he has completed the Abbott World Marathon Majors. Mr. N. Chandrasekaran
proposes a solution where India is perfectly positioned to pave a unique path from the rest of
the world, harnessing AI to generate jobs and bring Indians closer to their dreams.
Products
Design: The company design cars to translate into reality. From sporty looks to sleek lines to
bold accents, passionately create machines that are futuristic, stylish, and a sight to behold
right from the first look.
Connectivity: The company infotainment solutions are engineered to ensure the best in
entertainment experience.
Safety: The company focus on safety first and forever. The commitment to ensure a safe
drive is backed by superior features inside and outside cars that provide an unshakeable
experience.
OPERATIONS DONE BY TATA MOTORS

Tata Motors has vehicle assembly operations in India, the United Kingdom, South Korea,
Thailand, Spain, and South Africa. It plans to establish plants in Turkey, Indonesia, and
Eastern Europe. Tata Motors Cars Tata Motors Cars is a division of Tata Motors which
produces passenger cars under the Tata Motors marque. Tata Motors is among the top four
passenger vehicle brands in India with products in the compact, midsize car, and utility
vehicle segments. The company's manufacturing base in India is spread
across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar
(Uttarakhand), Dharwad (Karnataka) and Sanand (Gujarat). Tata's dealership, sales, service,
and spare parts network comprises over 3,500 touch points. Tata Motors has more than 250
dealerships in more than 195 cities across 27 states and four Union Territories of India. It has
the third-largest sales and service network after Maruti Suzuki and Hyundai.
Tata LPT Trucks made at overseas plants Tata also has franchisee/joint venture assembly
operations in Kenya, Bangladesh, Ukraine, Russia, and Senegal. Tata has dealerships in 26
countries across 4 continents. Tata is present in many countries, it has managed to create a
large consumer base in the Indian subcontinent, namely India, Bangladesh, Bhutan, Sri
Lanka and Nepal. Tata is also present in Italy, Spain, Poland, Romania, Turkey, Chile, South
Africa, Oman, Kuwait, Qatar, Saudi Arabia, United Arab Emirates, Bahrain, Iraq, Syria and
Australia. Tata Daewoo Tata Daewoo (officially Tata Daewoo Commercial Vehicle
Company and formerly Daewoo Commercial Vehicle Company) is a commercial vehicle
manufacturer headquartered in Gunsan, Jeollabuk-do South Korea, and a wholly owned
subsidiary of Tata Motors. It is the second-largest heavy commercial vehicle manufacturer in
South Korea and was acquired by Tata Motors in 2004. The principal reasons behind the
acquisition was to reduce Tata's dependence on the Indian commercial vehicle market
(Which was responsible for around 94% of its sales in the MHCV segment and around 84%
in the light commercial vehicle segment) and expand its product portfolio by leveraging on
Daewoo's strengths in the heavy-tonnage sector. Tata Motors has jointly worked with Tata
Daewoo to develop trucks such as Novus and World Truck and buses including Globus and
Starbus. In 2012, Tata began developing a new line to manufacture competitive and fuel-
efficient commercial vehicles to face the competition posed by the entry of international
brands such as Mercedes-Benz, Volvo, and Navistar into the Indian market. Tata Hispano
Tata Hispano Motors Carrocera, S.A. was a bus and coach manufacturer based in Zaragoza,
Aragon, Spain, and a wholly owned subsidiary of Tata Motors. Tata Hispano has plants in
Zaragoza, Spain, and Casablanca, Morocco. Tata Motors first acquired a 21% stake
in Hispano Carrocera SA in 2005, and purchased the remaining 79% for an undisclosed sum
in 2009, making it a fully owned subsidiary, subsequently renamed Tata Hispano. In 2013,
Tata Hispano ceased production at its Zaragoza plant. Jaguar Land Rover
Range Rover (L405) Jaguar Land Rover
Land Rover Defender Jaguar Land Rover PLC is a British

premium automaker headquartered in Whitley, Coventry, United Kingdom, and has been a
wholly owned subsidiary of Tata Motors since June 2008, when it was acquired from Ford
Motor Company of USA. Its principal activity is the development, manufacture and sale
of Jaguar luxury and sports cars and Land Rover premium four-wheel-drive vehicles.Jaguar
Land Rover has two design centres and three assembly plants in the United Kingdom. Under
Tata ownership, Jaguar Land Rover has launched new vehicles including the Range Rover
Evoque, Jaguar F-Type, the Jaguar XE, the Jaguar XJ (X351), the second-generation Range
Rover Sport, and Jaguar XF, the fourth-generation Land Rover Discovery, Range Rover
Velar and the Range Rover (L405). Land Rover Discovery

SportJD Power, of the US, rates Land Rover and Jaguar as the two worse brands for initial
quality. The Jaguar F-Pace made Consumer Reports February 2019 list of the 10 Least
Reliable Cars. The editors cited "electronics, drive system, power equipment, noises and
leaks" as problematic aspects. The Jaguar Land Rover subsidiary was struggling by 2019 and
Tata Motors wrote down its investment in JLR by $3.9 billion. Much of the financial problem
was due to a 50% drop in sales in China during 2019, although the situation was improving.
Still, Tata was open to considering a partnership with another company according to a
statement in mid-October, as long as the partnership agreement would allow Tata to maintain
control of the business. The company ruled out the possibility of a sale of JLR to another
entity. TML Drivelines Drivelines Ltd. is a wholly owned subsidiary of Tata Motors
engaged in the manufacture of gearboxes and axles for heavy and medium commercial
vehicles. It has production facilities at Jamshedpur and Lucknow. TML Forge division is also
a recent acquisition of TML Drivelines. TML Drivelines was formed through the merger of
HV Transmission and HV Axles. Tata Technologies Tata Technologies Limited (TTL) is a
43%-owned subsidiary of Tata Motors which provides design, engineering, and business
process outsourcing services to the automotive industry. It is headquartered in Pune's
Hinjewadi business district and also has operations in London, Detroit and Thailand. Its
clients include Ford, General Motors, Honda, and Toyota. The British engineering and design
services company in cat International, which specialises in engineering and design services
and product lifecycle management in the automotive, aerospace, and engineering sectors, is a
wholly owned subsidiary of TTL. It was acquired by TTL in August 2005 for ₹4 billion. IN
2017, TAL, a subsidiary of Tata Motors, manufactured India's first industrial articulated robot
for micro, small, and medium enterprises. European Technical Centre the Tata Motors
European Technical Centre (TMETC) is an automotive design, engineering, and research
company based at Warwick Manufacturing Group (WMG) on the campus of the University
of Warwick in England. It was established in 2005 and is a wholly owned subsidiary of Tata
Motors. It was the joint developer of the World Truck. In September 2013, it was announced
that a new National Automotive Innovation Campus would be built at WMG at Warwick's
main campus at a cost of £100 million. The initiative will be a partnership between Tata
Motors, the university, and Jaguar Land Rover, with £30 million in funding coming from
Tata Motors.
JOINT VENTURE OF TATA MOTORSTata Marcopolo
*
A Tata Marcopolo bus in use in Chandigarh, India Tata Marcopolo is a bus-manufacturing
joint venture between Tata Motors (51%) and the Brazil-based Marcopolo S.A. (49%). The
joint venture manufactures and assembles fully built buses and coaches targeted at
developing mass rapid transportation systems. It uses technology and expertise in chassis and
aggregates from Tata Motors, and know-how in processes and systems for bodybuilding and
bus body design from Marcopolo. Tata Marcopolo has launched a low-floor city bus which is
widely used by transport corporations in many Indian cities. Its manufacturing facility is
based in Dharwad, Karnataka State, India and Lucknow, India. Tata Motors is expected to
buy
the 49% stake held by its partner Marcopolo in the bus-making joint venture for ₹100 crore
by February 2021. The subsidiary will continue with the ‘Marcopolo’ trademark for a
minimum of three years with a non-compete provision in India for a corresponding period.
Fiat-Tata Fiat-Tata is an India-based joint venture between Tata and Stellantis' Fiat which
produces Fiat and Tata branded passenger cars, as well as engines and transmissions. Tata
Motors has gained access to Fiat's diesel engine and transmission technology through the
joint venture. The two companies formerly also had a distribution joint venture through
which Fiat products were sold in India through joint Tata-Fiat dealerships? This distribution
arrangement was ended in March 2013; Fiats have since been distributed in India by Fiat
Automobiles India Limited, a wholly owned subsidiary of Fiat. Tata Hitachi Construction
Machinery Tata Hitachi Construction Machinery is a joint venture between Tata Motors
and Hitachi which manufactures excavators and other construction equipment. It was
previously known as Telcon Construction Solutions. Tata Motors European Technical
centre The TATA Motors European Technical Centre is an automotive design, engineering,
and research company. Company based at Warwick Manufacturing Group (WMG) on the
campus of the University of Warwick in the United Kingdom. It was established in 2005 and
is wholly owned subsidiary of Tata Motors. It was the joint developer of the World Truck. In
September 2013 it was announced that a new National Automotive Innovative Campus would
be built at WMG at Warwick's main campus at a cost of 92 million pounds. The initiative
will be a partnership between Tata Motors, the university, and Jaguar Land Rover, with the
30 million pounds in funding coming from Tata Motors. Hyundai-Tata Tata Motors
and Hyundai are in a joint venture to provide the transmission for Tata
Harrier model. PRODUCTS For details of Land Rover and Jaguar products, see Jaguar Land
Rover WEBSITE.PASSENGER VEHICLE Main article: Tata Motors Cars §
Products Current Models TATA TIAGO (2015–present)
Tata Tiago
Overview
Manufacturer Tata Motors
Also called Tata Zica (predecessor name)
Production 2016–present
Assembly India: Sanand, Gujarat (Sanand Plant)
Body and chassis
Class City car (A)
Body style 5-door hatchback
Layout front-engine, front-wheel-drive
Platform Tata X0[1][2]
Related Tata Tigor

Tata Nexon
Powertrain
Engine 1.2L Revotron I3 (petrol)

1.2L Revotron Turbo I3 (petrol)
1.05L Revotorq I3 (diesel)
Transmission 5-speed manual

5-speed AMT
Dimensions
Wheelbase 2,400 mm (94 in)
Length 3,746 mm (147.5 in)
Width 1,647 mm (64.8 in)
Height 1,535 mm (60.4 in)
Tata Tiago was born as the successor of the previous Tata Bolt, which was nothing but a
heavy restyling of Tata Indica Vista. Like the Indica Vista, even the Bolt did not get the
desired success and Tata began designing a completely new vehicle (Kite project) of a city
car with 5-door body that could boost the sales of the brand in the Indian territory. The base
platform was always the Tata X0 chassis that also adopted the previous Indica and Bolt but
was heavily modified and shortened because with the new car Tata Motors wanted to lower
the list price as well as the production costs. Also, the engines were all new and the
old Fiat 1.2 FIRE and 1.3 Multiset unit adopted by the previous models were abandoned.
With the Tiago, Tata brings to its debut the Revotron and Revotorq three-cylinders designed
together with Austria's AVL, a family of modular propellers designed to equip the entire
range of the Indian manufacturer. The Tiago was 3.75 meters long, shorter than the old Tata
Bolt, the body has 5 doors. From the Tiago has also been developed a sedan variant
called Tata Tigor. The engines are the 1.2-liter Revotron three-cylinder 12V petrol that
delivers 85 horsepower and 114 Nm of maximum torque combined with a 5-speed manual
transmission or 6-speed automatic, the diesel is a 1.1-liter Revotorq three-cylinder common
rail 12V 70 horsepower delivering 140 Nm of maximum torque, combined with a 5-speed
manual transmission. The Tiago is produced only with right-hand drive-in Tata
Motors Sanand plant and is not expected to be imported in Europe. IN September 2018, Tata
Motors launched the Tiago NRG in the Indian market, a crossover like trim with a 10 mm
raised, raw plastic guards for the bumpers and sills, two-tone alloy wheels and a rear bumper
shield. The Tiago NRG is sold with both 1.2 petrol and 1.05 diesel engines. JTP version IN
October 2018 Tata launched the Tiago JTP, a sporty version Tiago with 1.2 litre Revotron
Turbo engine with max output of 114 PS of power which is 29 PS more than all the other
versions. It was tuned by JT Special Vehicles or JTSV, a joint venture between Tata Motors
and Coimbatore-based Jayem Automotives. According to Tata, the car can accelerate from 0–
100 km/h under 10 seconds. There are also design changes which includes revised front
grille, new bumper at front and dual exhaust pipe at the rear. Facelift (2020) The facelifted
Tata Tiago was unveiled alongside the Tigor in 2020. It included cosmetic changes along
with the BS6-complaint engine update. Also, Tata has added some new more colours
including Victory yellow which later on Tata has discontinued. Safety rating In 2020, the
Indian manufactured Tiago/Tigor was crash tested in its basic safety specification for the
Indian market by the Global NCAP, scoring four stars for adult occupant protection and three
stars for child occupant protection. Tiago/Tigor offers dual airbags as standard across all the
variants but does not offer side airbags or ESC even as an option. It does not offer ISOFIX
anchorages even as an option and does not have three-point seatbelts and head restraints in all
seating positions. Its structure was deemed to be incapable of withstanding further loading
during the crash test.
2020 Tata Tiago, RHD
Global NCAP scores
Adult Occupant stars
Adult occupant 12.52/17.00
Child Occupant stars
Child occupant 34.15/49.00
Bodyshell integrity Unstable
TATA TIGOR (2016–present)
Tata Tigor
Overview
Also called Tata X Pres-T EV
Assembly India: Sanand (Sanand Plant)
Body and chassis
Class Subcompact car (B)
Body style 4-door sedan
Layout Front-engine, front-wheel-drive
Platform Tata X1
Related Tata Tiago

Tata Nexon
Powertrain
Engine 1.2 L Revotron I3 (petrol)

1.2 L Revotron Turbo I3 (petrol)
1.5 L Revotorq I3 (diesel)
Ziptron (Tigor EV)
Electra (Tata X Pres-T EV)

5-speed AMT
Dimensions
Wheelbase 2,450 mm (96.5 in)
Length 3,992 mm (157.2 in)
Width 1,677 mm (66.0 in)

Tigor EVIn October 2019, Tata Motors has launched the Tigor EV for private owners. It has
an extended the range from 142 km to 213 km on a single charge according to ARAI
certification. It is reported that the Tigor EV will be the cheapest electric car available for
commercial buyers. In 2021 the Tata Tigor EV was renamed as XPRES-T. On 31st August
2021, Tata Motors has launched the new Tigor EV in India with 4 variants XE, XM, XZ+
and XZ+ (O), adopts the brand's Zip Tron powertrain shared with the Nexon EV. Safety Tata
Tigor EV Crash Test rated 4 stars in Global NCAP.
Global NCAP scores
Adult occupant stars
Child occupant stars
TATA NEXON (2017–present)
Tata Nexon
Overview
Assembly India: Ranjangaon, Pune (FIAL)
Body and chassis
Class Subcompact crossover SUV

Body style 5-door SUV
Platform Tata X1
Related  Tata Tiago Tata Tigor
Powertrain
Engine  Petrol:1.2 L Revotron I3-TDiesel:1.5

L Revotorq I4-TFront electric motor
(Nexon EV)
Power output  81–88 kW (109–118 hp; 110–

120 PS) (1.2 L petrol)81 kW (109 hp;
110 PS) (1.5 L diesel)95 kW (127 hp;
129 PS) (Nexon EV)
Transmission  6-speed manual6-speed automatic
Dimensions
Length 3,994 mm (157.2 in)
Width 1,811 mm (71.3 in)
The Nexon made its debut as a prototype exhibited at the Auto Expo 2014. The final model
was presented in February 2016.The Nexon is based on the revised Tata X1 platform debuted
in 1998 with the Indica model and adopted by other Indian brand cars. It uses
independent MacPherson dual-path strut with coil spring front suspensions and rear twist-
beam with coil spring and shock absorber. The wheelbase is measured at 2,498 mm (98.3 in).
It is characterised by two-tone paint, LED headlamps and large chrome bands along the side.
The engines are developed by Tata Motors and Austrian engineering company AVL:
the petrol engine is the 1.2 L Revotron three-cylinder turbo 12-valve that delivers 81 kW
(109 hp; 110 PS) and 170 Nm. (125 lbf⋅ft) of maximum torque combined with a 6-
speed manual or automatic transmission; the diesel engine is a 1.5 L Revotorq four-
cylinder common rail 16-valve that delivers 81 kW (109 hp; 110 PS) and 260 NM (192 lbf⋅ft)
of maximum torque, also paired with a 6-speed manual or automatic transmission. Tata
Nexon is available in seven variants – XE, XM, XMA, XZ, XZ+, and XZA+. The automatic
versions have 3 different driving settings. In 2018, Tata added a sunroof option. Production at
the FCA India Ranjangaon plant under a joint venture agreement started in July 2017 and
sales in India started since September of the same year. As of December 2018, Tata Motors
has not exported the car outside India. The company has not confirmed if the car will be
exported to Europe either. In August 2018 the 50,000th Nexon rolled out of the factory.
VariantsDarkTata Nexon Dark edition was launched on July 7, 2021. It is available in the
XZ+ and XZ+(O) trim in both diesel and petrol engines. It is finished in Atlas Black paint,
darkened cosmetic elements such as the leatherette upholstery, alloy wheels and trim inserts.
KazirangaTata Nexon KazirangaTata edition was launched on 23 February 2022. comes
equipped with an air purifier, ventilated front seats, and an auto-dimming IRVM. For exterior
design, the model gets a Grassland Beige paint with contrast black elements such as the
ORVMs and the roof. It also features Rhino badging on the front fenders. Safety The Nexon
was first crash-tested by Global NCAP in August 2018 and scored four stars for adult
occupant protection and three stars for child occupant protection. Tata presented
kneecappings data to have some penalties removed, and made a seatbelt reminder for the
front passenger a standard fitment for production from December 7, 2018. They then funded
a reassessment, including evaluation of the added seatbelt reminder and a basic ECE
Regulation 95 side impact test required for the maximum five-star rating for adult protection.
In December 2018, the Nexon became the first ever car model sold in India to achieve the
maximum five-star rating for adult protection in the tests.
Tata Nexon (2018)
Global NCAP scores

NEXON EV 2020 Tata Nexon EV The electric version of the Nexon was revealed on 19
December 2019. The Nexon EV uses components from Tata Motors' electric vehicle
technology brand Zilton. The electric motor produces 94.7 kW (127 hp; 129 PS) and 245 nm.
(181 lbf⋅ft) of torque and 0 - 100 under 9.9 seconds. It has a 30.2 kWh battery with
an ARAI rated range of up to 312 km. The battery can be fully charged in under 8 hours
using a complimentary AC charger. It can also be charged using a 15-ampere power cable
that can be used at any place with the necessary power socket. DC 25 kW fast charging can
be used to charge the battery from 0 to 80% in 1 hour. Tata started a subscription plan for the
Nexon EV in August 2020. It was reported that Nexon EV was the best-selling electric
vehicle in India in 2020. Sales
Calendar year Sales
2017 14,062
2018 52,519
2019 49,312
2020 48,842
2021 108,577
TATA HEXA (2017–2019)
Tata Hexa
Overview
Production 2016–2020
Assembly India: Pune
Body and chassis
Class Mid-size crossover SUV
Layout  Front-engine, rear-wheel-

drive Front-engine, four-
wheel-drive
Platform Tata X2
Related Tata Aria
Powertrain
Engine 2.2 L DW12 Varicor I4-T (diesel)
Transmission  5-speed manual6-

speed automatic
Dimensions

Length 4,788 mm (188.5 in)
Width 1,900 mm (74.8 in)
TATA HARRIER (2018–present)
Tata Harrier
Overview
Also called Tata Buzzard Sport

Tata H5 (Nepal)
Assembly India: Ranjangaon, Pune
Designer Pratap Bose, Tata Motors Design

Studio
Body and chassis
Class Compact crossover SUV (C)
Platform JLR D8 (Omega Arc)

Related  Tata Safari (2021) Land Rover
Discovery Sport Range Rover
Evoque Jaguar E-Pace
Powertrain
Engine Diesel:
2.0 L multiset/Kryotec I4 turbo

6-speed automatic
Dimensions
Length 4,598 mm (181.0 in)
Width 1,894 mm (74.6 in)
TATA ALTROZ (2020–present)
Tata Altroz
Overview
Body and chassis

Class Supermini (B)
Body style 5-door hatchback
Platform ALFA-ARC platform
Related Tata Punch
Powertrain
Engine  Petrol:1.2 L Revotron I31.2

L I-Turbo I3 turboDiesel:1.5
L Revotorq I4 turbo
Transmission  5-speed manual6-speed DCA
Dimensions
Length 3,990 mm (157.1 in)
Width 1,755 mm (69.1 in)
Curb weight 1,036–1,150 kg (2,284–2,535 lb)
SAFETY Tata Altroz rear The Tata Altroz was tested by the Global NCAP in its basic safety
specification of two airbags and ISOFIX anchorages as standard. It achieved five stars for
adult occupant protection (becoming the second Indian car to do so) and three stars for child
occupant protection. Its structure was rated as capable of withstanding further loadings. The
car does not offer ESC or side airbags on any variant and does not offer three-point seatbelts
in all seating positions (Tata offers Corner Stability Control on all variants but this has
limited functionality when compared to ESC). |Adult Occupant stars | |- |Adult
occupant |16.13/17.00 |- |Child Occupant stars | |- |Child occupant |29.00/49.00 |-
|Cabin integrity |Stable TATA SAFARI (2021–present)
Tata Safari
2nd
generation Tata Safari
Overview
2021–present
Body and chassis

Class Mid-size SUV (1998–2019)
Mid-size crossover SUV (2021–
present)
Chronology
Predecessor Tata Sierra
The Tata Safari is a mid-size SUV produced by the Indian automobile

manufacturer Tata Motors since 1998. The first-generation Safari has been designed as
a seven-seater SUV with a foldable third row, roomy interior; on the market it has
positioned itself as an alternative from the competitive price to other brands off-road
vehicles. Safari was re-introduced in 2021. Unlike the first-generation, the second-
generation Safari is a front-wheel-drive, monocoque crossover SUV, sharing its
underpinnings with the Tata Harrier. Contents1First generation

(1998)1.1Evolution1.2Chassis1.3Engines1.4Safari Storm (2012–2019)2Second
generation (2021)3References4External links First generation (1998)
First generation
Overview
Body and chassis
Layout Front-engine, rear-wheel-drive

Front engine, four-wheel-drive
Platform Tata X2
Related Tata Sumo

Tata Aria
Tata Telcoline
Powertrain
Engine 2.1 L MPFi 486PL l4 petrol

2.0 L Peugeot XD88 I4 diesel
2.2 L DW12 Dicor I4 diesel
2.2 L DW12 Varicor I4 diesel
3.0 L Dicor I4 diesel

6-speed manual
Dimensions
Length 4,655 mm (183.3 in)

Width 1,855–1,965 mm (73.0–77.4 in)
Curb weight 1,920 kg (4,233 lb)
The first-generation Safari was presented in 1998 in India. The Tata range in the
nineties saw the expansion into new markets with newer models such as the Indica city
car and the Safari. Exports to Europe took place during the same year, with sales in the
UK in 1999. The Safari is powered by the same engine used in the Tata Telco line, a 2.0-
litre Peugeot XD88 turbodiesel unit with 87 PS (64 kW) power. It came with a
synchromesh forward five-speed manual gearbox, with a 4WD option and 235/75x15
tyres. Compared to the Indian model, the European Safari presented some changes in
particular accessories to meet the needs of European customers, the bumpers were
different in colour compared to the rest of the bodywork. The name Safari was adopted
to emphasize the supposed off-road qualities of the vehicle. In reality, the car was also
designed for road use. The Safari is 4.65 meters long from one bumper to the other but
the presence of the outer spare wheel increases the size up to 4.81 meters. The weighs of
the vehicle is 1,920 kg (4,230 lb) kerb for the 2WD version, adding an extra 110 kg
(240 lb) for the 4WD variant. In 2017, Tata announced that the Safari Dicor was phased
out with the Safari Storm being the only model sold. Evolution
2007 facelift Tata Safari 2.2 Dicor During the

commercial life of the model, various aesthetic and mechanical updates were presented:
in 2005 an important facelift was presented that saw the adoption of a new bumper
shield, new optical groups and chrome grille, new interior and rear redesigned with
graphics of the unpublished lights. New Borg Warner transmission unit and revised
braking system. The engine adopted by the 2005 version was the new 3.0-litre four-
cylinder diesel common rail Dicor with 116 PS (85 kW) at 3000 rpm and 300 nm.
(221 lbf⋅ft) of torque between 1600 and 2000 rpm. The 3,0-litre derived from a
commercial Mercedes-Benz engine used in Tata 407 then upgraded. In December 2006,
at the Bologna Motor Show, a further update saw the adoption of the 2.2-
litre Dicor diesel common rail engine from the PSA Group and revisited
with AVL support. The 2.2-litre engine was Euro 4 compliant and replaced the previous
unit in European markets while in India, the 3.0-litre engine remained in production.
The updated model went on sale during Spring 2007. In 2010 an aesthetic facelift
introduced a new chrome grille, new interior trim, new interior instrumentation with
wood inserts for the central console and new body colours. Chassis The Safari uses
Telco line’s Tata X2 body-on-frame platform with a redesigned and strengthened rear
axle to adapt it to off-road use with part-time all-wheel drive (rear-wheel drive with the
option of traction in off-road situations only) with grafting system an electric control up
to 60 km / h, self-locking rear differential and manual block front hubs, then eliminated
in favour of the fully automatic solution). The front suspension is a double swinging
trapezium and torsion bar, while a rigid bridge system with five pulling arms and coil
springs has been adopted at the rear. The front brakes are a ventilated disc combined to
the rear which is a self-adjusting drum. The braking system is the anti-accumulation
system ABS brakes plus electronic brake force distribution EBD from the second series
called EX2 (the first series, EX version was not equipped with ABS-EBD and fitted full
brake discs, not self-ventilating). Engines The engine of the first version was a 2.0-litre
four-cylinder diesel (1948 cc effective), equipped with indirect injection and KKK
turbocharger with two valves per cylinder distribution capable of delivering 92
horsepower Euro 2. The engine is derived from the Peugeot XD88 unit built under
license by Tata in India and used by Tata Telco line and Sierra. With the Euro
3 standard power was reduced to 87 horsepower. A 2.1 litre 16V petrol engine was
added in 2003. Is a straight-4 naturally aspirated developed by Tata Motors and AVL
delivering 135 horsepower. In 2005, the 2.1 litre was discontinued. The 3.0 Dicor engine
(Acronym for Direct injection common rail) is the first direct injection diesel engine
fitted
by the Indian company, a modern four-cylinder engine (derived from a Mercedes-
Benz commercial unit), with common rail injection and sixteen valve distribution. It
delivers maximum power of 116 hp (85 kW) and complies with Euro 3 regulations.
Maximum torque is 300 Nm. delivered between 1,600 and 2,000 rpm. The
3.0 Dicor diesel has been removed from the European price list in 2007 with the entry of
the 2.2 Dicor engine but for the foreign markets the production of 3.0 has continued
since it has found a robust and elastic engine despite the few horsepower in relation to
the displacement. The 2.2 Dicor engine (based on the PSA Group 2,179 cc DW12 unit,
revisited by the Austrian company AVL and produced in India) is always a four-
cylinder 16V with common rail direct injection and intercooler, delivers 140 hp
(103 kW) with maximum torque of 320 Nm available between 1,700 and 2,700 rpm.
The new engine delivers several more horsepower than the previous units but
consumption is lower than in the past: on the mixed cycle the Tata declares 7.7 litres to
travel 100 km, with average emissions of 205 grams of carbon dioxide emitted per km.
The 2.2 Dicor engine is the first Euro 4 approved engine made. Safari storm (2012–
2019) 2012 Tata Safari storm
2016 Tata Safari storm interior The Tata Safari storm

was unveiled in January 2012 during the 11th Auto Expo 2012 and was launched in
October 2012. The Safari storm has new front and rear lights, new grille and redesigned
bumpers, the rear spare wheel has been moved under the floor and the tailgate is new.
More than 100 changes have been done in comparison to the Tata Safari Dicor. The
body shell is completely new. But the overall design silhouette remains unchanged
though. The Tata X2 platform has been modified at the rear with the adoption of the
new five-arms multi-link suspension (the same of the Tata Aria) which has a stronger
hydro-formed chassis sections. It will have an upgraded BorgWarner G76-Mark II
gearbox. Its Varicor (Variable Turbine Technology) 32-bit Electronically Controlled,
Direct Injection Common Rail engine is available in 5-speed manual transmission
capable of 150 PS @ 4000 rpm and 320 NM @ 1700-2700 rpm of maximum torque. This
engine is a major revision of the previous Dicor engine. In 2015, the new 2.2 Varicor
400 engine was introduced and is available with 6-speed manual transmission in both
the 4x2 and 4x4 flagship versions. The 2.2 Varicor 400 engine is an evolution of the
previous Varicor and is capable of 156 PS @ 4000 rpm and 400 Nm @ 1750-2500 rpm of
maximum torque. The Dicor engine is not available in Safari storm. In December
2016, Tata Motors was contracted to provide around 3,192 Safari Storms, as the
official vehicle of Indian Army, becoming the successor of Maruti Gypsy. The Tata
Safari storm had to fend off competition from the Mahindra Scorpio, and both
vehicles are said to have undergone rigorous analysis which included them being tested
on snow, high-terrain as well as marshy lands. The storm passed the Army's GS800
(General Service 800) vehicle classification which calls for a hard top vehicle with a
minimum 800 kg payload and air-conditioning. The storm is in service with the Indian
Army and Border Security Force, and has also been exported to the Seychelles for the
Seychelles Police Force. In 2019, ten Safari Storm were handed to the Tatmadaw by the
Indian ambassador to Myanmar. Second generation (2021)
Second generation
Tata
Buzzard at the 2019 Geneva Motor Show
Overview
Also called Tata Buzzard (showcase model)
Tata Gravitas (prototype model)
Body and chassis
Platform JLR D8 (Omega Arc)
Related  Tata Harrier Land Rover

Discovery Sport Range
Rover Evoque Jaguar E-
Pace
Powertrain
Engine Diesel:
2.0 L multiset/Kryotec I4 turbo[18]

6-speed automatic
Dimensions
Length 4,661 mm (183.5 in)
Width 1,894 mm (74.6 in)
Initially shown under the Buzzard name at the 2019 Geneva Motor
Show, and Gravitas name at the 2020 Auto Expo, as the three-row variant of
the Harrier. In January 2021, it was announced and launched with the Safari
nameplate. It features the 2 litre I4 turbocharged diesel engine, also found in the Tata
Harrier and the Jeep Compass. It comes in either six- or seven-seat configurations, with
the 6-seater version only found in the top-spec XZ Plus. At the time of introduction, the
line-up began with the XE as the lowest equipment level, followed by the XM, XT, XT
Plus, XZ, and XZ Plus versions. On 22 February 2021, the company announced the
launch of the Safari Adventurer Persona edition which uses the same colour as shown
on the Tata Buzzard and also launched in Orcus White in 2022 (the standard car is
available in colours such as Daytona Grey, Orcus White, Royal Blue and Tropical
Mist). It was the official sponsor of Vivo IPL2021. It launched the Safari Gold in two
colours, Black Gold and White Gold. It gets cosmetic updates as well as some feature
additions. Tata Safari Second Generation rear The

Dark
edition was launched by the company in January 2022.TATA PUNCH (2021–present)
Tata Punch
Overview
Manufacturer Tata Motors Cars
Assembly India: Ranjangaon, Pune (FIAL)
Body and chassis
Class Subcompact crossover SUV

Platform ALFA-ARC platform
Related Tata Altroz
Powertrain
Engine  Petrol:1.2 L Revotron I3
Transmission  5-speed manual5-speed AMT
Dimensions
Length 3,827 mm (150.7 in)
Width 1,742 mm (68.6 in)
Safety
2021 Tata Punch RHD (2 airbags)
Global NCAP scores
Adult occupant score 16.45/17.00
Child occupant score 40.89/49.00
The Tata Punch was crash-tested by Global NCAP in its most basic safety specification of
two airbags, anti-lock brakes and ISOFIX anchorages. It achieved the maximum five-star
rating for adult protection, showing a stable passenger compartment in the frontal offset
crash, negligible pedal intrusion and no rupture of the footwell. Everybody region showed
either acceptable or good protection in the frontal crash. The Punch is fitted with a
pretensioner even for the lower anchorage of the driver's seatbelt, which helped Tata
demonstrate (using a complex Euro NCAP sled test that sharp structures behind the fascia
would not increase risk of injury to the knees of differently sized occupants. The Punch was
also required to pass an ECE regulatory side impact test to achieve the maximum five-star
rating. The Punch is not fitted with side airbags but could pass the requirements of this
minimum regulatory test. Tata chose to place both child occupants facing rearward, following
the latest i-Size recommendations. This helped the Punch achieve a full score for dynamics.
However, Global NCAP noted that the Punch offers only a lap belt in the rear centre seat,
which limited its score because this type of seatbelt cannot fit a universal child seat. This type
of restraint can also seriously injure the spine or abdomen of an adult occupant in a crash.
The Punch does not offer electronic stability control, and it does not offer body or head
protecting side airbags. Commercial vehicles Tata Ace Tata Ace Zip Tata Super Ace Tata
Intra Tata xenon XT Tata Yodha Tata ace mega Tata TL/Telco line/207 pick-up truck Tata
407 Ex and Ex2Tata 709 ExTata 807 (Steel cabin chassis, cowl chassis, medium bus chassis,
steel cabin + steel body chassis) Tata 809 Ex and Ex2Tata 909 Ex and Ex2Tata 1210 SE and
SFC (Semi Forward) Tata 1210 LP (Long Plate) Tata 1109 (Intermediate truck/ LCV bus)
Tata
1512c (medium bus chassis) Tata 1515c/1615 (medium bus chassis) Tata 1612c/1616c/1618c
(Heavy bus chassis) Tata 1618 (semilow-floor bus chassis) Tata 1623 (rear-engine low-floor
bus chassis) Tata 1518C (Medium truck) 10-ton Tata 1613/1615c (medium truck) Tata
1616/1618c (heavy duty truck) Tata 2515c/2516c/2518c (heavy duty 10-wheeler truck) Tata
Starbus (branded buses for city, intercity, school bus, and standard passenger
transportation) Tata Divo (Hispano Divo) Tata City Ride (12- to 20-seater buses for intracity
use) Tata 3015 (heavy truck) Tata 3118 (heavy truck) (8×2) Tata 3516 (heavy truck) Tata
4018 (Heavy truck) Tata 4923 (ultraheavy truck) (6×4) Tata Novus Tata PrimaTata SIGNA
series Tata Ultra series (ICV Segment) Tata Winger - MaxivanMilitary vehicles
Tata Motors proposed an overhaul of armoured fighting vehicles and infantry main combat
vehicles in 2015. The inter-ministerial committee was chaired by Secretary in the Department
of Industrial Policy and Promotion (DIPP) approved most of the proposals from the defence
Manufacturing sector in India. Electric vehicles Tata Motors has unveiled electric versions
of the Tata Indica passenger car powered by TM4 electric motors and inverters, as well as
the Tata Ace commercial vehicle, both of which run on lithium batteries. IN 2008 Tata
Motors' UK subsidiary, Tata Motors European Technical Centre, bought a 50.3% holding
in electric vehicle technology firm Miljøbil Greenland/Invasion of Norway for US$1.93
million, and planned to launch the electric Indica hatchback in Europe the following year. In
September 2010, Tata Motors presented four CNG–Electric Hybrid low-floored Star buses to
the Delhi Transport Corporation, to be used during the 2010 Commonwealth Games. These
were the first environmentally friendly buses to be used for public transportation in India. In
December 2019, Tata Motors unveiled the Nexon EV, an SUV with a 30.2KWh lithium-ion
battery and a consistent range of 312 km on a single charge. It is also equipped with fast
charging technology, which can charge the vehicle from 0% - 80% in 60 minutes. With 525
units of Nexon EV sold in India last month, Tata Nexon EV was the best-selling electric car
in the month of April 2021 in India. List of Tata electric vehicles: Tata Nexon EV Tata Tigor
EV Tata Altroz Notable Vehicle Tata Nano Tata Nano is
often cited as the world's most affordable cart the Nano was launched in 2009 as a city
car intended to appeal as an affordable alternative to the section of the Indian populace that is
primarily the owner of motorcycles and has not bought their first car. Initially priced at
₹100,000 (US$1,500), the vehicle attracted a lot of attention for its relatively low price.
However, the Nano was very poorly rated for safety and in 2018, Cyrus Mistry, chairman of
the Tata Group, called the Tata Nano a failed project, with production ending in May 2018.
Tata Ace Tata Ace, India's first indigenously developed sub-one-ton minitruck, was launched
in May 2005. The minitruck was a huge success in India with auto analysts claiming that Ace
had changed the dynamics of the light commercial vehicle (LCV) market in the country by
creating a new market segment termed the small commercial vehicle segment. Ace rapidly
emerged as the first choice for transporters and single truck owners for city and rural
transport. Tata Super Ace by October 2005, LCV sales of
Tata Motors had grown by 36.6% to 28,537 units due to the rising demand for Ace. The Ace
was built with a load body produced by Autoline Industries. By 2005, Autoline was
producing 300 load bodies per day for Tata Motors. Ace is still a top seller for TML with
500,000 units sold by June 2010. In 2011, Tata Motors invested Rs 1000 crore in Dharwad
Plant, Karnataka, with the capacity of 90,000 units annually and launched two models of 0.5-
T capacity as Tata Ace Zip, Magic Iris. Ace has also been exported to several Asian,
European, South American, and African countries and all-electric models are sold
through Polaris Industries' Global Electric Motorcars division. In Sri Lanka, it is sold through
Diesel and Motor Engineering (DIMO) PLC under the name of DIMO Batta. Tata Prima
A Tata Prima 4928.S in Assam, India Tata Prima is a range
of heavy trucks first introduced in 2008 as the company's 'global' truck. Tata Prima was the
winner of the 'Commercial Vehicle of the Year' at the Apollo Commercial Vehicles Awards,
2010 and 2012.Tata 407 The Tata 407 is a light commercial vehicle (LCV) that has sold over
500,000 units since its launch in 1986. In India, this vehicle dominates market share of the
LCV category, accounting for close to 75% of LCV sales. The 407-model range
includes trucks, tippers, pick-ups and vehicles for Agri/food products, construction, light
mining and services. Tata Harrier Tata Harrier Tata Harrier
is a 5-seater SUV set to rival the Hyundai Creta and Jeep Compass. This car uses the engine
from Fiat which is a 2.0 L-4-cylinder turbocharged diesel motor and transmission
from Hyundai which is a 6 - speed available in both manual and automatic. It is derived from
the H5X Concept displayed at the 2018 Auto Expo. It was launched on 23 January 2019. The
car is a C-segment crossover SUV based on the omega Arc platform, an essentially re-
engineered version of the Jaguar Land Rover D8 platform. A petrol variant of the Harrier is
confirmed to launch in 2022. Tata Nexon
Tata Nexon the Tata Nexon is a subcompact crossover SUV produced by Tata Motors since
2017. It is the first crossover SUV from Tata Motors, and occupies the sub-4 metre crossover
SUV segment in India. The electric version of the Nexon was revealed on 19 December
2019. The Nexon EV uses components from Tata Motors' electric vehicle technology brand
Zilton. The electric motor produces 94.7 kW (127 hp; 129 PS) and 245 nm. (181 lbf⋅ft) of
torque and 0 - 100 under 9.9 seconds. It has a 30.2 kWh battery with an ARAI rated range of
up to 312 km. The battery can be fully charged in under 8 hours using a complimentary AC
charger. It can also be charged using a 15-ampere power cable that can be used at any place
with the necessary power socket. DC 25 kW fast charging can be used to charge the battery
from 0 to 80% in 1 hour.

LITERATURE REVIEW
Analysis of literature forms a vital as well as a crucial part of researches. No research studies
is taken to be as thorough if a broad literature review is not made by the researcher in his or
her research studies. The elementary motive of undertaking this task is to find the research
breach between studies done so far and also to decide exactly the topic of research and to get
a perception into the research theme selected for study. In this sense this implementation
becomes a kind of exploratory research. The purchase of automobiles in India have increased
manifold during the last decade. This is largely due to growing urbanization, economic
development and increasing per capita income. The earnings from export have been also
increasing since then. But as compared to other parts of the world, this is still low. So,
innovativeness in R&D and building more efficient vehicles has been in demand during the
past few years to remain competitive in the market. Tata Motors was not a successful
company long back where in 2001; it suffered a loss of Rs. 500 crores. In the same year the
prices of Tata Motors Limited stocks have gone down from Rs. 564 to Rs. 59. Although in
1995, Tata had its products as Sumo, Tata Sierra and with its ties with Daimlers Benz started
producing Mercedes Benz in India but still it suffered losses. At the same time increasing
consumption of consumer goods and the restrictions put by the Government of India on
plying of heavy goods vehicles in the cities particularly in the day time increased the demand
of light goods vehicles in the market. Mr. Takachi Kikuchi, MD, Isuzu Motors India says
that, “The pickup trucks and utility vehicles are the fastest growing segments in the last 2
years”. The Indian automotive market is at a tipping point, and the real growth is only starting
now. In particular, the pickup trucks and utility vehicles are the fastest growing segments in
the last 2 years and we expect the growth to continue. The pickup trucks segment today
accounts for the largest share of the overall commercial vehicle market at 35% and Utility
vehicles now account for 20% of the passenger vehicle market. With the launch of the new
Isuzu D Max Pick Up truck at a competitive price of Rs. 5.5 lakhs, the Indian Pickup truck
market is growing and becoming more and more competitive. The literature review is crucial
because it combines research workers with the ideas and conclusions that early analysts have
put forward. It also allows current researchers to study the scope of life for the future and
define the applicable goals for the analysis of the plan. Since the purpose of the planned study
was to analyse the gap between the expectation and the quality concept of the committee,
previous studies created in this analysis space simply reviewed the block metrics. It also
includes opinions expressed by many authors in major articles, journals, and books. 20 Nitin
Joshi1, D. P. Mishra one (2011) The purpose of this study was to understand the customer's
behaviour in one of the most important developed countries in the Republic of India. The
study was conducted to grasp customer awareness of Eco-Friendly Cars (EFC). The goal of
this study is to grasp the level of notification and increase the awareness on EFC so as to
achieve the goal of producing cars with insufficient experience. Five hundred respondents
were asked to complete a very formal form. The study was completed with the age and
respondent area in mind. Regarding the age group, people have found that there is no
significant difference in the cognitive level in earth sciences, but there are great differences in
the cognitive level of EFC. The overall equity of U. Thiripurasundari (2011) is the added
value of the overall investment in commodities. Although the idea of using names or badges
to enhance the value of products has long been celebrated by marketers, the entire equity1has
gained revival interest in1recent years. The purpose of this study is to analyse the overall
data, overall preferences, overall loyalty, and overall application of the automotive market in
Pondicherry. The first knowledge was collected from 300 car homeowners through a nurse
interview in schedule. From five factors, the entire application problem was rated as the
most critical thinking in auto trade. This study shows that it is feasible to determine that an
organization should focus on improving work to generate returns. Prof. Pallavi B. Sangode
III (2011) This analysis relies on a comparative study of the quality of service of the Maruti
Suzuki and modern showrooms in Nagpur. The quality of service may be a basic aspect of
providing services, which may be especially true in the case of a large number of profits
square measurements within the automotive alliance. The study used a convenient sample of
40 interviewees, and UN agencies were the homeowners of Maruti and Hyundai. The form is
a self-contained form of twenty-six queries. DR. P. Sathyapriya (2011) The Republic of
India is1becoming the boss of major production industries, and1 industry (especially the
railway vehicle industry) has achieved rapid development in the country. After the
cancellation of the industry license in 1991, many participants from around the world set up
factories in the Republic of India. Participants in industry platforms measure new ways to
increase market share. They introduced new models in 21 existing models and introduced
new models for car manufacturers in many automotive areas. An important feature of this
type of transaction is transaction sensitivity. Alternatives to the entire wagon also vary in
different market segments. The current analysis explores the overall choice of multiple
market segments and the factors that influence the similarity to the weighted average ranking.
The study was conducted in the city centre with 600 and 3 interviewees. The UN agency
owns the car. Study the impact of population variables on their rail vehicles. Research shows
that the overall preferences of shoppers affecting high-end trucks vary, and age and economic
efficiency affect their overall choice. DR. Ajoy S. Joseph V. (2011) One of the most
important and necessary factors affecting passenger car purchases in the Republic of India is
an availability of auto vehicle financing or credit lines. This empirical study analyses the
behaviour patterns of railway loan customers after the purchase of cars by the customer loan
plan and financiers. The study was supported by information from 520 five railroad car
owners, including senior executives, public and private sector workers, businessmen and
farmers the Dakshin Kannada district of Dangju. Respondents are usually categorized into
three teams. The premise is that the cars with different values are the cars with different
values. One pair - 400,000 rupees. 450,000 rupees and rupees. Half a dozen - 900,000. The
research findings show that the three most important factors considered by car buyers are the
time interval that car buyers determine the non-depository financial institution of the car, and
the simple record and rationalization of financial topics by employees Asghar
Afshar0Jahanshahi seven (2011) In this analysis process, the author elaborated on the
subsequent enquiries to the automotive industry managers: In the Indian automotive industry,
is there a relationship b\w customer service and products2quality and customer satisfaction?
and loyalty? If yes, but the relationship between these four variables is? The automotive trade
in the Republic of India is one of the world's most important automotive trading areas and has
grown rapidly worldwide. The square of customer satisfaction and loyalty is the most
important factor in measuring impact on automotive trade. On the other hand, customer
service may also consider assistants regarding the inherent part of the care of commercial
products. Customer service quality, product quality, customer satisfaction and loyalty can1be
measured at completely different stages, such as at the beginning of an acquisition and one to
two years after acquisition. The population of this study includes all Tata Indian car owners
in Pune. A study's hypotheses 22 analyse the abuse regression and analysis of variance. The
research results show that there is a high degree of correlation between customer service and
product quality components and customer satisfaction and loyalty. DR. S. Subhadra (2010) In
recent days, the Republic of India has witnessed changes in consumerism. The market is
currently driven mainly by consumers. The main goal is to move from product-based
promotions to demand-based promotions. The customer has many choices to make a
decision. The railroad car part is no exception to the current trend. Good market
communication is imperative for reaching a target market. Therefore, it is necessary to re-
examine the buyers’ opinions and behaviours towards the car homeowners and provide
feedback, but the promotion method may work. The city of Namakkal, located in the
southern province of Namakkal in the Republic of India, includes a progressive and growing
automotive market. The city was selected for this study. Pre-testing was developed by a nurse
interview schedule developed and managed for a convenient sample of 25 car homeowners.
Simple sampling techniques were used in the study to select samples respondents because the
size of the universe was limited. The study was conducted at a United Nations agency of the
respondent. The organization is the owner of all passenger cars. DR. S. Subdeans (2009) In
recent days, the tram of India has witnessed changes in consumerism. The market is currently
driven mainly by consumers. The main goal is to move from product-based promotions to
demand-based promotions. The customer has many choices to make a decision. The railroad
car part is no exception to the current trend. Good market communication is imperative for
reaching target market. Therefore, it is necessary to re-examine the buyers’ opinions and
behaviours towards the car homeowners and provide feedback, but the promotion method
may work. The city of Namakkal, located in the southern province of Namakkal in the
Republic of India, includes a progressive and growing automotive market. The city was
selected for study. Pre-testing was developed by a nurse interview schedule developed and
managed for a convenient sample of 25 car homeowners. Simple sampling techniques were
used in a study to select sample respondents because size of the universe was limited. The
study was conducted at United Nations agency of the respondent. The organization is the
owner of all passenger cars. 23 DR. P. Natarajan and U. Thiripurasundari9 (2010) focused on
the preferences of buyers of global and local brands in the Indian automotive industry. The
overall customer perception has a significant impact on promotion. The customer's preference
for local and international brands was studied by managing a structured interview schedule of
100 to 50 customers in Pondicherry. Results of the study indicate that consumers of
international automobile brands in United Nations agencies like their car brands most, thanks
to international influence, global names, and foreign quality. Shoppers have a good view of
the country and they tend to link the country's overall quality of origin, technological
progress, modernization, and other factors with the country. A region owned by the shopper's
United Nations agency as a whole evaluated the entire region as a whole in a very
advantageous manner, so they participated in the strong automotive industry in India and
created a quality and technically economical cars Subramanian eleven (2010) this research
has the care expert's customer expectations for auto trading. It was created to create
competitive pressures and enrich the deal with new challenges and changes to the brand
through perspectives, knowledge, flexibility and speed. The process of square measurement is
highly automated, and the work group squarely measures the reorganization and
redeployment to improve the quality, delivery time and value of productivity. In conjunction
with these changes, companies are eager to schedule more ways of managing their business
by shifting from strict and pre-planned activities to responding quickly to changes.
Development management has always been an important part of a competitive strategy to
increase organizational productivity and profitability. The existence of a person's resources
has an impact on competitive advantage of alternative developments management - in order?
to increase the speed, nurse assistants are added to the atmosphere to assist in the interactive
role of nursing and to overcome barriers to increase the responsibility and reliability of
alternative products and development. Horizontal thinking and proactive methods in human
resources have been recognized, intensified and nurtured as new development activities.
Talent demand is large. In the development of high-performance culture, the role of human
resources play a decent role. Create a certain talent at the right time and create a part 24
Kah-Hin Chai and Lolo 52 (2009) This study investigated the operational spill over of
customer satisfaction from product manufacturers to service providers, and vice versa. The
survey results provide empirical evidence for the spill over effects of quality and customer
satisfaction in transportable trade. This finding suggests that analysis of how quality affects
customer satisfaction and loyalty should take into account the influence of partner companies
and suppliers, rather than simply examining links within similar organizations. This is
significantly relevant in setting up the synchronization of physical products and the settings
needed for service square measurement. In mobile transactions, handset manufacturers and
network operators have to consider their partners and rely on whether they measure those
who have no doubt accepted or given spill over effects. Moreover, these effects are regulated
by the product image gap between mobile phones and network operators. McManus, Music
Director, fifty-four (2007) This article explores the relationship between fuel costs and car
and truck sales. American car manufacturers have always denied that this link exists. One of
the reasons for this misunderstanding is the obsessiveness of assistants in nursing on the raw
count of oversubscribed units, the equation Hummers with Minis. The other kind of supply is
Americans who believe that "standard wisdom" is not willing to pay for the fuel economy.
The study proposes theoretical and market evidence that counters Detroit's standard
knowledge. The Yankee manufacturer's response to the increase in fuel costs in previous
years revealed the shortcomings of the US automaker's recent products and gearing methods.
In fact, the impact of rising fuel costs has been offset by lower vehicle costs, which is
inversely proportional to fuel economy. As a result, the unit sales volume of the huge SUV
may remain unchanged, but its revenue (and profit) declines due to the direct or indirect
reduction of vehicle costs. This article concludes with some wise hints that commercial
economists should use to prevent their companies from suffering the most recent losses in
U.S. industry This is achieved through theoretical and empirical research. Theoretical
research provides unique relevant theories, decisive and shaping service quality, customer
satisfaction, customer expertise and behavioural intentions of retailers in hands of Iranian1
carpet trade. The empirical study 25 included 500 questionnaires. The key finding study is
that the quality of service a four-dimensional illustration. Because the best predictors of the
square of the overall quality of service measures the visibility, responsibility, responsiveness,
and data of the staff, this size is recorded. In addition, from the opposite perspective, there is
a strong relationship between "from the side of the customer experience" and "service quality,
customer satisfaction, behavioural intentions." Saket Banerjee sixty-one (2006) conducted a
study on “China's passenger car market status and future trends”, stressing that China's rail
car market is fierce and should satisfy shoppers. The Chinese bus market is mainly divided
into miniature cars, small cars, cars, full-size cars, luxury cars, small utility vehicles and
multi-purpose vehicles. The study also shows that China's railway auto trade has a number –
centre production technology, there is no standard to provide automotive components, non-
serious sales promotion and sales and service networks, and the scale of railway vehicle trade
is also large. Schiffman & Kanuk sixty-five (2004) used an intelligent agent to find the most
effective cost for a product or service, bid for numerous promotional products, by pass
distributions stores and middlemen, and purchase goods from round the world, and from
the convenience to their homes. In order to grasp the notifications of shoppers and their
behaviours, a lot of literature in the inexperienced promotion space was thoroughly studied.
From the point of view of nursing practice, a considerable amount of education and skills
literature explores areas such as real estate promotion, customer behaviour and inexperienced
cars and its response in the market. The methodological differences between these studies
were large, but the main findings were found to summarize the analytical objectives. 26
Richard et al. people. Sixty-seven (2003)1 their mega-scale national research investigates2the
impact of monthly0payment incentives (kickbacks and low interest rates) on the selection
methods of each car and truck homeowner and lessee. The results show that the results of the
incentive square measurement shows that there are considerably more necessary conditions in
the lessee than the customers who prove that the incentive mechanism obviously cannot be
used on a wholesale basis. It seems that an obvious part of the incentive mechanism is also a
victory. The author suggests that the tenant can choose to pay monthly through the rebate
and other incentives to the vehicle. Boumanetal people. This article describes construction
and testing of SERVQUAL instruments. The end result of the analysis is that the instrument
is very suitable for Dutch garage companies. However, unlike the 5 SERVQUAL dimension,
shoppers within the Dutch car service company completely distinguish three dimensions to
measure the quality of delivery, and each dimension seems to be fully targeted to the current
sample. Three aspects found in the analysis of automotive service companies are: customer's
good intentions, tangibility and religion. Pure customer goodwill helps measure service
quality. Leonard L. Berry et al. people. The author of July 8th (1985) said that once the
service is oversubscribed, quality is of utmost importance. Most of the disclosed product
quality work focuses on the products produced by the factory. Service quality issues receive
less attention. The author got four necessary conclusions. They are customer perceptions of
service quality, obtained from the review expectations before receiving the service and the
actual experience of the service. If the desired squared measurement is consistent, the quality
of service seems to be satisfactory; if it is not satisfied, it is satisfactory; if it is exceeded, it is
quite satisfactory. The quality assessment comes from the service method and because of the
service result. According to the purpose of the consumer's reading, the style of performing
the service may be an important element of the service. There are two kinds of service
quality. First, the standard level of delivery of regular services (such as typical transaction
processing by bank tellers). Second, there is a standard level of “exceptions”. 27 Leonard L.
Berry et al. people. The author of July 8th (1985) said that once the service is oversubscribed,
quality is of utmost importance. Most of the disclosed product quality work focuses on the
products produced by the factory. Service quality issues receive less attention. The author got
four necessary conclusions. They in customer perceptions of service quality, obtained from
the review expectations before receiving a service and the actual experience of the service. If
the desired squared measurement is consistent, the quality of service seems to be satisfactory;
if it is not satisfied, it is satisfactory; if it is exceeded, it is quite satisfactory. The
quality assessment comes from the service method and because of the service
result.
According to the purpose of the consumer's reading, the style of performing the
service may be an Important element of the service. There are two kinds of service
quality. First, the standard level of delivery of regular services (such as typical
transaction processing by bank tellers).
Second, there is a standard level of “exceptions”. Prof. Pallavi B. Sangode III (2011)
This analysis relies on a comparative study of the quality of service of the Maruti
Suzuki and modern showrooms in1Nagpur. The quality of service may be a basic
aspect of providing services, which may be especially true in the case of a large
number of profit square measurements within the automotive alliance.
The study used a convenient sample of 40 interviewees, and UN agencies were the
homeowners of Maruti and Hyundai. DR. Ajoy S. Joseph V. (2011) One of the most
important and necessary factors affecting passenger car purcha
ses in the Republic of India is the availability of auto vehicle financing or credit lines.
This empirical study analyses the pattern of activities that railway customers have
shown to consumers in loan programs and financiers once they purchase their cars.
The study was supported by information from 520 five railroad car owners, including
senior executives, public and private sector workers, businessmen and farmers in
the Dakshin Kannada district of Dangju.
Respondents are usually divided into three groups of cars with different values
based on the premise of the original value of the car. One pair - 400,000 rupees.
450,000 rupees and rupees. Half a dozen - 900,000.
The research findings show that the three most important factors considered by car
buyers are the time interval for car buyers to decide on non-depository financial
institutions, and the simple record and rationalization of financial topics by
employeesl
OBJECTIVE OF THE STUDY
MARKETING MIX OF TATA MOTORS

The Marketing mix of a company comprises all the elements and variables chosen by them
to develop a market offering. The combination of the elements of the marketing mix
determines the extent of success of a company in the market. It consists of 4 elements (4Ps)
namely Product, Price Place and Promotion. Let’s break down the marketing mix of Tata
Group.
PRODUCT STRATEGY
The Tata Group owns 30 companies that offer services to
customers in a variety of sectors. This comprises the group’s product mix. Each enterprise
operates under its separate board of directors and is free from the supervision of Tata Sons,
the principal investment holding company. It functions under the following
sectors:
INFORMATION TECNOLOGY
Tata Consultancy Services: Established over 50 years ago, it is one of the oldest IT
companies in India. Tata Elxsi Telecom and Media Tata Communications Tata Sky Tata
Teleservices Steel Tata Steel: It is one of the largest steel producers in India with a
production capacity of 33Million Tonnes Per Annum. Automobile Tata Motors: It is India’s
largest automobile manufacturer providing world-class vehicles in various price ranges.
Jaguar Land Rover Tata Auto Comp Systems Consumer and Retail Tata Chemicals Tata
Consumer Products Titan Company Infiniti Retail Voltas Financial Services Tata Capital
Tata AIA Life Infrastructure Tata Power: It is one of India’s largest power suppliers with a
huge generation capacity of 12772 Megawatts. Tata Projects Tata Consulting Engineers The
above list includes all the major sectors in which the Tata group specialises.
PRICING STRATEGY
Since Tata Group consists of various subsidiaries, each subsidiary follows its own pricing
strategy for the products and services provided by them. However, as a whole, the Tata
Group follows a differential pricing strategy. Being a multinational conglomerate, it enjoys
the benefit of charging different prices from different consumers based on geographical
location, age, gender, etc. Such a strategy enables the group to maximize its profit and
maintain a market capitalization of over Rs. 12 trillion (as of Feb 2020.) The company also
makes use of penetration pricing under which they set a price lower than the industry trend
to penetrate the market and gain acceptance from the customers. This strategy enables them
to secure a large market share and build a favourable image in the eyes of the general
public.
PLACE & DISTRIBUTION STRATEGY
The Tata Group is present in over 100 countries across 6 continents. It occupies a huge global
market that requires an extensive place and distribution strategy. It adapted to the
technological shift effectively in the 2000s. It not only follows the physical channels of
distribution under which it makes the products and services directly available to the
consumers but also provides them through online modes of sale such as websites. The Tata
Group has fully functional websites for different geographic regions all over the world. It
promotes online shopping through its platform Tata Clip and the sale of electronic products
through the online platform Croma. Let’s have a look at the promotional and advertising
strategies of Tata Group.
PROMOTIONAL AND ADVERTISING STRATEGY
The Tata Group doesn’t follow the same promotional and advertising strategy for all the
companies. The companies formulate their own promotional and advertising plans. Some of
the advertising techniques used by them during recent years are as follows: Use of televised
advertisements Promotion through celebrities holding a strong fan base and social media
presence Use of Print media such as newspapers, magazines and printed journals Online
Advertisements Provision of sales promotion offers during festivals The organisation of
promotional events across different locations around the globe Providing sponsorships for
world-famous events Such strategies are launched with a dual objective of not only
maximising reach but also staying ahead of their competitors in the market. Since the Tata
Group has a lot of competitors; we’ll be analysing them in the next segment of this
blog.
MARKETING PLAN OF TATA MOTORS
Marketing plan is feature plans for an organization, for proper marketing plan
organizationshould know about present marketing conduction. on that basis they can forecast
their feature plans. Until now Tata motors use different marketing plans for their
automobiles.
Each and every year they launch new automobiles with new design and features with
different price. Mainly they focus midsize car which is affordable for lower income people.
If we take a example of Tata Nano, it came in Indian market in march 2009 its cost for
Indian people around 1,20,000 (1700 pound) if we compare with other car it is cheapest car
ever launched in India. And comes under budget for many people. From 2009 to 2011
20,000 cars were sold out due to the demand for tata nano has increased in India as well as in
other countries. It is estimated that in 2012 tata motors going to launch tata nano In USA and
in 2013 in Africa. Every time Tata Motors using different marketing plans for its
automobiles. In case tata nano, tata motors team decided to make car more easily accessible
to people.
So instead of dealership, Tata motors team sold tata nano through conventional retail outlets
like Westside and Croma. They provide merchandise like baseball caps, key chains, T-shirts
among others. These kind of marketing plans were used by tata motors to attract people.
Other marketing plans of tata motors are product upgrade. In this type marketing usually,
they upgrade automobiles with new feature and deign providing extra look, extra powerful
engine extra mileage.
They also provide free insurance, 2 to 3 years warranty, and after sales service and so on.
These market plans help tata motors to grab market.
TATA MOTORS MARKET SITUATION/ENVIROMENT
All the companies were depending on present as well as feature market situation. On the
bases of present market situation. /Environment many organizations forecast their feature
marketing plan. If the organization understating the present market situation, it will be easy
for organization to gain comparative advantage in feature. In this step we can get the
information about market situation/environment of tata motors. And how much sales thy did
in between 2010 to 2011 march and what they are going to do in fuu EXECUTIVE
SUMMARY The project was done tounderstand and conduct a study on “Customers
Satisfaction Towards Service Quality at
TATA Motors”. TATA Motors is an authorized distributor of Tata Motors Co., Ltd. Tata
Motors Co., Ltd. is the largest automotive company in India and earns Rs. In 2016-17 it was
32,42cr ($7.2 billion). It has a leading position in the field of commercial vehicles in various
fields, ranking second in the passenger vehicle market and succeeding in the fields of
compact, medium-0sized vehicles and utility1vehicles. The company is world's fifth-largest
manufacturer of medium0-sized & heavy duty commercial0vehicles, and second1largest
manufacturer of medium0sized and heavy-duty passenger vehicles around the world. . Tata
Motors1was established in 1945 and does have a place in India's business. Since its first
launch in 1954, the number of Tata cars on the Indian highway has exceeded 4 million. The
company's manufacturing bases are located in Jharkhand in east of India, Pune
(Maharashtra) in the west, and Uttar Pradesh in the north of Lucknow, and Pantnagar1(North
Arkander) state). Singh (close to Calcutta, West Bengal) is building a new factory to produce
the company's smal1 car. The dealership, 0sales, service and spare parts network throughout
the country contains more than 2,0000contact points. The company also has a strong
automotive finance business, TML Financial Services Ltd., to support1customers in the
purchase1of Tata Motors.
Followed by analysis where it is said that TATA Motors has satisfied its customer to a good
extent where the customers are willingly have given a positive response Companyre.The two
important brand of tata motors land rover and jaguar achieved a reasing hopes for better
prospects in India.
In the second quarter of 2011 tata motors going to assembling these cars., tata motor is going
to reduce the price to penetrate the market with large potential challenging the other in the
segment. In march 2011 dealerships for JRL vehicles will be 10 from the current three in
Hyderabad, Mumbai, Delhi.
“According to Zacks investment research on 16 march 2011, tata motors ltd. Posted that
there is rise in wholesale vehicles upto 18.4% to102, 411 units in February. Out of this,
commercial vehicles, including Tata, Tata Daewoo and the Tata Hispano Carrocera, totaled
46,747 units, a growth of 10% from the prior year. Meanwhile, passenger vehicles totaled
55,664, up 18% from the same month in 2010. Tata acquired the two U.K. brands from Ford
Motor Co. for $2.3 billion in 2008. The automaker expects to invest INR 73 billion ($1.60
billion) for research and product development on these brands Tata reported a 272.8% jump
in consolidated net profit to INR 24.24 billion ($526.5 million) in the third quarter of its
fiscal year ended December 31, 2010. The company’s sales increased 21.6% to INR 315.06
billion ($6.84 billion) from the same quarter in 2009. The operating profit margin grew by
270 basis points as operating profit surged 51% to INR 44.89 billion ($975 million).
The improvement in results was attributable to strong volumes of Jaguar and Land Rover,
cost reduction measures, favorable currency movements and better product mix. March 22,
2011, Tata Motors Ltd announced the increase in prices of some of its passenger and utility
vehicles, effective from the first day of April, 2011. The decision to raise prices of vehicles
comes on the back of an unavoidable surge in input costs and a hike in interest rates, despite
the cost control measures by the company.” From this we can understand development,
growth, current market situation / environment of the tata motors. At present market
environment for tata motors is good. They increase their sales and according to the
marketing environment they are changing their marketing plans and there marketing
strategy.
TECNOLOGY AND MEDIA
Technology and media play an important role in every organization, without proper
technology, organizational operation cannot be done, and without media marketing process
cannot be done. Technology helps organization to solve various operational problems.
Technology helps to done work easily in organization. Work load in organization will be less.
Less time consuming. Media helps organization in many ways. It helps in promotion of goods
and services Helps in marketing. Helps in gaining good reputation. Competitive advantage.
For tata motors, technology and media plays key role. Due to proper technology, production
capacity of tata motors has increase from 2002 and still growing, due to this tata motors
gained good competitive advantage in between 2002 to 2010. Due to this they can easily
attract capital as well as customer. Technology helped tata motors to expand their business. In
order to be most effective tata motors should always implement new technology. For higher
production. Over the life cycle of tata motors, technology should facilitate; flexibility in
product and service development and quality in early stage. The management of the complex
operations in the middle stage and both the expansion and consolidation of activates in the
later stage. Thus, proper adoption of a proper technology helps the company to aware of the
latest developments, help it adapt to changing market and it from obsolescence. To complete
each and every task company have to use appropriate technologies. Tata motors must employ
innovation technology that will produce a competitive advantage, differentiate the customer’s
buying experience at any point in transaction. Media coverage helps to know about latest
developments of the economy and we come to know about business career and investment.
Media also plays an important role in business; media helps people to know about the market
situation of the national as well as international. It also helps business to know about the
factors effecting modern market conduction. Media spread the information about the recent
updates on investment Patten. For tata motors media is important, because all the marketing
process is by the media. With help of media, they gain competitive advantage. Tata motors
use different media to increase sale. Media made it possible for tata motors to bring
information regarding global economic crises. At present tata motors is getting good
advantage of media. But in future new media will help a lot for business. In future way of
doing business will change. New media will replace the old media, like newspaper magazines
etc. In future new media will increase business opportunity for the tata motors. In future they
can use digital marketing. But there will be new competitors with a new marketing strategy.
So new media will give good marketing as well as competitive advantage.
SUSTAINABILITY WITH REGARD TO THE FIRM’S MARKETING STRATEGY
Sustainability means capacity to endure. In a simple word sustainable development is

development that meets the needs of the present without giving up the ability of feature
generations to meet their own needs. Sustainability of an organization helps to understand,
whether the organization going to stay for long time or not. In business Sustainability often
define as a function by which an organization can manage social, financial, environmental
risk, obligation and opportunities. These three things referred as profit people and planet.
Business Sustainability always represent resiliency over time, businesses that can face shocks
because they are connected to healthy economic, environmental and social system. These
businesses can male good economic value and contribute to healthy ecosystems and
communities.
There are few practices that foster business sustainability that helps organization move along
the path from laggards to leaders. The practices include; Stake
holder engagement Reporting and disclose EMS (environmental management system)
Lifecycle analysis Organization that are sustainable can easily attract retain employees and
can face less financial risk. Marketing strategy is another important aspect. Marketing
strategy means where marketing personnel are involved in the detailed management of
individual brands and the interrelation between brands. This area includes basic decision on
issues such as market segmentation, positioning and targeting. Formulation of marketing
strategy include proper marketing plan. Marketing strategy is very important for all the
organization, because this is what they are going to use for their business. A firm marketing
strategy mainly focus on customer and market. Proper marketing strategies attract the
customer for a long time. This will give a great deal of profit for long term. A firm should use
good marketing strategy for the present as well as for future. Market strategy also helps to
expand business as well as for growth of business. In the case of tata motors, they look for the
booth sustainability and marketing strategy. Marketing strategy of tata company little similar
with other companies. They are PRODUCT, BRANDING & ADVERTISING we know
that every business will start with 0. No one knows it until Everyone knows it. Advertising is
the one of main way of marketing. Another important way of advertising is creating a brand
image. Over a year tata motor created good brand image. They use some spokesmen. For
their marketing other important marketing strategy is innovation, packing and quality control.
Tata provided many offers to attract customers and one of that is TATA SAFARI.
PRICING STRATEGY
Every month Tata motors gives discount for special promotion of certain type of vehicle.
Always they change pricing strategy for good business as well as good market. PLACE of
dealership plays an important role in India there are many distributions channel of tata
motors. In India dealership sales are mainly adopted. For good business.
MAINTAINENCE AND SUPPORT
After sales and service comes under maintenance and support it is another important
marketing for tata motors. These are all the marketing strategy which is used by the tata
motors as a part of their business. In the case Sustainability of tata motor is different from
other company. Tata motors believes in feature technology, they look for their business as
well as for environment. They are giving their best effort for the implementation of many
environmentally sensitive technologies in manufacturing process. They are using world’s
most advanced equipment for emission check and control. At present they are focusing on
two important things they are Reduction of environmental pollution Restoration of ecological
balance. Tata motors have different programs on conservation of soil and water trees etc. they
committed to restoring and preserving environmental balance by reducing waste and
pollution, recycling materials and conserving resources for ecological balance they have
setup effluent treatment facilities in there manufacturing plant to control releasing polluted
water in the in the eco system. They have started tree plantation program in many villages in
India. From this we can understand sustainability of tata motors and how they are
contributing for environment. Tata motors using right type of marketing strategy for less
usage for of resource to protect environment from pollution. This type of program helps tata
motors to get good reputation. In the present as well as in feature.
RESEARCH METHODOLOGY
Research method is a systematic plan for conducting research. Sociologists draw on a variety
of both qualitative and quantitative research methods, including experiments, survey
research, participant observation, and secondary data. Quantitative methods aim to classify
features, count them, and create statistical models to test hypotheses and explain
observations. Qualitative methods aim for a complete, detailed description of observations,
including the context of events and circumstances.
SURVEY RESEARCH
survey is a research method in which subjects respond to a series of statements or questions
in a questionnaire or an interview. Surveys target some population, which are the people who
are the focus of research. Because populations are usually quite large, the researcher will
target a sample, which is a part of a population that represents the whole. Once our sample is
selected, we need a plan for asking questions and recording answers. The most common types
of surveys are questionnaires and interviews. A questionnaire is series of written statements
or questions. With an interview, the researcher personally asks subjects a series of questions
and gives participants the freedom to respond as they wish. Both questionnaires and
interviews can include open-ended questions (allowing the subjects to respond freely), or
close-ended questions
METHOD OF DATA COLLECTION
Sample size measures the number of individual samples measured or observation used in a
survey or experiment. A survey or statistic sample size is important in determining the
accuracy and reliability of a survey finding the sample size is the total population on which
the research had been done I had done my Research area are in Lucknow and the total
population on which carry out depends on survey people visit in l sector. SAMPLE SIZE-
50DATA SOURCE – questionnaire SAMPLE DESIGN Sample design is made up of
two elements.
SAMPLING METHOD Sampling method refers to the rules and procedures
by which some elements of the population are include in the sample. Simple method random
sampling stratified sampling cluster sampling.
ESTIMATOR The estimation process for
calculating sample statistics is called the estimator. Different sampling method may use
different estimators.
UNIVERSE – Lucknow City
DATA TYPE. Secondary Research Data
was collected from websites and catalogues to understand the OIL of the different
customers2. Primary Research: A Primary Research was conducted: The questionnaire was
prepared for the companies and following areas covered: Competing another sector
Satisfaction level. Right measurement.

TYPE OF RESEARCH The type of research
method can be broadly divided in to two quantitative and qualitative categories. Qualitative
research on the other hand is based on words feeling emotions, sounds and other Non-
numerical and unquantifiable elements. It has been noted that information is considered
Qualitative in nature if it cannot be analysed by means of mathematical
techniques. Quantitative research describe infers, and resolve problem using numbers.
Emphasis is placed on the collection of numerical data the summary of those data and the
drawing of inferences from the data.
DATA COLLECTION TOOL The data collected tools
are following ways: - Questionnaire.
DATA COLLECTION TOOL TO BE USED1.
Customer Survey: The people play an important part as a clear perception of people about the
product can be estimated and known. Studying the need levels of the people regarding the
Products can be observed. It was very useful in knowing about the requirements of the
people.
QUESTIONNAIRE The main instruments required for survey was a well-developed
questionnaire. The Questionnaire development took place in a series of steps as described
below:
PERSONAL INTERVIEW
Personal interview in carry out many types of relative
person visit in Indian oil then take their data collected.
STATISTICAL TOOLS TO BE
USED Interpretation = Answer given by respondents x 100
Total Number of respondents
SWOT ANALYSIS
SWOT analysis is an important part of marketing plan, it helps to find out strength, weakness,
opportunity, threats weakness is important for it feature.
STRENGTHS
Tata motors produce low-cost car with less fuel consumption. Tata motors have a huge
employee base Tata motor expanded his business internationally Tata motors have a high
market share. Tata motors total revenues is of RS 35651.48 cores (USD.8.8 billion) Tata
motors have high corporate responsibility. Tata motors have strong research and
development department. Tata motors are the reputed brand in Indian market.
WEAKNESS
Return on investment for tata motors is low. Domestic sale for tata is not up to the mark.
Tata motors are not able to meet safety standard for their vehicles.
OPPOURTUNITIES
Tata motors should concentrate on luxury cars Tata motors should increase return on
investment. With the help of joint venture, tata motors can easily can enter into new
market. Tata motors should use new ideas for segmenting the business.
THREATS
Tata motors have great advantage over its competitors. Less safety can impact the sales. The
tata motors can face big challenges for the rising price of plastic, steel, and alumini um,
which is used by tata motors for manufacturing of automobile. With the help of SWOT
analysis we can understand the weakness, strength, opportunities, and threats of tata motors,
and what are the Opportunities they got. This entire thing can help tata motors to prepare
good marketing plan. For present as well as for feat
. LIMITATIONS
The survey was limited due to this pandemic period of Covid -19 2nd Phase
Due to Lockdown of in whole city the field work was not done by me.
Simply my near and dears are the population unless the sample size may be higher.
There is a possibility of occurrence of false judgment due to the biased responses by some
of the unsatisfied customers.
Since the report is based on the personal interview, occurrence of personal biased cannot
be ruled out. Study is restricted to I SECTOR only in LUCKNOW Results of customer
satisfaction depend on feedback /perception of customer and we can’t know real reasons .
ANALYSIS &
INTERPRETATION
Table 1
The car you own:
Particulars Customers PERCENTAGE
BOLERO 46 46%
NEXON 22 22%
HARRIER 7 7%
SAFARI 11 11%
PUNCH 14 14%
TOTAL 100 100
14
11
46
22
1 2 3 4 5
CHART SHOWING THE DATA OF OWNING CARS BY CUSTOMER OF

TATA MOTORS
ANALYSIS Chart 1 Which car do you own? The total

sample, 46% were indica car users, 22% were NEXON car users, 7%
were HARRIER car users, 11% were Safari users, and the remaining
14% were PUNCH users.
Interpretation: More number of people have indica car compare to cars like PUNCH, Nexon
TABLE 2
Car purchase influenced by:
Particular Customer Percentage
BRAND IMAGE 17 17%
ECONOMY 43 43%
REPUTATION 17 17%
AESTHETICS 14 14%
POWER 9 9%
TOTAL 100 100%
43
BRAND IMAGE ECONOMY REPUTATION AESTHETICS POWER
What influenced you to buy this car? ANALYSIS Of the owners 17%
were affected by the brand image of the automobile, 43% were
affected by the vehicle economy, 17% were affected by the
company's brand image, 14% were influenced by vehicle aesthetics,
and the remaining 9% were affected by vehicle dynamics.
Interpretation The economy is becoming more and more important,
so, companies must focus on fuel efficiency and low-cost cars to gain
significant market share.
TABLE 3
RATE THE SERVICE PROVIDED ON FREE SERVICING BY TATA MOTORS:
PARTICULAR CUSTOMER PERCENTAGE%
HIGHLY SATISFIED 2 2%
SATISFIED 62 62%
NEITHER SATISFIED 28 28%
NOR DISSATISFIED
DISSATISFIED 8 8%
HIGHLY DISSATISFIED 0 0%
TOTAL 100 100%
SATISFACTION
HIGHLY DSATISFIED SATISFIED

NEITHER SATISFIED NOR DISSATISFIED DISSATISFIED
HIGHLY DISSATISFIED
ANALYSIS Free serving is a technique used by every automotive

dealers. In the above analysis, only 2% customers have rated highly
satisfied, 62% have rated satisfied, 28% neither satisfied nor
dissatisfied and 8% are dissatisfied with the free service given by the
company Some of the customers are dissatisfied and some have
rated neither satisfied nor dissatisfied while the free service has to
be given by Companies must focus on every customer, because now
this service is becoming a major factor in competing with others.
Interpretation Most of the replies reaffirmed that the quality of
service provided during the cutting of the free service was met, but
few people remained neutral on the quality of service during the free
service period.
TABLE 4
CUSTUMER SATISFIED WITH PRESENT VEHICLE OR NOT
PARTICULAR CUSTOMER PERCENTAGE
YES 88 88%
NO 12 12%
SATIFACTION WITH PRESENT CAR
12
88
YES NO
ANALYSIS 88% of customers are satisfied with the present car service
given by company to them where 12% 0f them say No to the same.
Interpretation: 88 employees were very satisfied with the service of

TATA MOTORS, 12 of them were angry because of the lazy staff’s late
arrival.
TABLE 5
RATE YOUR SATISFACTION LEVEL TOWARDS SERVICE CHARGES

PARTICULAR CUSTOMER %PERCENTAGE
HIGHLY SATISFIED 9 9%
SATISFIED 62 62%
NEITHER SATISFIED 16 16%
NOR DISSATISFIED
DISSATISFIED 13 13%
HIGHLY DISSATISFIED 0 0%
TOTAL 100 100%
CUSTOMER
0
13 9
16
62
HIGHLY SATISFIED SATISFIED

NEITHER SATISFIED NOR DISSATISFIED DISSATISFIED
HIGHLY DISSATISFIED
TABLE 6
SAFETY RATING OF TATA CARS BY THE CUSTOMER
EXCELLENT 12 12%
GOOD 30 30%
FAIR 21 21%
POOR 27 27%
BAD 10 10%
TOTAL 100 100%
SAFETY RATING
10 12
27
30
21
EXCELLENT GOOD FAIR POOR BAD
TABLE 7
SEATING COMFORT OF TATA MOTORS VEHICLES

EXCELLENT 15 15%
GOOD 22 22%
FAIR 31 31%
POOR 20 20%
BAD 12 12%
TOTAL 100 100%
SEATING COMFORT
12 15
20
22
31
TABLE 8
ARE YOU WILLING TO PAY MORE TO BUY TATA MOTOR VEHICLE?
YES 30 30%
NO 45 45%
MAYBE 25 25%
TOTAL 100 100%
PAY MORE FOR VEHICLES
25
30
45
YES NO MAYBE
TABLE 9
WHICH COMPANY DOES CUSTOMER CHOOSE?

TATA MOTORS 24 24%
MAHINDRA 20 20%
MARUTI SUZUKI 36 36%
HYUNDAI 20 20%
TOTAL 100% 100%
CUSTOMER CHOICE
20
24
20
36
TATA MOTORS MAHINDRA MARUTI SUZUKI HYUNDAI
TABLE 10
FEATURE RATING PROVIDED BY CARS OF TATA MOTORS

EXCELLENT 28 28%
GOOD 25 25%
FAIR 24 24%
POOR 13 13%
BAD 10 10%
TOTAL 100 100%
FEATURES
10
28
13
24
25

FINDINGS:
Organization have made efforts to reach customer that of the new
services provided by TATA MOTORS.
Based on their economy customer purchases their car.
customers are aware of post services provided by the company.
All customers of TATA MOTORS Guide the use and maintenance of
vehicles.
Maximum of customers are obeyed that the service advisor
attends them that make them to make communicate with them
All customers of TATA MOTORS are satisfied with the car which
they are presently using
All customers are aware of the new services provided by TATA
MOTORS
Because of more efforts of staff customer willing to pay more
Amount
The price charges are reasonable which customer are satisfied with.
 Majority of the customers see TATA MOTORS with savings.

 Most of the customers spend large sum of money Out of the samples, people are
highly convinced that TATA MOTORS will yield them better results
 As the sales of Maruti grows as well as Hyundai’s santro is still doing well in
mid-size and small size segment so the INDICA VISTA may be a good option
for the company in this term for sustaining sales in long run as well as in the
current situations.
 Product will have a gradual progress. Because most industries would wait for the
response about the product from another Company.
 Customers were educated by me, about fuel efficient cars by TATA MOTORS
SUGGESTIONS/RECOMMENDATION
The company needs to advancement the station to increase the technical feasibility of
connecting vehicles in the shortest possible time. The requirements of (customer |purchaser
|shoppers} will be checked at your intervals to meet new customer requirements and services
in the services provided. Education buyers suffer from completely different advertising
channels to enable buyers to understand current and recently launched radio services.
Based on the findings from the analysis the following suggestions could be made:
 Demo of the product should be made available to Customers, since most of the
purchase decisions are based on it.
 Technical details should be made available to the customers in the most
accurate numerical form.
 The Indica has remained a bestseller throughout in the industry figuring in the
top 3 selling list of cars for most of the years.
 The distribution channel should be more efficient to cater the demand during
peak seasons like during dassraa, Diwali etc.
The city like LUCKNOW is mostly dominated by the working class like people
employed in high court, AG office (accountant general office) and government school
employees who this year are getting more pay due to the recommendations made by
the sixth pay commission so, the sales for mid-size car can be enhanced in this
scenario.
ANNEXURE
Respected Sir/madam,
Name: __________________________________________________________
Occupation: ______________________________________________________
Address: _________________________________________________________
_________________________________________________________
1. The car you own
a) Indica b) Indigo c) Fiat d) Safari
e) Sumo
2. Car purchased influenced buy
a) Brand Image b) Economy c) Reputation d) Aesthetics
e) Power/fuel
3. Rate the service provided on free servicing:
a.) Highly b.) Dissatisfied c.) Neutral d.) Satisfied
e.) Highly satisfied
4. CUSTUMER SATISFIED WITH PRESENT VEHICLE OR NOT
a.) yes b.) no
5. RATE YOUR SATISFACTION LEVEL TOWARDS SERVICE CHARGES
a.) Highly dissatisfied b.) Dissatisfied c.) Neither satisfied nor dissatisfied
d.) Satisfied e.) Highly satisfied
6. SAFETY RATING OF TATA CARS BY THE CUSTOMER
a.) Excellent b.) Good c.) FAIR d.) Poor
e.) BAD
7. SEATING COMFORT OF TATA MOTORS VEHICLES
a.) excellent b.) good c.) fair d.) poor
e.) bad
8. ARE YOU WILLING TO PAY MORE TO BUY TATA MOTOR VEHICLE
a.) yes b.) no c.) maybe
9. WHICH COMPANY DOES CUSTOMER CHOOSE
a.) TATA MOTORS b.) MAHINDRA c.) MARUTI SUZUKI
d.) HYUNDAI
10. FEATURE RATING PROVIDED BY CARS OF TATA MOTORS
a.) EXCELLENT b.) GOOD c.) FAIR d.) POOR
e.) BAD
11. Any suggestions to improve the quality of service provided by TATA MOTORS.
___________________________________________________________________________
____________________________
****Thank you for spearing your valuable time with me*****
CONCLUSION
The entire automotive industry is booming in the country. India is becoming the most
important automobile manufacturer on this planet - GM, Honda0, Hyundai, BMW, Mercedes
and other tempting destinations. From the production of cars to the maintenance of cars, the
car has also gained a crucial position in the automotive industry. New technologies
introduced in the new service industry in a short period of time, even the high-tech services
industry, these people will promote the value of their cars to increase the good demand in the
service industry. The company needs to take an important care to the client when providing
the service, even if the upgrade service within your time interval is very important TATA
service as well as reasonable price to attract customers TATA hotel suddenly responds to
make them popular from employees. The experience of project in which I have learnt about
the strength, weakness, of the company and made me to find out external opportunities they
have got in order to develop the business and get in and satisfy the customers at a good rate.
The study was conducted to measure,” THE CUSTOMER BEHAVIOR in purchasing

INDICA VISTA. The study was conducted on 30 Customers. A questionnaire was
designed to understand the market and create awareness about TATA MOTORS.
Based on the questionnaire, data was collected and analysed and it was found that the
customers are willing to buy the Cars. However, they are also sceptics about it.
Suggestions are provided based on customer requirements and market situation. An
earnest attempt has been made to make the study realistic and suggestive, but it is not
claimed that the findings and suggestions in the report are perfect.
BIBLIOGRAPHY
Reference Books and Journals: Marketing Management -Philips Kotler Nitin Joshi D. P.
Mishra one (2011) Customer behaviour and international research journal of business
management p 103-120.
U. Thiripurasundari (2011) Overall investment in communities international journal of

economy and business management p 68-88 Prof. Pallavi B. Sangode III (2011) Analysis
relies on a comparative study of the quality of service international journal of retailing p 52-
78
DR. P. Sathyapriya 4 (2011) The Republic of India is becoming the boss of major production
industries p 125-139 DR. Ajay S. Joseph V. (2011) Analysis of Behaviour., International
journal of business research 6(4) p 20-24 Asghar Afshar Jahanshahi seven (2011)
Relationship between customer service and product quality88-95
Website
www.tatamotors.comwww.
Indianautomobiles.com
Yahoofinance.com
Valuereseacrhonline.com
Others
: Newspaper MAGAZINES:
• MONEY TODAY
• BUSSINESS WORLD
• OUTLOOK PROFIT
• INDIA TODAY

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GCRG Memorial Trust's Group of Institutions, Lucknow

Mini Project Report

SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENTS OF

Submitted To: Submitted By:

Ms. Kajal Chauhan Priya Verma

DR. APJ ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW

This is to certify that the project work entitled “TATA MOTORS” is a

bonafide work of Priya Verma , a student of MBA (Batch2023-24) of

G.C.R.G. Memorial Trust’s Group of Institutions, Lucknow at Bhola Purwa

been submitted anywhere in any form.

complete satisfaction regarding the various aspects of Human resource Management.

-largest manufacturer of medium0-sized & heavyduty commercial0vehicles, and second1largest

4 Objective of the study

6 Problems and limitation

7 Data analysis & Interpretation

Tata Motors Ltd

Formerly Tata Engineering and Locomotive Company Ltd. (TELCO)

Traded as  BSE: 500570NSE: TATAMOTORSNYSE: TTMNSE

Founded 1945; 77 years ago,

Founder Jehangir Ratanji Dadabhoy Tata

Headquarters Mumbai, Maharashtra, India [1]

Area served Worldwide

Key people Natarajan Chandrasekaran (Chairman)

Products  Automobiles Luxury vehicles Commercial vehicles

Production 1.1 million (approx) (2021)

Services  Automotive finance Vehicle leasing Vehicle service

Revenue ₹319,247 crore (US$42 billion) (2021) [2]

Operating ₹−2,377 crore (US$−310 million) (2021) [2]

Net income ₹−13,016 crore (US$−1.7 billion) (2021) [2]

Total assets ₹343,125 crore (US$45 billion) (2021) [3]

Number of 78,906 (2021) [2]

Parent Tata Group

Divisions Tata Motors Cars

Subsidiaries  Tata Daewoo Jaguar Land Rover Tata Technologies Tata

Tata Bolt In 2008, Tata Motors acquired the English car

 1945, the company manufacturing of locomotives and other engineering

 1948, steam rolled roller introduced in collaborations with Marshall Sons.

 1964, the 1210 series of vehicles set out from Jamshedpur.

 1983, the company manufacture of Heavy Commercial Vehicle commences.

called ‘GLOBUS’ and ‘STARBUS’ brands.

Hand Drive (LHD).

 2020, the company launched of Z Connect, offering advanced connected car

 features for Nexon EV.

revenues of more than US $100 billion.

In 1986, Chandrasekaran did master’s in Computer Applications from Regional Engineering

International Advisory Council of Singapore’s Economic Development Board. In 2017, he

right from the first look.

OPERATIONS DONE BY TATA MOTORS

Range Rover (L405) Jaguar Land Rover

Land Rover Defender Jaguar Land Rover PLC is a British

Velar and the Range Rover (L405). Land Rover Discovery

Manufacturer Tata Motors

Also called Tata Zica (predecessor name)

Assembly India: Sanand, Gujarat (Sanand Plant)

Body and chassis

Class City car (A)

Body style 5-door hatchback

Layout front-engine, front-wheel-drive

Platform Tata X0[1][2]

Related Tata Tigor

Engine 1.2L Revotron I3 (petrol)

Transmission 5-speed manual

Wheelbase 2,400 mm (94 in)