MARKETING ANALYTICS

MBA/BBA/B.com / UGC Net

By
Dr. Anand Vyas
Customer Analytics
Customer Lifetime Value: Concept,
Basic Customer Value,
Measuring Customer Lifetime value, Estimating
Chance that customer is still active
 Using Customer Value to value a business Market
Segmentation : The segmentation-targeting-positioning
The concept of market segmentation,
managing the segmentation process
 Deriving market segments and
describing the segments using Cluster
analysis,