GROUP 3

Hồ Anh Nguyện - 2157010295

Lý Minh Khoa - 2157010258
Trầ n Nguyễ n Khánh Ngân - 2157011155
Dương Lê Thùy Dương - 2157010026
Phạm Hồ ng Thắ m - 2157010387
Phạm Thị Thu Giang - 2157020028
CLOSE-UP
B1+
BRIAN TOMLINSON
Principles
1. The appeal of the materials to the learners
The ability of the materials to interest the learners and the teachers
2. The credibility of the materials to learners, teachers and administrators
3. The validity of the materials
4. The reliability of the materials

Suitable to visual learners,

linguistic learners, auditory
learners.
5. The ability of the materials to motivate the learners

Use simple language and tasks to help the

learners feel successful (little collocations,
idioms and advanced vocabulary)
6. The value of the materials in terms of short-term learning

Significant and important for basic linguistic

skills such as understanding how to skim and
scan in reading, learning vocabulary related
to health & fitness topic or practicing how to
use tenses and distinguishing them
7. The value of the materials in terms of long-term learning

Learners are able to describe similarities and

differences, make comparisons, give advice
or justify advice
8. The learners' perceptions of the value of the materials

Learners are able to practice and apply their

knowledge to practical use and authentic
material such as doctor gives advice to
patients
9. The assistance given to the teachers in terms of preparation,
delivery and assessment

Preparation:
Provide a detailed teacher's guide
Delivery:
Incorporates a variety of teaching strategies
Provide audio and visual resources
Assessment:
Integrate assessment tools
No performance task
10. The flexibility of the materials

incorporate authentic resources, such as news

articles, songs, or videos, into the exercises.
11. The contribution made by the materials
to teacher development
Provide new instructional strategies, lesson ideas, assessment
tools, and content knowledge.
Offer guidance on effective implementation, classroom
management techniques, and differentiation strategies,
\
 12. The match with administrative requirements

Syllabus Coverage:
Comprehensively covers the language skills
Provide relevant materials
Consistency:
Provide a structured and organized approach
Assessment Preparation:
Incorporate practice exercises, speaking tasks, and writing prompts
Enable teachers to effectively guide students
THANK YOU
Q&A
 “Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Etiam
mattis, nunc vitae eleifend posuere,
turpis mauris vestibulum purus, in
pellentesque tellus elit vel nisl.”
Daniel Gallego

“Lorem ipsum dolor sit amet,

8 OUT OF 10 consectetur adipiscing elit. Etiam
mattis, nunc vitae eleifend posuere,
Customers are pleased turpis mauris vestibulum purus, in
pellentesque tellus elit vel nisl.”
with our services. Lorna Alvarado
 20

MARKET SHARE
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Etiam mattis, nunc vitae eleifend 15
posuere, turpis mauris vestibulum purus, in
pellentesque tellus elit vel nisl.

10

01 - BRANDING

5
02 - WEBSITE

03 - SOCIAL MEDIA
0
2019 2020 2021
 MARKET
EVALUATION

50% 35% 85%

01 - BRANDING 02 - WEBSITE 03 - SOCIAL MEDIA

 Lorem ipsum dolor sit amet, consectetur adipiscing elit.
MARKET TREND Etiam mattis, nunc vitae eleifend posuere, turpis mauris
vestibulum purus, in pellentesque tellus elit vel nisl.

40

30

20

10

0
2020 2021 2022 2023
 MARKET
REPORT
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam
mattis, nunc vitae eleifend posuere, turpis mauris vestibulum
purus, in pellentesque tellus elit vel nisl. Nam elementum nunc
quis sapien pretium, at tincidunt mauris dignissim.
PRODUCT
SALES 50

Lorem ipsum dolor sit amet, 40

consectetur adipiscing elit.
Etiam mattis, nunc vitae
eleifend posuere, turpis mauris 30
vestibulum purus, in
pellentesque tellus elit vel nisl.
20

10

0
JAN MAR MAY JUL SEP

01 - BRANDING 02 - WEBSITE 03 - SOCIAL MEDIA

 25

PROFIT +24K
REPORT 20

BRANDING
Lorem ipsum dolor sit amet, consectetur
+10K adipiscing elit. Etiam mattis, nunc vitae 15
eleifend posuere, turpis mauris vestibulum
purus, in pellentesque tellus elit vel nisl.

WEBSITE
Lorem ipsum dolor sit amet, consectetur 10
+50K adipiscing elit. Etiam mattis, nunc vitae
eleifend posuere, turpis mauris vestibulum
purus, in pellentesque tellus elit vel nisl.

SOCIAL MEDIA 5
Lorem ipsum dolor sit amet, consectetur
+19K adipiscing elit. Etiam mattis, nunc vitae
eleifend posuere, turpis mauris vestibulum
purus, in pellentesque tellus elit vel nisl.
0
JAN MAR MAY JUL SEP
 MARKET REPORT
WEBSITE
17.6%
WEBSITE
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Etiam
mattis, nunc vitae eleifend posuere,
turpis mauris vestibulum purus, in
pellentesque tellus elit vel nisl.
BRANDING
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Etiam
mattis, nunc vitae eleifend posuere,
turpis mauris vestibulum purus, in
pellentesque tellus elit vel nisl.
BRANDING
45.4%
SOCIAL MEDIA
26.9% SOCIAL MEDIA
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Etiam
mattis, nunc vitae eleifend posuere,
turpis mauris vestibulum purus, in
pellentesque tellus elit vel nisl.
ANALYTICS
ANALYTICS
10.1% Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Etiam
mattis, nunc vitae eleifend posuere,
turpis mauris vestibulum purus, in
pellentesque tellus elit vel nisl.
 SUMMARY
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam
mattis, nunc vitae eleifend posuere, turpis mauris vestibulum
purus, in pellentesque tellus elit vel nisl. Nam elementum nunc
quis sapien pretium, at tincidunt mauris dignissim.
 SEGMENTATION
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam
mattis, nunc vitae eleifend posuere, turpis mauris vestibulum purus,
in pellentesque tellus elit vel nisl.

12 OUT OF 16 8 OUT OF 16
Small businesses require Influencers use social media
branding services services