Kathmandu University

School of Engineering
Department of Electrical and Electronics Engineering

Individual Assignment
Of
MGTS 402

Submitted By: Submitted To:

Name: Anmol Kumar Gupta Vikash Karan Sir

Roll No: 42008

Subject: Wireless Communication

Date: 3rd April, 2024

Business Canvas Model of NTC

Key Partner’s Key Activities Value Proposition Customer Customer

Relationships Segments
 Government  Network  Widespread Network:
Agencies Management and Nepal Telecom boasts  Personalized  Residential Users:
 Equipment Optimization the most extensive Support Individuals
Vendors  Service network coverage  Self-Service seeking mobile,
 Content Development and across Nepal. Options fixed-line, and
Providers Innovation  Reliable Connectivity:  Feedback internet services
 Customer Focus on providing Mechanisms for personal use.
Acquisition and stable and dependable  Loyalty Programs  Commercial
Retention voice and data  Community Users: Businesses
 Regulatory services. Engagement and organizations
Compliance  One-Stop Shop: Offers  Complaint requiring reliable
a comprehensive suite Resolution communication
of telecommunication services.
services under one
Key Resources brand. Channels
 Government Backing:
 Telecommunication Perceived as a trusted  Physical Store:
Infrastructure entity due to its  Authorized
 Customer Service government Dealer:
Infrastructure ownership.  Online Sales and
 Spectrum Licenses Customer Portal
 Human Resources  Mobile App

Cost Structure Revenue Streams

 Network Infrastructure Costs  Mobile Network Services: Subscriptions for prepaid and
 Spectrum License Fees postpaid mobile voice, data, and SMS packages.
 Marketing and Sales Costs  Fixed-Line Services: Landline subscriptions for voice and
 Customer Service Costs internet connectivity.
 Human Resource Costs  Internet Services: Broadband internet plans for residential
and commercial users.
 Value Added Services: SMS, caller tunes, mobile money
transfer (if offered)

Nepal Telecom caters to both residential and commercial users through a widespread network offering
reliable mobile, data, SMS, and fixed-line services. They position themselves as a one-stop shop with
government backing for trust. Customers can access services through physical stores, authorized dealers,
and a growing mobile app. Revenue comes from subscriptions, internet plans, and potentially value-added
services. Their key resources are network infrastructure, customer service channels, and skilled personnel.
They manage the network, develop services, acquire and retain customers, and comply with regulations.
Partnering with government agencies and equipment vendors is crucial. Network costs, licenses, marketing,
customer service, and staffing drive their expenses. Improvements can be made in customer relationships
through omnichannel service, personalization, and loyalty programs. Innovation in services, data
utilization, and rural connectivity present exciting growth opportunities.
Market Analysis of Nepal's Telecommunications Industry
Key Trends:
 Rising Mobile Penetration: Increasing smartphone usage and growing demand for mobile
data services.
 Focus on Data and Broadband: Growing demand for high-speed internet access across
residential and commercial sectors.
 Emerging Technologies: Potential adoption of 5G technology and new services like
mobile money transfer.
 Increased Competition: Entry of new private players and potential consolidation within
the industry.
Challenges:
 Government Regulation: Regulatory hurdles can impact pricing flexibility and service
innovation.
 Infrastructure Development: Expanding network coverage to remote areas and
improving internet speeds.
 Maintaining Affordability: Balancing revenue needs with offering competitive data plans
and mobile services.
 Securing Skilled Workforce: Addressing the talent gap for network management,
cybersecurity, and data analytics.
Opportunities:
 Digital Services Integration: Bundling mobile data with OTT platforms or streaming
services.
 Mobile Financial Services: Leveraging mobile network for mobile money transfer and
financial inclusion initiatives.
 Data Analytics and Targeted Marketing: Utilizing customer data to personalize services
and offers.
 Focus on Rural Connectivity: Expanding network reach and offering affordable internet
solutions for rural areas.
Evaluation of Nepal Telecom's Value Proposition
Strengths:
 Extensive Network Coverage: Nepal Telecom boasts the widest network reach across the
country, reaching remote areas.
  Brand Recognition: As a government-owned entity, Nepal Telecom enjoys a strong brand
reputation for reliability.
 One-Stop Shop: Customers can access various services (mobile, internet, fixed-line)
under one brand.
Weaknesses:
 Limited Service Innovation: Compared to private players, Nepal Telecom might be
slower to adopt new technologies and service offerings.
 Customer Service Perception: Customer service experience may not be as efficient or
responsive as private operators.
 Pricing Flexibility: Regulatory constraints might limit Nepal Telecom's ability to offer
highly competitive data plans