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Bản sao của ND tt
Bản sao của ND tt
1.Livestream
According to Wikipedia, Livestream - refers to the live transmission of a
recorded object and its output on another device at the same time . 1To put it simply,
livestream is a live broadcast of everything that is happening now, in real time.
Besides, users can also interact directly with each other through streaming media
provided by the provider.
● Livestream sales
Livestream sales is a marketing and sales strategy that businesses use to introduce
their products or services through live video. During this process, viewers can place
orders and interact directly with businesses through the livestream platform.
2. Market demand
● Livestream market
Since social life was disrupted in 2020 due to the COVID-19 pandemic. Many
businesses and users have turned to online sales to maintain their businesses. And
from there, livestream became popular with people across the country extremely
quickly and became a new shopping habit for many people 2.
1People who contribute to Wikimedia projects. (2023, October 11). Stream live.
https://en.wikipedia.org/wiki/Ph%C3%A1t_tr%E1%BB%B1c_ti%E1%BA%BFp
2Phuong Thao (2022, October 31). Livestream sales - a new trend of the e-commerce industry. Subiz
Blog. Retrieved November 27, 2023, from https://subiz.com.vn/blog/livestream-ban-hang-xu-huong-
moi-cua-thuong-mai-dien-tu.html
3Trang Vu (2023, January 4). 11 livestream sales brands achieve huge revenue. Subiz Blog.
Retrieved November 27, 2023, from https://subiz.com.vn/blog/livestream-ban-hang-dat-doanh-thu-
khung.html
- Videos and livestreams directly on the landing page (brand website) can
increase conversion rates by 80% or more.
- 73% of B2B businesses using livestreaming report positive results in their ROI.
- Consumers who watch livestream sales are 81% more likely to make a
purchase: The livestream sales model is especially popular in industries like
apparel, fashion and beauty... Seeing an influencer try out products This
product can stimulate shopping demand and make a big difference in
conversions.
- Consumers are 39% more likely to share livestream content because real-time
is more engaging.
● Some examples of huge sales increases for brands from livestream sales
sessions
- YODY: YODY is a famous fashion brand that has been covering livestreams
on many platforms such as: Facebook, Shopee,... In 2021, YODY CEO - Mr.
Nguyen Viet Hoa and his family went on air to livestream, respectively.
Collaborate and share about the "Pandemic Season Subsidy" campaign. During
this 90-minute livestream, both sharing and interacting, YODY received more
than 1,000 orders and sales reached over 500 million. These are desirable
numbers for any brand.
- Welden: During the two days of Black Friday, the first time accessing sales via
livestream, Welden's bag sales reached 350 thousand dollars (more than 8.2
billion VND). Now the Welden brand sells 20% of its bags through the
livestream marketplace.
And many other large and small brands in Vietnam and around the world have been
using livestream as a tool for market expansion, brand coverage, and sales growth.
They invest more money in livestream sessions and hire professional livestreamers.
However, in order to conduct effective livestream sessions and interact and support
the right industry and business field, streamers, KOLs/KOCs and businesses
themselves must ensure:
4Bang Hao (2023, March 20). Many businesses revived thanks to "order closing livestream" .
Electronic Magazine. Retrieved November 27, 2023, from https://vneconomy.vn/nhieu-doanh-nghiep-
hoi-sinh-nho-livestream-chot-don.htm
III. Competitive advantages
5 China uses AI livestream models to sell products. (2023, July 25). Thanh Nien Magazine.
https://thanhnien.vn/trung-quoc-dung-nguoi-mau-ai-livestream-ban-hang-18523072422550088.htm
decides to use live streaming AI, then AI can be considered a promotional tool and the
brand is the one making all the decisions.
Next is the problem "How to divide the revenue from the livestream? ” In cooperation
with KOLs, brands and KOLs jointly enter into a revenue sharing contract. That is, the
KOL will take a percentage of the revenue from the live stream as a commission fee.
A recent survey shows that KOLs typically charge at least 20% commission on sales
(The Information, 2022). In contrast to MC AI, all proceeds from live streaming
belong to the brand.6
III.Product
- Interactive interface: the virtual server interacts directly with the user through
a specific character, it will imitate the operating status, interactive talking, hand
gestures like a real streamer and Through this interface to consult and answer
customers' questions
11 Vietnam's first AI Digital Human attracts attention. (2023, November 24). Capital Tuoi Tre Newspaper.
https://tuoitrethudo.com.vn/ai-digital-human-dau-tien-cua-viet-nam-gay-chu-y-239105.html
12 How do virtual streamers affect purchase intention in the live streaming context? A presence perspective.
(2023, June 16). ScienceDirect. https://www.sciencedirect.com/science/article/pii/S0969698923001030#sec3
- Product description and customer support interaction : Responsible for
product description and direct support interaction with customers via
livestream to help them better understand the industry they are doing business
in to make quick purchasing decisions. quickly
- Livestream 24/7 without getting tired: perform continuous livestream
sessions without getting tired, ensuring timeliness and always having customer
support available at any time, helping to increase the conversion rate of
customers as well as Brand recognition and coverage on social networking
platforms.
- Can be applied in many different languages: For our project, the virtual
server can perform descriptions and interact with customers in almost all
popular languages. Then you won't have to worry about hiring many people
from many different countries to conduct this livestream session. At the same
time, foreign businesses can also access and use this technology.
- Customize sales content: For virtual servers, not fixed by any specific field.
For people and businesses that sell different products, they must hire many
different people to ensure their knowledge is appropriate to the business field
of the business. As for virtual servers, as long as you change the content of the
sales field, the virtual server will self-learn and perform the job like a truly
knowledgeable livestreamer.
4.2.1 Accuracy
With the pink column chart, the horizontal axis represents the question length, from
1 hour to the longest question of 24 hours. The most common questions are
questions containing 5-11 words, but the accuracy in this part is also nearly the
lowest.
The longer the question, the higher the accuracy because there is more data in the
question to know clearly what the question is. This is shown by the blue line graph.
It can be seen that users often do not tend to comment too long during livestreams,
but this is also a difficulty when using artificial intelligence. The less information in
the question, the more difficult it is for artificial intelligence to give an accurate
answer. Because when using available natural language models, causing confusion
and mixing information is unavoidable. To overcome this, it is necessary to have
more training data of livestream sessions, from which the model can develop and
become familiar with processing data in livestream sales, with common trading
words. day, teen code words of young people,..
● Exact rate according to topic
This part depends a lot on the sales content being trained, the clearer the content,
the more accurate the answer. The easier the content to guess and the fewer
synonyms, the more accurate the answer.
In the ingredients, flavor and origin sections, users often use those exact words in
their questions. This helps reduce confusion and makes it easier to give focused
answers.
In the preservation, volume and description sections, most of the reasons for
discrepancies are due to misunderstanding of the question. As mentioned above,
when using external natural language resources, they will also use their other
knowledge to give answers. Here, when users ask about preservation methods or
volumes and descriptions, they give general answers based on their vast knowledge
base and do not always answer the exact focus of the content. saleman's. For
example, when asked “Is the beef crispy?” - the answer is “Hello, Beef jerky can
be made crispy depending on how it is prepared and how long it is dried. If done
correctly and dried long enough, beef jerky will be crispy and chewy. However, if
not done correctly or not dried enough, beef jerky can become hard and difficult to
chew." , this is the answer for how to prepare beef jerky in general for cooks.
The shipping fee part also has low accuracy because this part is not provided with
enough information in the sales content. This leads to users not being able to give
accurate answers when asked.
Regarding the accuracy rate of answers according to the question topic, the clearer
and more accurate the sales content will be, the better this rate will be. This can be
considered not a big problem for the project.
In general, it can be seen that the processing time of Text-to-speech is better than the
Time model NLP. In Time Rep's box-and-whisker plots, there are two outliers, 34.13s
and 35.25s, showing that the chart is not good because it takes a lot of time.
Specifically, the question " Does dried chicken smell like fresh chicken?" ” with the
answer being “ Hello, Dried chicken has the typical aroma of fresh chicken, but the
taste of fresh chicken will not be the same as when the chicken is still alive. The
drying and marinating process will make dried chicken have a rich, attractive and
distinct flavor. ” in the Flavor section takes 34.13s time_rep and the question “ I
want to ask about the origin of the beef jerky the shop is selling?” with the answer "
Hello, Tho food's Raw Beef Jerky is made from native grass-fed beef that grazes
naturally on the hills and mountains of the Central Highlands. The beef is carefully
selected, marinated with rich spices, mildly spicy, and irresistibly delicious. The
product has a certificate of food safety and hygiene, ensuring the health of consumers.
” in the Origin section takes 35.25s time_rep . Shows the need to improve the quality
of questions because these two questions are quite unclear, lost and not in focus
compared to the topic. Response times need to be reduced by optimizing processing
and fine-tuning the NLP model as well as ensuring that the response is formatted so
that it is easy to understand and ensuring that grammar and sentence structure are
clear. . Besides, it is also necessary to consider the length of the answer and consider
whether such a long answer is appropriate for the context.
Not only that, all three charts show that calculating the median score is better than
calculating the average score, and the response time will be faster and more effective.
Because the median is no more affected by two outliers than the average. In box-and-
whisker plots, this makes sense for more efficient evaluation because it helps evaluate
the data distribution without the noise of outliers like 34.13s and 35.25s time_rep.
The topic with the fastest response time is Volume. We can see that with a total of
50 questions, it takes an average of about 5,987 seconds to answer a question in the
Volume section.
The topic Price - Raw Materials has the second fastest response, we can see that
with a total of 100 questions, equivalent to an average of about 7.67 seconds to be
able to answer a question in the Price - Raw Materials section.
In the topic of Shipping Fees, we can see that with a total of 50 questions,
equivalent to about 8,011 seconds to answer a question in the Shipping Fees
section.
In the Origin topic, we can see that there are a total of 75 questions, equivalent to
about 8,786 seconds to answer a question in the Origin section.
In the Flavor topic, we can see that there are a total of 66 questions, equivalent to
about 9,039 seconds to answer a question in the Flavor section.
In the topic of Preservation, we can see that with a total of 50 questions, equivalent
to about 9,072 seconds to answer a question in the Preservation section.
The topic Description is ranked last because we can see that with a total of 50
questions, it takes about 9,929 seconds to answer a question in the Description
section. This is a relatively long time compared to a real-time livestream software
like LIVA. Therefore, the software needs to improve response time, as well as
review trained questions carefully and thoroughly and prepare better quality
questions to optimize efficiency.
It can be seen that in the topics Flavor, Preservation and Description, the time to
respond to customer questions is much longer than the remaining topics.
Importantly, the quality of the content for each topic affects the response rate. The
higher the clarity of the content, the more accurate and faster the answer will be.
Therefore, it is important to optimize the training process and control the quality of
input data to improve response time. This may include improving question format,
using clearer wording, and ensuring that input is of high quality. Volume topics are
the topics that receive answers in the fastest time, an average of 5,987 seconds per
question. However, compared to other AI software, this is also not a good time and
needs further improvement to enhance better customer experience. Therefore, it is
necessary to continuously improve to optimize customer experience. Shorter
response times not only provide user comfort, but can also increase customer
satisfaction and trust.
Based on the chart, it can be concluded that the number of words in the
question does not greatly affect LIVA's response time. Specifically, in the case
of questions with a number of words between 14-16 words, the average
response time is 12,047s, longer than questions with a number of 16-18 words
with an average response time of 9,007s. . Therefore, it can be concluded that
the number of words in the question does not affect the speed of the software
answering questions. Answering speed depends largely on the quality of the
input training questions, not on the length or shortness of the questions.
For the two outliers analyzed above, for the question with time_rep 34.13s
there are 9 words in the question and the question with time_rep 35.25s has 15
words in the question. Also at two fairly high rates in the graph of Time_rep by
word count in the question above.
IV. Result.
Compared to the OKRs that the team came up with from the course for this project:
- The accuracy of the entire system: is 93%, which means the ability to process
and respond to comments, feedback, and questions from customers has an
accuracy of up to 93%, however during the implementation process And
evaluating the effectiveness, our group got 79.5% correct.
- Time to receive and respond to customer comments: 5 seconds. However,
through evaluation, this system processes comments in nearly 8.4 seconds,
longer than the set goal.
In addition, to increase authenticity and attract more users, we will continue to
develop the interface, adding necessary features in the interface so that users (business
owners) can easily perform on the system. our system. Besides, we also add more
characters and can develop a virtual human model similar to real people (from their
voice, face, to their activities). ) to increase the authenticity as much as possible.
In addition, in order for this system to be deployed to the market, legal constraints
must be required, ensuring that the content in the livestream sessions does not violate
the law or other violations. required of the livestream platform.