Activity 1

1. Socorro Ramos
Entered the publishing and retail industry by working as a salesgirl at a bookstore. At the age of
19, she opened National Book Store in Escolta with her husband with a capital of P200, selling
books and school supplies to students. At that time, Manila was under the control of the Japanese,
who imposed censorship on books and periodicals. To augment their earnings, she and her
husband resorted to selling other items like candles and soaps. After the post-war boom proved
profitable for the company, ushering in bigger revenues, the Ramoses opened a nine-story
building along Avenida. At 95, she still believes in the time-honored tradition of “hands-on
approach” in business. She even designed the company’s logo herself.

2. Jose Concepcion Jr.

Concepcion is the chairman of RFM Corp., one of the leading food and beverage conglomerates
in the Philippines. Established in 1958 as the Republic Flour Mills, the company has delved into
agriculture, poultry, livestock, soft drinks, ice cream, fruit juice, and noodle manufacturing,
among other things. Concepcion is the father of eight entrepreneurs, all of which were groomed
by him. In his Entrepreneur interview, the food and beverage tycoon emphasizes the need to
properly train the young so they develop the leadership skills necessary to run a business. "You
don’t wait until you die before turning over the reigns," he says.

3. Tony Tan Caktiong

The chairman and CEO of Jollibee Food Corporation tells Entrepreneur that the country’s largest
fast food chain started with just two ice cream parlors in 1975. Today, the Jollibee group has
grown to include Chowking, Greenwich, Red Ribbon, and Delifrance (the sale of which will be
completed within the year), and has expanded abroad. Soon, the group will also own 70 percent
of Mang Inasal. Caktiong says, "The secret of Jollibee’s success is sharing. We share our success
with people; we give good compensation; we share any honor that comes our way."
Activity 2
If I were put up a business, l would like to have a Milk Tea Cafe that offers wide variety of milk
teas, snacks, sandwiches, milkshakes, and other refreshing beverages. Milk tea is a crowd favorite
even it is a little bit expensive but due to hot weather may youth, kid and also oldies want to try
something new to their taste. Here in our country, milk tea is one of the popular drinks and
refreshment nowadays. Aside from coffee, this drink also considered an addiction to many
Filipinos. Milk tea is a marketable and consumable drink this generation. I want to know how
much does it cost to start a milk tea business?, how much profit does a milk tea shop can make?,
and lastly, how milk tea shop business works and how I can satisfy my customers?