**Strengths:**

1. **Rich in Calcium:** Eggshell powder is a valuable source of calcium, which is essential for bone
health and other bodily functions.

2. **Sustainability:** It can be a sustainable product, as it often utilizes waste material from egg
production, reducing environmental impact.

3. **Versatility:** Eggshell powder can be used in a wide range of applications, from agriculture to
cosmetics, making it a versatile product.

4. **Natural and Organic:** It is often considered a natural and organic source of calcium, which
appeals to health-conscious consumers.

5. **Cost-effective:** Eggshell powder can be produced relatively inexpensively when sourced from egg
production waste.

**Weaknesses:**

1. **Quality Control:** Ensuring consistent quality can be a challenge, as the composition of eggshells
can vary depending on factors like the diet and health of the laying hens.

2. **Regulatory Hurdles:** In some regions, there may be regulatory hurdles related to the processing
and sale of eggshell powder for human consumption.

3. **Competition:** There may be competition from other calcium supplements or alternative natural
sources.

**Opportunities:**

1. **Health and Wellness Trends:** Growing interest in health and wellness presents opportunities for
eggshell powder as a natural source of calcium.

2. **Agricultural Applications:** Increased awareness of the benefits of using eggshell powder as a soil
conditioner in agriculture can drive demand.

3. **Product Diversification:** Developing new products or formulations that incorporate eggshell

powder can expand its market reach.

4. **International Markets:** Expanding into international markets with a demand for natural calcium
supplements or agricultural inputs can be a growth opportunity.
**Threats:**

1. **Competing Products:** Other calcium supplements, including synthetic ones, can pose a threat to
the market for eggshell powder.

2. **Regulatory Challenges:** Evolving regulations related to dietary supplements and agricultural

inputs may pose challenges for the industry.

3. **Health and Safety Concerns:** Contamination or safety issues in the production process can
damage the reputation of eggshell powder products.

4. **Economic Factors:** Economic downturns can affect consumer spending on health and wellness
products.

5. **Environmental Concerns:** The environmental impact of eggshell powder production and disposal
may become a concern, especially if not managed sustainably.