THE ISLAMIA UNIVERSITY

OF BAHAWALPUR
O PRESENTATORS: M-UMAR NADEEM ,
SARAN SHAKEEL , ALI TALHA , SAJAD
AHMAD AND MUDASSIR IBRAHIM
O PRESENTED TO: MA’AM SAIRA
MAJEED
O TOPIC: “ PERSAUSIVE MESSAGE”
O SUBJECT: “COMMUNICATION AND
PRESENTATION SKILLS”
O DEPARTMENT :: COMPUTER SCIENCE
 PRESENTATION

Writing Persuasive Messages

Planning a Persuasive Message
Analyzing the Situation
Gathering Information
Selecting the Right Medium
Organizing Your Information
Writing a Persuasive Message
Enhancing Your Credibility
Completing a Persuasive Message
Strategies for Persuasive Business
Messages
Frame Argument Balance Logic and
AIDA Emotion

4
Strategies

Reinforce Your Anticipate

Position Objections
 AIDA: Indirect Approach
AIDA Limitations
AIDA: Ideal for Indirect
Approach
O Attention: Engage O It essentially talks at
Audience audiences, not with
O Interest: Emphasize
them
Relevance to Audience
O Desire: Explain Benefit O It focuses on one-
to Audience time events, not long-
O Action: Explain Benefit term relationships
of Action to Audience
Framing Your Argument: AIDA
AIDA: Example
The opening catches
the reader’ attention
with a blunt statement
of a major problem.
concisely presented list
Increases the
recipient’s desire or
willingness to take
action by outlining a
solution.
The close motivates the
reader one last time
with a specific cost
savings figure, then
requests a specific
action.
Balancing Emotional and Logical
Appeals
Balancing Emotional and Logical
Appeals
Compare these two outlines for
a proposal that asks
management to fund an on-site
daycare center. The version on
the left relies heavily on
emotional appeals, whereas the
version on the right uses logical
appeals (inductive reasoning,
specifically). Through
your choice of words, images,
and supporting details, you can
adjust the emotional-logical ratio
in every message.
Avoiding Faulty Logic
Reinforcing Your Position
Anticipating Objections

Test Your
Theories
Ask the
Audience
Present All
Sides
Common Examples of Persuasive
Business Messages
Marketing and Selling
Planning Marketing and Sales
Messages

Assess
Audience Analyze
Competition
Needs

Determine
Anticipate
Key Selling
Objections
Points
Using Social Media
 Social Media Guidelines
• Facilitate community building
• Listen as much as you talk
• Initiate and respond to conversations
• Provide information people want
• Identify and support champions
• Be authentic and transparent
Persuasive Messages in Social
Media
The text of the
post keeps the
focus on
the story. The
phrase “on our
network”
is a subtle
reminder that
AddThis is the
company
behind the
data, but the
write avoids
any overt
promotion.
 Persuasive Messages:
Ethical & Legal Considerations
• Be truthful and non-deceptive
• Back up claims with evidence
• Avoid “bait and switch” advertising
• Learn rules for messages aimed at kids
• Determine state contract regulations
• Get permission for use of photos and names
THANK_YOU